April, 2009

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The Hard Cost of Complacency

Sales Gravy

Before you can enroll someone in purchasing the desired state/benefits you can deliver on, there has to be enough pain or discomfort in their present state that would motivate them enough to take action and want to make a change.

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Don?t Sell Like You Buy

Sales Gravy

If you sell in the same manner as you buy, you are instilling your beliefs onto the other people. Since every person’s beliefs and buying habits are different, every prospect processes information differently.

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Obvious Truths: Who among you is immoral?

Sales Gravy

To me, the professor's question should have been met with a roomful of raised arms. The obvious truth is that most college students are immoral at least some of the time.

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The New Normal

Sales Gravy

We lived on eastern Long Island - an area known for duck farms (thus, the manure) and potatoes. We lived about a mile from a small potato farm. One day my Dad arrived home with several burlap sacks and commanded his workers to the car.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Are You A Communist Salesperson?

Sales Gravy

One of my clients analyzed their sales figures and discovered that more than 80 percent of their revenues were generated by fewer than 20 percent of their customers.

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Making Introductions

Sales Gravy

Avoid using the phrase, "I'd like you to meet." If you say, "Ms. Senior Person, I'd like you to meet Ms. Junior Person", you have actually reversed the order and you have introduced the more important person to the less important person.

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Successfully Meeting and Greeting - Ten Strategies for Getting Off to a Good Start

Sales Gravy

In business you always introduce less important people to more important people. The way to do this is to say the name of the more important person first, followed by the words "I'd like to introduce." and then give the other person's name.