March, 2022

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Sustaining profitability: Measuring and quantifying the ROI of a strategic account management program

Strategic Account Management Association

This article is based on a panel discussion that took place involving Frederic Kahn, Vice President Global Sales at Wavelength Pharmaceuticals; Alessio Arcando, Professor at Bologna Business School and former Director of Strategic Key Accounts for West Europe for 3M; and Harvey Dunham, Managing Director for Strategy and Marketing at SAMA. Their conversation has been … Continue reading Sustaining profitability: Measuring and quantifying the ROI of a strategic account management program.

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What To Do If Your Company Is Asked To Participate In A Reverse Auction

Holden Advisors

A reverse auction may land you a new client, but if you are the incumbent, it may be better to say no. Here’s why. Recently, one of my clients was informed that the services they provided for a very large customer were going to a reverse auction, and they wanted my help coming up with a price. My first question to their team was: “Are the services and support you provide for this customer a commodity?”.

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Triad Tempo: Creating Quality Engagement

Engage Selling

The Triad Tempo is a strategy that yields impressive results for your team and business. What is it exactly? One of the most important shifts in today’s sell-to marketplace is … Read More. The post Triad Tempo: Creating Quality Engagement first appeared on Colleen Francis - The Sales Leader.

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New Sales Leader? Avoid these 3 Common Mistakes

SBI Growth

If you are a transitioning sales leader, welcome, the clock is ticking… Faced with rigorous pressure to emerge victorious coming out of the gate, the average tenure for a Chief Revenue Officer is a mere 19 months. Your success will be measured by how well you define and execute the revenue growth for your company. You need to develop a strategy with a clear execution plan that will be ready for the first major organizational interaction, whether it be a board meeting or QBR.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Tie Down

Software Sales Guru

The Tie Down In one of my recent Software Sales Bootcamps, one of the participants mentioned that all the sales training he’d had up to that point conditioned him to get the potential buyer into a “yes” mode. The theory is that if they say yes once, they will say yes again. Getting them to agree with you on a small point, opens up the. Read more. The post The Tie Down appeared first on Software Sales Gurus.

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Does Your VBR Sound Like a Pick-up Line?

The Center for Sales Strategy

To pick someone up has been used as slang, according to Dictionary.com, since at least the 1600s. Today's pick-up line means a rehearsed remark to strike up a conversation with the goal of pursuing a more gratifying relationship later. Many salespeople have a rehearsed line meant to initiate a relationship with a prospect to satisfy their need to make another sale.

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How to Create a Healthy and Effective Goal-Driven Sales Environment, According to Sales Leaders

Hubspot Sales

The goal of any sales organization is, ultimately, to increase revenue. Which means the goal of any effective sales leader is to inspire and motivate their sales team to hit, or exceed, their revenue targets. However, a results-obsessed environment can quickly become unhealthy, particularly if your team feels the pressure to hit a certain number by any means possible.

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Becoming an Efficient Seller in Today’s Marketplace | Sales Strategies

Engage Selling

Using technology will make you a more effective and efficient seller in today’s marketplace. In fact, it can make your entire organization more profitable. And there are three main reasons for this. 3 Reasons Technology Will Help You Become a … Read More » The post Becoming an Efficient Seller in Today’s Marketplace | Sales Strategies first appeared on The Sales Leader.

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2022 State of SalesTech: Driving Adoption of Critical Operational Tools

SBI Growth

A few weeks ago, SBI Research shared a chart highlighting the reasons why top-performing SalesTech is falling short of desired outcomes after the investment. This has been a significant pain point facing revenue growth leaders and is magnified by the lack of adoption of critical tools. Based on a survey of nearly 100 B2B companies, this week’s chart displays a detailed view of what the typical SalesTech stack looks like and how companies perceive the tools in which they’ve invested.

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Money Before Technology

Software Sales Guru

Money Before Technology I will argue that you should talk to a buyer about money before you talk about technical details. Believe it or not, buyers are on board with this idea. It’s salespeople who aren’t. Doing a quick analysis and getting a buyer’s input on whether it makes financial sense to move forward is a much quicker process than dealing with technology.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Cold Call Or Sales Email? Data Shows Which To Use

The Center for Sales Strategy

Making a first impression with your potential clients is vital to getting ahead. When you make that cold contact, you want to ensure that they'll want to buy from you. A part of this is using the right method to reach out to your contacts. Which is better, cold calls or sales emails?

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

By Gordon Galzerano, Co-Founder and Managing Partner, Timberwilde Consulting Group. We are all in a race to attract, develop and retain top talent for our organizations. Our aspiration, I believe, should be to create a workforce that reflects the incredible diversity of our customers, our partners, our suppliers and our community. But before I delve into what leaders can do to make this happen, I want to share some context for why it’s important.

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3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

This post is the first one of a series aimed at exploring how best-in-class organisations structure their approach to acquire, retain and grow customers. I invite you to read the whole post and then to download the 3 Complementary Capabilitie s one-pager that summarises the thinking behind this post with a single graphic. Introduction: When KAM is the wrong answer to a real problem.

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What Is Contract Negotiation?

Hubspot Sales

A sales contract defines a relationship between two parties. A lot of time and effort is spent creating them, and this happens through a process called contract negotiation. In this post, learn about the key stages of contract negotiation, strategies for running a smooth negotiation, and scenarios where it makes sense to negotiate your contracts. Sales contracts are legally binding, so negotiation is often necessary to ensure everyone will get their needs met.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Sales Psychology: 3 Questions to Change How Buyers Think

RAIN Group

The best sellers do more than just close sales. They reshape buyer thinking and drive change through the value they provide. We call this insight selling , and it hinges on the concept of cognitive reframing.

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How to Beat the Competition | Sales Strategies

Engage Selling

? How can you differentiate yourself and beat the competition? I’ve noticed how common it is for us as sellers in today’s marketplace to assert that we’re different from our … Read More. The post How to Beat the Competition | Sales Strategies first appeared on Colleen Francis - The Sales Leader.

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Is It Time to Restructure Your Sales Operation?

The Center for Sales Strategy

Perhaps as a sales manager or sales executive, you have pondered the question, "Is it time to restructure my sales operation?". When you're not getting the results you need from your sales team, it's certainly tempting to consider restructuring how you're going to market.

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5 Ways Top Sales Organizations Increase Revenue

Force Management

Creating true change within your sales team, and the revenue results that follow, takes more than a set of spreadsheets and a simple day of training. If you implement a hasty training session, you’ll short-change yourself and your salespeople. Creating organizational change requires time, commitment and a plan for reinforcement that drives lasting results.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Why Your SalesTech Isn’t Delivering, Part 1

SBI Growth

As commercial leaders are being pushed to grow at unprecedented rates, recent SBI research suggests that 57% of their highest-performing sellers are pursuing other opportunities. While neither sales processes nor SalesTech impacted sellers’ intent-to-stay in this same study, the tools a team uses can have a direct impact on a seller's pipeline volume, their sense of territory fairness, and their satisfaction with professional development — the three areas with the greatest impact on seller reten

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How to Close a Sales Deal on the Phone: 9 Steps

Hubspot Sales

Closing calls are a big deal, and, because they’re so important, they’ve acquired a certain mystique. They aren’t anything to fear, though, because the right phone sales technique can help you close the deal and drive it home every single time. Below is a nine-step closing call sequence that’s served me well for years. How to Close a Sales Deal on the Phone. 1.

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25 E-commerce Best Practices to Take Your Online Store to the Next Level

Groove HQ

If you run an e-commerce business, focus on these best practices to facilitate growth. The post 25 E-commerce Best Practices to Take Your Online Store to the Next Level appeared first on Groove Blog.

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How to Negotiate With Procurement and Win

Sales Gravy

The buyers in procurement are professionally trained to negotiate. Salespeople not so much. This can put you at a huge disadvantage with you are forced to negotiate with them. But not anymore. On this fascinating Sales Gravy Podcast episode, Jeb Blount who is the author of the sales negotiating book INKED and Mike Landers an ex-procurement buyer turned sales trainer teach you the secrets to playing to win, when negotiating with procurement.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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What Are the Best Social Selling Techniques?

The Center for Sales Strategy

Successful social selling can lead to significant growth for your business. In fact, the right tactics can do more than sell products, but provide a foundation of credibility and confidence that will bolster your brand as a whole. This all sounds very appealing, but how can you actually go about enhancing your own social selling efforts? Let’s look at a few methods that separate the pros from the rest of the pack.

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End of Quarter Sales Results: Three Areas to Assess

Force Management

The greatest leaders are the ones who never let their team rest on their success, or wallow in defeat. At the end of the quarter, avoid screaming at the scoreboard. The final score only gives you the end result. It doesn’t tell you the whole story. It’s your responsibility as a sales leader to help your team uncover and address execution challenges.

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Business Model Innovation (BMI): Business Model Journey

Flevy

In this article, we will go on a journey… a journey for your Business Model. As we all know, innovative Business Models can reshape industries and drive tremendous growth. In fact, if executed successfully, Business Model Transformation can make organizations resilient in the face of Disruption and create Growth unbounded by the limitations of its businesses.

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Willingness to Pay: What It Is & How to Calculate It

Hubspot Sales

When it comes time to price your products or service, you may be struggling with the numbers. "Helpful" advice like, "Well, how much do you want to make?" can cause you to bring your pinky finger to your lips and exclaim, "One million dollars!" Unfortunately, while that would be lovely, it’s not realistic for most businesses. What’s more realistic is understanding how your customers perceive the value of your product and asking them what they’d be willing to pay for it.

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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

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2022 Guide to Support Email Templates & Examples

Groove HQ

Get free templates and examples of customer support emails that wow customers, improve retention, and enhance brand reputation. The post 2022 Guide to Support Email Templates & Examples appeared first on Groove Blog.

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The 9 Best Email Collaboration Software Platforms for 2022

Help Scout

Want to declutter your sales and support inboxes and drive more revenue? Explore these nine email collaboration software platforms for 2022.

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What's A Top Piece of Advice for Someone New to Managing a Team? Our Experts Weigh In.

The Center for Sales Strategy

Being a great manager is tougher than being a great salesperson. Think back to when you were a new manager, what was one piece of advice you wish you knew back then, that you now know? Here’s what a few of our experts at The Center for Sales Strategy said.

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Our Latest Podcasts: Differentiate Your Salespeople's Approach

Force Management

Give your salespeople the knowledge, skills and tools to differentiate their sales approach from tough competition. The past few years have created permanent shifts to the way buyers and sellers approach sales conversations. Regardless, good selling is good selling. Enable your salespeople to differentiate not just what they sell but also how they sell to help them win more opportunities this year.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!