Software Sales Guru
FEBRUARY 14, 2022
USI versus Salesforce: A strategic marketing lesson I worked with the sales teams of both USI and Salesforce in their early days. One flopped and one skyrocketed. The difference is that USI tried to broadly sell software as a service to everyone. They did not focus on a single application. They did not focus on a specific market. Salesforce did what Geoffrey Moore recommended.
Hubspot Sales
FEBRUARY 16, 2022
As a writer, I know all about the importance of great hooks. A good hook is imperative for holding your audience's attention, and ultimately convincing your audience that you're worth hearing out. In sales, it's no different. A good sales hook can prevent your prospect from hanging up the phone, or deleting your email entirely. And a great sales hook can start your entire conversation off on the right foot.
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Groove HQ
FEBRUARY 18, 2022
It's cheaper to keep an old customer than to acquire a new one—with that in mind, we'll walk you through customer retention strategies and ideas. The post Guide to Customer Retention (Definition, Rates, Strategies & More) appeared first on Groove Blog.
SBI Growth
FEBRUARY 17, 2022
Private equity-backed companies are served with high expectations for accelerated growth. CEOs are operating in months, not years, and are challenged with generating revenue faster and in a variety of forms.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
RAIN Group
FEBRUARY 16, 2022
You can be spot-on building rapport with your buyers and uncovering their needs, but without communicating the impact of what you’re selling, you—and your initiative—won’t be a priority. When you’re able to understand and articulate the impact of your solutions, you can help buyers start thinking differently.
Help Scout
FEBRUARY 18, 2022
Online customer service is one of the most important functions at any company. Here’s how to get started with it and continue improving it as you grow.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
The Center for Sales Strategy
FEBRUARY 14, 2022
Almost 60% of all businesses lack strong leadership , causing a ripple effect that leads to 37% of workers leaving their jobs. Those who stay are less likely to be motivated or productive. For these reasons, your employees need effective business leaders who encourage continuous and stable growth in the workplace. Leaders can accomplish this by constantly evaluating their team, acknowledging their strengths, and investing in ongoing development and support.
Engage Selling
FEBRUARY 18, 2022
Can pushy salespeople thrive in today’s marketplace? It’s commonly discussed amongst salespeople that it’s good to be a little impatient. It’s good to be assertive and pushy to get deals done—not just sit back and wait for things to happen. … Read More » The post Do You Have Pushy Salespeople? | Sales Strategies first appeared on The Sales Leader.
Flevy
FEBRUARY 17, 2022
Due to organizations having limited resources (e.g. talent, capital, time, etc.), the focus of Strategy Development is often the optimization and prioritization of said resources to maximize the potential to reach its strategic objectives. But what if that weren’t the case? This is the thinking behind Blank Check Strategy. The blank check approach takes a contrarian viewpoint.
Drift
FEBRUARY 14, 2022
Misalignment between marketing and sales isn’t just costing you sleepless nights. It’s a trillion-dollar problem. If that price tag doesn’t get you thinking, then consider this ?? Historically, marketing is responsible for leads while sales handles revenue. With these teams working towards two separate goals, companies end up with a disjointed buying experience.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Hubspot Sales
FEBRUARY 18, 2022
Successful lead generation is, at once, one of the key marks of effective marketing and the fuel for productive sales efforts. That's why understanding how efficient your lead generation efforts are is pivotal when it comes to having a feel for the health of both departments and finding areas for improvement. One of the most important metrics for gauging that efficiency is known as cost per lead (CPL).
Help Scout
FEBRUARY 18, 2022
You have identified a small change that you’re convinced would really improve your customer service quality, but you’re having trouble persuading your team to change their behavior. Here’s one quick tip to make it happen.
Flevy
FEBRUARY 15, 2022
Humans inherently connect to each other in an indigenous context, generate knowledge, and develop a product to be disseminated by way of commerce. Traditionally, Global Innovation practice has seen assembling of people with vital capabilities and essential knowledge via co-location. . Co-location is the gathering of Innovation specialists into a handful of Innovation centers, domestically and in prime markets.
The Center for Sales Strategy
FEBRUARY 18, 2022
- MOTIVATION -. "Great leaders don't tell you what to do. They show you how it's done.". - AROUND THE WEB -. > Bring Up Your Competitors When Selling? This Sales Leader Says Yes – LinkedIn. How’s this for a sales technique – proactively bringing up your competition in a prospecting call. I know, I know; it sounds counter-intuitive, presumably self-defeating.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zendesk
FEBRUARY 18, 2022
It may seem like technology is dominating the world of sales today. But no matter how many ways we find to digitize workflows, save time, and cut costs, nothing has been invented yet that can replace genuine human-to-human interaction. The buyer-seller relationship can be the cornerstone of customer loyalty. Plus, it’s a gold mine of opportunities for cross-selling , SPIN selling , and upselling.
Help Scout
FEBRUARY 18, 2022
If you’re looking for a dedicated support tool, Crisp may not be your best option. Check out our list of seven Crisp alternatives.
Insightly
FEBRUARY 18, 2022
What is a Single Customer View or SCV? Single customer view (SCV), also called a unified customer view, is the process of presenting a single, accurate record for each customer. SCVs allow cross-functional teams and organizations to use aggregated data to drive higher value business outcomes and provide high-quality customer experiences. Single customer views are imperative for organizations looking to maintain a competitive edge and provide superior customer experiences.
Planview
FEBRUARY 17, 2022
Roni Lev, Software Engineer at Planview. To play an instrument, you must be able to read sheet music. When travelling to a different country, you need to practice and learn the common vernacular of the country you are visiting. In the same way, to be a Software Engineer you need to have an extensive knowledge of programming languages. Roni Lev, a Software Engineer, is one of the faces behind the Planview Clarizen software and he knows a thing or two about all the above. .
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Flevy
FEBRUARY 17, 2022
Due to organizations having limited resources (e.g. talent, capital, time, etc.), the focus of Strategy Development is often the optimization and prioritization of said resources to maximize the potential to reach its strategic objectives. But what if that weren’t the case? This is the thinking behind Blank Check Strategy. The blank check approach takes a contrarian viewpoint.
Crank Wheel
FEBRUARY 16, 2022
Here are some tips on how to speed up your solar sales cycle.
Zendesk
FEBRUARY 16, 2022
The worst thing a prospect can do isn’t to say no. The worst thing a prospect can do is waste your time. Unfortunately, there are consumers out there who specialize in doing just that. They have many names: entitlement clients, clueless shoppers, confusion clients, and price hunters. All of them are tire kickers, and they’re dangerous to your sales productivity and success.
Hubspot Sales
FEBRUARY 16, 2022
Any functioning business needs to keep careful tabs on its expenses. Tracking, documenting, and ultimately reporting how the company spent money in a given year is central to understanding its long-term viability and financial wellbeing. Some expenses are relatively consistent — the ones that go into funding the organization's ongoing, day-to-day operations.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
ProlifIQ
FEBRUARY 15, 2022
When Samuel B. Morse sent his first message over the new-fangled telegraph on the auspicious day of May 24, 1844, it must’ve seemed like magic. That first message – “What hath God wrought!” – would open the door to a revolution in communication. That same revolution is still going strong. It continues in today’s apps, like Slack, that push the envelope of real-time communication from anywhere on earth.
Crank Wheel
FEBRUARY 16, 2022
How Behavioural Science can give you an edge in sales
Zendesk
FEBRUARY 17, 2022
Consumers aren’t always willing to make a purchase on a whim. It can take days, weeks, or even months of careful thought before they commit to buying. And if you wait to interact with them until the end of their decision-making process, you’re missing out on profitable sales opportunities. That’s where the buyer’s journey comes in. What is the buyer’s journey?
Hubspot Sales
FEBRUARY 14, 2022
If your business were a car, then revenue intelligence would be its GPS — alerting you when to make the right turns, what route is most optimal, and if any potential roadblocks lie ahead. Like a GPS, revenue intelligence also relies on AI to collect and analyze data. Within a sales team, it can provide a new level of insights for sales opportunities, performance, and productivity.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Apptivo
FEBRUARY 13, 2022
Inventory management is an essential process for the successful management of the supply chain. Unless the process is organized, it is difficult for the supply chain teams and employees to achieve the desired results within the stipulated time. It is essential to learn to manage the inventories to run a successful business. It is well known that stocks should be given more importance while running any business regardless of its size.
Peter Simoons
FEBRUARY 13, 2022
In our Alliance Masterclasses we like to keep it very practical, in the sense that what we discuss in class can directly be applied to a participant’s situation. In between each lesson, we assign homework to apply the learnings to each individual situation and in the following lesson we will solicit feedback. Of course, we would like to know about our participants’ experience, but especially we are looking for learning points and areas that need further clarification.
Zendesk
FEBRUARY 14, 2022
2001: A Space Odyssey is a cult classic; the quintessential “evil robot takes over” science fiction tale featuring a soft-spoken killer robot with the neighborly name of HAL. Arthur C. Clarke, who wrote the story that the 1968 movie was based on, went through several creative bot names before landing on HAL (Heuristically Programmed Algorithmic computer).
ClearPoint Strategy
FEBRUARY 15, 2022
Mistakes early on in your strategic plan can have major negative impacts and consequences later. You could need to redo your plan after eighteen months, lose staff buy-in, or fail to implement the strategic plan altogether. You don’t want to be left asking yourself, “What is a strategic plan really, and is ours any good?” months after you’ve implemented one.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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