The Center for Sales Strategy

JANUARY 30, 2024

Every sales organization dreams of having a team composed entirely of superstars. Imagine a workforce where each member consistently exceeds targets, possesses exceptional communication skills, and demonstrates unwavering dedication. While building an entire team of superstars may seem ambitious, it's a goal worth pursuing.

Communication 122

Communication Organization Sales Sales Training 122

Hubspot Sales

JANUARY 30, 2024

Young Africans are about to become a major topic of conversation. Why? Because this demographic is undergoing a massive boom. ? Africa is the Benjamin Button of population demographics. Source: Our World In Data Here are some of the most impressive stats: Nearly 60% of Africans are under the age of 25, compared to 27% of Europeans. The median age across Africa is 18 , compared to 35 in North America.

e-Learning 115

e-Learning Facilitation Internet Finance 115

Customer Think

JANUARY 30, 2024

AI will impact Customer Experience (CX) in 2024 in at least three different ways. First, the call center will be transformed as AI plays a larger role in solving customer demands. Second, “citizen developers” in CX and elsewhere will transform their work with automation.

Customer Experience 72

Customer Experience 72

Hubspot Sales

JANUARY 30, 2024

Sales trends come and go. Some stick around for a while, while others see themselves out rather quickly. Since we just started a new year, is it time for some goodbyes? In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1.

Virtual Selling 111

Virtual Selling Media Sales Decision-making 111

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

ClearPoint Strategy

JANUARY 30, 2024

Unlock the potential of business reporting software as your secret weapon for business intelligence (BI). Discover how this tool can drive your success.

Software 67

Software Software 67

Customer Think

JANUARY 30, 2024

Wave iX redefines customer engagement and employee empowerment—from consulting and solution design to execution and insights

Customer Experience 59

Customer Experience Digitalization 59

Customer Think

JANUARY 30, 2024

Source: Shutterstock (The concept of the “marketing mix” has been a staple of marketing for over 70 years. It’s discussed in virtually all marketing textbooks and taught in virtually all introductory marketing courses. But does the marketing mix idea still have a place in 21st-century marketing? The answer is “yes,” and here’s why.

Marketing 53

Marketing Digitalization 53

Arpedio

JANUARY 30, 2024

Evolving Key Account Management: Perstorp's Journey with ARPEDIO Download full case study About Perstorp With a 140-year legacy, Perstorp stands as a pioneer in organic chemistry, shaping industries from mobile tech to animal nutrition, driven by sustainable solutions. Sector Organic chemistry Website www.perstorp.com ← Back to case studies Discover the secrets behind Perstorp’s remarkable sales journey with ARPEDIO towards streamlined operations, Salesforce adoption, and amplified collaboration

Key Account Management 52

Key Account Management Account Management Management Innovation 52

Insightly

JANUARY 30, 2024

The latest trend shaping the customer relationship management (CRM) horizon is the growing importance of the ability to integrate. One key takeaway from 2023 is that CRM systems should not operate in isolation. The traditional view of CRM as a standalone tool for managing customer interactions rapidly gives way to a more integrated approach. Integrations are vital to modern CRM systems as they enhance data management, improve efficiency, personalize customer experiences, support data-driven dec

CRM 52

CRM e-Learning Facilitation Decision-making 52

Customer Think

JANUARY 30, 2024

In this blog, we showcase a recent Sales Leadership Awakening podcast episode where Steven Rosen and I interviewed Keith Rzucildo. He is Vice President of Sales at Miller Electric and a seasoned leader who has successfully navigated the complexities of gaining buy-in for a new vision within his organization.

Sales Leadership 52

Sales Leadership Leadership Organization Sales 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

ACT

JANUARY 30, 2024

What’s the biggest challenge you’ve faced as an SMB business owner ? It could be finding skilled and passionate professionals for your company or ensuring regular cash flow with limited funds. But the single greatest challenge that can stifle your SMB or startup is getting clients. Unlike established global corporations, you may not be able to afford fancy, high-budget marketing strategies and campaigns to reach target markets and potential customers or create brand awareness.

Small Business 52

Small Business Publishing Leadership Decision-making 52

Customer Think

JANUARY 30, 2024

For some businesses, customer experience has become more of a buzzword than an actionable value. Business leaders recognize its importance, but embodying this value throughout the organization proves difficult. The C-suite is committed to the concept of customer experience, but what about call center agents, the individuals on the front lines?

Customer Experience 52

Customer Experience Organization 52

Zendesk

JANUARY 30, 2024

Every business needs software solutions to thrive, and building the right tech stack means companies can put customer experience front and center. But with so many options out there, finding the best integrations for each of your clients can be a head scratcher. In the context of Zendesk, “tech stack” refers to a combination of tools and technologies that work together with our products—all geared toward improving a business’s customer experience (CX).

Customer Experience 52

Customer Experience Decision-making Meetings Innovation 52

Planview

JANUARY 30, 2024

What’s old is new again. As organizations rush to capitalize on AI strategies, many of them meet the same challenge they’ve met before – strategic drift. Wayfaring strategies aren’t uncommon. In fact, studies show that strategy implementation failure rates can reach as high as 60% to 90%. The consequences reach everyone in the company’s orbit, from employees and executives to stakeholders and customers.

Stakeholders 52

Stakeholders Prioritization Government Leadership 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Zendesk

JANUARY 30, 2024

Demand generation can be the initial step to building a long-lasting relationship with your customers. So, making a good first impression is critical. Forget about the age-old cold calls and impersonal ads—now it’s all about creating genuine connections, becoming a trusted resource, and guiding potential customers on a value-driven journey. If you need a demand-generation refresher: The goal is to generate and nurture leads.

Value Proposition 52

Value Proposition Media Digitalization Innovation 52

Customer Think

JANUARY 30, 2024

You might recall how I like to say, “None of us are as clever as all of us.” Recently I decided that I would like to leverage the power behind that phrase.

Customer Experience 40

Customer Experience Leadership 40

Farland Group

JANUARY 30, 2024

“Shock and surprise me,” was the advice we recently heard from a client when embarking on their first customer advisory board meeting. These words capture the incredible pressure companies feel in trying to build effective, remarkable customer experiences with the c-suite. Knowing that the bar of ‘shock and surprise me’ was a difficult one to hit, we took this question back to other Board members to gain a deeper understanding of how they measured success and – not surprisingly – the

Customer Experience 40

Customer Experience Meetings Organization Marketing 40

Customer Think

JANUARY 30, 2024

Earlier this month I analyzed 27 mid-range hotels in the Orlando market using publicly available data from Tripadvisor. These properties ranged from locations near the airport, convention center, and theme parks.

Marketing 40

Marketing 40

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

SmartKarrot

JANUARY 30, 2024

Welcome to a deep dive into the intricate world of strategic customer management. As someone who has spent several years navigating the complexities of enterprise and strategic customer relationships, I am excited to share my insights on the art of managing key customers. Before we begin, it’s important to note that the views shared here are solely mine, derived from years of hands-on experience in the field.

Management 10

Management Customer Success Stakeholders Strategic Thinking 10

Customer Think

JANUARY 30, 2024

Podcast Today’s interview is with Juanita Coley, who is best known as the “Contact Center Whisperer” and is also the CEO and Founder of Solid Rock Consulting, a workforce management consulting firm.

Management 40

Management 40

SmartKarrot

JANUARY 30, 2024

Welcome to a deep dive into the intricate world of strategic customer management. As someone who has spent several years navigating the complexities of enterprise and strategic customer relationships, I am excited to share my insights on the art of managing key customers. Before we begin, it’s important to note that the views shared here are solely mine, derived from years of hands-on experience in the field.

Management 10

Management Customer Success Stakeholders Strategic Thinking 10