Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don’t seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Here is a list of small business marketing ideas and tips to give you a competitive edge. 1.

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Small Business Marketing B2C Media 145

Hubspot Sales

DECEMBER 11, 2019

LinkedIn is one of — if not the — most effective social networks for selling. While Twitter, Facebook, Instagram, and Snapchat are valuable tools to learn more about your prospect’s interests and personality, warm them up before you reach out, and build your subject matter expertise, LinkedIn is typically the only platform that directly leads to new business.

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Food and Beverage Publishing Value Proposition Leadership 141

Groove HQ

DECEMBER 17, 2019

Learn how to create a knowledge base from the ground up that your customers will love. The post How to Create a Knowledge Base: Building Self-Service for Customer Support appeared first on Groove Blog.

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Engage Selling

DECEMBER 30, 2019

Previously, we looked at how important it is to beware of talk traps.

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Sales 120

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Showpad

DECEMBER 31, 2019

It’s that time of year again… trend time. Before we get into it, let’s first clarify what a trend actually is. According to the dictionary definition, a trend can have different aspects, such as a drift (a prevailing tendency or inclination), a swing (a general movement), a vogue (a current style or preference), or an approach (a line of development).

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Value Proposition Sales Customer Value Sales Management 119

SBI Growth

DECEMBER 2, 2019

How do you leverage data to inform strategy and measure success? Our KPI Builder tool can help guide you through the process of establishing a set of KPIs for your organization that is built around clean data and automation. Through our.

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Account Planning Sales Organization Meetings 102

Hubspot Sales

DECEMBER 12, 2019

Have you ever faced a problem, business-related or otherwise, and needed an objective perspective to help solve it? This is likely something that everyone has experienced. On the other hand, have you ever worked with a friend or coworker to provide an unbiased outlook on an issue? If you have, you’ve consulted with them. If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting ma

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Healthcare Supply Chain Software Software 138

Groove HQ

DECEMBER 11, 2019

If you’re searching for customer service apps, chances are you’re looking for something quick and easy to lighten your support load. This list compiles the top apps to help customer service teams save time, reduce effort, and provide holistic customer support. In no particular order, the ten best customer service apps are: Facebook Twitter Shopify […].

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Strategic Planning and Management Insights

DECEMBER 19, 2019

When it comes to strategic planning, every organization will go about scheduling their meetings in a different way. Regardless, having scheduled strategy progress and project management meetings will remain essential to fulfill your organizational goals and objectives. For more on how to structure your meeting schedule following a strategic planning session: How to Improve Strategy Implementation with a Regular Meeting Schedule.

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Meetings Organization Management 94

MTD Sales Training

DECEMBER 9, 2019

What would you consider to be the most important parts of the sales call, when calling a prospect? Well, one of my consultants was with a company recently and was listening in to their sales reps’ calls to make appointments. He told me that they weren’t being successful in getting past the first 15-20 seconds of the call, so I asked to take a look at their scripts.

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Sales Sales Training Marketing Management 94

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Showpad

DECEMBER 10, 2019

Technology’s role in sales enablement increases every year. The better technologies become, the more they support the success and scalability of sales enablement. What sales enablement technologies are organizations investing in? And once invested, how are these technologies being leveraged and used? What’s the role of integration and adoption? These are some of the many questions we set out to answer in our 5th Annual Sales Enablement Study.

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PandaDoc

DECEMBER 27, 2019

If you have to open and close your own sales, you’re going to prefer one over the other, and that’s usually closing. Why? Because the frequency of rejection is way lower, and the likelihood of success is way higher. But let’s face it — no deals get closed without getting opened first. This guide will give you a path to maximizing the little prospecting time you have so you aren’t left with an empty pipeline every month.

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Sales Prioritization Meetings Decision-making 90

Hubspot Sales

DECEMBER 18, 2019

Sales efficiency: the sales metric that pits your team’s gross revenue against its cost of operation. It’s a gold standard for measuring how well a sales team, department, or process is performing. It’s a simple, straightforward benchmark that can tell you how well your sales efforts stack up with your goals and your competitors’ performance. It might go without saying, but I’ll say it anyway: you want your salespeople, teams, and processes to be as efficient as possible.

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CRM Small Business Advertising Communication 133

Groove HQ

DECEMBER 4, 2019

Whether someone’s a new subscriber, recent opt-in, or existing customer, how you leverage email marketing automation can make or break their relationship with your business. Especially customer support. If you’ve ever signed up on a landing page, given your email address in exchange for a webinar, or left behind an abandoned cart, then you’ve seen […].

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Marketing 97

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Strategic Planning and Management Insights

DECEMBER 11, 2019

Having a strategic planning meeting is important because it will help you generate two things among your team members: clarity and alignment. Our Aligned Strategy Development methodology will take your team through all aspects of creating a strategic plan. You start by assessing where you are now, followed by looking at where you're going, all while engaging your people throughout the process.

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Meetings 90

Corporate Visions

DECEMBER 12, 2019

The post Four Imperatives for Sales Enablement in 2020 and Beyond by Erik Peterson appeared first on Corporate Visions. These four Sales Enablement trends present a glimpse into the future of your organization. Sales Enablement has the opportunity to evolve in a big way. When Sales Enablement first showed up in the B2B enterprise, the role became a sidekick to the in-person, acquisition-focused selling conversation.

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Acquisition Decision-making Sales B2B 90

Sales Readiness Group

DECEMBER 11, 2019

As sales organizations plan their training initiatives for 2020, here are my thoughts on the biggest drivers for success.

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Sales Training Sales Organization 87

The Center for Sales Strategy

DECEMBER 17, 2019

Someone once said that perceptions can’t be wrong because it’s a perception, an opinion and impression of someone else. However, perceptions are often wrong because if they were right, they would be called facts. Whether we deserve it or not, we’re judged by every person that we connect with. The words that come out of our mouth firmly establish an imaginary tattoo on our forehead as we stand in front of a quality prospect.

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Meetings Sales 86

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Hubspot Sales

DECEMBER 6, 2019

Consistency and efficiency are built into any successful sales team. As a manager, you want your team to consistently demonstrate an understanding of what you expect from them. You want them to efficiently deliver the results you need on the budget you’re working with. Consistently efficient — that’s an ideal sales team. But that need for consistency and efficiency isn’t specific to the team itself.

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Sales Meetings Construction Management 133

CSSP

DECEMBER 6, 2019

Objectives and Monitoring. Successful strategic plans include good objectives and monitoring. The desired result of developing your strategic plan is to develop an actionable road map for the future of your organization. While there are always diversions, the goal is to have a SMART strategic plan to guide your actions. SMART means Specific, Measurable, Achievable, Relevant and Timely.

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Publishing Advertising Meetings Organization 86

Outbound Engine

DECEMBER 17, 2019

Coming up with new ideas for marketing your business can be overwhelming, to say the least. We kept that in mind as we came up with this list of five easy marketing ideas for business owners. Please note these ideas are meant to enhance an existing marketing strategy. Read this post if you’re looking for information on how to build a marketing plan. 1.

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Marketing Acquisition Decision-making Meetings 85

MTD Sales Training

DECEMBER 16, 2019

Being able to negotiate effectively is one of the most important skills you can build in your sales armoury, as it has a direct effect on your margins and overall profitability, as well as ensuring your customers get the best service possible. Here, we discuss five aspects of negotiation that will help you improve when carrying out those stages: Prepare with your customer in mind.

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Negotiation Sales Profitability Decision-making 84

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

PandaDoc

DECEMBER 20, 2019

There’s no doubt that having a solid sales stack is a must. In fact, 82% of SDRs agree that sales technologies are critical for closing deals while the companies that don’t use any software for sales enablement are known to be less likely to achieve their goals. Yet, just like a proper sales stack can boost your productivity and help you close more deals, relying on wrong tools can significantly harm your business.

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Sales Software Software Decision-making 83

The Center for Sales Strategy

DECEMBER 10, 2019

Sales managers in every market say the same thing — finding great salespeople is hard. We empathize, but of course, it is! Salespeople are often really good at selling themselves, and when you do hire, it takes six months to a year to know whether you made the right decision. This is one reason you must develop a plan and execute that plan at all times.

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Banking Sales Management Management Marketing 85

Hubspot Sales

DECEMBER 19, 2019

You’ve just wrapped up a call with a prospective consulting client. They’re interested in working with you. Congratulations! If you’ve found your way to this blog post, it’s safe to assume you now need to develop a consulting proposal for this client — and you need help doing so. Many prospective clients request proposals before officially signing on the dotted line.

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Client Relationships Meetings Marketing 133

Strategic Planning and Management Insights

DECEMBER 18, 2019

In this episode of our Strategy & Leadership Podcast , we're joined by Catherine Sherlock, the founder of Higher Mindfulness. Catherine developed Higher Mindfulness to help people take their awareness deeper in order to expand their self-expression, leadership skills and potential. This is important for business leaders because emotional awareness is a positive skill that helps leaders with clarity and decision making, which can help with conflict management, team engagement and other situat

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Leadership Decision-making Management 81

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

Supply Chain

Texas Creative

DECEMBER 19, 2019

"> 2019 has been a really great year at Texas Creative, from winning new accounts, knocking out some simply amazing creative campaigns, optimizing media plans, to building some of the most innovative websites in our portfolio. However, just like in my personal life, as we embark on a new year, why not spend a few moments reflecting on what kind of resolutions I want to encourage my clients (and myself) to strive for in the coming months?

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Advertising Innovation Media 81

MTD Sales Training

DECEMBER 2, 2019

It is 6 to 7 times harder to convert a new customer than to sell to an existing one. This is exactly why Key Account Management is one of the most important aspects of the sales process and an integral facet of every single business. Being a successful account manager means more than knowing your customers, being proactive and quickly responding to queries.

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Key Account Management Account Management Management Suppliers 80

Showpad

DECEMBER 23, 2019

The average Sales rep relies on support from the account management, customer service, and Marketing teams. As such, it’s counterproductive for there to ever be a “ Sales enablement vs. Marketing ” dynamic, even though the departments are often full of competitive personalities. For the Sales process to function as efficiently and productively as possible, Marketing and Sales must be aligned in a truly symbiotic way.

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Marketing Sales Value Proposition Onboarding 78

SBI Growth

DECEMBER 7, 2019

One of the biggest challenges among Marketing Leaders is being able to reach an audience who wants to be engaged successfully. Additionally, trying to remain or gain new customers is a costly investment. Eric Quanstrom, CMO at Cience, joins us in.

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Marketing Customer Experience Media Customer Success 77

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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