Upland

JANUARY 26, 2020

“Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” -Abraham Lincoln. Honest Abe knew the value of not launching head-first into something without a considered plan of attack. How are sales teams meant to grow revenue in key accounts with a well thought out account planning strategy? According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Powerful and versatile, CRMs are used to manage every aspect of the sales pipeline , from signing up newsletter subscribers to nurturing longtime customers, and literally everything in between.

CRM 155

CRM Marketing Decision-making Advertising 155

MTD Sales Training

JANUARY 28, 2020

You will no doubt have been in the position where you’ve been discussing purchase opportunities with your prospect and the subject of your competitors comes up. Whether it’s the price you are charging or their needs to get different quotes, or many other reasons, it can be quite deflating when the competition is brought up in the sales meeting. Should you try to by-pass the issue?

Meetings 150

Meetings Sales Sales Training Profitability 150

Hubspot Sales

JANUARY 2, 2020

Chances are, your sales team is currently focused on making functional changes for significant improvement. This can include new quotas, territories, products, and compensation plans. Let's add one more thing to the list — creating a spirit of cooperation between your sales and marketing organization. Unless your team totally knocked it out of the park last year and you think lightning can strike twice using the same approach, now is a good time to try something new.

Marketing 141

Marketing Meetings Organization Sales 141

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Engage Selling

JANUARY 29, 2020

It’s a friction point that holds you back from achieving sales success: buyer objections. If left unchecked, those objections will stop you dead in your tracks from being able to present a compelling proposal to your prospective customer.

Sales 138

Sales 138

SBI Growth

JANUARY 20, 2020

“What is the standard, and what is everybody else doing?” You’ve asked yourself this question individually in many different situations. What you choose to eat, how you decide what to wear to an important event, or even how often you.

B2B 136

B2B Marketing Sales 136

Nutshell

JANUARY 14, 2020

By Cody Slingerland and Ben Goldstein. Selling something that your customers will never hold in their hands requires a very specific approach and a whole lot of practice. Software-as-a-service (SaaS) refers to any cloud software product that a company hosts and makes available to customers over the Internet, rather than offering it as a download onto their computers or mobile devices.

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Sales Software Software CRM 128

PandaDoc

JANUARY 27, 2020

‘Tis the season of packed yoga classes, downloadable budget templates, and book recommendations. Whether you’re the type of person who sets resolutions or not, there is an undeniable sense of self-improvement in the air. Maybe you’ve set some goals, but they lean more professional than, uh, sweaty. If you’re looking to level up your sales career in 2020 but don’t know where to start, we suggest checking out one, two, or all three of the must-read books listed below to get you equal parts inspire

Emotional Intelligence 121

Emotional Intelligence Artificial Intelligence Sales Negotiation 121

Hubspot Sales

JANUARY 17, 2020

Do you love working independently? Have a great business idea and want to see it through from concept to execution? Does the idea of managing a team of employees make you cringe? If you answered yes to these questions and dream of being your own boss, you may enjoy working as a solopreneur. Solopreneur job examples include: Freelance writer. Virtual assistant.

Profitability 137

Profitability Small Business Media Internet 137

Engage Selling

JANUARY 15, 2020

Good deals get stuck when you lack access to the right people to successfully close a sale. There are two ways that lack of access occurs.

Sales 122

Sales Meetings Sales Management Management 122

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Corporate Visions

JANUARY 23, 2020

The post Avoid These Critical Mistakes in Your Quarterly Business Reviews by Nicci Nesmith Hammerel appeared first on Corporate Visions. Is your quarterly business review format putting your customer relationships at risk? Once your prospect becomes a customer, you might focus on typical customer success drivers, like getting your customer to adopt and love your product, or to stay engaged through check-ins and quarterly business reviews.

Customer Success 120

Customer Success Decision-making Account Strategy Account Management 120

Drift

JANUARY 29, 2020

Let’s face it. Buyers no longer rely on salespeople to get information about a product or service. They don’t care about their lead score or what your sales team’s process looks like. And they don’t want another generic sales pitch. Because they have all the power. And can go online or talk to their peers to find all the information they need. To put it bluntly, today’s buyers don’t want to be.

Sales 118

Sales B2B 118

Nutshell

JANUARY 31, 2020

Every day, thousands of businesses use Nutshell to organize their customer conversations and sell smarter. Given how important email is to B2B sales, Nutshell has always made sending and tracking sales emails a focus of our product, from our automated personal email sequences to our sneaky powerful Gmail and Outlook extensions. Until recently, Nutshell customers had only one option for integrating their email marketing efforts with their CRM: our award-winning Mailchimp integration.

Marketing 121

Marketing CRM Prioritization B2B 121

Groove HQ

JANUARY 27, 2020

A marketing persona template and research process to help your business grow. Before coming to Groove, I worked as a full-time freelance writer and marketing consultant, mostly working in the B2B space. Many of the companies I worked with sent me their marketing personas (sometimes called “customer avatars”) as we started working together. Most (almost […].

Marketing 116

Marketing B2B 116

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Hubspot Sales

JANUARY 27, 2020

During high school, I never did well during my physical education class. One of the main reasons? The track and field unit. Every year during this unit, we'd have to do a high jump, hurdles, and baton racing. Needless to say, none of these activities were my forte. However, baton racing has continued to be an apt metaphor in my career. For example, most organizations have a process of passing a lead from the marketing team to the sales team.

Internet 133

Internet Prioritization Marketing Meetings 133

Engage Selling

JANUARY 16, 2020

Building trust with clients should be at the forefront of every organization’s thinking and planning.

Organization 117

Organization Client Relationships Sales Account Management 117

Sales Gravy

JANUARY 19, 2020

Can introverts sell? Jeb Blount author of Sales EQ, and Mathew Pollard author of The Introvert's Edge, break down the myths about introverts and selling. In part one of this series, you'll learn why successful introverts employ a consistent, repeatable sales system. Listen to Part Two of Introverts Can Sell Listen to Part Three of Introverts Can Sell Listen to Part Four of Introverts Can Sell Listen to Part Five of Introverts Can Sell Listen to Part Six of Introverts Can Sell Can introverts sel

Sales 115

Sales 115

Corporate Visions

JANUARY 15, 2020

The post How to Make Sure Your Buyers Remember Your Message by Carmen Simon appeared first on Corporate Visions. The Science of Memorable Content. If you’re in Sales or Marketing, you’re in the business of influencing other peoples’ choices. Every time you communicate with your buyers, it’s an opportunity to move them in some way—to change, to choose you, or to stay with you instead of switching to a competitor.

Decision-making 113

Decision-making e-Learning Communication Marketing 113

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

RAIN Group

JANUARY 22, 2020

Everyone says, "Sell value, drive value, make sure buyers both perceive and receive exceptional value from you, and your sales teams will be more successful.".

Sales 112

Sales 112

MTD Sales Training

JANUARY 21, 2020

Do you often hear people say ‘Oh, I’m not in sales…I can’t sell anything!’. If you do, and they work in your company, you’re letting go of many opportunities for successfully creating a great image for your brand. I say this because everyone, from the CEO to the janitor , creates an image for what you do. Imagine one of your receptionists answers the phone in a gruff manner because they have just had a bad meeting with their manager.

Sales Training 112

Sales Training Sales Communication Meetings 112

Hubspot Sales

JANUARY 31, 2020

The nature of contract work begs a lot of questions. What does it take for a contractor to actually land a job? How do they differentiate themselves from their competition? How do their customers know what they’re getting into financially? How do you know if you love someone? Do dogs know their own names? A lot goes into answering those questions, but there’s a consistent factor involved in most of them.

Profitability 132

Profitability Marketing 132

Engage Selling

JANUARY 24, 2020

Could your sales team be forgetting about this crucial step? Recently, I was coaching a sales manager and we discovered that their inside store reps thought they were too busy to do a proper quote.

Sales 117

Sales Sales Management Management 117

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Groove HQ

JANUARY 29, 2020

It wasn’t working, and I was frustrated. Four years ago, we put hundreds of hours into developing our company’s core values, and they now felt broken. The things we used to do because they were “scrappy” were beginning to strain our infrastructure. The things we used to do because they were “fun” led to stagnation […]. The post You’ll outgrow your company’s core values.

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SBI Growth

JANUARY 30, 2020

Remember when a cloud was only a fluffy thing in the sky? It was only 20 years ago that Salesforce introduced the revolutionary idea to help companies use cloud-based applications for customer relations management. The applications would be run over.

Customer Success 106

Customer Success Management Key Account Management Account Management 106

RAIN Group

JANUARY 8, 2020

It's 2020 and now is the time to begin executing on your plan to blow the doors off your sales goals. But where should you begin? What’s going to make the biggest difference? What are others doing that's working today ? To answer these questions, we looked across our sales research studies and pulled out 5 key ways Top Performers stand out compared to The Rest.

Sales 108

Sales 108

Outbound Engine

JANUARY 13, 2020

There are few things more relaxing than getting a good massage. As people seem to be more stressed than ever, services such as massage therapy are more needed than ever. However, coming up with marketing ideas for massage therapists can be quite challenging. It’s your job to think creatively to make sure your business stands out from your competitors.

Marketing 99

Marketing Media Advertising Communication 99

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

Supply Chain

Hubspot Sales

JANUARY 28, 2020

How do you know how much effort you should put into pursuing a specific prospect? How can you prioritize one contact over another? Those scenarios aren’t always easy to navigate. Prospecting is a spectrum. There are going to be sales opportunities worth pursuing to different degrees for different reasons. But, how can you tell what those degrees and reasons actually are?

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Prioritization Sales Publishing CRM 129

Engage Selling

JANUARY 31, 2020

Silence is one of the simplest things a seller can learn to do, but it is the most difficult for them to execute in the sales process effectively.

Sales 112

Sales Communication Sales Leadership Leadership 112

The Center for Sales Strategy

JANUARY 22, 2020

To remain competitive, organizations must invest more time and effort into the selection process. If you’re curious why so many companies fail to fully activate the talents of their people, take a closer look at how they make their hiring decisions. Regardless of what your company does, there is only one way to build a top-performing organization. You need to make sure you get both the talent and the culture fit right with every single hire you make.

Decision-making 97

Decision-making Organization 97

SBI Growth

JANUARY 22, 2020

Recessions are an economic reality. They are also difficult to predict. The question isn’t whether there will be another recession, it’s when the recession will hit. The truth is, nobody knows when the next recession will occur. You can listen.

Organization 104

Organization B2B Marketing Sales 104

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales