October, 2012

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Do CEOs Need ‘Doers’ or ‘Strategists’ Leading Marketing?

SBI Growth

“Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs.” – Peter Drucker. If you run a $5B company, you need a strategic presence in your marketing organization. However, if you think you need a highly experienced marketing strategist to take your company from $50M to $100M, think again.

Marketing 132
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Are Your Sales Goals Too High?

MTD Sales Training

Setting good sales goals and performance targets is a crucial step in sales success. We all know that setting goals too low can cause some serious problems. However, setting your sales targets too. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Sales 127
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The Lost Secret of Leadership

Jeffrey Gitomer

Tweet If you’re looking for some magic formula—some wisdom of the ages—some quote from someone that ties it all together, that’s not the secret. The lost secret of leadership is found in one word: Encouragement. Encouragement is THE key to high self-esteem, high self-image, high attitude, higher productivity, and highest achievement. Every time someone is seeking to complete a task, complete a project, come close to a milestone, or compete for a victory, your encouragement may be the very words

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Social Selling and Big Data at the Upcoming Sales & Marketing 2.0 Conference #S20C

SBI

Social Selling and Big Data at the Upcoming Sales & Marketing 2.0 Conference. Next week, Sales Dot Two Inc., will host the Sales & Marketing 2.0 Conference in San Francisco. The focus is purported to be on the benefits of big data for B2B sales organizations with an emphasis on social technologies. A close examination of the agenda indeed reveals that the two day event will be packed with presentations and discussions about many elements of the big-data/social-selling eco-system.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Are You Enticing People To Buy?

Engage Selling

'Converting your team from Sales people to enticers will help you sell more, at a higher margin and with less competition. Learn how on this podcast. Converting your team from Sales people to enticers will help you sell more, at a higher margin and with less competition. Learn how on this podcast. Podcast Series: The Sales Leader 3D Sales Training System Colleen Francis Engage Selling Solutions Lead Up!

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The Value of a Sales Mistake

Sales Gravy

When you watch sports professionals, whether golf, tennis or any other sport, play near-perfect games, you probably stand in amazement.

Sales 40

More Trending

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The Amount Of Closed Sales Does Not Indicate Performance

MTD Sales Training

Question 1: A sales person closed 25 sales for the month when the average is only 20 sales per month. Did that sales person have a good month? Question 2: One sales person closed 20 contracts for the. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Sales 127
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Leadership Affirmations

Jeffrey Gitomer

Tweet. The following affirmations should be read at least once a month. Post them on a wall in plain sight. Use them as desktop wallpaper on your computer. And record them in your own voice to playback often on your iPod or MP3 player. I am a leader. I’m not afraid to decide. When anything goes wrong, I face reality, and decide what’s best for everyone, not just myself.

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Are Your Reps Guilty of This Costly Mistake?

SBI

Are your reps guilty of this costly mistake? A rep from one of the world’s largest technology companies that sells enterprise (i.e. large corporate) solutions rang me up yesterday. I’m not looking to call the firm out publicly so I’ll refer to the 3-lettered company as SPG. The rep didn’t reach me live so she left a message. Paraphrasing her message, she wanted to thank me for stopping by their booth at Dreamforce and asked whether I would have some time so she could lear

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Are You Enticing People To Buy?

Engage Selling

Converting your team from Sales people to enticers will help you sell more, at a higher margin and with less competition. Learn how on this podcast. Converting your team from Sales people to enticers will help you sell more, at a higher margin and with less competition. Learn how on this podcast.

Sales 48
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Fearless Prospecting: Here's a Crucial Lesson for Thirsty Sales Professionals

Sales Gravy

No matter how discouraged you get when cold calling or prospecting, never give up - because the very next phone call you make can change your day, or your career.

Sales 40
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Content Marketing: Are You Part of the 38%?

SBI Growth

Just 38% of companies have a content marketing strategy. This headline gave me pause as I was catching up on my reading! Econsultancy, the London-based community of digital marketing and ecommerce professionals, recently produced their first ever Content Marketing Report. The report is based on a survey of more than 1,300 digital marketing professionals.

Marketing 127
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Cold Calling When You Don’t Know Who To Call

MTD Sales Training

Cold calling is difficult enough, but when you do not have any information, when you do not know the name of the decision maker (DM), it is even harder. Below is one way to make your job a little. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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Reading is Fundamental to Attitude Self-Awareness

Jeffrey Gitomer

Tweet. You can start by reading and studying these four books: Think and Grow Rich by Napoleon Hill. How to Win Friends & Influence People by Dale Carnegie. How to Stop Worrying and Start Living by Dale Carnegie. The Power of Positive Thinking by Norman Vincent Peale. Me? I read two pages from a positive book every day. I’ve been doing 15 minutes a day of “attitude reading” for 30 years.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What kind of candy are you handing out to your sales team?

SBI

What kind of candy are you handing out to your sales team? It’s Halloween! I absolutely cherish watching the determined parade of astronauts, goblins, princesses, super-heroes, and other little wide-eyed dreamers waddle up the sidewalk to my front door in keen anticipation of a sweet-treated indulgence. I love seeing their eyes go big as they crowd together with their bags open wide in hopes of getting the really “good stuff.”.

Sales 49
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Engageing BIG for success!

Engage Selling

'Love it when client themes their entire convention after us! Thanks Chevron! – Smart move, great theme, and amazing event.

48
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3 Questions to Ask Yourself Before Starting a New Career

Sales Gravy

"I'm starting a new sales position in a different field than what I'm used to… How do I know what to say?" Answer: 1) Do You Know the NAME/TITLE of the Person You are Calling?

Sales 40
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Is Your Lead Generation Efforts Keeping Pace with the New LinkedIn?

SBI Growth

Over the last few months, marketers have witnessed one of the biggest changes to LinkedIn’s professional social network since its inception. The purpose of this blog post is to provide marketing leaders with a five minute executive summary explaining the new offering and what it means to your business. LinkedIn currently at 175 million members continues to grow by 170,000 profiles a day.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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3 Important Tips For The New Sales Person

MTD Sales Training

Congratulations! The company has finally hired you, and after a long training session you are ready to go out there and make your mark. However, you have some interesting challenges. First, being so. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Sales 123
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Fulfillment Goal and Fulfillment Gold

Jeffrey Gitomer

Tweet Everyone wants to be affirmed. You may call it a pat on the back or a way to go, for me, I want people to tell me that they own my books, they have read my books, have implemented my strategies, and as the result have become more successful. That is my fulfillment goal and my fulfillment gold. Here is an email that I received yesterday that is an example of just that: While recently attending a Church Fundraising Event, I came across a first edition Sales Bible in the book sale aisle.

Sales 89
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It’s Not What You Say, It’s What the Prospect Experiences

SBI

Experiential learning is the process of gaining practical or fundamental meaning from direct experience. According to David A. Kolb, an American educational theorist, knowledge is continuously gained through both personal and environmental experiences. In essence, it is all about making investigations and discoveries to acquire firsthand knowledge instead of hearing or reading about the experiences or narratives of others.

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Engageing BIG for success!

Engage Selling

Love it when client themes their entire convention after us! . Thanks Chevron! – Smart move, great theme, and amazing event.

48
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Sales Engagement: Breaking the Habit of Auto-Responding

Sales Gravy

In larger organizations where an eco-system of teams and departments must communicate effectively and deliver across an engagement or project is a strategy that would not be so effective nor welcomed.

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3 Questions CEOs are Asking to Judge Your Performance

SBI Growth

You’re called in for a meeting with the CEO. What’s it about? You run some numbers in your head as some quick prep on your way. You enter. He asks you to sit. You sit. He asks you to give a self-evaluation of your year. “In what regard?” you ask. “Three questions” he says. “They can tell a lot.” You listen. Be sure to answer honestly. Question 1: Have you upgraded your team?

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The Prospect Shows Up 45 Minutes Late For The Appointment; Now What?

MTD Sales Training

You’ve set the appointment a week ago and confirmed it just the day before. It is rock solid. However, although you arrive for your 10:00 a.m. meeting a proper 15 minutes early, you find yourself. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Meetings 122
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Upcoming Webinar: Win Trust and Make Sales for Life

Jeffrey Gitomer

Tweet TRUST – You cannot buy it at any price, but slowly over time you can build it for free. For years I have employed this sales law: If they like you, and they believe you, and they have confidence in you, and they trust you – then they may buy from you. Customers buy because they trust you. In my brand new webinar, Win Trust & Make Sales for Life , you’ll learn: 14.5 Definitions of Trust.

Sales 86
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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

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Infographic: Best of Sales & Marketing 2.0 Conference #s20c

SBI

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Pragmatic Way Of Asking For Referrals

Engage Selling

'Are you asking for referrals the wrong way? Colleen shares some tips on how to go about this in a whole new way. By doing some upfront work to determine who you would like to be referred to as well as asking for specific introductions, you will find that referrals are much easier to come […]. Are you asking for referrals the wrong way? Colleen shares some tips on how to go about this in a whole new way.

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Is it better to hire an Experienced Inside Sales Rep or Someone New in Sales?

Sales Gravy

Who would you rather hire for your inside sales team – an experienced inside sales rep with experience selling different products or services across several companies, or someone new to sales, say a college graduate, or how about a waiter or bar tend

Sales 40
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Are Your Lead Generation Efforts Keeping Pace with the New LinkedIn?

SBI Growth

Over the last few months, marketers have witnessed one of the biggest changes to LinkedIn’s professional social network since its inception. The purpose of this blog post is to provide marketing leaders with a five minute executive summary explaining the new offering and what it means to your business. LinkedIn currently at 175 million members continues to grow by 170,000 profiles a day.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten