Thu.Oct 10, 2024

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From Search to Sale: Aligning Your SEO Strategy with Your Sales Funnel

The Center for Sales Strategy

In marketing, businesses often struggle to align their SEO efforts and sales objectives, leading to missed opportunities. However, by integrating SEO strategies with the sales funnel through a thoughtful content strategy, companies can attract high-quality leads and improve conversion rates. This alignment enhances online visibility and streamlines the sales process.

Sales 108
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Old Habits Die Hard

Vantage Partners

Some providers are stuck in old habits of spending most of their time, emphasis and focus on price. Explore the strategic implications, and learn how to adapt.

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SKO Advice for Leaders from John Kaplan and John McMahon

Force Management

Force Management Co-Founder John Kaplan and five-time CRO John McMahon recently had an in-depth discussion on the Revenue Builders Podcast about sales kickoffs. Combining their years of experience, they hashed out what works and what doesn't when it comes to planning and leading a kickoff event as a revenue leader. Listen to the full podcast conversation here.

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Mastering the Sales Game: Expert Tips from Trainer Jessica Stokes

Sales Gravy

On this episode of The Sales Gravy Podcast, Lucy Beth Adams sits down with Master Sales Trainer, Jessica Stokes to discuss her journey in sales, from her early days in cold calling to becoming a top trainer. She offers valuable insights on maintaining customer relationships, handling objections, and staying motivated in a challenging sales career. Key Takeaways: – Facing Rejection with Determination: Early sales careers can involve a lot of cold calling, rejection, and setbacks.

Sales 67
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Headway Selling: What's Next When Value Selling Isn't Working

SBI Growth

Buying friction disrupts the customer lifecycle and grinds deals to a halt. Buyers are continuously reconciling how their environment and needs are changing as they evaluate suppliers and their solutions, and at the same time dealing with the complexity of internal coordination and changing buying processes.

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5 of the Most Common Municipal Strategic Priorities

Envisio

Determining strategic priorities for modern municipalities is tricky work. Every municipality is unique, with its own vision, mission, and values. Each has its own constraints—both politically and economically—varying needs and goals, and unique community members, too. Modern municipalities have to balance community needs with limited resources, changing economic and political climates, and an ever-growing need for transparency and trust.

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Will AI Replace Customer Service? (The Power of Human-AI Collaboration)

Groove HQ

The buzz around AI is undeniable, and its effects are far-reaching. Recently, we’ve seen marked changes in the customer service world, as more companies start using AI-based tools regularly. In fact, you may have heard people talking about how AI might replace customer service agents. So far that hasn’t been the case. Instead, these tools […] The post Will AI Replace Customer Service?

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GDPR & Cold Calling: How to Stay Compliant

Hubspot Sales

GDPR compliance is a messy process to begin with, but trying to stay ahead of the regulation while B2B cold calling presents a whole other set of problems. In trying to wrap my brain around how to make cold calls under GDPR, I discovered two things: It’s totally doable (and legal) and it’s actually not that hard if you have a set of systems in place to carry it out.

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How to Ask for Payment Professionally: 8 Best Payment Email Templates

Hubspot Sales

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