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I saw a very interesting question in an online group I monitor recently: “Is it ever a good idea to give your work away?” In this case, the question was related to consulting services but the question could just as easily apply to companies selling tangible products. And, perhaps, it is in comparing the two ? services and tangible products ?
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Speaker: Susan Spencer, Principal of Spencer Communications
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Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst
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