Account Manager Tips
DECEMBER 13, 2023
Don't get left in the digital dust—Embrace AI to power-up your account management with smart decisions, precision insights, unbeatable efficiency and revenue growth.
SOAR Performance Group
DECEMBER 13, 2023
A challenging market in recent years has caused many companies to reconsider how they balance new account acquisition with existing customer expansion. Keep reading for 3 practical shifts your organization […] The post 3 Practical Ways to Optimize Account Growth appeared first on SOAR Performance Group.
Strategic Planning and Management Insights
DECEMBER 11, 2023
Marga Hoek, author of Tech for Good: Imagine Solving the World's Greatest Challenges, discusses purpose-driven leadership and sustainable innovation.
ClearPoint Strategy
DECEMBER 13, 2023
Explore our guide to Performance Management Software for 2024. Perfect for businesses seeking efficient performance tracking & strategy development.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Account Manager Tips
DECEMBER 9, 2023
How do you make sure sales proposals are competitive, complete and compliant? Rickard Hansson shares bid management best practices to help you win.
Force Management
DECEMBER 14, 2023
A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount. However, backing your program with the right resources will be critical to its success.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Red Star Kim
DECEMBER 15, 2023
Part of a psychotherapist’s toolbox is psychoeducation. This is helping therapy clients to understand themselves better and access tools to effect the change they desire. There are a few books that I recommend to my therapy clients and this is one of them. Their reaction is usually positive so here is a book review: How to do the work (recognise your patterns, heal from your past and create your self) by Dr Nicole LePera.
Account Manager Tips
DECEMBER 13, 2023
Don't get left in the digital dust—Embrace AI to power-up your account management with smart decisions, precision insights, unbeatable efficiency and revenue growth.
Customer Think
DECEMBER 15, 2023
Short-Term Strategies With Long-Term Consequences After a recent keynote session on customer experience, I led a breakout group with 30 business leaders in a spirited discussion on the many ways companies sabotage customer loyalty. The insights that emerged were a harbinger that companies everywhere should heed.
Hubspot Sales
DECEMBER 12, 2023
We expect the sales game to change every year, but 2023 has stood out as a uniquely transformative one. There's AI — obviously — and all the ways it's changing how we sell. But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. On top of that, shifts in buyer expectations continue to redefine our strategies year after year.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Red Star Kim
DECEMBER 12, 2023
In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Training – PM Forum. It was an energetic and exciting day where everyone took away different ideas and actions. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.
Account Manager Tips
DECEMBER 9, 2023
How do you make sure sales proposals are competitive, complete and compliant? Rickard Hansson shares bid management best practices to help you win.
Sales Readiness Group
DECEMBER 11, 2023
Every conversation, interaction, and decision made within your sales team significantly impacts your bottom line. To thrive in this dynamic landscape, you need more than intuition. You need data-driven insights to set clear objectives, make informed decisions, and motivate your team to aim higher. In this article, we will delve into the essential sales metrics you should be tracking every month.
Hubspot Sales
DECEMBER 13, 2023
When I think about different types of sales calls, some of the first terms that come to mind are terms like warm calling or cold calling. These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more. Sales professionals not only convert prospects into buyers, they hold the power to negotiate, upsell, and even problem-solve after the initial purchase is made.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Sales Gravy
DECEMBER 13, 2023
On this episode of the Sales Gravy Podcast, LinkedIn Guru Brynne Tillman shares her best tips and secrets for how to Sell More with LinkedIn. On this episode of the Sales Gravy Podcast, LinkedIn Guru Brynne Tillman shares her best tips and secrets for how to Sell More with LinkedIn.
Customer Think
DECEMBER 12, 2023
Image source: Canva free It began on the first of December. Google started its purge of inactive Gmail accounts to improve security and combat ongoing issues like phishing, hacked accounts, and ever-present spam. Like many things with good intentions, there is likely collateral damage. If you’re an email marketer, can you expect “business as usual”?
Revegy
DECEMBER 12, 2023
Navigating the intricate landscape of sales forecasting can often feel like solving a complex puzzle, especially for savvy business professionals. This challenge is highlighted by a striking statistic from the CSO Insights 2017 World Class Sales Practices Study: only 40% of respondents stated that their ability to close deals as forecasted either met or exceeded expectations. […] The post Maximizing Sales Forecasting Accuracy: Innovative Strategies for 2024 and Beyond appeared first on Rev
Hubspot Sales
DECEMBER 11, 2023
In the past, onboarding involved sitting in a room and listening to your manager explain the role. Perhaps you’d take coffee breaks and grab lunch, but you almost always had to be on-site. However, since the COVID-19 pandemic, the world has changed. Virtual training has often become the default. There have been many benefits to this change — there are no geographic restrictions for who you hire and no need to pay for travel.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
The Center for Sales Strategy
DECEMBER 11, 2023
Being a great coach and developer of people is a natural talent, and those gifted with these abilities can take people far. Seeing how things CAN happen or improve motivates others to feel the same, especially in the event of a failure. We all make mistakes and have disappointments; it's what we do with that lesson that makes a difference. There are a few things that the best coaches do when failure occurs on their team that may also help you find success.
Brooks Group
DECEMBER 13, 2023
Sales is a numbers game, but evaluating your sales reps’ performance involves much more than looking at a final revenue number. Revenue may be the ultimate performance indicator, but as a sales leader you should investigate the “why” behind a final result to truly improve the success of your sales team. Follow these 6 tips to evaluate the sales performance of your sales professionals and uncover where you can help them improve their sales productivity.
The Great Game of Business
DECEMBER 14, 2023
A business learning platform, also known as a learning management system, can help your team develop vibrant and engaged workers.
Kainexus
DECEMBER 13, 2023
In the ever-evolving landscape of modern business, staying ahead of the competition requires more than just adept management – it demands a strategic embrace of cutting-edge technology. As companies navigate the complexities of a globalized marketplace, the need for efficient, streamlined operations and continuous improvement has never been more pronounced.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The Center for Sales Strategy
DECEMBER 12, 2023
Securing new business appointments is crucial for success in sales. These days, it's quite challenging to get new business appointments. This difficulty is a key reason why many salespeople struggle and why sales organizations often miss their goals. Research in sales indicates it typically takes eight attempts to reach a prospect. However, 92% of salespeople give up after just four tries.
Customer Think
DECEMBER 13, 2023
Personalisation and hyperpersonalisation are as old the dinosaurs. In the same year Jurassic Park arrived in our cinemas (1993), Don Peppers and Martha Rogers predicted in their great book,The One to One Future, the end of mass marketing and a shift to personalisation.
Planview
DECEMBER 12, 2023
Historically, companies had two approaches to deriving value from data. Some companies used a grassroots approach, where individual people and teams mined their own data stores for insights as needed. Other companies—usually larger ones—followed more of a “big-bang method,” in which the company formed a dedicated team to aggregate, prepare, and share data.
Kainexus
DECEMBER 13, 2023
Imagine a monthly ritual that doesn't just review performance but revolutionizes it. Monthly business reviews can redefine your approach, elevate critical metrics, and propel your organization toward unparalleled growth. The journey to peak performance starts with a commitment to regular reflection. For example, Salesforce implemented a practice of monthly business reviews to assess key performance indicators (KPIs), customer feedback, and strategic initiatives.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
SBI Growth
DECEMBER 14, 2023
With a more optimistic 2024 ahead, most CEOs are ready to actively pursue growth, including a shift toward higher expenses and more investments in mergers and acquisitions (M&A). However, shaky confidence in their Go-to-Market (GTM) leadership teams may pose new challenges for CEOs, demanding companies remain focused on their growth objectives despite transitional disruptions.
Customer Think
DECEMBER 15, 2023
The customer journey, defined as the path a customer takes from initial awareness to the final purchase and beyond, is a fundamental aspect of modern business. In this digital age, understanding and optimizing customer journeys is more critical than ever.
Zendesk
DECEMBER 14, 2023
Tom Eggemeier knows a thing or two about customer experience. Long before he was the CEO of Zendesk, his grandparents operated a small grocery store in Covington, Kentucky. “They gave amazing, proactive, personalized customer service to the people that shopped in their store, and I remember being in there,” he says. “They knew everyone’s name, they anticipated what they needed.” He’s keenly aware that customer experience has changed a lot since broke out of br
Planview
DECEMBER 13, 2023
Organizations are always looking for new ways to reduce costs and improve efficiency, even during the best market conditions. When faced with economic pressure, there’s an even greater need for these companies to capitalize on opportunities that enable them to maximize revenue. This is one of the reasons why an increasing number of organizations are diversifying their service offerings throughout the customer lifecycle.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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