August, 2010

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Emails and Voice Mails that Get Your Prospect's Attention

Sales Gravy

Last week I spoke at the first Los Angeles chapter meeting of the AA-ISP (American Association of Inside Sales Professionals), and it was great.

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Why Leads Are Like Potato Chips (and can be just as bad for you)

SBI

Doctors tell us to have a diet of nutritional foods that are low in calories. Instead, many of us (me included!) tend to eat foods that are filling but have little nutritional value (think potato chips). Then we wonder why we’re not hitting our goal of optimum health and weight. Potato chips are “empty calories”. That is, the calories we consume from potato chips provide minimum value.

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Avoid Complacency Derived from Familiarity

Sales Gravy

"The account has been lost over time and you just found out about it today. The promotion that Fox proposed was simply the dramatic conclusion in a multi-act play. We've got some changes to make in our approach.

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