Upland
NOVEMBER 27, 2023
Why do you need to know your customer? You need to know your customer because customers buy outcomes. They aren’t in the market for products or services. They aren’t buying just to buy. They’re on a mission to solve a problem, fill a gap, or capitalize on an opportunity. The product or service you’re selling is the method or tool they will use to get there.
Account Manager Tips
NOVEMBER 26, 2023
This vital guide reveals differences between customers vs clients. It busts common myths and shares strategies to strengthen business relationships and revenue.
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Revegy
NOVEMBER 28, 2023
The B2B enterprise landscape has undergone a significant transformation over the years, with organizations placing a heightened emphasis on their customers. With the advent of digital technology, businesses have had to adapt to an increasingly complex environment characterized by more decision-makers, longer deal cycles, higher pricing points, and a plethora of competing channels.
Vantage Partners
NOVEMBER 28, 2023
In our experience working with thousands of organizations over the last thirty years, Vantage has identified eight essential skills that alliance managers must develop to be successful – for themselves, their teams and their organizations.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Force Management
NOVEMBER 30, 2023
Today's leaders have an uphill battle to successfully tackle revenue growth goals. Externally, marketplace dynamics have shifted and buyers have redefined why and how they buy. Internally, revenue organizations have to adapt and align their message in a way that communicates their value in today's dynamic selling environment. Strategies for growth and evolution should drive alignment across all your revenue teams.
Hubspot Sales
NOVEMBER 27, 2023
Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. There are a lot of standard qualities most companies look for when recruiting sales professionals. Businesses want candidates who check the traditional boxes — goal-oriented, optimistic, coachable, persuasive, and so on. While those are all key bases to cover when recruiting salespeople, there are some lesser-considered elements that, in my experience, make for truly ideal s
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Brooks Group
DECEMBER 1, 2023
Whether your organization has a dedicated Account Management team, or your salespeople are in charge of managing their own accounts, it’s important to establish account management KPIs to measure performance and effectiveness. Put simply, strategic account management is all about responsiveness, problem-solving, customer satisfaction, and building long-term relationships that lead to additional revenue.
Account Manager Tips
NOVEMBER 26, 2023
This vital guide reveals differences between customers vs clients. It busts common myths and shares strategies to strengthen business relationships and revenue.
Hubspot Sales
NOVEMBER 28, 2023
Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.
The Center for Sales Strategy
NOVEMBER 29, 2023
According to the World Economic Forum, by 2025, Gen Z will account for one-third of the workforce. As a group, they are the most technologically savvy ever to hit the workforce. Many have definite opinions on what they expect from their companies and managers and are not afraid to express those opinions. They have specific expectations of what their work life will look like, and unlike other generations, they are not afraid to hop to a new job or quit even if they don’t have another job lined up
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Sales Gravy
NOVEMBER 27, 2023
On this episode of the Sales Gravy Podcast, I sit down with Mike Weinberg for Part One of our conversation on the state of the Sales Profession, sales leadership, and getting started as a new sales manager. This conversation was a special treat because Mike is such an important and trusted voice within the sales profession and it is rare that Mike and I can find the time to get together.
Kainexus
DECEMBER 1, 2023
Here's the latest episode of the KaiNexus Continuous Improvement podcast, this time featuring another conversation with Mark Graban and Greg Jacobson.
Hubspot Sales
NOVEMBER 28, 2023
No one knows what it’s like to work in sales better than those in the trenches of the day-to-day — salespeople trying to hit their numbers while battling the ups and downs of the job. If you’re thinking about a career in sales, you probably want to hear the cold, hard truths about sales and what it entails. So, we partnered with some of the best sales professionals to give you their insights, including the biggest challenges and tips to get past them.
The Center for Sales Strategy
NOVEMBER 27, 2023
In the world of sales, the ability to effectively communicate, negotiate, and understand products is imperative. While traditional training methods often involve presentations and role-playing, integrating games and activities into sales training can be a game-changer. These interactive approaches not only enhance engagement but also foster skill development in a more immersive and enjoyable manner.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
The Great Game of Business
NOVEMBER 29, 2023
Peer advisory groups run the gamut, from informal circles of friends who talk on the phone every day to more formalized approaches like online forums where people meet periodically at the same time every week or month.
Customer Think
NOVEMBER 30, 2023
Introduction In the dynamic landscape of modern business, the critical role of customer experience (CX) stands as a linchpin for sustainable success. As markets become increasingly saturated, customer expectations soar, making exceptional CX not just a differentiator but a business imperative.
Hubspot Sales
NOVEMBER 27, 2023
In a world where women make up roughly half of the population, it’s only natural that we’d see a similar distribution in sales, too. But that’s not the case. What’s more, studies show that despite women consistently hitting or even surpassing their sales quotas, they only earn 82% as much as their male counterparts. Despite these challenges and disparities, women in sales are actively working to shatter the stereotype that has lingered for far too long.
The Center for Sales Strategy
NOVEMBER 28, 2023
In species terms, a hippo is the world’s third largest mammal, but in business terms, a hippo refers to the Highest Paid Person’s Opinion. Have you ever been in a meeting where people ask for opinions, but no one speaks up until the HiPPO in the room speaks? Or maybe you’ve been the HiPPO in the room, and everyone’s simply always agreed with everything you’ve said.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
SBI Growth
DECEMBER 1, 2023
Despite the uncertain market conditions throughout 2023, most CEOs seemed to have stayed consistent with their value creation thesis, with an even split between those who chose to increase expenses and those who chose to maintain expenses while accelerating growth. More optimistic attitudes toward 2024 will see more CEOs shift towards increasing expenses though, as more companies seek to pursue growth more actively.
Customer Think
NOVEMBER 27, 2023
Source: Shutterstock Generative AI has the potential to drive a once-in-a-generation step-change in business performance and productivity, but a recent, first-of-its-kind scientific experiment demonstrates that generative AI can also be a double-edged sword. When used correctly for appropriate tasks, it can be a powerful enabler of competitive advantage.
Hubspot Sales
NOVEMBER 27, 2023
Ever thrown out a broken coffee maker? You're not alone. Coffee makers are the most represented product that needs TLC. Source: RepairMonitor Next time, just hit up a Repair Cafe and get your caffeine fix while your machine gets fixed. Community repair sites like Repair Cafes are in demand as consumers turn to fixing their old stuff, from vacuum cleaners and lamps to clothing and phones.
Sales Readiness Group
NOVEMBER 27, 2023
To sales professionals, procurement teams often seem like an insurmountable hurdle on the path to winning sales. While it’s true that procurement generally wields a tremendous amount of influence, it’s also true that it’s possible to learn how to work with them effectively. Let's look at how sales teams can actively plan for smooth collaborations with procurement.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Planview
NOVEMBER 29, 2023
In today’s competitive business environment, companies are relentlessly seeking ways to optimize their solutions delivery, with a strong emphasis on improving efficiency. To achieve a significant boost in this area, it is imperative to establish and maintain end-to-end visibility into the value streams that comprise an organization’s operations.
Customer Think
NOVEMBER 27, 2023
Back in 2020, we predicted the rise of the Revenge Traveler and the impact it would have on travel and hospitality experience providers. As we approach 2024, we are spotting a new type of traveler on the horizon.
RAIN Group
NOVEMBER 28, 2023
Recruiting and hiring strong sales talent isn't for the faint of heart. It is, in fact, the top challenge facing sales and enablement leaders (cited as “very challenging” by 52%). It's not only challenging, but also takes a significant investment of resources to find, hire, and retain talent.
CMOE
NOVEMBER 27, 2023
Executive Presence is the ability and skill to speak with confidence and inspire confidence in others. Having executive presence is not only important when you are actively leading your team, but also in any situation where you need to convey your leadership capabilities. Through your executive presence, you will seek to show team members and stakeholders that you are capable, reliable, trustworthy, and someone that others will want to follow.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Strategic Planning and Management Insights
NOVEMBER 27, 2023
John Prothro, the CEO Of Foot Solutions, shares some leadership lessons he learned as an experienced executive and a global foot wellness retailer.
Customer Think
NOVEMBER 29, 2023
“How likely are you to recommend our product and services to a friend or colleague”? There are few questions in customer experience where the answers have been so deeply attributed to growth potential, profitability, and investor strategies. Net Promoter Score has for years been billed as “The one number you need to grow”.
Apptivo
NOVEMBER 30, 2023
1. What is a Pеrsonal CRM and Why You Nееd Onе 2. Bеnеfits of Using a Pеrsonal CRM App for Your Profеssional Lifе 3. Top Fеaturеs to Look for in thе Bеst Pеrsonal CRM Softwarе 4. What is pеrsonal CRM Automation? 5. Pros and cons of pеrsonal CRM Automation 6. Pеrsonal CRM Automation еxamplеs 7. Bеst pеrsonal CRM Systеms in thе markеt Hеy thеrе, busy profеssional!
Account Management Skills
NOVEMBER 30, 2023
Welcome to the final episode in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. In this episode, I share the key things you need to do to get your account managers adding value from day one and reduce churn. And this comes back to many of the things we’ve discussed already in this podcast series.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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