Mike Kunkle

NOVEMBER 21, 2023

In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. In plain English, this is a way to look at a whole situation in context – the root cause of the problem and possible solutions – and to come at the problem from different directions at the same time. The reason you’d do this is because there is rarely one right answer, or one performance lever to pull, that will deliver the maximum performance improvement with a sal

Acquisition 130

Acquisition Sales Decision-making Account Management 130

SBI Growth

NOVEMBER 21, 2023

The beginning of 2023 marked the start of more conservative spending for CEOs, which is likely to continue until the year ends. But expense management is only one part of the equation: leaders must look elsewhere if they want to hit their financial targets. Based on SBI’s survey data, revising how productive their go-to-market (GTM) teams are and finding solutions to raise that benchmark is what’s going to make the difference here.

Publishing 118

Publishing Management Marketing 118

Hubspot Sales

NOVEMBER 21, 2023

Customer Relationship Management tools (CRMs) have become a critical tool for organizations of all sizes. They serve as a central hub for managing customer data, tracking interactions, and fostering meaningful relationships. However, merely having a CRM isn't enough. To truly unlock its potential and maximize its impact, businesses need to optimize their CRM strategies.

CRM 110

CRM Decision-making Software Software 110

The Center for Sales Strategy

NOVEMBER 21, 2023

How we work and live has changed in unprecedented ways over the last few years. We have experienced both the benefits and the challenges of remote, hybrid, and return-to-office work models, and most have strong opinions and preferences on the subject.

Leadership 99

Leadership 99

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

The Great Game of Business

NOVEMBER 21, 2023

Everyone has had a peer advisory group at some time in their lives. It was just relatively informal. As children and teenagers, an informal peer advisory group consisted of closest friends, BFFs, classmates, parents, and maybe a mentor who took you under their wing.

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Customer Think

NOVEMBER 21, 2023

In business, customer loyalty is the backbone of profitability. That’s why every business owner should strive to create a group of returning loyal customers. The key to gaining customer loyalty? Customers need to feel an emotional connection to your products and business as a whole.

Profitability 78

Profitability 78

Nutshell

NOVEMBER 21, 2023

In the digital arena, staying ahead isn’t just an advantage—it’s a necessity. That’s why we’re thrilled to introduce CompetitorIQ, your ticket to unlocking insights that supercharge your website’s performance. And it’s available in early access for free for every Nutshell customer! Get started with CompetitorIQ Click below to go to CompetitorIQ and start unlocking insights that help you stay ahead of the competition online.

Digitalization 71

Digitalization Decision-making Organization Marketing 71

Kainexus

NOVEMBER 21, 2023

Imagine a world where every production process flows seamlessly, like a well-orchestrated symphony, eliminating bottlenecks and delays. This is the world of continuous flow manufacturing, a revolutionary approach that has left an indelible mark on the industrial landscape. Continuous manufacturing isn't just a process; it's a mindset that challenges the status quo and drives organizations to redefine what's possible.

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Manufacturing Supply Chain Organization 70

Customer Think

NOVEMBER 21, 2023

A good creative brief is the foundation for an effective marketing campaign. In the face of deadlines, however, and at the normal, torrid pace of modern marketing, creative briefs are often viewed as an extra step, an annoyance, and an unnecessary obstacle to getting content in market. Why are briefs so important? One word: alignment.

Marketing 64

Marketing Digitalization 64

Apptivo

NOVEMBER 21, 2023

1. What is CRM Pеrsonalization? 2. Why is CRM Platform Pеrsonalization Important? 3. How to Pеrsonalizе Your Customеr Rеlationship Managеmеnt Softwarе? 4. How to Usе Your CRM Data for Pеrsonalization? 5. Top 4 Stratеgiеs for CRM Solution Pеrsonalization 6. Using Apptivo CRM for Pеrsonalization Crеating and maintaining strong customеr rеlationships seems paramount in the highly competitive business world.

CRM 52

CRM Communication 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

NOVEMBER 21, 2023

One of our listeners, John, is in a pickle. He is starting a new business, but that isn’t the problem, although I am sure we can all agree that starting a new business is fraught with pickles. John is up for it, though.

Sales 59

Sales Digitalization Marketing 59

Strategic Communications

NOVEMBER 21, 2023

Vinyl records. Audiotapes. Typewriters. Carbon paper. That white stuff that Mike Nesmith’s mom invented that we used to use to correct typing errors. Rotary phones. The Post Office (well, not yet…). Look back over the past 10, 20 or 50 years, and you’ll find countless examples of products and services that simply no longer exist — or that have morphed into something else.

Publishing 52

Publishing Innovation B2B Communication 52

Customer Think

NOVEMBER 21, 2023

While taking notes during a customer advisory board (CAB) meeting isn’t rocket science, it’s a task not to be taken lightly either. After all, your company likely invested much work and resources to prepare for and hold the meeting, and have your best customers travel to be present in-person for a lively discussion.

Meetings 53

Meetings 53

Apptivo

NOVEMBER 21, 2023

1. What is CRM Pеrsonalization? 2. Why is CRM Platform Pеrsonalization Important? 3. How to Pеrsonalizе Your Customеr Rеlationship Managеmеnt Softwarе? 4. How to Usе Your CRM Data for Pеrsonalization? 5. Top 4 Stratеgiеs for CRM Solution Pеrsonalization 6. Using Apptivo CRM for Pеrsonalization In thе fast-pacеd and highly compеtitivе businеss landscapе, crеating and maintaining strong customеr rеlationships is paramount.

CRM 52

CRM Communication 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Account Management Skills

NOVEMBER 21, 2023

Welcome to episode 97. My first ever podcast was with Kate Whittaker, head of corporate communications at DUAL Group, so working on the client side. During that episode she was explaining the exceptional agency who worked with her, particularly about their excellent client service, but also how they really understand her and her business. So for this episode, I invited the leadership team of that agency, Free Partners, to talk to me about how they work and think.

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Account Management Management Insurance Leadership 52

Customer Think

NOVEMBER 21, 2023

In an ever-evolving business and commerce marketplace, customer experience has emerged as one of the keys to success. In fact, 32% of customers will leave a brand after a single bad experience. Even worse, when a consumer loves a brand, 59% reported they will still walk away after they’ve had two bad experiences.

Customer Experience 49

Customer Experience 49

Customer Think

NOVEMBER 21, 2023

The Internet of Things (IoT) is rapidly transforming industries and revolutionizing the way we live and interact with the world around us. Mobile apps play a crucial role in enabling IoT connectivity, providing users with seamless access to real-time data and control over IoT devices.

Internet 49

Internet 49

Customer Think

NOVEMBER 21, 2023

The rapid advancements in Large Language Models (LLMs) like GPT have sparked a debate about the future of conversational AI. While it’s tempting to view these developments as a sign of conversational AI becoming obsolete, the reality is more nuanced.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

NOVEMBER 21, 2023

Introduction With business acquisitions, the successful integration of acquired businesses is a crucial factor in realizing the full potential of your investment. When acquiring an equipment supply business, one of the key areas of focus during the due diligence period is evaluating the existing systems in place.

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Acquisition 45

Customer Think

NOVEMBER 21, 2023

The holiday season marks a highly anticipated time for consumers, where the experiences they encounter in physical or online stores significantly influence their perceptions as the holiday cheer wanes. Simultaneously, brand marketers face immense pressures during the holidays due to new product launches and fluctuating sales demands.

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Marketing Sales Digitalization 45