November, 2013

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A Different Approach to 2014

SBI Growth

'As CEO, you feel like you have seen this movie before. Sales gets off to a fast start at the beginning of the year. Come Q4, that lead has evaporated and now sales is threatening to miss the number. They struggle to close deals. Excuses come from every direction. Your sales leaders will frantically try every trick in the book. The victims here are your potential customers who have to deal with a barrage of sales tactics.

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14 Ways For Sales Managers To Improve The Quality Of Leads At An Exhibition

MTD Sales Training

'As a sales manager, you probably have the responsibility of manning your company’s exhibition stand. But like most sales managers I have met with over the years, it’s unlikely that you have received. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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It’s That Time of Year: “Call Me Back After the Holidays.”

Jeffrey Gitomer

'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Sales 116
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Asking The Right Questions

Engage Selling

'Did you know that closing a deal isn’t a true success unless you’ve asked the right questions? Today’s new, emerging economy requires proper closing techniques in order to close profitable business, build long-term relationships and to create a long-term competitive advantage. Many of the closing techniques that are currently in place leave the customer feeling […].

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Dreamforce 2013: Get Your Print-Out of the Must-See Tools Exhibitor Map #DF13

SBI

'Next week I’ll partake in the world’s largest migration of the Salesforce CRM ecosystem. Destination, as always, is San Francisco. For four days, the city will be over-taken by more than 120,000 visitors clamoring to attend any of the 1250 sessions, an expanded Cloud Expo offering more than 350 exhibitors, and a smorgasbord of parties, after-parties, and after-after-parties.

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How to Create a Fair Playing Field for the Entire Sales Team

Sales Gravy

To create a positive attitude that encourages sales people to see every person who comes to a store as a potential commission or sale, these tools must be applied consistently and fairly across the entire sales team.

Sales 40

More Trending

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A Clever Florists’ Marketing Ploy – Makes Your Sales People’s Job A Lot Easier

MTD Sales Training

'As sales people we just need a hook and some bait! What I mean by this is that we need something to work with – something to draw our potential customer in. We need an “in” We need. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Marketing 121
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Why Did You Lose the Sale? Really?

Jeffrey Gitomer

'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Sales 98
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Always Start with Draft Proposals

Engage Selling

'Opening the door to additional conversations with your potential clients provides you more opportunity to gain their business. Stamping the word “DRAFT” on your next proposal with a new client will provide you with this valuable opportunity. Trust me, sounds crazy but it works! Opening the door to additional conversations with your potential clients provides you more opportunity to gain their business.

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The Importance of Social Proof in Building a Movement #DF13

SBI

'Think of the last time you were in a social situation and you weren’t sure what you should do or how you should behave. Did you take your cues from those around you who appeared comfortable and experienced in the situation? In uncertain situations, we don’t like to take the lead, so we wait for others with more experience to signal what to do and when.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Why Technology Lacks the Common Sense Sales Approach

Sales Gravy

In a consultative sales environment technology should only be utilized to support the sales process, but never to replace it. People want to feel special and they don't want to be viewed as a mass target.

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CMO: Enable Reps with the Right Content at the Right Time

SBI Growth

'Sales reps want solid materials to support them in sales campaigns. Today this means having the right content at the right time. Having the right content enables the sales rep to have the best chance to make a sale. How does this happen? It starts with the Marketing departments buyer centered marketing strategy. In this post, I’ll discuss 5 critical actions that need to take place to enable your sales force.

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How Salespeople Use Their Weekends To Be More Effective

MTD Sales Training

'Pete Cashmore, the CEO of Mashable, spoke recently about what he does at weekends to ensure that he has a good work/life balance and prepares himself for the week ahead. The link to his article is. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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Understanding THANKS So You Can Say It In A Better Way

Jeffrey Gitomer

'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Sales Tip: Critical Activities for Mid-Quarter

Engage Selling

'Have you seen our new Sales Accelerator Program? It’s designed to take your skyrocket your sales results!

Sales 48
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The Whole Shebang on How to Sell Better and Sell More

SBI

'SH??baNG. noun. 1. An entire system, everything, the works, groups of people, the whole package. “the owner is running the whole shebang ” 2. A place of shelter, a place to gather. There are two definitions of the word shebang. One has to do with the entirety and cohesiveness of something, and the other has to do with a place to gather.

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How Big is your Business "But?"

Sales Gravy

No amount of sales skills, effectiveness training, time management skills, productivity tips and tricks or goal-setting know-how will work if you’re suffering from YBS. So, what is YBS?

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Sales Strategy: From Vision to Execution

SBI Growth

'Increasingly, companies are missing the number because they lack a formal sales strategy. Your industry peers are getting smarter. Many are not making the number because a sales strategy is absent. You may be wondering how prepared your sales team is heading into next year. It’s likely the board has increased your number. This year felt like a stretch for you.

Sales 127
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How To Progress An Indecisive Prospect

MTD Sales Training

'One of the most difficult conversations you’ll probably have is the one where the prospect can’t make their mind up, is indecisive or doesn’t know how to make a commitment. Mainly, [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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4.5 Steps to Success

Jeffrey Gitomer

'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Focus On The Whole Pipeline!

Engage Selling

'Is your business experiencing wild swings in revenue? Contrary to popular belief, putting too much emphasis on closing business is actually counterproductive to increasing your revenues. Every time you close a sale you should be adding three to four more leads to your pipeline. When you’re concentrating too much on closing business it detracts focus […].

Sales 48
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How Marketing Fails by Failing to Market Itself

SBI Growth

'One of the most difficult responsibilities for a B2B marketer is sales enablement. What makes it difficult is the lack of adoption and rejection by sales. The sales field is often critical of any marketing effort. Marketers can feel like they are in a can’t-win position. Even when you do everything sales asks for it’s never enough, never right, or simply forgotten.

Marketing 126
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Questions Top Sales Reps Ask in a Job Interview

SBI Growth

'A few years ago, I interviewed Brent for a B2B sales rep job. Like others, he gave solid answers to my questions about his experience and credentials. But something clearly set his interview apart from the other candidates. I couldn’t put my finger on it right away. Brent was clearly an “A” player. His track record was impressive. After the interview I was puzzled by exactly what made him unique.

Sales 125
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CMO: Sales People are Cavemen

SBI Growth

'Your world-class marketing machine is not delivering the return on the investment. The marketing lead conversion rate is not even close to a 30% revenue contribution. You double-check everything you’re doing; and find no root causes on your end. If you are like most CMOs, here’s the problem: You’re way ahead of Sales. The competencies required by Sales for Marketing to be successful are just not there.

Sales 125
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How to Create Quality Content When Nobody Wants to Do It

SBI Growth

'A key challenge for every marketing team is producing quality content. The solution is to create an internal content marketing capability. The primary drive behind producing content internally is creating buying process content. This is content that aligns with the prospects buying process. It pulls prospects through the buyers journey faster Your internal team has more product knowledge than any 3rd party content writer.

Marketing 125
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How to Bridge the Sales & Marketing Divide

SBI Growth

'It’s an unfortunate reality. More often than not, sales and marketing live in siloes. Reps wonder what marketing does and contributes; marketing complains reps ignore their efforts. For a company to survive these days, sales and marketing must work in concert. The best marketing leaders know how to overcome the divide and gain credibility with sales.

Marketing 124
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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

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The Challenge with The Challenger Sale

SBI Growth

'It’s been two years since The Challenger Sale was published. The book''s premise is simple: the most successful reps are not relationship builders, but “Challengers”. Challengers have a deep understanding of their client’s business and industry. They are comfortable questioning conventional thought and provoking new ideas. Since this publishing, many B2B sales organizations have embraced this methodology.

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The Missing Driver Of Sales Excellence

SBI Growth

'Listening To the Market. You are busier than you have ever been. You are finalizing plans for 2014. You wonder what initiatives should be part of next year’s plan. You are so internally focused, you might be missing something. Many of the answers to a sales leader’s execution problems are in the market. This post is focused on how listening to the market accelerates field execution.

Sales 123
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How Top Sales Reps Stay on Top

SBI Growth

'Top sales reps share a common trait. They are determined to keep getting better. That explains the runaway success of a post by Steve Loftness six months ago. Why Top Sales Reps Will Be Unemployed in 2 Years set an SBI record for most views in one day. The post offered advice for top sales reps to avoid becoming obsolete. The post was widely read, shared and tweeted.

Sales 123
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Buyer Personas – Critical Tools for Modern Sales Reps

SBI Growth

'There is one factor that is extremely limiting to sales processes worldwide. Most do not accurately follow the ebb and flow of buyers. A customized sales process is an excellent tool. However, it cannot be viewed in isolation. Instead, you must account for the fluidity in the buyer’s journey. You can do this by incorporating dynamic personas and buying process maps.

Sales 123
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten