February, 2022

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People & Problems: The core of strategic account planning

Strategic Account Management Association

By Richard Scheig, Chief Revenue Officer, Upland Software. The view from where I sit as Upland Software’s Chief Revenue Officer is a profoundly interesting one. Our revenue teams are physically distributed through time zones and countries, as well spread across 25-plus product lines that serve industries from healthcare to tech. These complex operations alone would be enough to keep anyone’s head buzzing.

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Determining Product Value Through a Customer’s Eyes

Holden Advisors

When determining product value, it’s important to go beyond cost and demand. Your customers’ perceived value matters too, especially if you want to build lasting business relationships. Have you ever walked out of a business feeling happy? If so, think about the things that made you feel that way. Was it the $5 you saved on your purchase or the ease and delight of doing business with them?

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Introducing CX1™ – Our Salesforce Strategic Customer Engagement Tool

Clarity Engagement Solutions

Clarity is proud to introduce Clarity CX1™ , made for Pharma by Pharma, based on our 4 Zones™ of Customer Engagement technology. The 1st Industry Cloud Solution on Salesforce to focus exclusively on Strategic Customer Engagement. This solution will help optimise sales performance in your company and will aid you to mean more to your customers. As global commercial organizations continue to accelerate the shift from tactical selling to strategic customer engagement and partnership value, they nee

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Four Reasons to Review Sales Calls with Your Team

Software Sales Guru

Four Reasons to Review Sales Calls with Your Team Many sales calls are recorded. Few are reviewed. Sales calls should not be recorded as a means to simply check boxes. That’s pointless. Effective sales managers use call recordings like game film to help their team analyze the outcomes, and learn what is effective. Here are four reason to review sales calls with your team: #1.

Sales 147
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Blockchain in Modern Business Adopting Real Cases by 2022

Customer Think

Blockchain technology has been around since the early days of Bitcoin, which debuted in 2009 as the world’s first decentralized Cryptocurrency. Yet, it is more than just digital currency. Blockchain is a distributed ledger technology that can revolutionize modern business. But how fast will blockchain technology make its mark on the business world? According to […].

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19 Time-Saving Strategies and Tools for Sales Teams

The Center for Sales Strategy

More sales equal more revenue, more business opportunities, and more motivation. Thus, streamlining your sales team’s work is the backbone of expanding your company. How can you do that? This article discusses 19 time-saving strategies and tools that help sales teams focus on reaching out to the right customers who convert quickly.

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How Value-Based Pricing Can Save the Customer Experience Industry

Holden Advisors

Each year, customer experience (CX) consultants release studies highlighting how impactful CX can be. The Temkin Group (a CX consultancy now owned by Qualtrics) published a study stating?that companies earning $1 billion annually can expect to earn, on average,? an additional $700?million within 3 years of investing in CX. In addition, Daniel Newman, CEO of Broadsuite Media Group reported that 86% of customers are willing to pay more for a better experience.

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How CEOs Can Make the Most of Independent Board Members

SBI Growth

Last week, we assembled a group of Independent Board Members as part of SBI’s executive advisory board program. We focused on how these leaders are partnering with CEOs and their leadership teams in 2022, where they would like to see greater focus from the executive teams with which they partner, and how they’re helping their companies navigate the Great Resignation.

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USI versus Salesforce: A strategic marketing lesson

Software Sales Guru

USI versus Salesforce: A strategic marketing lesson I worked with the sales teams of both USI and Salesforce in their early days. One flopped and one skyrocketed. The difference is that USI tried to broadly sell software as a service to everyone. They did not focus on a single application. They did not focus on a specific market. Salesforce did what Geoffrey Moore recommended.

Marketing 147
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Simple Strategies to Increase Win Rates

Force Management

Whether you've recently launched a sales initiative or are simply looking for ways to support your sales team as the quarter progresses, one thing is certain — you've got numbers to hit. While driving a lasting change to front-line numbers takes consistent effort and leadership , find simple strategies to help your sales reps improve on core areas of sales effectiveness.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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7 Personality Traits of Salespeople That Count in Conversions

The Center for Sales Strategy

There's hardly any organization that would not want its salespeople to be well-groomed and highly presentable. Every employer understands well that in sales, the personalities of salespeople are vital in driving conversions. So, as someone looking to gain great success in sales, you need to work on your personality traits. But what are the best personality traits in sales that enhance the prospects of success?

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5 Tips for a Great Sales Hook, According to Sales Reps

Hubspot Sales

As a writer, I know all about the importance of great hooks. A good hook is imperative for holding your audience's attention, and ultimately convincing your audience that you're worth hearing out. In sales, it's no different. A good sales hook can prevent your prospect from hanging up the phone, or deleting your email entirely. And a great sales hook can start your entire conversation off on the right foot.

Sales 131
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Four Powerful Steps for Generating Referrals

Sandler Training

The referral generation process we are about to share with you can transform your month, your quarter, your year, and your career. It should be at or near the heart of your prospecting plan. Learn it! Practice it! Use it! Share it with your organization! Step 1: Pick Your Referrers. Identify five people, five centers… The post Four Powerful Steps for Generating Referrals appeared first on Sandler Training.

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How to Leverage Your Perspectives

Engage Selling

Do you know how to strategically create, foster, and leverage your perspectives? Learning how to be Right on the Money means learning field-tested strategies to adapt fully and thrive in today’s permanently changed marketplace. That’s why I launched this four-part … Read More » The post How to Leverage Your Perspectives first appeared on The Sales Leader.

Sales 128
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Guide to Customer Retention (Definition, Rates, Strategies & More)

Groove HQ

It's cheaper to keep an old customer than to acquire a new one—with that in mind, we'll walk you through customer retention strategies and ideas. The post Guide to Customer Retention (Definition, Rates, Strategies & More) appeared first on Groove Blog.

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Customer Success: What It Means, Why It Matters, and More

Help Scout

Customer success boosts lifetime customer value, creates stickier customers, and even provides deeply helpful product insights. Here’s our guide on how to do it well.

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How a CEO Accelerates Growth in Less Time

SBI Growth

Private equity-backed companies are served with high expectations for accelerated growth. CEOs are operating in months, not years, and are challenged with generating revenue faster and in a variety of forms.

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How to Make Your Sales Smarter Through Sales Process Mapping

Customer Think

Every business needs a plan, and it’s no different when it comes to sales. While gut feelings and intuition might be a method to attract leads and close deals, what happens when they fail? To eliminate the need for guesswork and luck, a solid sales process needs to be established, ensuring consistency and a positive […].

Sales 125
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How to Constantly Evaluate Your Team - What Their Strengths Are And Where to Invest Support?

The Center for Sales Strategy

Almost 60% of all businesses lack strong leadership , causing a ripple effect that leads to 37% of workers leaving their jobs. Those who stay are less likely to be motivated or productive. For these reasons, your employees need effective business leaders who encourage continuous and stable growth in the workplace. Leaders can accomplish this by constantly evaluating their team, acknowledging their strengths, and investing in ongoing development and support.

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An Easy-to-Understand Guide to Tiered Pricing

Hubspot Sales

A one-size-fits-all approach generally isn’t as appealing as a personalized experience. This can be true for the merchant as well as the consumer. If you are selling tickets to a concert, for instance, having a cheaper general admission ticket and a more expensive VIP treatment ticket would probably suit you best. This is an everyday example of price tiering that gives the seller more opportunities to convert leads and the buyer more options to fit the experience and price they desire.

Software 122
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10 Marketing & Sales Trends You Can’t Ignore in 2022

Drift

I don’t have a crystal ball to see what the rest of 2022 has in store for us. But I do have plenty of data. There’s so much that’s changed in the last two years — how can you build (and execute) a solid strategy that’s agile enough to adjust to how work is changing in 2022 and beyond? I wanted to know, too. So I sat down with Mark Kilens, VP of Content and Community, for a deep dive into our top.

Marketing 118
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How to Deal with Difficult Customers

Help Scout

Every support person needs to know how to deal with difficult customers. Read about different types of difficult customers and the best ways to help them.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Failed Sales Strategies: Why They Happen

Engage Selling

Frustrated with failed sales strategies? You put together a robust sales strategy—a strategy that you worked extremely hard on and believed to be near flawless—only to see it fail in the long run. Frustrating, right? In my years of consulting, … Read More » The post Failed Sales Strategies: Why They Happen first appeared on The Sales Leader.

Sales 117
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How to Harness Hyperpersonalization in Your Email Marketing Strategy

Customer Think

You receive countless emails with some basic level of personalization like including your first name. It’s no surprise why; 80% of customers are more likely to make a purchase when brands offer personalized experiences. You might notice other emails aimed at your age bracket, gender, location, or industry. But what if emails were personalized to […].

Marketing 119
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10 Ways to Encourage Employee Development

The Center for Sales Strategy

In this revamped corporate world, organizations are increasingly investing in employee experiences. The emphasis is on employee reskilling and upskilling with the view to build competitive advantages that will help organizations navigate the future. This explains why businesses are aligning their growth strategies with employee development. Employee learning and development are now at the core of key priorities that any organization has.

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Startup Funding: What It Is, How It Works, & 5 Tips for Landing It

Hubspot Sales

Raising startup funding is one of the most exciting, challenging times for a company. The CEO searches for investors, loans, grants, and other forms of funding to help their business grow. If successful, the startup has the capital to continue building its products or providing new features to customers. If not, the company may have to close its doors forever.

Investors 119
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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

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Inside Drift: Meet Richard Wright, VP of Sales, EMEA

Drift

Welcome back to another edition of Inside Drift, where we introduce you to all of the people that make Drift such a great place to work. So far you’ve met Shannon Donovan, Mary Mitchell, Catherine LaMacchia, Nadine Shaalan, Britnee Laughlin, Carolina Caprile, Michelle Ai, Frank Schepps, Tate Knapp, Zareena Javed, Jason Richman, Stacy Chen, Lillian Frost, Josh Moody, Miles Kane, Lorraine Chon-Qui.

Meetings 118
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13 Best Practices for Improving Online Customer Service

Help Scout

Online customer service is one of the most important functions at any company. Here’s how to get started with it and continue improving it as you grow.

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Actions Sales Leader Take to Maximize SKO Success

Force Management

Lasting SKO success takes more than a well-thought-out event. There are five actions successful sales leaders take to drive immediate and lasting results after the launch of a sales kickoff or training initiative. Actions that help sales teams start strong, finish ahead and accelerate revenue growth.

Sales 117
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6 fintech and technology trends that will redefine CX in 2022

Customer Think

As we look out over the horizon of 2022, one thing is clear — we can only move forward. We won’t just dust off old habits, even for workers who finally return to the office. As individuals, our mindset, our needs and our priorities have shifted. And companies in technology, financial services, logistics, and other […].

Logistics 119
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!