The Center for Sales Strategy
JUNE 12, 2024
You’ve worked with your marketing team to develop your Ideal Customer Profile (ICP). You’ve built a database of target companies that match your ICP characteristics. You’ve researched to identify the key decision-makers of your target prospects. You have a great solution that has helped other similar companies. You have a great story to tell. Now you have one last problem.
MDI Training
JUNE 12, 2024
Photo credits: Jenny Theolin From Typewriters to AI: Leadership Over the Past 60 Years This was our Leadership Horizon Conference of 2024! Click here and immerse yourself in the Highlights. From Typewriters to AI: The Evolution of Technology and Leadership Over the Past 60 Years As we stand on the brink of a new era in technology and leadership , it’s crucial to reflect on the journey that has brought us here.
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The SAMA Podcast
JUNE 12, 2024
Joining today’s episode is Rita McGrath, a bestselling author and distinguished faculty member at Columbia Business School, where she’s the Academic Director in Executive Education. Rita's groundbreaking book, The End of Competitive Advantage, challenged traditional thinking and offered a new playbook for navigating the ever-shifting business landscape.
Kainexus
JUNE 12, 2024
In an era where efficiency and agility are paramount, Lean business transformation has emerged as a pivotal strategy for organizations aiming to streamline operations and enhance value creation. By adopting Lean principles, companies can significantly reduce costs, improve quality, and accelerate time-to-market. In today's dynamic business environment, the Lean method is prized for its adaptability across various industries, from manufacturing to services, and its ability to ensure that business
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Customer Think
JUNE 12, 2024
Generative AI (GenAI) has heralded a new era of personalized CX, but brands must be careful about where and how they use it. Too much personalization may feel intrusive to some, while too little can result in your brand missing opportunities to engage and connect with consumers.
Nutshell
JUNE 12, 2024
When it comes to setting goals for your business, it’s important to have sound strategy and actionable tactics. Now, that may sound like I’m being redundant, or I’m just filling the air with fancy business jargon. Aren’t strategies and tactics basically the same thing, just different wording? Actually, they have completely different meanings. At this point, you may lean toward one side of the strategy vs. tactics debate.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Nutshell
JUNE 12, 2024
Does your company need to track leads across a large organization with multiple child companies? Introducing company hierarchy in Nutshell! Now you can create a company hierarchy and designate multiple child companies within a larger organization’s structure. This new feature simplifies lead and sale tracking, giving you better insight into your leads across subsidiaries of a parent company.
Customer Think
JUNE 12, 2024
(This month’s Research Round-Up discusses some of the major findings found in the Spring 2024 edition of “The CMO Survey” and a set of interesting perspectives from the “2024 Annual Marketing Report” by Nielsen.) Source: Christine Moorman Spring 2024 edition of “The CMO Survey” A survey of 292 marketing leaders at U.S.
Strategic Communications
JUNE 12, 2024
I was writing a trends piece for a client recently and, as I often do, I posted a call for input on sites like SOS (formerly HERO), Connectively , Qwoted , and Help a B2B Writer. I received close to 200 responses! To help me sort through the input and get a sense for what the top trends were based on this expert input, I did a simple tally. And I started to notice something interesting.
Customer Think
JUNE 12, 2024
In today’s competitive landscape, a customer-first strategy isn’t just a nice-to-have—it’s as essential as the foundation of a house. Without it, everything else is at risk. Imagine trying to build a skyscraper without first laying a solid foundation—it simply wouldn’t work.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Whetstone
JUNE 12, 2024
The Importance of Developing Strategic Thinking in Strategic Account Managers In our fast-paced business environment, Strategic Account Managers (SAMs) face a myriad of challenges that require them to go beyond routine selling and service tasks. While many SAMs are aware of their responsibilities, the traditional “check the boxes” approach to cover all the bases is no longer sufficient.
MDI Training
JUNE 12, 2024
Photo credits: Jenny Theolin From Typewriters to AI: Leadership Over the Past 60 Years This was our Leadership Horizon Conference of 2024! Click here and immerse yourself in the Highlights. From Typewriters to AI: The Evolution of Technology and Leadership Over the Past 60 Years As we stand on the brink of a new era in technology and leadership , it’s crucial to reflect on the journey that has brought us here.
ProlifIQ
JUNE 12, 2024
Planning and Execution In Strategic Accounts 2024 has been tough in tech, and a lot of industries. If you’ve been frustrated, you’re not alone, The good news? There are ways to improve your odds of hitting your numbers through better GTM planning. Understanding how your company will go to market (product-led, sales-led, hybrid) is a critical first step in driving planning and execution.
MDI Training
JUNE 12, 2024
Photo credits: Jenny Theolin From Typewriters to AI: Leadership Over the Past 60 Years This was our Leadership Horizon Conference of 2024! Click here and immerse yourself in the Highlights. From Typewriters to AI: The Evolution of Technology and Leadership Over the Past 60 Years As we stand on the brink of a new era in technology and leadership , it’s crucial to reflect on the journey that has brought us here.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Flevy
JUNE 12, 2024
The Consumer Packaged Goods (CPG) industry is a dynamic and competitive sector, integral to daily consumer life. It spans various products including food and beverages, personal care, household products, and more. According to McKinsey, the global CPG market is projected to grow by 5% annually, driven by rising consumer spending and urbanization. This growth is accompanied by significant challenges such as evolving consumer preferences, increasing regulatory requirements, and intense market comp
Customer Think
JUNE 12, 2024
About 74% of online shoppers regularly read Q&A sections on a product detail page (PDP) before committing to a purchase. Why? Because Q&A responders aren’t just nameless, faceless reviewers — they’re real people who have been in your shoes, grappling with the same decision.
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