Janek Performance Group: Account Planning

OCTOBER 25, 2023

In B2B selling, we often focus on new accounts. These build business and increase revenue. With that, it’s easy to neglect existing clients. We assume, if they’re buying, they don’t need attention. However, according to Altify: Companies receive 60 percent of their sales revenue from existing customers. When selling to existing customers, 56 percent achieve win rates greater than 50 percent.

Account Planning 52

Account Planning Decision-making Communication B2B 52

CSSP

OCTOBER 10, 2023

Sometimes it seems there are just two views of strategic planning: it’s either a one or two-day retreat, or it’s an all-consuming, constant exercise. The “strategy light” version – a one or two-day retreat, seems super practical, while the “heavy strategy” version – a constant or months-long excursion – seems far less doable. While these impressions are somewhat accurate, it’s a mistake not to examine the middle ground.

Banking 93

Banking Small Business Profitability Marketing 93

Revegy

OCTOBER 18, 2023

In the competitive B2B landscape, focusing on specific high-value accounts has proven to be a vital strategy for long-term success. Key accounts are identified as a company’s most valuable clients. They are the most likely to bring in big chunks of revenue and build lasting relationships. Unlike traditional sales methods that cast a wide net, […] The post Unlocking Account-Based Sales: Is Your CRM Enough?

CRM 65

CRM Sales B2B Account Management 65

Envisio

OCTOBER 25, 2023

The landscape of higher education is one of rapid change and innovation. Institutions are constantly challenged to adapt and plan strategically to ensure that they stay relevant, on-mission, and competitive. While current and prospective students are critical stakeholders for higher-education institutions, there is also a board of governors, a complex internal employee system of both educators and administrators, and the broader local community.

Innovation 52

Innovation Government Stakeholders Onboarding 52

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

AchieveIt

OCTOBER 25, 2023

A quick look around outside reveals the leaves are beginning to fall and temperatures are starting to drop. For many in the business space, this means one thing: it is time to start annual planning for 2024. At the top of the priority list for each organization on a calendar year format is deciding the direction of their strategic plan for the upcoming new year.

Facilitation 52

Facilitation Healthcare Negotiation Decision-making 52

Strategic Account Management Association

OCTOBER 10, 2023

Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today's business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs. The post Navigating the New Generation of Strategic Account Managers appeared first on Strategic Account Management Association.

Account Management 520

Account Management Management Meetings Co-Creation 520

Upland

OCTOBER 17, 2023

ChatGPT and dozens of other artificial intelligence (AI) products have made a big splash for AI a bit of a novelty recently, dominating the conversation around productivity and efficiency in the B2B world. Its many evolutions and the powerful AI of today make it an irresistible tool to many. Many writers use AI to spark ideas. Customer success leaders leverage chatbots to lighten workloads.

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

Red Star Kim

OCTOBER 1, 2023

I first mentioned SCARF in an article about neuroscience and leadership Leadership: Lessons from Star Trek and Neuroscience – Kim Tasso back in 2012. There David Rock talked about the neuroscience of leadership – the need to still your mind, improve emotional regulation, watch non-verbal signals and take care with feedback. On feedback he mentioned research by Naomi Eisenberger showing that the brain treats social pain much like physical pain.

Leadership 147

Leadership Emotional Intelligence Performance Review Communication 147

Software Sales Guru

OCTOBER 16, 2023

3 Ways to Excite Your Buyers Most prospects are content to stay with the status quo because the personal risk associated with attempting change looms large. This is especially true if the need they have is something technical, like the monitoring of logs or single sign on. Intellectually they know things could be improved, but this is not a visceral or emotional pain point for.

Software 130

Software Software Sales 130

Customer Think

OCTOBER 11, 2023

Posted originally at [link] How complexities prevent and improve employee and customer experience Is your organisation losing value and capacity to complexity? In this article we provide a short framework for understanding some of the most common sources of complexity in any organisation.

Customer Experience 126

Customer Experience 126

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Strategic Account Management Association

OCTOBER 10, 2023

The Congruity Group leads a webinar to help revolutionize your approach to customer engagement and create a lasting impact on your company’s growth. The post How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024 appeared first on Strategic Account Management Association.

Account Management 400

Account Management Co-Creation Management Customer Knowledge 400

Mike Kunkle

OCTOBER 8, 2023

Introduction In today’s fast-paced and challenging business landscape, maximizing organizational success hinges on seamless coordination across various functions. Nowhere is this truer than with the commercial organization. At the core of this synergy lies a concept that wields immense influence in driving revenue and ensuring organizational performance – cross-functional Commercial Effectiveness.

Customer Experience 130

Customer Experience Decision-making Profitability Marketing 130

Hubspot Sales

OCTOBER 2, 2023

You don’t get many chances with your prospects. Send a self-serving, pointless, or pushy email, and they’ll probably write you off. Do it again — and they definitely will. As a result, you should think carefully about every message you send. Does it provide new information? Does it have a clear purpose? Does it somehow benefit the buyer? If you can’t answer “yes” to all three of those questions, head back to the drawing board.

Sales 122

Sales Retail Profitability Sales Technology 122

Red Star Kim

OCTOBER 25, 2023

CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Sales Readiness Group

OCTOBER 30, 2023

SRG had the privilege to witness the evolution of sales enablement at the SES Experience 2023. Marking our fifth year at the event, this edition was truly distinctive. Here are some highlights and a sneak peek into the paradigm shifts in the sales enablement arena as we move into 2024.

Sales 118

Sales 118

Customer Think

OCTOBER 10, 2023

Social media platforms have become the epicenter of communication, opinion-sharing, and customer interaction. With millions of users expressing their thoughts and feelings on various topics every day, social media has evolved into a treasure trove of unfiltered, real-time data.

Media 121

Media Communication 121

ClearPoint Strategy

OCTOBER 3, 2023

The software solution for businesses seeking strategic success.

Software 105

Software Software 105

Flevy

OCTOBER 2, 2023

Traditional Startups demand that the entrepreneurs formulate a comprehensive 5-year Business Plan. The approach that traditional startups typically adopt is a linear, effort-intensive, and costly process that necessitates in-depth reflection, planning, and execution with minimal customer interaction and feedback. The approach requires careful deliberation over detailed financial projections during the planning phase to make potential investors believe that it’s a viable investment.

Manufacturing 104

Manufacturing Value Proposition Digital Transformation Investors 104

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Hubspot Sales

OCTOBER 4, 2023

When I think of sales, I picture friendly handshakes, lively chatter, and the spark of human connection. After all, it's a people-driven business. It relies on human intuition, persuasion, and relationship-building. At first glance, AI may seem out of place here. Yet, it can actually give us a better understanding of our prospects, making that human connection stronger.

Communication 122

Communication B2B Sales Artificial Intelligence 122

Red Star Kim

OCTOBER 20, 2023

At the October PM Forum writing workshop we welcomed delegates from law, accountancy and forensic firms to the City offices of Simmons & Simmons (thank you for hosting!). The workshop covered writing basics, the psychology of persuasive writing and how best to adapt to different media and channels. We explored writing from professional services firms and looked at how to improve our firms’ written content.

Media 130

Media Communication Marketing Digitalization 130

Sales Readiness Group

OCTOBER 16, 2023

In the modern, competitive sales landscape, negotiation is no longer simply about price. It is about value. Smart sales professionals know that a deep understanding of how the deal will unfold and who will be involved is crucial to setting yourself up for a successful negotiation. But what are the key elements you should focus on before entering into negotiations?

Negotiation 118

Negotiation Sales 118

Customer Think

OCTOBER 9, 2023

There’s a lot of talk about the differences between demand creation (marketing), demand capture (sales), and brand (marketing). B2B companies’ approach each of these as if each needs its own strategy implemented separately, with different teams carrying the responsibility for each function. Quite often these teams work in silos.

B2B 119

B2B Marketing Sales Digitalization 119

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Sales Gravy

OCTOBER 2, 2023

Why Roleplay Should Be A Key Part of Your Sales Culture In this podcast, Jeb Blount, Jeremy Olson, and Kristin Isaacson discuss the importance of role-playing in sales. They emphasize the need for leaders to create a culture of role-playing and accountability within their teams. They also highlight the benefits of role-playing in helping salespeople improve their skills, gain empathy for the customer's perspective, and build confidence.

Sales Training 104

Sales Training Construction Sales Innovation 104

The SAMA Podcast

OCTOBER 10, 2023

Adrian Davis — President & CEO of management consulting firm Whetstone Inc. — contains multitudes. He’s an inspirational, thought-provoking speaker, an author, and a trusted advisor to CEOs and sales leaders alike. As a longtime friend of SAMA and frequent presenter at our conferences, Davis’s true gift is his passion for storytelling. If you haven’t had the pleasure of hearing him speak, you’re in for a real treat.

Sales Environment 104

Sales Environment Account Management Management Sales 104

Hubspot Sales

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Well, you can find out. However, it’s what you do with the knowledge that matters. In this article, we‘ll dive into how you can see your profile views. You’ll also learn how you can increase your visibility. Let's dive in.

Publishing 119

Publishing Marketing Media Management 119

Red Star Kim

OCTOBER 19, 2023

Accountants, lawyers, paralegals, patent attorneys and financial advisers (both professional advisors and dedicated business development professionals) joined me at an MBL workshop on telephone skills for client service and selling. We explored the fundamentals of relationships, managing inbound calls and planning outbound calls. This article supplements the learning resources from the session.

Emotional Intelligence 130

Emotional Intelligence Value Proposition Decision-making Digitalization 130

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

Supply Chain

Sales Readiness Group

OCTOBER 2, 2023

Choosing the best sales training company for your business is more than just a decision. It is an investment in the future success of your sales team. But what makes sales training such a crucial component of this process? Let's explore the benefits of sales training and key considerations for finding the best sales training company.

Sales Training 118

Sales Training Decision-making Sales 118

Customer Think

OCTOBER 28, 2023

“You wake up every morning and drag yourself into the office. You know there’s a reason you drag and don’t skip. The thought of being in your office makes your stomach turn, and you wake up every morning checking your temperature to determine if today might be a sick day rather than a work day.

Leadership 116

Leadership 116

Flevy

OCTOBER 5, 2023

Growth Hacking is neither “scoring some quick wins to kick-start growth” nor “breaking into something one should not.” It is an important element of Marketing aimed at organizational growth. The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, scientific approach to it.

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

Brooks Group

OCTOBER 11, 2023

Planning your sales kickoff or national sales meeting? After you choose the date and venue, your next question may be who you should ask to deliver the keynote—and what you want them to talk about. Your sales keynote speaker will set the tone for the rest of the event. A great speaker can help motivate your sales team, elevate your mission, and drive results.

Sales 102

Sales Sales Training Meetings Media 102

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales