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You don’t want a new job. You want to excel at the job you already have. To do that, you must outperform your peers and close more deals. So your success tomorrow depends upon your pipeline today. In today’s environment, a quality pipeline starts with LinkedIn. This post describes the Social Seller's strategy to grow their prospect list through LinkedIn.
Tweet Make a sale – that’s the easy part. Now comes the hard part: Doing everything else. Making the sale is not just the money and the victory. It’s also the foundation for a relationship – as long as the rest of the process flows as you have sold it. Here are the “beyond the sale” elements than make a relationship probable: Deliver. After a sale there is an expectation for delivery.
Time and time again sales people come up against price objections and too often they are not able to overcome these objections to close the sale. So how do you overcome price objections? Take a look. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
'According to Forbes.com and jobvite.com in 2012 42% of employers ban use of social media sites in the workplace. This is a stupid idea for a number of reasons. Here are the first 5 that came to mind: The best sales people use linked in for connections, lead generation and referrals daily. Cutting off Linked in shuts down 1 client attraction approach.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
You can read articles, blogs, books, and white papers from the best and the brightest experts in the industry. You can attend webinars, conferences, seminars and symposiums. You can network across a growing array of social and business platforms and talk to your fellow sales leaders. One thing is for certain, you will encounter the same timeworn topics of debate.
Over the last 18-24 months Sales Operations leaders have experienced Diminishing Authority. Diminishing Authority is easy to spot. The Chief Sales Officer is not relying on Ops to translate data into insight. Ops remains close to the CSO but marketing, finance and HR are more influential. Sales Ops has lost some of its credibility. Diminishing Authority has two root causes: Another department has collected superior data – Have your peers outpaced your evolution?
Over the last 18-24 months Sales Operations leaders have experienced Diminishing Authority. Diminishing Authority is easy to spot. The Chief Sales Officer is not relying on Ops to translate data into insight. Ops remains close to the CSO but marketing, finance and HR are more influential. Sales Ops has lost some of its credibility. Diminishing Authority has two root causes: Another department has collected superior data – Have your peers outpaced your evolution?
Tweet Are you using the WOW factor? What is WOW? – WOW is sales! WOW separates the strong from the weak. WOW separates the sincere from the insincere. WOW separates the sales pro’s from the con’s. WOW separates the yes’es from the no’s. WOW is the full measure of your sales power and the way you use it. Are you WOW? Is WOW a factor in your selling process?
'From Statsisticbrain: In 2011 there were 4.7 billion Google searches performed each day. . That statistic promoted me to ask you 3 questions: What are you doing to ensure you are found? What are you doing to ensure prospects are compelled to click through visit and stay on your website? How are you following up with those prospects? Dedicated to making this your best year yet!
What’s all the hubbub about “social selling?” After all, selling has never been anything if not ‘social.’ Sellers have for the most part, relied on networking, referrals, and rapport building as a means to build relationships or at the very least, the credibility and trust needed to gain an appointment. What has changed, however, is the scale. LinkedIn , for one, has greatly increased our ability to stay connected to former colleagues and friends, and to meet others that share connections or int
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Your prospects should see you everywhere, from social media to events, sales strategies and other approaches to the marketplace. Seeing you everywhere within their market draws customers to you.
As a Marketing Leader, you pay attention to the competition’s marketing and lead generation tactics. But how close of an eye do you have on them? Do you actively monitor and research? Most of you are nodding your head yes. Let’s dig deeper. Are you monitoring how the buyer is interacting with the competition? This is often overlooked. I’ll offer a tool to help you identify competitive gaps across many areas.
Tweet. Have you ever heard the phrase, He went the extra mile ? I want to talk to you about the “extra mile” in a way that you might understand it and use it to build customer loyalty. The extra mile is an action or an expression that sparks a WOW! in the mind of the customer or a co-worker. It’s an unexpected deed. But before an extra mile is ever walked or executed, it has to be an attitude and a mindset from the extra miler.
Why do objections occur? It’s an age-old question that gets salespeople crying into their beer. There are, naturally, many reasons why they come up, but they tend to revolve around one main. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
'Sales people who do not execute the fundamental practices that lead to success make more mistakes and lose more business. When leaders miss these signs, they also miss the chance to coach their sales team so they can correct the mistakes. Sales people who do not execute the fundamental practices that lead to success make more mistakes and lose more business.
One of the most frustrating problems for any sales rep is when a prospect’s interest switches from hot to cold. This can happen for a variety of reasons most of which have to do with the gravitational pull of the ‘status quo’. It’s a powerful force. From an opportunity stand-point, (and at the risk of stating the obvious), the best time to gather the ammunition needed to fight status quo is the moment of peak interest.
You want sales reps that arent going to cave in the first time a prospect throws something at them thats just a negotiating technique. Encourage them to learn negotiating skills and situational role play with them.
To outperform their peers, Social Sellers use LinkedIn as a sales tool. They use their profiles to demonstrate value and build trust with the Buyers. Their LinkedIn profile becomes an integral part of their personal brand. In this article I outline 4 principles of an effective LinkedIn profile. Then I provide a LinkedIn Profile Writing Guide to help perfect your own profile.
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Tweet You can measure how much WOW is in your sales effort by looking at the following ten aspects of what makes up WOW: 1. Be totally persistent – To reach the prospect, to get the prospect your information, to get information about the prospect, to appoint the prospect. 2. Be totally knowledgeable about the prospect – Your knowledge of the prospect and his or her business is often critical to completing the sale.
Branding, the process of creating an emotional connection to a company or product, has been the subject of many studies and much research. Most of that research has revolved around the companies who. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
Sales people who do not execute the fundamental practices that lead to success make more mistakes and lose more business. When leaders miss these signs, they also miss the chance to coach their sales team so they can correct the mistakes. Sales people who do not execute the fundamental practices that lead to success make more mistakes and lose more business.
Mobile reps have unique challenges. They can’t just head to the nearest file cabinet, or walk down the hall when they need to find something or someone. And managers can’t pop their heads into reps’ cubicles for a quick update. You’ve got to figure out how to manage your business when you’re in the field, regardless of whether you’re out all day every day or whether you travel longer distances in less frequent measure.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
The fact is that the new economy has and will continue to squeeze businesses of every size and industry. Sales forces are not immune to the squeezing, either. In some ways, sales people bear a special burden.
As a Marketing Leader, you pay attention to mobile trends. But what are you putting into action? If you don’t, lead generation efforts will hit road blocks. Live leads will break away as you reel them in. Your credibility with the sales leader will quickly dwindle. If you’re thinking that optimizing your website for mobile is enough, don’t stop there.
There is one skill that I see top-quality salespeople exhibiting that often overides everything else. You can be a great communicator, a superb closer and an excellent negotiator, but if this skill. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst
Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.
According to Forbes.com and jobvite.com in 2012 42% of employers ban use of social media sites in the workplace. This is a stupid idea for a number of reasons. Here are the first 5 that came to mind: The best sales people use linked in for connections, lead generation and referrals daily. Cutting off Linked in shuts down 1 client attraction approach.
As the VP of Sales, you’re pulled in 15 directions. You’re providing accurate forecasts to the CEO. You’re coaching and mentoring Sales Directors and Managers. You’re implementing new processes and practices to improve performance. You’re pushing deals over the finish line. But have you lost sight of your customers? Many Sales VPs are innately aware of the competition.
A trend is emerging among Sales SVPs: they Make the Number every other year. You make it - the CEO “rewards” you with a huge increase. Miss it - the next year the goal is more reasonable. Make the reasonable goal – the next year is unreasonable again. And on and on the cycle goes. The right Marketing Methodology can enable you to break this cycle. Your Marketing Methodology is simply your company’s guidelines or procedures for marketing your solutions.
Your new product launch is on schedule. The CEO has promised the market a hit. In six months the market will react. Careers will be made or heads will roll. What happens in the next sixty days will make the difference. Your role as Chief Marketing Officer is crucial to success. You have two major responsibilities; Sales Enablement and Promotion. Prepare the field and give them tools to succeed.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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