March, 2010

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Three Musts for Sales Success in the Future

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Today customers are more intelligent about solution offerings than ever before- thanks to the Internet. In today’s economy companies want immediate results and incredible response to their needs.

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How to Use Effective Delegation and Collaboration

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Pages of documents are written about sharing a calendar and how that is delegation. Sharing calendar information is an important key stroke event and works well for those that have to manage their commitments.

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Selling Strategies - Solving the Pain or Creating a Gain

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Customers make decisions emotionally and back them up with logic to justify their decisions.

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Five Sales Lessons Learned from a Recession

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Picture yourself in the executive office, perhaps a VP of Sales or Marketing. Until last year you could approve any purchase under $20,000. Now, you need to get approval from a purchasing committee for any expense over $5,000.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Art of Motivating a Prospect

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There is a tendency for some sales reps to cookie-cut the needs analysis process and pigeonhole people rather than take the time to fully personalize their recommendations. Find out what's important to them.

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Identify Your Prospect's Preferred Buying Style

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Today we have access to innovative tools such as the Internet, cell phones, faxes and voice mail all designed to enhance our communications and support us in selling more effectively.

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Marketing Strategies that Work Best During Challenging Times

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I've seen very successful marketing strategies that worked because they suited the marketer's style really well and happened during better economic times. In fact, I've tried a number of them in my own business.