SBI Growth
JANUARY 6, 2025
Today we're talking about something Peter is admittedly not very good attaking notes. More specifically, we're taking a look at the pricing strategies of established note-taking and organizing platform Evernote and their up-and-coming competitor Notion.
Sales Readiness Group
JANUARY 6, 2025
SoulCycle kick-started a national spinning craze. Its many imitators and acquisition by Equinox earned it a high-profile status in the fitness world. Newcomer Peloton decided to ditch the studio in favor of streamable spin classes you can do at home.
SBI Growth
JANUARY 6, 2025
There are some brands that exemplify Americana. Levi's for workwear, Jack Daniel's for whiskey, and the company we're talking about todayFender guitars. Beloved by some of the most rock and roll people ever to grace the planet, Fender has been making guitars for the better part of a century. Now they're getting into the subscription economy with their educational app, Fender Play.
Sales Readiness Group
JANUARY 6, 2025
We look at out Blue Apron and HelloFresh understand their core customer. The winner will the company that can reduce costs and increase value enough to drive growth.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
SBI Growth
JANUARY 6, 2025
SBI is the Growth Advisory for innovative companies seeking real-world, proven experience for marketing and sales results.
Sales Readiness Group
JANUARY 6, 2025
Pricing has always been an issue for Evernote. The notes app was one of the first incredibly successful freemium products, growing to 75 million users and a valuation of $1 billion in its first five years. But the company always struggled with converting and monetizing those usersthe free version was just too good.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Sales Readiness Group
JANUARY 6, 2025
Gone on a YouTube binge lately? Fallen down the rabbit-hole of celebrity interviews, cat compilations, or music videos from your favorite band? Did you know you can pay for all that?
SBI Growth
JANUARY 6, 2025
For this week's episode, we are going to the land of time, also known as Hubstaff, the employee time-tracking & productivity monitoring software. They're used by all types of folks, from landscapers and construction crews to attorneys and software companies, blue collar and white collar alike.
Sales Readiness Group
JANUARY 6, 2025
As you move into the new year and begin taking stock of your business and planning out for the rest of the year, its important to make sure youre considering all areas where you might improve. An important part of this reflection process is looking for opportunities for improvement. Ask yourself one question: how often did you think about your pricing in 2018?
SBI Growth
JANUARY 6, 2025
Pelotons aspirational brand traditionally targeted the wealthy and healthy, but recent moves suggest theyre now opening up to a broader customer base.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sales Readiness Group
JANUARY 6, 2025
In this video, Price Intelligently experts teardown Slack's near perfect SaaS pricing and it comes down to one thing: value metrics.
SBI Growth
JANUARY 6, 2025
This week's episode is going to be a little different. Instead of looking at the pricing models of a SaaS business, we take some time to review the pricing pages and strategies of three different charities: the American Cancer Society, Preemptive Love Coalition, and the ASPCA.
Sales Readiness Group
JANUARY 6, 2025
Ah, one of the great debates in SaaS: implementation fees. For the uninitiated, implementation fees are essentially an extra fee for training, setup, or actual technical implementation that you pay in addition to what youre paying for the product. Although mainly seen in B2B, there are quite a few B2C companies that deploy this tactic.
SBI Growth
JANUARY 6, 2025
Value Metrics vs Feature Set? Discover how separating your value metric from your feature set can unlock better customization and customer satisfaction.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Sales Readiness Group
JANUARY 6, 2025
When trying to grow your business, it helps to have every advantage you can. Because of this, keen business owners are always looking for market forces they can put to work as growth levers. One such market force is price leadership. What exactly does this term mean, and can it be turned into a strategy for growth? That's what we'll be discussing in this post.
SBI Growth
JANUARY 6, 2025
Deciding when to adjust your pricing is never easy. There is a lot riding on your ability to meet customer expectationsany miscalculation can result in unhappy customers and lost revenue.
Sales Readiness Group
JANUARY 6, 2025
At Price Intelligently we field all kinds of questions, from the how to set up a value based pricing strategy all the way to ways to create a profit culture. Yet, one particular question that seems to be coming up more and more concerns the effectiveness of publishing your prices versus keeping them a secret, and behind walls of "contact us" forms. If your company is offering DIY software solutions that result in quick sales, it may seem obvious that displaying your prices is the best bet.
SBI Growth
JANUARY 6, 2025
Youve seen them before. The technical books on everything from Python programming to user mapping, Unix systems to sustainable design each one featuring an engraved image of some sort of cute animal. Thats OReilly Medias signature style, and we're breaking it down with them in this week's episode.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Sales Readiness Group
JANUARY 6, 2025
Both Busuu and Duolingo are huge players in the language learning market. Duolingo is arguably the more popular platform and is well-known for its fun and playful branding and gamified learning approach. Busuu, on the other hand, positions its brand as the practical learning alternative.
SBI Growth
JANUARY 6, 2025
What is outcome-based pricing? Outcome-based pricing is when prices of a product are based on perceived value, and not costs. Businesses must understand where customers are seeing the value in their products, then adjust the pricing to align with that value. Outcome-based pricing is a fundamental shift in how to think about pricing.
Sales Readiness Group
JANUARY 6, 2025
There was a time when everybody agreed that Gillette was the best razor a man could get. But after Mike's first Dollar Shave Club video went viral, things have never been the same. Two tribes were made. While the older generation stayed loyal to the razor company they'd known for decades, Dollar Shave Club swept the younger generation off their feet.
SBI Growth
JANUARY 6, 2025
E-commerce company Shopify helps entrepreneurs set up shop and sell products in online and brick-and-mortar stores. Founded in 2004, they are currently doing $580 million in revenue with a market cap of $13.1 billion. By focusing their efforts on the aspiring entrepreneur market, Shopify has been able to maintain a sense of momentum in their growth.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Sales Readiness Group
JANUARY 6, 2025
In this video, Price Intelligently experts tear down the pricing pages and strategies of Bloomberg and The Wall Street Journal.
SBI Growth
JANUARY 6, 2025
During 2011, digital music service Spotify doubled their paying customers to more than six million and earned a whopping $236 million. Their first year in the U.S. market seemed like a smashing success, but despite the significant growth, Spotify reported a net loss of $57 million due to $293 million in expenses.
Sales Readiness Group
JANUARY 6, 2025
With the global economy looking jittery for 2019 and fake news still surviving and thriving, reliable sources of financial information are more important than ever. Whether you're looking for a brief daily update on financial markets or in-depth analysis on investment, you expect financial journalism to be transparent, clear, and accurate.
SBI Growth
JANUARY 6, 2025
The beauty of the subscription world is the compounding nature of the relationships. You acquire a customer, charge them for the value you're providing, and as long as you and the customer agree on that value, they'll keep paying and stick around for a long time.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Sales Readiness Group
JANUARY 6, 2025
At each step in your funnel, youre at a different stage of the customer journey, each managed by a different team. When customers are at the top of your funnel , marketing reigns. Then prospects get passed to the sales team for conversion, before the customer success team takes over to keep them happy in the service.
SBI Growth
JANUARY 6, 2025
In order to optimize prices, many companies are turning to pricing committees to help them develop and refine their pricing models. These committees, however, come with some downsides that degrade their effectiveness. If those downsides can be avoided, pricing committees are great, but there's another way find the ideal pricing model.
Sales Readiness Group
JANUARY 6, 2025
Buyer personas with vague attributes are not effective. Quantifying your personas is the key to understanding and finding your best customers.
SBI Growth
JANUARY 6, 2025
We do our best to give great pricing advice, but it sometimes can be good to hear what other people have to say on the topic as well. Lets take a look at 6 great pricing quotes and see what insights we can draw from their knowledge and experience. (You might be surprised by some of the people on the list!
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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