How High Growth Companies Conduct Market Research
SBI Growth
OCTOBER 29, 2016
October, 2016
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3 Small Components That Will Elevate Your Sales Success
MTD Sales Training
OCTOBER 4, 2016
I came across a great quote the other day from Jeff Gitomer, the proficient sales writer from the States. He said that ‘Great salespeople aren’t born or made; they evolve over time based on their. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
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The Secret to Breaking Out of a Sales Slump
Engage Selling
OCTOBER 20, 2016
Trying to motivate a member of your sales team to break out of a sales slump? No matter their skill level, ambition, and work ethic, even the best of salespeople go through a period where they create less than desirable results.
What You Need to Know About Idea Software
Planview
OCTOBER 12, 2016
What is idea software? Idea software, often referred to as idea management software, is a powerful solution that you can use to ask for, collect, analyze, and track ideas from diverse groups of people, also called a “crowd.” For businesses, this typically means employees, but many companies also use it to solicit and vet new ideas from their customers and partners, too.
AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
What Drives You Into the Sale? And Drives You Out with the Order?
Jeffrey Gitomer
OCTOBER 27, 2016
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5 Tips to Mastering Your Sales Selfie
Sales Gravy
OCTOBER 22, 2016
The all-important selfie: Theres the hair, angle and look. Do you smile or go for the serious stare? Nostalgic Valencia or dramatic X-Pro II?
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4 Quick Tips On Increasing Your Longevity In Sales
MTD Sales Training
OCTOBER 6, 2016
The average life expectancy of a multinational organisation is approximately 40-50 years. So says Arie De Geus in his book ‘The Living Company’ (Boston, Harvard Business Press). He based this premise. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
Put a Stop to Overselling!
Engage Selling
OCTOBER 13, 2016
It goes without saying, but sales can be one of the most stressful professions out there, period.
7 Questions Sales Leaders Should Ask About the Buying Process to Win More Deals
SBI Growth
OCTOBER 9, 2016
Is ABM Worth the Time, Money, and Effort?
SBI Growth
OCTOBER 26, 2016
SBI recently spoke with Gahan Richardson, the Vice President of Corporate Marketing at Cypress Semiconductor. Gahan and I discussed his approach to Account Based Marketing (ABM) and how he uses it to set his sales team up for success. Cypress Semiconductor is.
2024, The Year of the Customer
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
How to Stay Competitive in the Evolving State of Martech
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Is Your Strategy Suffering from Mismatched Talent?
SBI Growth
OCTOBER 27, 2016
Today’s topic is how to attract, train and retain talent. Joining us is Michael Jones, the founder and CEO of Pepperjam Performance Marketing. Pepperjam is a digital marketing and performance technology firm with offices around the globe. In the second segment of.
Here’s Why Brand Positioning Matters
SBI Growth
OCTOBER 19, 2016
We recently spoke with Kay Kienast, the head of marketing for Seagate Technology’s EVault division. Kay has served as an executive marketing leader for Xerox’ enterprise division, Lexmark, Cisco, and notable startup Avocent. The topic of our interview is the importance.
3 Steps to Pave the Way for High Demand Products
SBI Growth
OCTOBER 25, 2016
On this week’s SBI Insider Video Podcast we discuss three core areas of a successful product strategy. Our guest today is an expert on the topic, John Mansour, the founder of Proficientz, a firm that specializes in B2B Product Management. . Great.
1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Essential Steps to Develop an ‘Unfair’ Competitive Advantage
SBI Growth
OCTOBER 18, 2016
On this week’s SBI Insider Video Podcast we discuss the topic of competitive advantage. How to select your competitive advantage to win, how to validate it in the market and how to align the organization to deliver on the advantage.
Building the Modern Field Marketing Organization
SBI Growth
OCTOBER 5, 2016
SBI recently spoke with Tracy Hansen, the Chief Marketing Officer at Renaissance Learning, the world leader in cloud-based assessment, teaching and learning solutions. Tracy has deep field marketing experience and built a new team from scratch that launched this year. Field marketing.
How to Leverage Intent Data for Better Outcomes
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
The Top Two Metrics to Drive Shareholder Value Right Now
SBI Growth
OCTOBER 4, 2016
On this week’s SBI Insider Video Podcast we discuss how sales, marketing and product functional leaders can elevate the strategic discussion. The two most underutilized metrics that drive shareholder value are Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV). Championing.
Use This Small Change In Mindset To Drive Your Sales Forward
MTD Sales Training
OCTOBER 25, 2016
I came across some interesting research about ‘emotional drivers’ the other day. Dr Dan Short of Arizona, USA, conducted a series of research studies that were intriguing as much as they were. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
Why Sales Strategies Fail
Engage Selling
OCTOBER 18, 2016
Have you ever put together a sales strategy which you believed to be near flawless, only to see it fail in the long run? In my years of consulting, I have rarely (and I mean rarely!
The 2023 Supply Chain Crystal Ball: Challenges and Solutions
Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst
Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.
The Secret of Successful Marketing Execution
SBI Growth
OCTOBER 11, 2016
On this week’s SBI Insider Video Podcast we discuss content design, one of the most essential tasks given to marketing. This is about creating compelling content that moves the prospect to action. This is easy to say and hard to do. The.
How to Hire The Right Salesperson
Engage Selling
OCTOBER 25, 2016
How can you ensure that you’re hiring the right people to join your sales team? Many sales leaders have been asking me how to hire new sales reps and build a profitable team.
How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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