3 Critical Reasons Why You Should NEVER Reveal The Price Until You’ve Built Up The Value
MTD Sales Training
DECEMBER 19, 2011
You know the age-old Golden Rule—“Do not reveal the price until the end.” Even if you are new to sales, management has told you that you have to wait until the closing stages before you tell the prospect the price. However, does such a rule or concept still have merit, especially in dealing with today’s modern and educated buyer? Since today’s prospect has instant access to a ton of information about what you sell before you even show up, and they are so short on time; does it still make sense t
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