Sell Like an Incumbent Even When You’re Not
Engage Selling
OCTOBER 9, 2020
Your customer today is in a tough spot when making decisions. If you’re a seller trying to convert new prospects into buyers, you’re feeling the effect.
Engage Selling
OCTOBER 9, 2020
Your customer today is in a tough spot when making decisions. If you’re a seller trying to convert new prospects into buyers, you’re feeling the effect.
Hubspot Sales
OCTOBER 5, 2020
It’s almost become a cliché at this point, but it’s true: people want to buy from who they know, like, and trust. And the way to earn that status is to focus on building and maintaining relationships that go beyond the transactional nature of simply closing a deal. Even in these "uncertain," "unpredictable," "new normal" times we’re living in, relationship building is critical to winning sales.
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RAIN Group
OCTOBER 7, 2020
Imagine this: You're in a live sales meeting in a conference room with three decision-makers, and one of them, while you're talking, pulls out their phone and starts responding to text and email messages. They continue to check the news and start fiddling on social media. You even hear a light snicker.
Nutshell
OCTOBER 5, 2020
As technology becomes increasingly integrated into our everyday lives, marketing efforts have shifted accordingly. Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. This results in a space filled with heavy competition from other brands and a lot of noise that you have to battle if you are going to capture the attention of your customers.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
KAM With Passion
OCTOBER 7, 2020
The terms Account Management (AM) and Key Account Management (KAM) appear in a lot of business conversations and articles. Listening or reading carefully often leads to the same conclusion: There is a lot of confusion around these 2 terms. First, what people mean with each of them can vary tremendously which leads to misunderstandings. Second, the difference in nature and goals between AM and KAM is often not clear and this amplifies the confusion.
Hubspot Sales
OCTOBER 5, 2020
There's a lot of ways you can describe an SDR's professional life. It's like a jungle … or a minefield … or a tornado … or running away from a tornado across a minefield in a jungle. I might be overplaying it, but there's no denying it can be a lot to handle — especially if you're just starting. You're going to be conducting a near-ceaseless stream of cold outreach — often to leads who don't want to hear from you — in the thick of a competitive environment to deliver on some tough benchmarks and
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Miller Heiman Group
OCTOBER 6, 2020
The year 2020 has been a year of unprecedented turmoil on so many fronts. Faced with uncertainty, businesses put the brakes on as deals stalled or vanished. Many companies have reorganized and/or instituted layoffs as priorities have shifted to maintaining revenue and/or just surviving. Others have faced incredible manufacturing and supply chain pressures.
Lucid Chart
OCTOBER 9, 2020
How to determine ramp-up time for sales reps. shannon. Fri, 10/09/2020 - 13:17. As you may remember from our breakdown of the sales onboarding process , new sales reps take an average of 381 days to onboard and reach the same performance levels as your current reps. If you're like many fast-growing companies, you need to find a way to cut down that time.
Hubspot Sales
OCTOBER 5, 2020
A lot can change for salespeople when the economy takes a turn for the worse — both personally and professionally. In many — if not most — cases, uncertain financial times lead to what might appear to be significant dips in a sales rep's overall performance. Maybe, they don't hit quota. Maybe, they lose out on accounts. Maybe, they don't deliver the kind of results you, as a sales manager, have come to expect from them.
The Center for Sales Strategy
OCTOBER 9, 2020
- MOTIVATION -. "Be miserable or motivate yourself. Whatever has to be done, it's always your choice.". -Wayne Dyer. - AROUND THE WEB -. > The Trap of Authenticity: For Executives, Keeping It Real Can Be Really Hard To Do– Forbes. Authenticity is having a moment, and that’s a good thing, right? Depending on how you define it, authenticity champions transparency, being genuine, keeping it real.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Miller Heiman Group
OCTOBER 7, 2020
What is the #1 obstacle preventing sales organizations from reaching their goals in the current crisis? Talent gaps within sales and sales management teams. Our recent research reveals that only 32% of organizations are confident that they have the talent to succeed in the future, and the constant stream of changes over this past year leaves businesses especially vulnerable if they don’t have strategies in place to help teams pivot and adapt.
OnStrategyHQ
OCTOBER 9, 2020
“Good strategy is design, and design is about fitting various pieces together, so they work as a coherent whole.” -Richard Rumelt, author of Good Strategy Bad Strategy. DOWNLOAD THE GUIDE. As leaders, we spend a lot of our time and effort ensuring our team has a plan with a clear path to our desired future state. But, sometimes even the best leaders and most strategic teams create plans that don’t really have a great strategy.
Hubspot Sales
OCTOBER 7, 2020
The follow-up email is a key component of sales communication. When done right, a follow-up email can keep your company top-of-mind with prospects, demonstrate your investment in your customer relationships, and convey the value of your business without being intrusive or obnoxious. Like any other sales activity or messaging, some companies do follow-up emails considerably better than their peers.
The Center for Sales Strategy
OCTOBER 7, 2020
One of the largest inhibitors to sales enablement in organizations is taking a random approach to it. According to Salesforce, 58% of pipelines stall because sales reps are unable to add value. Is your current sales enablement content addressing the issues your clients and prospects are facing? Research says for many companies the answer is no, and it’s due to the lack of a sales enablement strategy.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Corporate Visions
OCTOBER 8, 2020
When acquiring new customers, salespeople assume their prospects will ultimately decide between their solution or a competitor’s solution. But the truth is, 60-80% of deals end in “no decision.” Prospects don’t see a compelling enough reason to change from their current situation, so they decide to do nothing at all. The post Defeat Your Prospect’s Status Quo with Unconsidered Needs appeared first on Corporate Visions.
Strategic Planning and Management Insights
OCTOBER 5, 2020
On October 14th at 10am Pacific/1pm Eastern, join us for a live conversation with former Amazon Director John Rossman.
Hubspot Sales
OCTOBER 6, 2020
Software as a Service, or SaaS, is a type of software hosted online and distributed to customers with a subscription model. HubSpot Service Hub is SaaS, and so is Google Analytics. Approximately 80% of businesses already use at least one SaaS application. So much about a SaaS products’ success hinges on a smart pricing model. Given this, developing a well-thought-out pricing plan is extremely important.
Kainexus
OCTOBER 6, 2020
Many employers put off hiring over the summer, hoping that the COVID-19 situation would improve, and office life would return to normal soon. Well, now that it's October and there still is no end in sight, more organizations are deciding to resume hiring even though everyone is still working remotely. The transition to remote work has been tough enough on its own, but bringing on a new hire, getting them trained and acclimated to the culture without ever meeting them in person is a big ask.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Groove HQ
OCTOBER 7, 2020
A guide to (successfully) supporting customers while running every other part of your business. The post How to Talk to Customers: 10 Tips for Startup Founders appeared first on Groove Blog.
Outbound Engine
OCTOBER 6, 2020
We’ve mentioned before that 85 percent of small businesses say that word-of-mouth referrals are the No. 1 way new prospects find out about them, which is great for business. However, even when someone tells their friend about your business, the next thing they do is Google you to see what others have to say. Whether a prospect was sent your way by a friend or heard your name somewhere else, they’ll usually begin your relationship with an online search, which most often surfaces your review
The Center for Sales Strategy
OCTOBER 5, 2020
We’ve all heard, “you’ll never get a second chance to make a great first impression.” This applies to so many facets of life, and when it comes to sales, that first 7-10 seconds can make or break you. Our brains make a thousand computations during the first seven seconds we see someone. That means within seven seconds, the person across from you is assessing whether you’re likable, trustworthy, and competent.
Kainexus
OCTOBER 8, 2020
Organizations turn to cross-functional teams for a variety of reasons. Almost everyone can agree that this type of collaboration is essential for innovation and business performance. By breaking down organizational silos, teams can pursue a goal more efficiently. Here are 11 reasons why you should use cross-functional teams. 1. Innovation. Fresh perspectives can lead to “ah-ha” moments and truly innovative ideas for improvement.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
PartnerTap
OCTOBER 6, 2020
Apple, Amazon, Google, and many other companies understand the opportunities of a strong partner ecosystem. Noticing the competitive edge it brings, many companies have become interested in building & strengthening their own ecosystems or joining someone else’s. However, most companies are yet to reach their full potential in partnership development.
Nutshell
OCTOBER 7, 2020
Most sales training focuses on prospecting , lead nurturing, and closing techniques. In other words, the things a sales rep needs to know to attract new customers. But what should a seller do after securing a new buyer? Smart salespeople know that the initial sale is small potatoes compared to the numerous sales they can make in the future if they learn to retain their current customers.
The Center for Sales Strategy
OCTOBER 8, 2020
Have you ever noticed how many questions little kids ask? Every parent has a story to tell about the funny or embarrassing questions their kids have asked at the most inopportune times: “Why is Grandma so wrinkly?" or "Why do I have to eat those gross green things?”. If you don’t take control of the conversation, the third degree can go on indefinitely—because the curiosity in children is limitless!
CMOE
OCTOBER 7, 2020
Anyone who’s ever run a business knows that contentment with the status quo is an invitation to disaster. Human beings may not always like change, but they need it. Stagnation is not just boring, it’s dangerous. The same is true of your company. To perform optimally, a business must grow and evolve—meaning that your employees must grow and evolve as well.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Lucid Chart
OCTOBER 9, 2020
Resources to keep in your sales knowledge repository. shannon. Fri, 10/09/2020 - 10:17. A new sales rep’s first few months on the job can be overwhelming, to say the least. No matter how much support your sales org provides for new hires, one thing is inevitable: New reps are constantly bombarded with information. . And a lot of that new information won’t stick, at least not the first time around.
Strategic Planning and Management Insights
OCTOBER 8, 2020
For this very special 75th episode on the Strategy & Leadership Podcast, we have no guests. Instead, our Managing Partner and lead facilitator Anthony Taylor will share some of his most important lessons from his past ten years of experience, as well as a glimpse into the future for both himself and SME Strategy.
Peter Simoons
OCTOBER 4, 2020
Properly on-boarding new alliance team members is an essential, but often overlooked element of alliance management. Alliances are created between organisations with the aim of creating new value and enabling business results that one of the organisations cannot achieve alone. However, alliances are only executed successfully by people and their personal connections.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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