October, 2024

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Beyond the Inbox: How AI Enhances Email Marketing’s Relevance and Impact

Customer Think

Despite the emergence of many new and exciting consumer-facing channels over the years, email still sits at the top of the channel food chain for marketers. And while not the most dynamic concept, email marketing – when done right – still has the proven ability to make an impact.

Marketing 126
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Spotting Coaching Abilities in Your Sales Management Candidates

The Center for Sales Strategy

Think for a moment about a manager in your career who made you a better professional. What was it about them that helped you grow and uplevel? While they surely had some expertise to share, no doubt it was their ability and commitment to give you their attention and coaching.

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The Top 20%: Lessons on Scaling in the B2B SaaS Market

Force Management

A recent piece by McKinsey notes that 80% of startups who landed Series A funding failed within eight years (n=3164). Using interviews with B2B SaaS leaders who beat those odds by scaling from startup to over $100MM in ARR, McKinsey's recent playbook examines how these companies set up their organizations, common challenges they overcame and the actions leaders can use to emulate these pathways to success.

B2B 100
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Advice for New Sales Managers: 10 Tips

Brooks Group

Congratulations! You’ve just been promoted to sales management. As you start this new chapter in your career, you’re likely experiencing a lot of emotions. You’ve worked hard for this opportunity, and now you have the chance to coach and mentor others and lead your team to new heights. Yet, alongside the thrill, there’s an undercurrent of nervous energy.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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3 Quick Tips To Humanize AI for Customer Service

Groove HQ

Is your business struggling to manage an influx of support tickets? Maybe you’ve decided to turn towards automation and AI-based tools to supplement your human support team. Unfortunately, all the responses your AI tool generates come across as “robotic”. You tried it out for a bit, but your customers complained. The problem might not be the […] The post 3 Quick Tips To Humanize AI for Customer Service appeared first on Groove Blog.

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Cross-Functional Collaboration: The Key Account Manager’s Secret Weapon

Account Manager Tips

The post Cross-Functional Collaboration: The Key Account Manager’s Secret Weapon first appeared on The KAM Coach Learn how Key Account Managers can leverage cross-functional collaboration to boost client satisfaction, drive revenue growth, and become a strategic leader within their organizations.

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How to Master Social Listening in Sales

The Center for Sales Strategy

Social listening is a powerful tool that can provide crucial insights to help guide decision-making. Most businesses know this and may already have some social listening tactics. But does your current social listening strategy drive sales? Keep reading as we explore how social listening is linked to sales and offer some tips to help you grow your sales by improving your social listening.

Sales 119
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Shifting Gears: Transforming Traditional Automotive Software Delivery in the Digital Age

Planview

The automotive sector is undergoing a paradigm shift, transitioning from its traditional hardware focus to a software-centric industry. To remain relevant and competitive, automotive companies must embrace digital transformation across their operations. Adapting to technological innovations and making strategic decisions is key to thriving in this rapidly evolving environment.

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[Infographic] 45 Tips to Master the Executive Sale

RAIN Group

Selling to senior executives demands more than a strong solution and value proposition. It requires a deep understanding of senior executives, business strategy, risk mitigation, industry trends, and much more—along with the ability to communicate effectively at the highest level. With 85% of sales leaders reporting challenges in dealing with multiple decision-makers, mastering executive sales has become crucial.

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Latest Podcasts: Leading Teams to Success

Force Management

Last month, the Revenue Builders Podcast shared stories from the sales world and beyond of leaders who built, coached and motivated elite teams. From Bowling Green University football coach Brian White to accomplished Human Resources expert Hollie Castro, these leaders have some wisdom to impart on building great relationships and coaching greatness out of the individual.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How to Sell When No One is Buying: Strategies for B2B Sales Leaders

FinListics Solutions

When it feels like no one’s buying, it can be downright frustrating. All B2B sales leaders have faced this uphill battle: budgets are slashed, decisions are delayed, and deals seem impossible to close.

B2B 84
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Mastering Sales With Agility feat. Stephen Drum

Sales Gravy

In this episode of The Sales Gravy Podcast, host Brad Adams interviews Stephen Drum, a retired Navy SEAL Master Chief, renowned keynote speaker, and author. Drum shares his unique insights on leadership, team building, and performance under pressure, drawing from his extensive military experience and his work as the co-creator of the US Navy Warrior Toughness program.

Sales 84
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Cultivating Coaching Skills in Your Sales Leaders

The Center for Sales Strategy

Successful leaders coach. Period. It’s a skill that is absolutely necessary to succeed in sales and sales leadership. Sellers who don’t receive coaching and feedback get off track, pursuing the wrong leads, prioritizing the wrong activities, and focusing on the wrong goals. In contrast, sellers who receive good coaching tend to stay on track, finding and connecting with strong prospects, focusing on potential, and realized key accounts, meeting and exceeding their goals.

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Change Is the Only Constant

Vantage Partners

British statesman and former Prime Minister Harold Wilson once famously said amidst the social and political turbulence in '60s and '70s Great Britain, “He who rejects change is the architect of decay.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to Build an Effective Sales Meeting Agenda

RAIN Group

Ask your sellers if they enjoy attending sales team meetings and you may hear things like, “They’re a waste of time,” “The meetings are monotonous,” “I’m sick of being talked at,” and “I don’t understand why I have to attend.” Most sales team meetings miss the mark.

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How to Win More Deals with Effective Sales Funnel Management

Brooks Group

Effective sales funnel management is important for optimizing your sales team’s performance. A well-managed sales funnel will move prospects through the sales process faster, reduce stalled opportunities, and help your team win more business. What Is a Sales Funnel? The sales funnel describes how customers move through the sales process. The funnel starts when a buyer first becomes aware of your company and ends when they become a paying customer.

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The High Stakes of B2B Sales: Why Insight-Led Selling Will Make or Break Your Team

FinListics Solutions

The B2B sales landscape is more challenging than ever. With buyers more informed and demanding, relying on outdated sales tactics is a recipe for failure. Modern sales teams must evolve—or risk losing ground to competitors who offer deeper insights and strategic value. The pressure is real: it’s no longer about selling a product but providing value and solutions that align with a client’s long-term business goals.

B2B 83
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Outbound Strategies for Authentic Sales Success feat. Mark Hunter

Sales Gravy

Join host Jeb Blount Jr. as he welcomes legendary sales expert, Mark Hunter, to The Sales Gravy Podcast! In this episode they dive into actionable Outbound strategies, discuss the latest AI trends, and reveal why authentic relationships are the cornerstone of every successful sale. Key Takeaways – Success in outbound selling relies on maintaining strict discipline, consistent activity, and following a structured process to keep momentum and drive results. – Results in prospecting don’t happen ov

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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5 Misconceptions About Talent and Strength Management

The Center for Sales Strategy

Recently, I have been spending a lot of time talking with managers about their underperforming salespeople. I want to help leaders win, and having AEs who are not performing is a huge problem for most. This made me reflect on how leaders hire and where they spend their time. Unfortunately, many leaders spend a lot of their time with AEs who have a “talent” deficit.

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How to Negotiate Professional Fees

Vantage Partners

Despite all the expertise professional services firms demonstrate when negotiating on behalf of their clients, they struggle to negotiate their own fees with these same clients. Why is this?

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How to Promote Continuous Improvement in The Workplace

Kainexus

Tony Hsieh, the former CEO of Zappos, famously said, “If you get the culture right, most of the other stuff will just take care of itself.” He might not have been thinking of a continuous improvement culture specifically, but he’s right. Culture is the foundation on which success is built. Strong leaders build the foundation for the culture they want to achieve.

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Is Your Strategic Plan Actually an Operational Plan?

AchieveIt

One of the biggest mistakes I see with many strategic plans I encounter is that many arent strategic plans at all. All it takes is a little digging to realize that something is not quite right. When a client signs up with AchieveIt, one of the first things we do is begin to discuss their organizations vision and strategic plan. We talk about the format, the milestones, the time frame, and a variety of important facts about the initiative itself.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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The 7-Step Framework That Turns Value Propositions Into Deal-Closers for B2B Sales Leaders

FinListics Solutions

Here’s a hard truth all B2B sales leaders need to hear: 86% of sales messages fail to resonate. They don’t inspire action, don’t move deals forward, and ultimately waste time and resources. If you’ve ever watched a promising deal stall or go cold after delivering what you thought was a great pitch, you’re not alone. The culprit? Your value proposition isn’t landing where it matters most.

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Building Relationships on LinkedIn: Engage, Don’t Pitch feat. Brynne Tillman

Sales Gravy

In this episode of The Sales Gravy Podcast, host Jeb Blount Jr. sits down with LinkedIn expert and OutBound speaker Brynne Tillman to discuss the keys to leveraging LinkedIn for sales success. Brynne shares essential information on avoiding common mistakes like the dreaded "pitch slap," the importance of personalization over automation, and how to truly engage with prospects on LinkedIn.

Sales 81
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What if They’re Not Engaged? 6 Tactics to Boost Team Motivation and Performance

The Center for Sales Strategy

Here you are again. It’s Monday morning, and your team looks like a pack of zombies. They’re physically present but mentally checked out. Sound familiar? If so, your team’s engagement levels may be in a slump, which means it’s time to breathe some new life into your workplace culture. Here are six tactics to boost motivation and performance. Your team will thank you.

Sales 101
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Old Habits Die Hard

Vantage Partners

Some providers are stuck in old habits of spending most of their time, emphasis and focus on price. Explore the strategic implications, and learn how to adapt.

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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

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Increase Lead Engagement With Nutshell SMS

Nutshell

Leveraging text messaging is a great way to stay better connected with leads throughout the sales process. And with native texting in your CRM, you get the full picture of how text conversations are driving revenue and strengthening relationships. Now introducing Nutshell SMS—no integration needed! With SMS, your team can have text conversations with your Nutshell contacts, track text history in your timelines, and use texts in your sales automation process to engage your leads.

CRM 77
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Omnichannel Strategies: Challenges and Building Blocks

Customer Think

I originally wrote today’s post for Sprinklr. It appeared on their site on March 21, 2024. When customers interact with brands, they want (expect) a smooth, seamless, consistent, and personalized experience – via their preferred channel.

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Thriving in a Changing Market: Preparing B2B Sales Teams to Exceed Buyer Expectations

FinListics Solutions

B2B sales teams and executive buyers face a new reality where market shifts can turn strategies upside down overnight. Competition is intense, and clients demand more than just product knowledge—they expect insights, relevance, and a deep understanding of their business landscape.

B2B 73
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How to Build a Top Sales Team with a Great Sales Training Program

SBI Growth

Like a championship sports team that needs great athletes , exceptional salespeople are the lifeblood of a high-performing sales organization. But if you have recently recruited new salespeople, you probably have also experienced how brutal it is to try to hire top talent in today's market. Even during more favorable hiring conditions, hiring sales executives is risky.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.