Account Manager Tips
DECEMBER 13, 2023
Don't get left in the digital dust—Embrace AI to power-up your account management with smart decisions, precision insights, unbeatable efficiency and revenue growth.
SOAR Performance Group
DECEMBER 13, 2023
A challenging market in recent years has caused many companies to reconsider how they balance new account acquisition with existing customer expansion. Keep reading for 3 practical shifts your organization […] The post 3 Practical Ways to Optimize Account Growth appeared first on SOAR Performance Group.
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Strategic Planning and Management Insights
DECEMBER 11, 2023
Marga Hoek, author of Tech for Good: Imagine Solving the World's Greatest Challenges, discusses purpose-driven leadership and sustainable innovation.
ClearPoint Strategy
DECEMBER 13, 2023
Explore our guide to Performance Management Software for 2024. Perfect for businesses seeking efficient performance tracking & strategy development.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Account Manager Tips
DECEMBER 9, 2023
How do you make sure sales proposals are competitive, complete and compliant? Rickard Hansson shares bid management best practices to help you win.
Nutshell
DECEMBER 11, 2023
Keeping your company’s contact information up-to-date and workflows synced across your tech stack is critical for success. That’s why we’re excited to introduce AppConnect , our new add-on to help your business connect your CRM data with the apps you already use and get more out of Nutshell. Nutshell already provides a library of native integrations and thousands more middleware integrations through Zapier.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
DECEMBER 15, 2023
Short-Term Strategies With Long-Term Consequences After a recent keynote session on customer experience, I led a breakout group with 30 business leaders in a spirited discussion on the many ways companies sabotage customer loyalty. The insights that emerged were a harbinger that companies everywhere should heed.
Account Manager Tips
DECEMBER 13, 2023
Don't get left in the digital dust—Embrace AI to power-up your account management with smart decisions, precision insights, unbeatable efficiency and revenue growth.
Hubspot Sales
DECEMBER 12, 2023
We expect the sales game to change every year, but 2023 has stood out as a uniquely transformative one. There's AI — obviously — and all the ways it's changing how we sell. But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. On top of that, shifts in buyer expectations continue to redefine our strategies year after year.
Red Star Kim
DECEMBER 12, 2023
In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Training – PM Forum. It was an energetic and exciting day where everyone took away different ideas and actions. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Sales Readiness Group
DECEMBER 11, 2023
Every conversation, interaction, and decision made within your sales team significantly impacts your bottom line. To thrive in this dynamic landscape, you need more than intuition. You need data-driven insights to set clear objectives, make informed decisions, and motivate your team to aim higher. In this article, we will delve into the essential sales metrics you should be tracking every month.
Account Manager Tips
DECEMBER 9, 2023
How do you make sure sales proposals are competitive, complete and compliant? Rickard Hansson shares bid management best practices to help you win.
Hubspot Sales
DECEMBER 13, 2023
When I think about different types of sales calls, some of the first terms that come to mind are terms like warm calling or cold calling. These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more. Sales professionals not only convert prospects into buyers, they hold the power to negotiate, upsell, and even problem-solve after the initial purchase is made.
Revegy
DECEMBER 12, 2023
Navigating the intricate landscape of sales forecasting can often feel like solving a complex puzzle, especially for savvy business professionals. This challenge is highlighted by a striking statistic from the CSO Insights 2017 World Class Sales Practices Study: only 40% of respondents stated that their ability to close deals as forecasted either met or exceeded expectations. […] The post Maximizing Sales Forecasting Accuracy: Innovative Strategies for 2024 and Beyond appeared first on Rev
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
DECEMBER 12, 2023
Image source: Canva free It began on the first of December. Google started its purge of inactive Gmail accounts to improve security and combat ongoing issues like phishing, hacked accounts, and ever-present spam. Like many things with good intentions, there is likely collateral damage. If you’re an email marketer, can you expect “business as usual”?
Sales Gravy
DECEMBER 13, 2023
On this episode of the Sales Gravy Podcast, LinkedIn Guru Brynne Tillman shares her best tips and secrets for how to Sell More with LinkedIn. On this episode of the Sales Gravy Podcast, LinkedIn Guru Brynne Tillman shares her best tips and secrets for how to Sell More with LinkedIn.
Hubspot Sales
DECEMBER 11, 2023
In the past, onboarding involved sitting in a room and listening to your manager explain the role. Perhaps you’d take coffee breaks and grab lunch, but you almost always had to be on-site. However, since the COVID-19 pandemic, the world has changed. Virtual training has often become the default. There have been many benefits to this change — there are no geographic restrictions for who you hire and no need to pay for travel.
Brooks Group
DECEMBER 13, 2023
Sales is a numbers game, but evaluating your sales reps’ performance involves much more than looking at a final revenue number. Revenue may be the ultimate performance indicator, but as a sales leader you should investigate the “why” behind a final result to truly improve the success of your sales team. Follow these 6 tips to evaluate the sales performance of your sales professionals and uncover where you can help them improve their sales productivity.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
The Great Game of Business
DECEMBER 14, 2023
A business learning platform, also known as a learning management system, can help your team develop vibrant and engaged workers.
The Center for Sales Strategy
DECEMBER 11, 2023
Being a great coach and developer of people is a natural talent, and those gifted with these abilities can take people far. Seeing how things CAN happen or improve motivates others to feel the same, especially in the event of a failure. We all make mistakes and have disappointments; it's what we do with that lesson that makes a difference. There are a few things that the best coaches do when failure occurs on their team that may also help you find success.
Force Management
DECEMBER 14, 2023
A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount. However, backing your program with the right resources will be critical to its success.
Customer Think
DECEMBER 13, 2023
Personalisation and hyperpersonalisation are as old the dinosaurs. In the same year Jurassic Park arrived in our cinemas (1993), Don Peppers and Martha Rogers predicted in their great book,The One to One Future, the end of mass marketing and a shift to personalisation.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Kainexus
DECEMBER 13, 2023
In the ever-evolving landscape of modern business, staying ahead of the competition requires more than just adept management – it demands a strategic embrace of cutting-edge technology. As companies navigate the complexities of a globalized marketplace, the need for efficient, streamlined operations and continuous improvement has never been more pronounced.
The Center for Sales Strategy
DECEMBER 12, 2023
Securing new business appointments is crucial for success in sales. These days, it's quite challenging to get new business appointments. This difficulty is a key reason why many salespeople struggle and why sales organizations often miss their goals. Research in sales indicates it typically takes eight attempts to reach a prospect. However, 92% of salespeople give up after just four tries.
Planview
DECEMBER 12, 2023
Historically, companies had two approaches to deriving value from data. Some companies used a grassroots approach, where individual people and teams mined their own data stores for insights as needed. Other companies—usually larger ones—followed more of a “big-bang method,” in which the company formed a dedicated team to aggregate, prepare, and share data.
Customer Think
DECEMBER 15, 2023
The customer journey, defined as the path a customer takes from initial awareness to the final purchase and beyond, is a fundamental aspect of modern business. In this digital age, understanding and optimizing customer journeys is more critical than ever.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
SBI Growth
DECEMBER 14, 2023
With a more optimistic 2024 ahead, most CEOs are ready to actively pursue growth, including a shift toward higher expenses and more investments in mergers and acquisitions (M&A). However, shaky confidence in their Go-to-Market (GTM) leadership teams may pose new challenges for CEOs, demanding companies remain focused on their growth objectives despite transitional disruptions.
Kainexus
DECEMBER 13, 2023
Imagine a monthly ritual that doesn't just review performance but revolutionizes it. Monthly business reviews can redefine your approach, elevate critical metrics, and propel your organization toward unparalleled growth. The journey to peak performance starts with a commitment to regular reflection. For example, Salesforce implemented a practice of monthly business reviews to assess key performance indicators (KPIs), customer feedback, and strategic initiatives.
Zendesk
DECEMBER 14, 2023
Tom Eggemeier knows a thing or two about customer experience. Long before he was the CEO of Zendesk, his grandparents operated a small grocery store in Covington, Kentucky. “They gave amazing, proactive, personalized customer service to the people that shopped in their store, and I remember being in there,” he says. “They knew everyone’s name, they anticipated what they needed.” He’s keenly aware that customer experience has changed a lot since broke out of br
Customer Think
DECEMBER 13, 2023
Source: Shutterstock Establishing objectives is an integral part of any business planning process, and some of those goals inevitably relate to revenue growth. Revenue growth objectives must be realistic for company leaders to formulate sound business and marketing strategies.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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