Sat.Nov 16, 2024 - Fri.Nov 22, 2024

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Pricing Strategies for Growth: Value-based Pricing Wins in a Competitive Market

SBI Growth

Pricing is more than just setting a number on a product— it’s a strategic decision with implications stretching deep into the organization. The right pricing strategy can influence demand, brand perception, and profitability.

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Maintaining Incumbency Requires Work — and a Plan

Vantage Partners

Even the most sophisticated firms can lapse into incumbent complacency. A plan must involve changing both processes and mindsets to demonstrate and realize value at renewal time.

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Planning for an Uncertain Future

The Great Game of Business

Most companies react to recessions. at SRC, we prepare! With insights from ITR Economics, our employees don't just weather economic downturns—we leverage them.

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Closing the Gap: Shorten B2B Sales Cycles by Addressing Executive Stakeholder Priorities

FinListics Solutions

When Momentum Slows, Deals Stall Sales cycles are getting longer, and with each added day, deals lose steam. As executive buyers bring in more stakeholders, sales teams must work through layers of priorities and decision-makers—all of which slows the process. Missed timing means missed opportunities, especially when competitors are ready to step in and close faster.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How To Ace Knowledge Base SEO (And Help Customers Find Your Articles)

Groove HQ

As someone with a lot of experience in SEO, I understand those who hate it. It can often seem at odds with good writing. It occasionally feels forced. And there are plenty of businesses that artificially create content just for SEO purposes. Businesses invest thousands per month to optimize for it. But many don’t actually […] The post How To Ace Knowledge Base SEO (And Help Customers Find Your Articles) appeared first on Groove Blog.

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The Ultimate Guide to Build a Top Performing Key Account Management Team from Scratch

DemandFarm

Do you know how the top key account managers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Getting there requires more than assuming the role. Top KAMs work proactively to add ongoing value, evolving customer relationships into growth drivers and ensuring account success is always a step ahead.

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Breaking Through with Executives: How ClientIQ Builds Credibility

FinListics Solutions

B2B sales reps only get one chance to make an impression with executive buyers, and that moment is make-or-break. Walk in with a surface-level understanding, and the opportunity evaporates. Execs don’t have time for vague promises—they need credible insights backed by hard data. Sales teams that fail to connect with the issues that truly matter to top decision-makers lose trust, relevance, and, often, the deal itself.

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How To Say No To Customers (And Why It’s Sometimes Necessary)

Groove HQ

Every great customer service representative has struggled with saying no. It’s practically ingrained into your subconscious that the “customer is always right”, even if they aren’t. Sometimes far from it. And yet, you’re led to believe you need to do everything in your power to please them. In reality, this isn’t always possible. Often, it’s […] The post How To Say No To Customers (And Why It’s Sometimes Necessary) appeared first on Groove Blog.

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Sales Enablement Automation: 8 Ways Automation Can Streamline It

DemandFarm

Someone has to say this. You don’t need a tutor to realize the importance of optimizing your sales team’s efficiency. But how do you know if yours is efficient? Here is the simplest way—your sales team is in a rut if you don’t get satisfactory answers to the following questions. Are our sales teams consistently meeting targets and improving conversion rates?

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Don’t Miss These 7 Sessions From the Project to Product Summit

Planview

In October 2024, Planview sponsored the first Project to Product Summit (and it won’t be the last). But in case you can’t wait until next year’s event, we’re sharing some of the key content to catch up on. In these sessions, speakers from FedEx, Nationwide, Spotify, Vanguard, Verizon, and Planview described their journeys, shared the roadblocks they encountered, and laid out the strategies they developed for the project-to-product shift.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Boosting Customer Retention with AI: Key Strategies and Use Cases for CRM

Agile CRM

In the bustling world of customer service, keeping your customers engaged and satisfied can feel like a never-ending challenge. But with AI chatbot for customer retention stepping onto the scene, businesses now have an invaluable ally in their efforts to enhance loyalty. These smart digital assistants do more than just field questions; they proactively anticipate customer needs and deliver timely support that can turn a casual buyer into a loyal advocate.

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What Are the Pros and Cons of AI in Customer Service? (And Is it Worth it?)

Groove HQ

Many years ago, I decided to give online shopping a try. It wasn’t really popular at the time, but I had caught wind of it and thought to myself, “Why not give it a try?“ So I placed my first order on one of the popular platforms at the time, and waited for it to […] The post What Are the Pros and Cons of AI in Customer Service?

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Mastering Gap Selling Framework for Success in Strategic Sales

DemandFarm

Strategic selling is a methodology that focuses on long-term relationships with customers while maximising sales opportunities. It involves thorough research, planning, and a deep understanding of the customer’s business needs. The ultimate goal is to provide solutions that align with the customer’s objectives and deliver significant value.

Sales 52
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Win-Loss for Competitive Intelligence: Find Out Where Deals Are Really Won

Corporate Visions

See how market leaders use win-loss analysis for competitive intelligence and discover patterns from 6,000+ B2B deals that expose what competitors hope you never find out.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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10 Powerful Ways AI Agents Are Enhancing CRM: Frequently Asked Questions

Agile CRM

Imagine your team working hard, managing leads , following up with loyal clients, and pulling in new customers—all while dealing with routine tasks that steal precious time away from meaningful customer connections. At Agile CRM, we get it; CRM can transform your productivity, but to elevate customer engagement, it needs to go beyond simple automation.

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3 Quick Tips for Using Conversational AI for Customer Support

Groove HQ

Your business is bootstrapped. It’s been a struggle to maintain consistent customer service, as emails overwhelm your small remote team. They’re great at their jobs (and know exactly how to deliver empathetic support), but they can’t handle the sheer volume of requests. You’ve eyed conversational AI for customer support as a potential solution to the […] The post 3 Quick Tips for Using Conversational AI for Customer Support appeared first on Groove Blog.

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Welcoming the Next Generation

Cranfield Executive Development

Exploring how more experienced leaders can welcome the next generation into the workplace.

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How to Get 500 Connections on LinkedIn Fast

LinkedFusion

Growing your connections on LinkedIn is more than numbers, it opens the door to infinite possibilities. Reaching half a thousand connections on LinkedIn marker is like making it to the owners table at a trendy nightclub. Want to develop your network quickly and become the life of the LinkedIn party with your profile? Lets dive in. Key Takeaways LinkedIn Limit: Do not exceed LinkedIn limits and grow your network without restrictions 500+ Connections on LinkedIn At 501 connections the credibility

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Optimising customer lifetime value: A competitive strategy for specialised wholesalers

QYMATIX

Every company is made up of countless logical decisions. And these decisions are rational, aren’t they? Every successful managing director or sales manager of a component manufacturer or specialized wholesaler should know how valuable their customers are. Depending on their value, you can decide how to invest, prioritize or retain them. Especially for specialized wholesalers in Germany with a customer base of between 5,000 and 10,000 and a product portfolio of between 20,000 and 100,000 it

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What’s the Role of AI in Customer Communication?

Groove HQ

A few days back, I used a third-party shipping company. Normally, I get timely notifications on my order status. This time? Nothing. No updates at all. After a week, I decided to reach out through their app, figuring I could quickly get an answer. I typed in my question, and immediately a contact form appeared. […] The post What’s the Role of AI in Customer Communication?

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Escalation of Commitment: The Hidden Bias That’s Killing Deals Before They Start

Corporate Visions

Escalation of Commitment is a psychological bias that’s becoming increasingly devastating in modern B2B sales. Find out what it is and how to overcome it in this article.

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Is It Planning Time?

Whetstone

One of the crucial lessons in planning for sales organizations is understanding leading and lagging indicators. Too often, we are focused solely on lagging indicators—things like sales numbers, market share, and profitability. These are important, but they’re outcomes, not inputs. But by the time we have information, it’s retrospective. The game has been played, and those lagging indicators are simply the scoreboard at the end of the quarter or year.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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What's The Best Free Live Chat Software? 8 Top Options

Help Scout

Learn why free live chat software could be a great addition to your support stack, and discover the top 8 options to consider in 2025.

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Filling the Gaps: A Complete Guide to White Space Analysis with Revegy

Revegy

Companies implementing cross-selling strategies can increase their sales by 35%, yet many sales teams struggle with pinpointing where these opportunities lie within existing accounts, often missing hidden revenue potential. Revegy’s white space analysis in sales addresses this challenge head-on, mapping out gaps in current offerings so teams can spot precisely where cross-sell and upsell opportunities […] The post Filling the Gaps: A Complete Guide to White Space Analysis with Revegy appea

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The Perfect LinkedIn Profile in 2025: A Winning Guide

LinkedFusion

Alright, lets face ityour LinkedIn profile in 2025 isnt just your online resume. Its your billboard, your handshake, and your pitchall rolled into one. Whether you’re trying to impress recruiters, grow your personal brand, or generate leads for your business, having a winning LinkedIn profile is non-negotiable. Lets break down exactly how to create a profile that not only stands out but works overtime for you.

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DemandFarm is Now SOC2 Compliant: A Seal of Approval for Customer’s Privacy and Security

DemandFarm

Trust is the glue that binds relationships in Key Account Management (KAM). But what about the platform key account managers use to nurture these relationships? Is the platform worthy of the trust you place in it? At DemandFarm, we don’t just say ‘our customer’s privacy is paramount’—we prove it. And we’ve made it our mission to earn the gold standard of security compliances.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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The Best Shopify Customer Service Apps: 8 Options for 2025

Help Scout

If you have a Shopify store, then picking a Shopify-friendly help desk is a must. Here are eight Shopify customer service apps for providing great support.

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Transforming Revenue Enablement Through Evolving Industry Trends

Revegy

As companies focus more on scalable revenue growth, the revenue enablement field is evolving rapidly. Trends in AI, account strategy, and collaboration are becoming central to successful sales operations, helping businesses not only grow but build long-term value for their clients. Revegy’s new features align with these industry shifts, offering cutting-edge tools to sales teams […] The post Transforming Revenue Enablement Through Evolving Industry Trends appeared first on Revegy.

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The Perfect LinkedIn Profile in 2025: A Winning Guide

LinkedFusion

Alright, lets face ityour LinkedIn profile in 2024 isnt just your online resume. Its your billboard, your handshake, and your pitchall rolled into one. Whether you’re trying to impress recruiters, grow your personal brand, or generate leads for your business, having a winning LinkedIn profile is non-negotiable. Lets break down exactly how to create a profile that not only stands out but works overtime for you.

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What is Channel Marketing? A Beginner’s Guide

Nutshell

Many businesses can benefit from expanding their visibility and customer base. And channel marketing can help you achieve both of these goals. Channel marketing is a marketing strategy for getting your product or service in front of more eyes and potential customers by using the help of like-minded businesses. In this guide, we’ll answer important questions about channel marketing and teach you how to start your own channel marketing campaign.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.