The Center for Sales Strategy

MAY 6, 2024

While marketing strategies and sales tactics are crucial, the power of building strong relationships should never be underestimated. Genuine connections forged through authentic interactions and a deep understanding of your client's needs can pave the way for sustainable business growth. By focusing on creating valuable and meaningful bonds, you can establish a loyal customer base, foster trust, and ultimately drive long-term success for your business.

Business Growth 101

Business Growth Marketing Sales 101

Force Management

MAY 6, 2024

This April, on the Revenue Builders Podcast, we shared wisdom from hosts John Kaplan and John McMahon along with their world-class guests. The result was some of our best insights yet on leading a relationship-based sales motion that helps sellers connect with buyers and have greater influence. We dove into how new technologies are changing the sales process in The Impact of AI on Sales with James Underhill, and discussed where many B2B Sales startups go wrong in defining and connecting with the

Publishing 79

Publishing B2B Sales 79

SBI Growth

MAY 6, 2024

When you have a strong relationship with a buyer, you tend to have more influence with that buyer. That means the buyer respects your experience and advice, they're more likely to value your contribution to the decision process, and there is a greater chance of such buyer becoming a “long-term” customer. Follow these four strategies to build a strong relationship with your buyer, and you'll go a long way towards having an easier time closing more business.

Sales 71

Sales Sales Training 71

Hubspot Sales

MAY 6, 2024

Unicorns are all around us — unicorn companies , that is. Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. The term unicorn refers to a company that‘s been given a shiny billion-dollar valuation, and the public can’t help but stare at these mystical creatures. Since the term‘s inception in 2013, they’ve attracted immense attention and praise; there's even a reality television show called Unicorn Hunters that capitalizes on this public fascin

Investors 75

Investors Innovation Software Software 75

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

MAY 6, 2024

Today’s interview is with Don Schuerman, the CTO and Vice President of Product Strategy and Marketing at Pegasystems. Don joins me today to talk about the upcoming PegaWorld iNspire 2024 (PegaWorld is taking place at the MGM Grand in Las Vegas from June 9th to the 11th and there is a money back guarantee!

Marketing 79

Marketing 79

QYMATIX

MAY 6, 2024

Five practical examples of Predictive Analytics that will make your sales team successful. Getting an edge in today’s competitive market place is vital. For B2B companies, possessing the tools to explore customer behaviour and prioritise leads not only aids productivity but helps boost that all-important bottom line. Predictive sales analytics has come a long way in the last decade.

Sales Analytics 52

Sales Analytics Key Account Management B2B Sales 52

Account Management Skills

MAY 6, 2024

Welcome to episode 113. This will be particularly inspirational for you if you are currently a small agency owner with aspirations for huge growth. Jared Lopiccolo, CEO & Co-Founder of Noble Studios, built his agency from a single laptop to a multi million dollar agency. He shares some insight into what it took to achieve that growth and also his advice for other agency owners who may want to do the same thing.

Client Relationships 52

Client Relationships Account Management Management 52

Customer Think

MAY 6, 2024

Want to call yourself a true customer-centric organization? With the significant rise of digital technologies in the workplace, companies today need to create holistic, intuitive, and connected experiences that meet their customers where they are to foster high trust and loyalty.

Customer Experience 64

Customer Experience Digitalization Meetings Organization 64

Sales Outcomes

MAY 6, 2024

The economy appears buoyant for some industries, yet many companies are experiencing customer defections and revenue loss at a rate that concerns the C-suite. Line of business and sales leaders readily offer reasons for losing a customer or revenue stream, but they struggle to identify systemic issues or at-risk customers. Here are a few straight-forward actions that firms can take to combat customer churn: 1.

Profitability 52

Profitability Sales Management 52

Customer Think

MAY 6, 2024

Companies are taking customer experience more seriously than ever. Markets, technologies, and customers are evolving more quickly than ever. The ways we manage the experiences we design and deliver to our audiences need to evolve as well; and organizations are taking note.

Customer Experience 56

Customer Experience Organization Marketing Management 56

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Help Scout

MAY 6, 2024

When something goes wrong, that’s not the end of the story. Learn how to turn a negative situation into a positive customer experience with a service recovery plan.

Customer Experience 44

Customer Experience 44

Customer Think

MAY 6, 2024

We were away for most of April, watching our son play his senior year of college baseball. When we left Massachusetts, the calendar said early April, the grass and gardens were still dormant and the weather felt like mid-January with some games played in 25-degree wind chills!

Sales 56

Sales 56

Customer Think

MAY 6, 2024

I recently had to return a pair of shoes I’d purchased online. I realized immediately when I tried them on just after they were delivered that the size was wrong.

Communication 56

Communication 56

Customer Think

MAY 6, 2024

Photo 76792438 © blurf | Dreamstime.com According to a recent Gallup article, by the end of 2023, 33% of U.S. employees overall were highly engaged, meaning they were highly involved and enthusiastic about their work and workplaces.

Leadership 54

Leadership 54

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings