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I am constantly looking out for new material and best practice to incorporate into my strategy workshops. Occasionally, I summarise the key ideas – so here are some items that caught my eye recently – Strategy case studies and more matrices. Dates for future strategy sessions at PM Forum. Renewing business strategy – Case study at Fox Williams Jane Biddell shared the strategy review journey for Fox William (law firm) in PM magazine in Jan/Feb 2023.
The world has become a much smaller place, due in large part to the widespread digital shift that transformed just about every industry. What once felt global in scope now feels distilled at national, regional, and local levels. Everything feels seemingly in the palm of your hand. But the more things change, the more they stay the same, especially in strategic account management.
Money and Power: How to Get to the Decision Maker I have discussed previously why co-building the business case is important in its own right. In addition, it opens the door to power. Power = person who makes the financial decision and controls the purse strings. Junior and/or technical people are often uncomfortable or unable to talk about money. You can use this to your.
Implementing a quality improvement strategy is a proactive way for organizations to gain an edge in a highly competitive landscape, especially during an uncertain economy. Most organizations begin the transformation by taking an unflinching look at operations and identifying which processes are in the most urgent need of improvement. From there, they set to the task of experimenting with better approaches.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SME Strategy is a strategy consulting firm that specializes in helping organizations align their teams and operations around a shared vision, mission, values, goals, and action plans. Our strategic planning services offer guidance on how a strategic planning facilitator can provide support in constructing an effective strategic plan that ensures your strategy is communicated and implemented across your entire organization.
A step-by-step approach to help you disconnect from uncontrollable outcomes at work and build a healthy work identity in sales. The post How To Build A Resilient Sales Identity appeared first on Strategic Account Management Association.
Buying groups have changed the world of B2B sales. In fact, there is almost double the number of buyers involved in a complex buying journey today than at any other point in history. While selling to a single buyer is a challenge, it’s nothing compared to the challenge of navigating buying groups. Buying groups come with the challenges sellers are already accustomed to, with the added difficulty of handling competing priorities, varying levels of support, more frequent turnover, and beyond.
Buying groups have changed the world of B2B sales. In fact, there is almost double the number of buyers involved in a complex buying journey today than at any other point in history. While selling to a single buyer is a challenge, it’s nothing compared to the challenge of navigating buying groups. Buying groups come with the challenges sellers are already accustomed to, with the added difficulty of handling competing priorities, varying levels of support, more frequent turnover, and beyond.
Digital technology powers employee experience on the inside to deliver seamless, intuitive experience to customers on the outside. So, when you are creating Customer Experience Programs, you must plan and budget for the time and resources technology te.
Networking is an important part of the prospecting process. It’s a great way to introduce yourself and your products to new audiences in a casual environment. Though it often takes place at formal events and happy hours, effective networking also happens when you least expect it — like standing in line at the airport. So, you must always be ready to make the most of any encounter.
At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below. Some key insights from the session: Coaching and Consulting skills – Limiting beliefs, different approaches to helping and marketing consultancy.
Many of today’s top sales organizations are starting to feel the effects of the economic downturn through increased selling criteria and buyer scrutiny. The new B2B customer is more focused on ROI than ever before, and they likely have multiple parties approving the deal through different criteria. What does this mean for sales leaders?
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Leverage customer data and learn from segments to GROW RELATIONSHIPS WITH CUSTOMERS through your DTC channel. If you’re a marketer, it’s important to focus on acquiring the right customers. Otherwise, you’ll spend all your time and energy trying to retain them – which can be costly.
Strong networking skills are one of the most useful abilities you can have. Unfortunately, it’s usually not something we’re born with – you’ll have to practice to improve. Luckily, with some guidance, you’ll quickly master networking. In this piece, you’ll learn how to improve your networking skills. How to Improve Your Networking Skills 1. Give more than you take.
Are you tired of watching sales managers struggle and then resorting to a Performance Improvement Plan (PIP) only to see little to no improvement? It's time to break that cycle and set your sales leaders up for success with a Sales Leader Success Plan.
Every Planview employee plays a crucial role in creating amazing products and delivering high-quality service. One employee whose work is seen across the company is Barron Fujimoto, Planview’s graphic designer. In his nearly 20 years with the company, Barron has worked with numerous departments and seen Planview’s incredible growth firsthand. Based in Cedar Park, Texas, Barron creates a wide variety of creative assets and works with Planview’s team of contract designers.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
While many organizations do a pretty good job figuring out which actions to take in response to customer contacts, relatively few challenge the need for those contacts nor build the robust capability to maintain and improve these actions over time.
Whether you're trying to grow your business or climb the career ladder, developing personal relationships with other business professionals is crucial. Business networking can open up doors. You’ll find new job opportunities, industry knowledge, recruitment leads, and prospective clients you might not have had access to otherwise. In this guide, you'll learn what business networking is, the benefits of business networking, and some tips from real-life experts on how to build a strong business ne
You may not realize it, but you are setting expectations all the time. You set expectations in everything you do and in everything you don’t do. It’s an amazing power to have. As a leader, you can have a positive impact on the lives of each person you manage based on the expectations you set for them.
When team members spend 130% more time learning , and there’s a 159% increase in CEOs driving L&D initiatives at their organizations, there’s no overlooking the value of L&D. L&D continues to play a pivotal role in managing change and bolstering organizational resilience. Business leaders must consistently prepare with the correct tools and resources to safeguard their people and company.
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
In the past, convenience has always been the ultimate goal for businesses. After all, making things easier for customers is a surefire way to keep them coming back for more. However, as the world of eCommerce has changed, consumer expectations have changed with it.
Consumers are going cashless. In fact, shoppers use credit, debit, and mobile app payments for a majority of their transactions, accounting for 60% of total payments in 2021. To grow, businesses must keep up with the trends. That means selecting a credit card processor that supports your business effectively. To help you make the right choice, we gather fifteen credit card processors for small businesses and their key features.
What could be more complicated than dating? Just look at the ever-growing array of dating apps and social media stories, not to mention the adventures recounted by our single friends, family members, and colleagues, if you need any confirmation. The search for “the one” is a journey that countless people have experienced -- and many with less success than others.
Being a servant leader “Servant Leadership” is a concept by Robert Greenleaf that describes the manager as a servant to their employees. What this model is specifically about and what its strengths are, you can read in this article. The origin of the approach In Hermann Hesse’s “Morgenlandfahrt”, a spiritual seeker experiences how the disappearing servant turn s out to be a true leader in retrospect.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
1. Go Automatic! 2. Email automation: Gist 3. Importance of Email automation 4. Why is automation the smartest choice for email marketing? 5. Summing it Up Go Automatic! Automation technologies, along with artificial intelligence (AI), are not just emerging technologies, but they have received a lot of attention in the past few years since all kinds of businesses are trying to leverage them to be more efficient, and accurate.
This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape. In each episode , Matt will be joined by a rolling roster of outstanding experts from our team here at The Center for Sales Strategy.
A successfully functioning team requires a shared vision, mutual respect, and impeccable communication. However, departments often suffer from tunnel vision when it comes to day-to-day operations. It’s vital to recognize the importance of collaboration across your company. Interdepartmental collaboration, in particular, is essential to create a healthy, high-functioning, and productive working environment.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
On Thursday, March 9th, 2023 between 9:30am-3:30pm Pacific , SME Strategy and our Chief Client Officer & Senior Facilitator, Jenna Sedmak, are offering Complimentary In-Person Virtual "Strategy & Leadership Diagnostics" consultations at our KWENCH office site in Victoria, BC. During the 30-minute consultations, we will discuss and analyze up to three strategic questions or concerns for your organization to help get to the bottom of and address core issues that may be preventing your orga
(The marketing world has been captivated by ChatGPT for the past several weeks. The generative AI-powered chatbot developed by OpenAI has been widely hailed by some members of the marketing community, and widely criticized by others. While the jury is.
Growing up as a first-generation individual, I was exposed to language and culture differently than my schoolmates and neighbors. In my home, we spoke Spanish and English. I needed to figure out how not to say idioms or tell stories in English that I had heard or learned in Spanish and vice versa. I witnessed salespeople speaking fast and in a louder voice to my father due to his heavy accent.
42% of CEOs and GTM executives expect new business to come from new customers, yet they also anticipate cutting the sales budget by 13% and marketing budget by 24%.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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