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'As CEO, you feel like you have seen this movie before. Sales gets off to a fast start at the beginning of the year. Come Q4, that lead has evaporated and now sales is threatening to miss the number. They struggle to close deals. Excuses come from every direction. Your sales leaders will frantically try every trick in the book. The victims here are your potential customers who have to deal with a barrage of sales tactics.
'As a sales manager, you probably have the responsibility of manning your company’s exhibition stand. But like most sales managers I have met with over the years, it’s unlikely that you have received. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
'Did you know that closing a deal isn’t a true success unless you’ve asked the right questions? Today’s new, emerging economy requires proper closing techniques in order to close profitable business, build long-term relationships and to create a long-term competitive advantage. Many of the closing techniques that are currently in place leave the customer feeling […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
'Next week I’ll partake in the world’s largest migration of the Salesforce CRM ecosystem. Destination, as always, is San Francisco. For four days, the city will be over-taken by more than 120,000 visitors clamoring to attend any of the 1250 sessions, an expanded Cloud Expo offering more than 350 exhibitors, and a smorgasbord of parties, after-parties, and after-after-parties.
To create a positive attitude that encourages sales people to see every person who comes to a store as a potential commission or sale, these tools must be applied consistently and fairly across the entire sales team.
'Soon you will receive your quota for next year. As a Sales Leader you''ll ask, “How can I make this number?” This article will help you make quota one sales call at a time. W e are going to discuss a simple sales call preparation technique. Sales Leaders that implement it will get better results. Sales people don’t typically do a good job preparing for tough questions in calls.
'Soon you will receive your quota for next year. As a Sales Leader you''ll ask, “How can I make this number?” This article will help you make quota one sales call at a time. W e are going to discuss a simple sales call preparation technique. Sales Leaders that implement it will get better results. Sales people don’t typically do a good job preparing for tough questions in calls.
'As sales people we just need a hook and some bait! What I mean by this is that we need something to work with – something to draw our potential customer in. We need an “in” We need. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
'Opening the door to additional conversations with your potential clients provides you more opportunity to gain their business. Stamping the word “DRAFT” on your next proposal with a new client will provide you with this valuable opportunity. Trust me, sounds crazy but it works! Opening the door to additional conversations with your potential clients provides you more opportunity to gain their business.
'Think of the last time you were in a social situation and you weren’t sure what you should do or how you should behave. Did you take your cues from those around you who appeared comfortable and experienced in the situation? In uncertain situations, we don’t like to take the lead, so we wait for others with more experience to signal what to do and when.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
In a consultative sales environment technology should only be utilized to support the sales process, but never to replace it. People want to feel special and they don't want to be viewed as a mass target.
'Sales reps want solid materials to support them in sales campaigns. Today this means having the right content at the right time. Having the right content enables the sales rep to have the best chance to make a sale. How does this happen? It starts with the Marketing departments buyer centered marketing strategy. In this post, I’ll discuss 5 critical actions that need to take place to enable your sales force.
'Pete Cashmore, the CEO of Mashable, spoke recently about what he does at weekends to ensure that he has a good work/life balance and prepares himself for the week ahead. The link to his article is. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
'SH??baNG. noun. 1. An entire system, everything, the works, groups of people, the whole package. “the owner is running the whole shebang ” 2. A place of shelter, a place to gather. There are two definitions of the word shebang. One has to do with the entirety and cohesiveness of something, and the other has to do with a place to gather.
No amount of sales skills, effectiveness training, time management skills, productivity tips and tricks or goal-setting know-how will work if youre suffering from YBS. So, what is YBS?
'Increasingly, companies are missing the number because they lack a formal sales strategy. Your industry peers are getting smarter. Many are not making the number because a sales strategy is absent. You may be wondering how prepared your sales team is heading into next year. It’s likely the board has increased your number. This year felt like a stretch for you.
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
'One of the most difficult conversations you’ll probably have is the one where the prospect can’t make their mind up, is indecisive or doesn’t know how to make a commitment. Mainly, [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
'Is your business experiencing wild swings in revenue? Contrary to popular belief, putting too much emphasis on closing business is actually counterproductive to increasing your revenues. Every time you close a sale you should be adding three to four more leads to your pipeline. When you’re concentrating too much on closing business it detracts focus […].
'One of the most difficult responsibilities for a B2B marketer is sales enablement. What makes it difficult is the lack of adoption and rejection by sales. The sales field is often critical of any marketing effort. Marketers can feel like they are in a can’t-win position. Even when you do everything sales asks for it’s never enough, never right, or simply forgotten.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
'A few years ago, I interviewed Brent for a B2B sales rep job. Like others, he gave solid answers to my questions about his experience and credentials. But something clearly set his interview apart from the other candidates. I couldn’t put my finger on it right away. Brent was clearly an “A” player. His track record was impressive. After the interview I was puzzled by exactly what made him unique.
'Your world-class marketing machine is not delivering the return on the investment. The marketing lead conversion rate is not even close to a 30% revenue contribution. You double-check everything you’re doing; and find no root causes on your end. If you are like most CMOs, here’s the problem: You’re way ahead of Sales. The competencies required by Sales for Marketing to be successful are just not there.
'A key challenge for every marketing team is producing quality content. The solution is to create an internal content marketing capability. The primary drive behind producing content internally is creating buying process content. This is content that aligns with the prospects buying process. It pulls prospects through the buyers journey faster Your internal team has more product knowledge than any 3rd party content writer.
'It’s an unfortunate reality. More often than not, sales and marketing live in siloes. Reps wonder what marketing does and contributes; marketing complains reps ignore their efforts. For a company to survive these days, sales and marketing must work in concert. The best marketing leaders know how to overcome the divide and gain credibility with sales.
Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst
Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.
'It’s been two years since The Challenger Sale was published. The book''s premise is simple: the most successful reps are not relationship builders, but “Challengers”. Challengers have a deep understanding of their client’s business and industry. They are comfortable questioning conventional thought and provoking new ideas. Since this publishing, many B2B sales organizations have embraced this methodology.
'Listening To the Market. You are busier than you have ever been. You are finalizing plans for 2014. You wonder what initiatives should be part of next year’s plan. You are so internally focused, you might be missing something. Many of the answers to a sales leader’s execution problems are in the market. This post is focused on how listening to the market accelerates field execution.
'Top sales reps share a common trait. They are determined to keep getting better. That explains the runaway success of a post by Steve Loftness six months ago. Why Top Sales Reps Will Be Unemployed in 2 Years set an SBI record for most views in one day. The post offered advice for top sales reps to avoid becoming obsolete. The post was widely read, shared and tweeted.
'There is one factor that is extremely limiting to sales processes worldwide. Most do not accurately follow the ebb and flow of buyers. A customized sales process is an excellent tool. However, it cannot be viewed in isolation. Instead, you must account for the fluidity in the buyer’s journey. You can do this by incorporating dynamic personas and buying process maps.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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