Sat.Dec 28, 2019 - Fri.Jan 03, 2020

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How to Ask Marketing for What You Need

Hubspot Sales

Chances are, your sales team is currently focused on making functional changes for significant improvement. This can include new quotas, territories, products, and compensation plans. Let's add one more thing to the list — creating a spirit of cooperation between your sales and marketing organization. Unless your team totally knocked it out of the park last year and you think lightning can strike twice using the same approach, now is a good time to try something new.

Marketing 141
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Know the Influencers Who Make More Sales Possible

Engage Selling

Previously, we looked at how important it is to beware of talk traps.

Sales 120
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Getting Ready for 2020: 4 Sales Enablement Trends You Should Have on Your Radar

Showpad

It’s that time of year again… trend time. Before we get into it, let’s first clarify what a trend actually is. According to the dictionary definition, a trend can have different aspects, such as a drift (a prevailing tendency or inclination), a swing (a general movement), a vogue (a current style or preference), or an approach (a line of development).

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Increasing ROI Increases ROI

Kainexus

I know what you're thinking. First, What does ROI mean? And second, why and how does increasing ROI create more ROI?

87
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Sales Cadence That Landed Me Meetings With the 11 Biggest ECommerce Companies in the World

Hubspot Sales

A client once asked me to help them increase their sales and industry presence in the U.K. market, specifically with the top 200 fashion and apparel brands and retailers in the region. Unlike in my home country of Brazil, I had only five business connections in the U.K. To succeed in this market, I would need to essentially grow my network from scratch.

eCommerce 116
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Making the Shift to Selling the Platform Solution

Force Management

If you're making sizable shifts next year to enable your sales team to sell a platform solution, you need to ensure they're able to make that jump. These ideas look good on paper, but when it comes to actually getting your salespeople to convince the customer to buy, you likely need to invest in some enablement.

Sales 79

More Trending

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How To Write A Sales Proposal: 15 Steps Explained

Drift

A successful sales proposal can make the difference in winning or losing a sale. There isn’t a secret to it, but there are steps you can take that will help you close deals and perfect your sales game. In this article you will learn: How to prepare for a potential client How to format and structure your sales proposal 15 comprehensive steps to writing a sales proposal A sales proposal is a.

Sales 71
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Why Your Company Needs a CRM to Grow Better

Hubspot Sales

Did you know a customer relationship management system (CRM) is the fastest-growing software on the market today? And, by 2025, revenues in the industry are expected to reach more than $80 billion? A CRM is a central location where you can organize the details related to your customers, across all departments at your company. Anyone with access to the CRM can track and manage the journey of every lead and customer that interacts with your brand, website, or products.

CRM 111
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5 LinkedIn Mistakes That Kill Your Sales and Reputation [Podcast]

Sales Gravy

Salespeople make egregious mistakes on LinkedIn that kill both sales and reputations. On this podcast, Jeb Blount discusses those mistakes and how to avoid them with LinkedIn expert Brynne Tillman. Salespeople make egregious mistakes on LinkedIn that kill both sales and reputations. On this podcast, Jeb Blount discusses those mistakes and how to avoid them with LinkedIn expert Brynne Tillman.

Sales 69
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Top Articles of 2019: Sales Management

The Center for Sales Strategy

As we get closer to the New Year, we are taking some time to reflect on 2019 and the success we've seen our clients achieve. While many are enjoying this special holiday with family and friends, we're bringing you a recap of the most popular posts we've published in 2019. Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Five Trends Sales Professionals Should Watch for in 2020

Sandler Training

As 2019 draws to a close, it makes sense to survey the landscape and take note of the ideas and innovations that are most likely to affect markets, and sales teams, in the year to come. With that in mind, here are five emerging trends we at Sandler believe sales professionals should be on the watch for in the year 2020. The post Five Trends Sales Professionals Should Watch for in 2020 appeared first on Sandler Training.

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What Is a Consulting Firm & What Does (or Can) It Do?

Hubspot Sales

Literally — and I’m not misusing the word “literally” — every organization across every industry, vocation, or charitable cause is going to run into problems. It’s inevitable. It’s a universal constant. Any outlet where people work together in the interest of making money or contributing to society is going to have to deal with issues they may or may not have planned for.

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The Power of a Fresh Start

Engage Selling

This time of year has a certain appeal to it. I think all of us, to varying degrees, recognize the power of a fresh start at the beginning of each January.

Sales 68
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Does Your Key Account Program Give You a Competitive Edge?

SBI Growth

You’ve completed planning for the upcoming year, and in order to hit your number, you’ve identified your most important customers. These accounts are where you cannot fail. Your key account program ensures your best account managers are engaged, but is that.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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3 Keys to Your Best Year Ever [Podcast]

Sales Gravy

As you look ahead into the new year, your future is unwritten. At this pivot point you have the opportunity to shape your future. In this podcast, Jeb gives you the 3 keys to making this your best year ever. As you look ahead into the new year, your future is unwritten. At this pivot point you have the opportunity to shape your future. In this podcast, Jeb gives you the 3 keys to making this your best year ever.

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How to Succeed at Setting Goals [Podcast]

Sandler Training

Mike Montague interviews his co-instructor for the online goal-setting workshop, Amy Woodall, on How to Succeed at Setting Goals. The post How to Succeed at Setting Goals [Podcast] appeared first on Sandler Training.

Sales 53
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The Key to Predictable Results | Sales Strategies

Engage Selling

One of my clients chose “predictability” as their company’s 2020 theme.

Sales 62
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4 Dynamic & Creative Approaches to Staff Training

CMOE

What your staff can do today is important, but it pales in comparison to what your staff will be capable of doing tomorrow. This is because employees are high-return investments: if you treat them well and give them the support they need, your employees become immensely more valuable over time. It’s no surprise that big brands commit significant budgets to developing company-wide training programs, and it’s obviously a strategy that’s working for them; companies simply wouldn’t spend that kind o

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Account Base Marketing

Cosawi

DO STRATEGIC ACCOUNT MANAGERS REQUIRE SUPERPOWERS? TIME FOR ACCOUNT-BASED MARKETING TO COME TO THE RESCUE. The global economy is becoming increasingly complex and, since we work in the strategic account management environment, we can see the impact it has on the day-to-day role of strategic account managers (SAMs). We are finding the skill set of the strategic account manager constantly evolving and increasing in demand due to today’s disruptive environment.

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How to Succeed at Marketing to Your Ideal Client [PODCAST]

Sandler Training

Mike Montague interviews Jurgen Strauss, marketing innovator and host of the Innovabuzz podcast, on How to Succeed at Marketing to Your Ideal Client In this episode. The post How to Succeed at Marketing to Your Ideal Client [PODCAST] appeared first on Sandler Training.

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A Look Back at the Top 15 Sales Stories from 2019

Miller Heiman Group

2020 starts tomorrow—and that’s got us feeling reflective. Over the course of this year, our blog took sales and services on a journey, with stories about practical challenges in growing prospects, advice for sales leaders anticipating a recession, conversations with major sales influencers like Neil Rackham and much more. Read on to see our top 15 blog posts from this past year—and find out what we’ve got planned down the road.

Sales 49
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The Ultimate Guide to the Voice of the Customer

ReviewTrackers

Voice of the Customer (VoC) is a strategy to improve the customer experience by incorporating customer feedback into marketing and operations. Implementing a VoC plan can drive a 10x increase in annual revenue. If done correctly, you can also use VoC to bolster your customer retention. Bring 10X Revenue and Retain Customers with VoC Programs. One study surveyed over 200 businesses on the trends, solutions, and challenges in customer experience.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Client Value Propositions…the least used, and most critical sales strategy today

Better Ways Sales Strategies

Every organization I’ve had the privilege of working with over the past 20 years can tell me some version the value proposition that they provide to their clients and prospects (I’ll use these terms, ‘client’ and ‘prospect’ interchangeably throughout this document). Which is helpful…but not enough. The primary “gap” in their version is the orientation of the value proposition – they tend to focus on what makes their organization or solution better (or more valuable) than their competitors.

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Top 5 Criteria for Selecting Winning Innovation Ideas

Planview

As the leader of an innovation program, your role is about generating business value from the spark of an idea. But how can you tell which innovation ideas from your latest brainstorming session will deliver results? One way is to leverage the collective intelligence of your employees. Many of our clients use a technique known as crowdsourcing to not only capture ideas, but also help prioritize and select the ideas that are most valuable.

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Top 10 Blog Posts & SalesTech Acquisitions of 2019

SBI

Top 10 Blog Posts & SalesTech Acquisitions of 2019. TOP 5 BLOG POSTS OF 2019. The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. Tons of money and resources are spent on both sides. The consistent collection of prospect information, fast delivery of relevant content both at the show and in follow-up and a record of conversations and interest level of each prospect are critical.