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'The sales field is suffering. Customers are suffering. Sales forces lack buyer-centered tools for success. When will Sales catch up with Marketing? Sales field alignment with the modern day buyer requires more than lip service. This blog is focused on the transformation of Sales to incorporate buyer-centered tools. CMO’s can help sales make the number in 2014.
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
'As a sales manager, there are many responsibilities that you hold in terms of results as well as performance. You’re paid for the results you achieve; the more you achieve , the more successes. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
'I thought you would enjoy a post on the Globe and Mail today: Even if you’re able to eradicate the dysfunction from your sales team, it doesn’t mean you’ve necessarily created a high-impact team. Here are six strategies that will energize your team and help to boost their performance. Enjoy! Colleen.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
' “The undirected worker spends more of his time walking about for materials and tools than he does in working; he gets small pay because pedestrianism is not a highly paid line.” Henry Ford. Henry Ford is of course renowned for forever changing the way the automobile industry manufactures cars. Ford hated waste and saw it as the underlying cause of both high automobile prices and poor wages.
Dont let the lies, bad excuses, poor reasons and damaging justifications get in the way of selling yourself and your professional services. If you want to succeed, you must never let these lies leave your lips.
'Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” Many in the retail, travel and restaurant industry will immediately say, “Yes”. What about for B2B? The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. A common answer is, “Facebook is for personal usage, not B2B. LinkedIn and twitter are more professional”.
'Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” Many in the retail, travel and restaurant industry will immediately say, “Yes”. What about for B2B? The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. A common answer is, “Facebook is for personal usage, not B2B. LinkedIn and twitter are more professional”.
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
'Many surveys have been carried out asking for business-buyers’ reactions to salespeople who approach their businesses. Many buyers are impressed by the level of knowledge that some salespeople. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
'Most organizations live and die by quota. Quotas are derived from financial projections which are created and necessary for companies to operate. We rely on quotas as a method for measuring sales rep performance. They need to have a number to shoot for and we need to know whether they are performing as expected. In many ways, it’s easy to understand why we focus so intently on quota.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Its a choice you make about whether you want to accept the boom-bust cycle as part of your business, or whether you opt to work harder to find a better way to manage your work and your staff.
'There’s no denying that in sales, talent is a key differentiator. The same goes for pro athletes. The majority of your “A” players are talented. They hold themselves accountable and have the competencies required for success. However, even the most talented will fail if they''re put in the wrong environment. Even the best NFL quarterbacks. Today’s post is about how Sales Ops can create conditions that enable success.
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
'One of the biggest frustrations I hear from salespeople is the inability to get their prospects to open the emails that they send to them. Many think that just because the product they sell will. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
'Could you be heading for a revenue crash? Here are six often missed warning signs: Your sales team views client attraction or prospecting as drudgery work Poor performers are in place for more than two quarters in a row Sellers believe that the after sale client enablement or the post sale on-boarding is not their [.]. Could you be heading for a revenue crash?
'To increase sales productivity, you have to reduce or eliminate the tasks that aren’t productive. In Sales, we refer to the most productive tasks—communicating with prospects and customers—as ‘selling’ tasks. All other tasks are often referred to as ‘non-selling’ tasks. Research shows that on average, sales reps spend only 35% of their time selling.
If you are a business owner or salesperson and you still believe that selling is a numbers game, then you are saying that you lack the skills to control the outcome.
'Changes in marketing organizations today are accelerating at a greater pace than ever before. This is the time of year when Marketing leaders start mapping out 2014 changes. Making the Number in 2014 starts now. Are your marketing campaigns generating the desired return on marketing spend? How are you supporting the new “A” players in sales? How are you supporting social selling?
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
'Now that the British Summer is finally underway and we have been able to enjoy several glorious weeks of sunshine, I bet a fair few of you have been enjoying a refreshing glass of Pimms and lemonade. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
'Chad Barr from the Chad Barr group interviews me on how to get more sales for your business this year! Chad Barr from the Chad Barr group interviews me on how to get more sales for your business this year!
'What if you were given notice today, that your sales plan will double in 2014? You will not be allowed to hire new reps, or rely on new products or new markets to hit the number. Would you have doubts about your ability to achieve the new objective in the year ahead? I’m betting your answer is YES. That’s because you know it’s absurd to think you can obtain different results in the future without changing something about the way you do business currently.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Unfortunately, it is common to hear, I am just the way I am. It is my nature and temperament. Impossible to change. This is absolutely untrue. In the face of negativism, change is not only possible but highly recommended.
'Receiving the email or phone call from your boss is never pleasant. “All hiring is on hold until further notice. We are short of our bottom line number. The CEO wants to approve all hires until the beginning of next year. This means no hiring except in extreme circumstances. You have to make the rest of 2013 with the sales heads you have.” Now you must make the number with less than a full team.
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
'One of the hardest situations for a salesperson to deal with is when a prospect is using an existing supplier and is satisfied with the arrangement. Often, clients get used to a supplier and fall. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst
Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.
'Sales Operations leaders have seen the power of Social Selling. The top of the funnel is filling with highly qualified prospects. Leads are being nurtured daily by reps through their LinkedIn updates and Twitter Feeds. Sales cycles that begin with an online referral are closing more rapidly. Your message is resonating with buyers earlier in their buying process.
'As a CMO you''re constantly being criticized for not measuring the return on marketing spend. The back and forth is: “I need more marketing dollars”. The response “What are we getting for what I’m spending now?” The CEO may even be considering moving marketing under sales. At least the Sales team is carrying a number. Forbes highlights the confusion among executives over what the CMO priorities should be.
'It does not reflect the way your customer buys. They are experiencing a different buyer. You are winning deals but not as fast as years prior. Deal size is not growing as expected. As a sales leader, you know the importance of field execution. A big part of execution is how the team uses the sales process. The process is adopted, but the results are not evident.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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