Nutshell
JULY 5, 2024
Sales can be tough work. Salespeople constantly put what they’re selling (and maybe even themselves) up for rejection, then deal with the daily challenges of staying motivated and balancing lots of demands on their time. That’s where motivational sales quotes can come in handy. Although it’s rewarding, sales can feel like a marathon—and it requires just as much training, technique, and mental toughness.
Customer Think
JULY 3, 2024
Article source: [link] Ethnography and customer experience (CX) blend seamlessly to create a richer, more comprehensive understanding of customers. Ethnography’s immersive approach provides context and depth to customer interactions, offering insights into behaviours, needs, and pain points that traditional methods might overlook.
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The Center for Sales Strategy
JULY 3, 2024
Succession planning isn’t just a buzzword—it’s the cornerstone of survival. Identifying and developing future sales leaders ensures an organization's long-term health. Remember, effective succession planning is not just about filling positions but also about fostering a culture of growth and preparedness that aligns with the company’s long-term strategy and goals.
Account Manager Tips
JULY 3, 2024
Get the ultimate guide to key account management best practices. 10 actionable strategies to build stronger, more profitable client relationships—today.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Planview
JUNE 29, 2024
With so much happening in June, we want to outline important events at Planview with some employee insight. At Planview, ERGs (Employee Resource Groups) play a crucial role in creating connections and involving people in groups that pertain to people’s interests. Our ERGs, such as Planview Kaleidoscope, Pride, and Women at Planview, are actively organizing events and educating employees about their initiatives.
Customer Think
JULY 3, 2024
Gone are the days of manually organizing schedules, painstakingly compiling performance metrics and developing sales strategies from scratch. Now, there’s an AI for that. The transformative benefits of generative artificial intelligence (GenAI) in the workplace is undeniable, with seemingly limitless use cases enterprise-wide.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Vantage Partners
JULY 3, 2024
As an all-too-experienced General Counsel asked recently at a conference: “When you force outside counsel to cut their rates, do you really think the partner is going to be as likely to write off some of their own inefficiencies?
Force Management
JULY 4, 2024
Last month, the Revenue Builders Podcast welcomed leaders who have embraced risks and unique approaches that have led to true transformation for their organizations, teams and careers. From the transformative power of knowing your purpose to navigating new and untapped markets, these conversations provide insight and inspiration that could help you transform your approach to reach even greater success.
Customer Think
JULY 5, 2024
In my work with clients, the buying process for their complex solutions takes considerable time with buying groups that involve five or more people.
FinListics Solutions
JULY 1, 2024
It's time to face the truth: traditional sales tactics are dead. Your competition will leave you in the dust if you're not ready to adapt.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Vantage Partners
JULY 3, 2024
Our team enjoyed presenting ( here's our presentation ) at Cambridge Healthtech Institute’s Strategic Alliance Management Congress in Philadelphia earlier this month. This conference is an annual highlight for us! The specialist focus, experienced practitioners, and commitment to sharing our successes and learnings as a community is always inspiring.
SBI Growth
JULY 4, 2024
Our observations of market conditions ahead paint a stark picture for commercial leaders: profitable growth is increasingly elusive, and market headwinds continue to erode commercial efficiency. Fewer CEOs today are confident that they can achieve their growth targets, with more spending needed to gain growth points. But how are market leaders consistently ahead while others are lagging behind?
Customer Think
JULY 5, 2024
Now that we’re midway through 2024, it’s clear that consumer expectations have continued to shift significantly. The demand for excellence and personalized experiences has never been higher, particularly among high-end customers. This demographic’s expectations have soared even more than usual, driven by a desire for unique, tailored interactions that go beyond generic services.
Insightly
JULY 5, 2024
If you could peek into a time machine and see the future of CRM (customer relationship management) , what would it look like? Let’s explore this topic! It’s hard to imagine running a successful business without a CRM, and the data supports this line of thought. While it’s not surprising that large, fortune 500 businesses and enterprises use a CRM, you might be interested in knowing that even small businesses are on board, with 26% of SMBs using one , according to the 2024 annual report of the st
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Mercuri International
JULY 5, 2024
Building a lead list that fits your ideal customer profile (ICP) is a crucial aspect of lead generation for any company. Traditionally, this has been a labor-intensive and manual process, but with the help of artificial intelligence (AI), you can streamline and improve accuracy. Here is a step-by-step guide on how to practically approach this task. Introduction Sales and marketing teams invest enormous amounts of time and money into AI lead generation, or the process of finding and nurturing pot
SBI Growth
JULY 1, 2024
When we think of great coaches, the picture that frequently comes to mind is of tough, no-nonsense football coaches—"field generals”, Knute Rockne, Vince Lombardi, and Bear Bryant all come to mind. However, famous coaches do more than just give motivational speeches. They are also great teachers during practice sessions, getting their players to buy into new ideas, techniques, and strategies with the goal of constant improvement.
Customer Think
JULY 3, 2024
Source: Shutterstock Consistently producing content that connects with potential buyers remains one of the greatest challenges B2B marketers face.
MDI Training
JULY 4, 2024
Photo credits: Jenny Theolin Leadership in Transition: Insights from Leadership Horizon 2024 This was our Leadership Horizon Conference of 2024! Click here and immerse yourself in the Highlights. Leadership in transition: Insights from Leadership Horizon 2024 Here you can find the original report by magazine training editor Christoph Wirl: A guide to the most effective strategies for integrating artificial intelligence – We report on the Leadership Horizon conference.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
AchieveIt
JULY 2, 2024
When you look out at the horizon and see a disturbance headed towards your ship, there are two options: brace yourself and prepare to struggle, or shift the sails and move to uncharted territory. And, the same is true for organizations with disturbances in the market. Startup companies can shift on a dime. In this case, even major overhauls only impact a small number of people.
SBI Growth
JULY 1, 2024
If you are in a sales slump, the good news is that you have likely experienced sales success in the past and can get back on track. As a starting point, it’s important to recognize that fluctuations in sales results are natural and that several factors impact sales performance. These include economic headwinds, industry trends, changing market conditions, and increased competition.
Customer Think
JULY 5, 2024
As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Chief Marketing Officers (CMOs) face the dual challenges of managing budget constraints while also demonstrating the return on investment (ROI) of their marketing initiatives.
MDI Training
JULY 4, 2024
Photo credits: Jenny Theolin Leadership in Transition: Insights from Leadership Horizon 2024 This was our Leadership Horizon Conference of 2024! Click here and immerse yourself in the Highlights. Leadership in transition: Insights from Leadership Horizon 2024 Here you can find the original report by magazine training editor Christoph Wirl: A guide to the most effective strategies for integrating artificial intelligence – We report on the Leadership Horizon conference.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Insightly
JULY 2, 2024
One might gloss over the history of CRM (customer relationship management) and not think it has much relevance. After all, this technology is ubiquitous in business today, so why bother learning its origin story? Looking at the history of CRM is almost like the history of SaaS (software as a service) itself since Salesforce is considered the grandfather of SaaS.
Flevy
JULY 2, 2024
MOST Analysis (Mission, Objectives, Strategies, and Tactics) is a powerful framework that redefines Strategic Planning and enhances organizational alignment. By focusing on internal processes and organizational culture , MOST transforms abstract visions into actionable objectives, driving organizations toward success. The framework begins with defining the mission, outlining the organization’s purpose.
Customer Think
JULY 5, 2024
It takes a lot of effort to be a landlord. You’re responsible for searching out and doing due diligence on all new properties you add to your portfolio. You’re responsible for collecting rent and managing day-to-day operations.
MDI Training
JULY 4, 2024
Photo credits: Jenny Theolin Leadership in Transition: Insights from Leadership Horizon 2024 This was our Leadership Horizon Conference of 2024! Click here and immerse yourself in the Highlights. Leadership in transition: Insights from Leadership Horizon 2024 Here you can find the original report by magazine training editor Christoph Wirl: A guide to the most effective strategies for integrating artificial intelligence – We report on the Leadership Horizon conference.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
QYMATIX
JULY 1, 2024
Everywhere you look, news about generative AI platforms like Chat GPT abound. But the technology isn’t new, so much as it’s gotten amazing press in recent months. We created the cover image of the article with the help of DALL-E. The input command (Prompt) was as follows: “Please generate an image in 16:9 format. It should show you in an environment in which you feel comfortable.
PartnerTap
JULY 1, 2024
Earlier this year I delivered a keynote at the Women of the Channel West conference in Palm Springs about the shifting power dynamics between partners and vendors and the five new co-selling leadership opportunities this creates within companies. If you missed it, here’s a recap of the shifting vendor and partner power dynamics that are accelerating the co-selling movement and why this is a once-in-a-decade career opportunity.
Customer Think
JULY 2, 2024
In the dynamic world of B2B marketing, creating compelling content that drives engagement and conversions is crucial. Two highly effective content types in this arena are case studies and whitepapers. Both can play pivotal roles in your go-to-market (GTM) and content strategies, helping you educate your audience, build trust, and showcase your expertise.
Strategic Communications
JULY 1, 2024
Content marketing is still something that a lot of companies, large and small, continue to invest in. The ultimate goal, of course, is sales. But, along the way to a sale, content marketers must first capture attention, drive traffic to a website (in most cases), and deliver on the promise that their copy promo or social media post suggested. SEO, or search engine optimization, has been a big part of this process.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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