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When you have a strong relationship with a buyer, you tend to have more influence with that buyer. That means the buyer respects your experience and advice, they're more likely to value your contribution to the decision process, and there is a greater chance of such buyer becoming a “long-term” customer. Follow these four strategies to build a strong relationship with your buyer, and you'll go a long way towards having an easier time closing more business.
Picture this. You’re a waiter at a coffee shop. You get numerous customers every day. You notice issues or expectations drastically differ for different people, especially regarding age groups. For example, a GenZ individual would have a problem if you need help understanding their requirements immediately, while a Boomer will have more patience.
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