Thu.Sep 07, 2023

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Market research: Professional services benchmark and accountancy profession statistics

Red Star Kim

I regularly scan the media for information relevant to professional services benchmarks and market updates. I share some of my findings to support marketers who are conducting PESTLE, competitor and commercial analyses. Here is a professional services benchmark from Unit4 and some data on the accountancy profession. Professional Services – A benchmark for 2023 An interesting report commissioned by Unit4 (the SaaS ERP provider) looks at trends in the professional services market (PSM) across Euro

Marketing 130
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How to Use Lean Technology to Improve Organization Efficiency | KaiNexus

Kainexus

Lean technology, often called " Lean software " or "Lean management software," is a category of applications and lean manufacturing tools designed to support and facilitate Lean principles within any organization dedicated to operational excellence. These solutions help organizations streamline operations, reduce waste, improve efficiency, and ultimately deliver higher-quality products while minimizing costs.

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The Vital First Step of Your Marketing Planning for 2024

Customer Think

The fourth quarter of 2023 is only a few weeks away, and that means many B2B marketing leaders will soon begin planning for next year.Marketing planning processes vary considerably across companies. The planning process in large enterprises can be quit.

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Adaptive Strategy - 25 Years Of Lessons In Strategy From DuPont With Peter Compo

Strategic Planning and Management Insights

Explore the profound role of adaptive strategy in shaping the longevity of an iconic company like DuPont with Emergent Approach author Peter Compo.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Three things we can learn from Patagonia’s customer culture

Customer Think

In the hopes of inspiring companies all over the world to make that transition into a bright and shiny diamond, The post Three things we can learn from Patagonia’s customer culture appeared first on Steven Van Belleghem.

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LinkedIn Premium Membership Level: Plan Comparisons

LinkedFusion

If you are using the basic LinkedIn version and want to upgrade your LinkedIn, then have landed at the right page. LinkedIn is the largest networking platform for working professionals. Using a regular LinkedIn plan at the initial stage for getting used to the platform is right. But for LinkedIn lead generation it’s best to subscribe for premium plans that LinkedIn provides. 44% of LinkedIn user take home more than $75,000 per year, which is above the national median in the US.

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How to Roll Out a Sales Account Management Plan

Brooks Group

I was once interviewed by a company that wanted me to start a new business unit. Before I accepted, I asked what type of development team would be building the new products critical for the unit’s success. The hiring manager said, “As soon as you get the orders, we can negotiate what type of development team you’ll have supporting you.” Clearly, this company was not all-in on its new business focus.

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Metazoa Launches Intelligent Assistant to Manage Salesforce Orgs with AI

Customer Think

Salesforce Admins can now leverage artificial intelligence to remove technical debt, optimize security, improve compliance, increase productivity, and lower the cost org ownership

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HOW TO CHOOSE THE RIGHT MOBILE CRM IN 2023?

Apptivo

1. Why Mobilе CRM is gaining significant prominеncе? 2. What arе thе factors to considеr whеn choosing thе mobilе CRM for your businеss? 3. How Mobilе CRM bеnеfits businеssеs today? 4. Transform your business with Apptivo In thе fast-pacеd world of businеss, Customеr Rеlationship Managеmеnt (CRM) has bеcomе a crucial tool for organizations of all sizеs.

CRM 52
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Simplifying Customer Experience Metrics with MS Excel: A Comprehensive Guide

Customer Think

In today’s dynamic business landscape, the significance of customer experience (CX) looms large. Organizations worldwide recognize that comprehending and enhancing CX is pivotal for fostering lasting relationships, nurturing loyalty, and achieving overall business success. Customer experience metrics function as the guiding compass, steering companies toward the right strategies.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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3 Reasons Why Your Business Should Use Customer Testimonials (With Examples)

ReviewTrackers

It’s common knowledge that testimonials are important for any business, and it’s because they provide three major benefits: Increased online conversions Improved SEO performance Establishes social proof However, it’s not enough to just talk about these benefits, which is why we’re adding some real-world examples to give you an idea of how testimonials can have a positive impact on customers.

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Fostering Innovation from Within: The Rise of Citizen Development

Customer Think

In the fast-paced world of business, innovation is the name of the game. Organizations are constantly seeking new ideas and solutions to stay competitive, drive growth, and adapt to ever-evolving challenges. Traditionally, innovation was considered the domain of IT experts and technical teams. However, a revolutionary concept is changing the landscape – Citizen Development.

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Making it happen requires action not words

Customer Think

Business is about making money, so making sales is the fundamental process for producing income. The success of every business is dependent on getting and retaining customers who provide the necessary revenue.

Sales 59
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Understanding OpenAI Models and Their Impact on Businesses

Customer Think

Do you want to add the power of automation to your business? Explore OpenAI models and industry-specific AI solutions like chatbots and virtual assistants today! Get a complete guide on using natural language processing software for content generation and automation now!

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Can the B2B CX Measurement Conundrum Be Solved?

Customer Think

CX and brand work (and writings) almost always focus on B2C. The reason is quite simple: it’s easier. B2C companies typically have far more customers, so it’s less difficult to collect sufficient data that is statistically reliable.

B2C 56
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Digital Product Engineering – Benefits and Challenges

Customer Think

Today’s fast-paced & tech-driven business landscape requires organizations to stay ahead of the competition with a keen focus on innovation & efficiency. One transformative thing that has emerged as a catalyst for business growth can be referred to as Digital Product Engineering.

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Cordial Begins Unveiling Its AI Roadmap to Transform the Future of Marketing

Customer Think

With its first wave of features, Cordial AI offers a glimpse into the future of limitless creative possibilities and predictive insights for brands

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Is Conversion Rate Optimization Cost Effective?

Customer Think

Conversion rate optimization (CRO) promises to improve the effectiveness of landing pages, websites, and other opportunities for customer interaction. But how expensive is this strategy to practice? And how do you make sure it remains cost effective?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr