Hubspot Sales

JULY 19, 2024

You know what would have been great to have access to during my days as a teacher? An AI presentation maker. Whether you’re a teacher or a business professional, eye-catching presentations are a great way to spread (and digest!) information quickly. Thankfully, AI presentation makers are becoming popular design tools. And one of the biggest perks of AI for presentations is that it can save you valuable time.

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Co-Creation Small Business Advertising Artificial Intelligence 110

Customer Think

JULY 25, 2024

Introduction This article was originally posted on: [link] Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions.

Customer Experience 132

Customer Experience 132

SBI Growth

JULY 18, 2024

Facing headwinds from inflation, rising wages, and decades-high interest rates, it has been a challenge for commercial leaders to realize their growth ambitions. The way forward doesn’t seem to be any easier: CEOs and CFOs must continue to tighten spending while still allowing for necessary growth investment, requiring full attention from growth leaders to make the right decisions now for growth in 2024 and beyond.

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Nutshell

JULY 5, 2024

Sales can be tough work. Salespeople constantly put what they’re selling (and maybe even themselves) up for rejection, then deal with the daily challenges of staying motivated and balancing lots of demands on their time. That’s where motivational sales quotes can come in handy. Although it’s rewarding, sales can feel like a marathon—and it requires just as much training, technique, and mental toughness.

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Sales Decision-making Leadership Sales Leadership 126

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

The Center for Sales Strategy

JULY 8, 2024

Habits are routine behaviors that are repeated enough to become automatic. Habits help enhance productivity, build relationships, and increase overall performance. Many AEs need to add new habits to their priorities. Adding some or all of the below will help improve your chances of closing deals and achieving your sales goals. Take a look!

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Sales 123

MDI Training

JULY 22, 2024

Weak vs Strong AI – Unraveling the Myths You prefer to listen to this article? Click here to access our AI-generated audio version: Weak vs Strong AI – Unraveling the Myths Artificial Intelligence has become an integral part of our daily lives, from virtual assistants like Siri and Alexa to recommendation systems on Netflix and Amazon. However, there remains a significant misconception that AI can do more than humans, including possessing human-like understanding and reasoning abilit

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Artificial Intelligence Leadership Digital Transformation Digitalization 105

Customer Think

JULY 11, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Article Source: [link] Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn.

Customer Experience 128

Customer Experience 128

SBI Growth

JULY 15, 2024

The classic sales maxim, "People buy from people they like," is supported by extensive behavioral science research. Dr. Robert Cialdini , a renowned psychologist, emphasizes the principle of liking in his influential book, " Influence: The Psychology of Persuasion.

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Sales Sales Training 118

Strategic Communications

JULY 22, 2024

Popular wisdom has it that people like to read stories and that storytelling is a very important skill for content marketers to have—even if they work in the B2B realm. But what if your content team is hesitant about storytelling? How can you convince them of its importance? This is a question I responded to recently on LinkedIn. My two main points: first find out why they’re hesitant.

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B2B B2C Communication Advertising 105

The Center for Sales Strategy

JULY 3, 2024

Succession planning isn’t just a buzzword—it’s the cornerstone of survival. Identifying and developing future sales leaders ensures an organization's long-term health. Remember, effective succession planning is not just about filling positions but also about fostering a culture of growth and preparedness that aligns with the company’s long-term strategy and goals.

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Sales Leadership Organization 115

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Account Manager Tips

JULY 3, 2024

Get the ultimate guide to key account management best practices. 10 actionable strategies to build stronger, more profitable client relationships—today.

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Key Account Management Account Management Management Client Relationships 100

Hubspot Sales

JULY 31, 2024

When you think about online checkout experiences, odds are retail comes to mind. But over the past several years, digital checkout for B2B has seen an explosion in growth. In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. B2B consumers want the same seamless, product-led experiences they’ve grown to love with their favorite B2C brands.

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B2B B2C Digitalization e-Learning 118

Customer Think

JULY 19, 2024

This article was originally posted on: [link] In the competitive landscape of B2B technology and services, effective onboarding and design are crucial elements for achieving successful adoption and enhanced customer experience. You may have noticed the provocative title—”The Hidden Truth: Why Customer Experience, Tech Onboarding, and Design Aren’t the Keys to B2B Growth.

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Onboarding Customer Experience B2B 126

Sales Gravy

JULY 31, 2024

On this episode of the Sales Gravy podcast, Jeb Blount sits down with author and speaker, Carole Mahoney, to discuss her path to becoming an entrepreneur by using a buyer first approach. Carole teaches us that when it comes to sales, you've gotta get out of your own head. It's not about you, your quota, or even how great your product is. It's all about the customer.

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Sales Innovation Meetings 92

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

FinListics Solutions

JULY 17, 2024

Chief Marketing Officers (CMOs) hold the reins to creativity and brand innovation, yet they often find themselves at odds with their financial counterparts. A recent AdWeek survey revealed that while CFOs generally appreciate the work of CMOs, a staggering 54% believe their marketing leaders lack a solid grasp of finance. This disconnect can impede strategic collaboration, ultimately hindering a company’s growth and sales potential.

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Finance Innovation Marketing Sales 92

The Center for Sales Strategy

JULY 16, 2024

The most common reason employees give for quitting their last job is that their manager didn't care about them. 70% of top performers who leave their jobs point to a breakdown in a relationship. Those employees aren’t your strugglers, or even your run-of-the-mill, average players. They are your top performers — those who you worked so hard to recruit, invested time in training and coaching, and who lead to the biggest growth in your organization.

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Organization Management Sales 113

Brooks Group

JULY 30, 2024

Listening, questioning, negotiating, closing—today’s sales professionals need so many different selling skills to succeed. But which ones should you focus on if your sales team is a little green or if your seasoned sellers could use a refresh? Successful sales careers and revenue-generating sales teams are built on the bedrock of 11 professional selling skills.

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Interpersonal Skills Negotiation Emotional Intelligence Sales Training 90

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Okay, maybe I'm not always saying that — nor have I ever actually said it word-for-word out loud — but it's still an important sentiment.

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Value Proposition Sales Meetings Decision-making 111

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Customer Think

JULY 3, 2024

Article source: [link] Ethnography and customer experience (CX) blend seamlessly to create a richer, more comprehensive understanding of customers. Ethnography’s immersive approach provides context and depth to customer interactions, offering insights into behaviours, needs, and pain points that traditional methods might overlook.

Customer Experience 124

Customer Experience 124

Force Management

JULY 18, 2024

Consumption pricing is associated with some of the fastest-growing SaaS companies of the past few years, including Snowflake , Datadog , Zscaler , and MongoDB. The consumption-based pricing model is popular because it helps these types of companies manage costs and gives the customer more control and transparency in how much they’re billed. But if the customer doesn’t directly see the value of your solution, they may stagnate or even fall in their usage.

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Management Sales 88

FinListics Solutions

JULY 24, 2024

The fourth quarter crunch is only a few short weeks away. InsightsIQ by FinListics is your secret weapon to transform your approach.

Sales 88

Sales 88

The Center for Sales Strategy

JULY 25, 2024

Underperforming sales teams can significantly hinder a company's growth and success. If you're grappling with poor sales performance, now is the time to identify the root causes and implement effective solutions.

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Sales 109

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Kainexus

JULY 17, 2024

" Operational excellence begins with having the right strategy, but it's realized through relentless focus on execution and continuous improvement. " Jeff Bezos - Amazon Operational excellence is crucial for business leaders aiming for continuous improvement because it establishes a framework for consistently delivering high-quality products and services while optimizing processes and reducing waste.

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Innovation Organization Management Marketing 83

Hubspot Sales

JULY 22, 2024

Why would you need a script for making a cold call? Consider this. You have your list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. Imagine how stressful it would be to go into each of these calls blind. Now, imagine what you could accomplish with a script that’s clear and persuasive.

Value Proposition 111

Value Proposition Decision-making Software Software 111

Customer Think

JULY 27, 2024

To achieve extraordinary things, you must be bold. Unlocking success demands a dedication to what I term “The Golden Rules of CX.” Golden rules represent essential guidelines crucial for achieving success either broadly or within a specific endeavor. This is the first of a three-part series on nine golden rules for CX Success.

Customer Experience 119

Customer Experience Innovation Leadership 119

Vantage Partners

JULY 3, 2024

As an all-too-experienced General Counsel asked recently at a conference: “When you force outside counsel to cut their rates, do you really think the partner is going to be as likely to write off some of their own inefficiencies?

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Negotiation 83

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

Supply Chain

FinListics Solutions

JULY 31, 2024

Economic instability is continuing to wreak havoc on B2B sales goals this year. Fluctuating markets and unpredictable conditions have made consistent revenue a daunting challenge, with buyers shying away from closing the deal and adding weeks – even months – to the typical sales cycle.

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B2B Sales Marketing 85

The Center for Sales Strategy

JULY 18, 2024

What is the best response when asked, “Is the price negotiable?” Your first reaction might be to lower the price to close the deal. Interpreting their question as a request will result in lowering the price. Offering to lower the price, only to find they will continually ask for more. A better response is to demonstrate the value of your offering. Work with your prospects to help them better understand the value of your services, products, and deliverables.

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Negotiation B2B Sales Meetings 108

Force Management

JULY 4, 2024

Last month, the Revenue Builders Podcast welcomed leaders who have embraced risks and unique approaches that have led to true transformation for their organizations, teams and careers. From the transformative power of knowing your purpose to navigating new and untapped markets, these conversations provide insight and inspiration that could help you transform your approach to reach even greater success.

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Leadership Publishing Organization Marketing 82

Hubspot Sales

JULY 30, 2024

Thriving as an entrepreneur is an extremely attractive concept for many, and you can see why — the thought of applying your passion, dedication, and savvy to create and profit from something truly yours is starry-eyed daydream material. With that said, entrepreneurship is anything but easy to navigate (a wild take, I know) — and the life of a business owner comes with a host of challenges, choices, potential pitfalls, and common hiccups.

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Finance Investors Media Marketing 105

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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