Account Management Skills

MARCH 6, 2023

Welcome to Episode 82. Emerging technologies like AI are taking the world by storm at the moment with the likes of Microsoft’s Chat GPT, for example, and today’s guest, Soumya Mohan , is the Co-founder of Poised , an AI-driven app that I’ve been using for a couple of months now. I believe it’s pretty game-changing for account managers to help them communicate on a much more deeper level with their clients.

Account Management 52

Account Management Communication Management Meetings 52

Red Star Kim

MARCH 6, 2023

At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Below is a summary of the key themes discussed and the poll results as a further learning resource.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Strategic Planning and Management Insights

MARCH 7, 2023

SME Strategy is a strategy consulting firm that specializes in helping organizations align their teams and operations around a shared vision, mission, values, goals, and action plans. Our strategic planning services offer guidance on how a strategic planning facilitator can provide support in constructing an effective strategic plan that ensures your strategy is communicated and implemented across your entire organization.

Construction 98

Construction Facilitation Communication Organization 98

Hubspot Sales

MARCH 7, 2023

Account managers are the liaison between a company and its clients. Finding the right person to fill this role is essential. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. If you’ve made it to the interview stage, take some time to review the 15 questions below.

Account Management 114

Account Management Management Onboarding Prioritization 114

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Customer Think

MARCH 9, 2023

With the vast amounts of data that companies collect from various sources, including customer feedback, social media, and website analytics, it has become essential to analyze this data to gain insights into customer behavior, preferences, and needs. And ultimately deliver a consistent customer experience.

Customer Experience 126

Customer Experience Management Media 126

Red Star Kim

MARCH 10, 2023

Back in 2019 I reviewed a book about depression (see Lost connections – Why you’re depressed by Johann Hari (kimtasso.com) ) which was dismissive of medication for depression. I still like the book’s ideas about “disconnection” being a cause of some low mood and depression. But I need to correct the misinformation in that book about the effectiveness of medication for treating depression.

Decision-making 130

Decision-making Organization Management Meetings 130

Hubspot Sales

MARCH 8, 2023

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. But locking in on a role you can secure and grow in can be tough. The demand for certain sales roles rises and falls as time passes. We wanted to provide you with a list of some of the most hireable sales jobs for 2023 and beyond — so you can choose the best job for you.

Financial Services 122

Financial Services Manufacturing Finance Transportation 122

Customer Think

MARCH 9, 2023

In 2021, The B2B Institute, a think tank supported by LinkedIn, published a report featuring several papers authored by researchers with the Ehrenberg-Bass Institute for Marketing Science. One of the papers was written by Professor John Dawes, the A.

Publishing 119

Publishing B2B Marketing Digitalization 119

Red Star Kim

MARCH 7, 2023

A key theme arising at the March PM Forum “ Future Marketing/Business Development Manager” (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed. There were conversations about overwhelmed marketing/BD managers, overwhelmed M&BD teams and overwhelmed fee-earners. Often this was due to heavy and growing workloads – with many conflicting priorities between managing day-to-day operational demands and taking a more strategic approach towards the future.

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Sales Readiness Group

MARCH 7, 2023

Recently, our CEO Ray Makela sat down virtually with industry insider Ken Taylor , CEO of Training Industry, for an in-depth conversation about the current state of sales training and what learners need going forward. Here are three key takeaways from their discussion.

Sales Training 126

Sales Training Sales 126

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Hubspot Sales

MARCH 7, 2023

As businesses continue to shift their strategies to create a more streamlined, efficient customer journey, it's going to become vital for every business to invest time, energy, and resources into a Revenue Operations team, otherwise known as RevOps. A RevOps team can help align your sales, marketing, and customer success departments and keep each department accountable for driving revenue growth for your business, while identifying potential areas of friction in your business at-large.

Publishing 122

Publishing Customer Experience e-Learning Software 122

Customer Think

MARCH 9, 2023

An effective way to optimize search results is through online merchandising for search, or searchandising, which directly impacts the user’s experience and the retailer’s results. Like creating category pages, retailers can merchandise search result pages to drive more sales to the items that benefit the store most.

Retail 111

Retail Sales Digitalization Marketing 111

RAIN Group

MARCH 8, 2023

Sales leaders with a finger on the pulse of B2B sales know that marked change is underway. Some changes have been spurred by the global pandemic, with others hastened by the uncertainty of the economy. For their new report, Future of B2B Sales: The Big Reframe , authors at McKinsey & Company spoke to more than 50 heads of sales across a range of industries and geographies to better understand the shift in the B2B sales environment.

B2B 111

B2B Sales Environment Sales 111

The Center for Sales Strategy

MARCH 6, 2023

Pipeline tracking is essential for any sales team that wants to stay on top of their customer relationships and close more deals. It helps to ensure your sales process is as efficient, effective, and streamlined as possible. By tracking every step of your sales process, from lead generation to customer onboarding, you can ensure nothing falls through the cracks.

Onboarding 107

Onboarding Sales 107

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Zendesk

MARCH 6, 2023

Many of the events over the past year were historic, especially for Black Americans. From Ketanji Brown Jackson becoming the first Black woman to serve as a justice of the U.S. Supreme Court, to the killers of Ahmaud Arbery and George Floyd being convicted, to Maya Angelou becoming the first Black woman on the U.S. quarter, there have been several recent triumphs for the Black community.

Organization 105

Organization Marketing 105

Customer Think

MARCH 6, 2023

Even in a post-pandemic era, small- and medium-sized businesses (SMBs) continue to face new and evolving challenges. Unsteady markets, rising inflation and a looming recession have businesses and consumers alike taking a more frugal approach, making profitability an uphill climb for SMBs in 2023.

Marketing 111

Marketing Meetings CRM Small Business 111

Sales Gravy

MARCH 7, 2023

On this fun episode of the Sales Gravy Podcast, Jeb Blount is joined by the incredible social media influencer and successful real estate agent, Alexander Zakharin. Jeb and Alexander discuss that when the going gets tough in the real estate market, the toughest real estate agents get fanatical about prospecting. Alexander's story is inspirational. He emigrated to the United States in 2017 with a dream to live and work in the greatest city in the world.

Media 104

Media Marketing Sales 104

Strategic Planning and Management Insights

MARCH 10, 2023

SME Strategy is a strategy consulting firm that specializes in helping organizations align their teams and operations around a shared vision, mission, values, goals, and action plans. Our strategic planning services offer guidance on how a strategic planning facilitator can provide support in creating a strategic plan that is communicated and implemented across your entire organization.

Facilitation 98

Facilitation Decision-making Communication Organization 98

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Zendesk

MARCH 8, 2023

Businesses should know a lot about their customers. After all, most companies possess significant data about the people who buy their products and services. But here’s the problem: much of that data remains untapped. Not being able to harness the power of that data means companies face real danger. The ability to access, analyze, and surface data to the right people at the right time is at the heart of what consumers increasingly demand: personalized, immersive experiences in which they feel tru

eCommerce 98

eCommerce Meetings Stakeholders Profitability 98

Customer Think

MARCH 6, 2023

For a business to succeed, it needs happy, loyal customers. If someone visits a website for the first time and has a horrible experience, they are not likely to return.

eCommerce 106

eCommerce Customer Experience Digitalization Marketing 106

CMOE

MARCH 6, 2023

An organization’s success depends on a business strategy that establishes the organization’s mission and what decisions or actions must be taken to achieve it. Every individual in the organization, from front-line worker to Chief Executive Officer, is responsible for implementing the strategy and ensuring the organization’s success. Recognizing opportunities for and potential obstacles to strategic success requires knowledge and insight from the organization and outside sources.

Finance 98

Finance e-Learning Innovation Leadership 98

Strategic Planning and Management Insights

MARCH 6, 2023

SME Strategy is a strategy consulting firm that specializes in helping organizations align their teams and operations around a shared vision, mission, values, goals, and action plans. Our strategic planning services offer guidance on how a strategic planning facilitator can provide support in constructing an effective strategic plan that ensures your strategy is communicated and implemented across your entire organization.

Management 98

Management Decision-making Facilitation Software 98

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Corporate Visions

MARCH 8, 2023

Data shows that your sellers don’t know why your buyers did or didn’t choose you more than half the time. Learn more about getting customer feedback efficiently and at scale.

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Customer Think

MARCH 6, 2023

March 01, 2023 Add to rss feed “In the US, entrepreneu.

Customer Experience 105

Customer Experience Innovation Leadership 105

Brooks Group

MARCH 8, 2023

View this week's video How Do I Help My Team Get the Pricing They Want? Helping salespeople arrive at the price they want is a multi-step, dynamic process with all prospects. It’s not just something a sales rep deals with at the end of the sale. They should be thinking about how to get their price from the moment they first speak with the prospect.

Sales Training 93

Sales Training Decision-making Marketing Leadership 93

Kainexus

MARCH 8, 2023

When Jeremy Sochan of the San Antonio Spurs steps up to the free-throw line, he shoots using one hand. Even if you aren’t an avid basketball fan, you probably know that players typically use two hands for shotmaking, not one. When Sochan, an NBA rookie, switched his shooting form in December of 2022, he intrigued the league, sparking discussion from commentators and the press about the bizarre shot.

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Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Corporate Visions

MARCH 7, 2023

By keeping sellers on message when pivoting to time-sensitive opportunities or capturing niche market share, AI-powered sales enablement facilitates the next wave of sales efficiency, productivity, and results.

Facilitation 97

Facilitation Sales Marketing 97

The Center for Sales Strategy

MARCH 9, 2023

If three birds are sitting on a wire, and two decide to fly away, how many are left? If you haven’t heard this riddle, you might answer “one. “ But the answer is that three birds are left on the wire. The two birds only decided to fly away, and deciding is not the same as actually doing. Moving from deciding to doing is a common challenge in new business development.

Sales 78

Sales 78

Customer Think

MARCH 9, 2023

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Marketing 75

Marketing 75

Force Management

MARCH 9, 2023

Today's sales environment is highly competitive. Rising economic headwinds mean that many buyers are adopting more complex purchasing processes, and sales organizations are looking for any way to preserve vital margins. As a sales leader, you don't want your sellers resorting to discounting to close deals in this environment.

Negotiation 75

Negotiation Sales Environment Organization Sales 75

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing