Sat.Dec 24, 2022 - Fri.Dec 30, 2022

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9 Techniques for Building Rapport Over the Phone

Hubspot Sales

There's a big difference between building rapport with customers in-person versus building rapport through the phone. In person, you can read a prospect's body language and engage with them in a setting that makes them feel comfortable — but phone calls are a different ballpark. On a sales call, you must gauge their tone, form trust, and engage prospects through your words and delivery.

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Guide to CRM Lead Management

Apptivo

1. Leads Leads everywhere? 2. Why is CRM lead management important? 3. Lead management process. 4. Best practices in Lead management. 5. Benefits of Lead Management using Sales CRMs. 6. Summary. Leads Leads everywhere? Like water, water everywhere but not a drop to drink, sometimes businesses feel that there are leads, leads everywhere but not a prospect in sight.

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When Considering Your Marketing Goals and Objectives, Get Real!

Strategic Communications

Many of you have probably been at goal-setting seminars or workshops where the leader will pose a question like: “Would you like to make more money?,” and, of course, everybody nods or raises their hand. Then the leader will approach a workshop participant and hand over a dollar. “There—you’ve just made more money.” Not as silly as it seems, and, in fact, many marketers fall short when it comes to setting precise goals for their efforts. “More” is Not a

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What Is Multiparty Negotiation?

Shapiro Negotiations

Often, when we talk about negotiation, we do so in reference to two parties collaborating to find a common solution. Though this is certainly the nature of some negotiations, many times, negotiators have to deal with more than one other person. Multiparty negotiations are exceedingly common, and it is important to understand them if you wish to be a successful negotiator.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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8 Killer LinkedIn Photo Tips To Get You Noticed

Account Manager Tips

Listen to this article. Your LinkedIn profile photo represents YOU. It tells the world who you are. Take a good, hard, long look at your current photo. Are you happy with it? I hope so. But if you're not, you better do something about it. Now. With 94% of recruiters screening candidates on LinkedIn, it's your one and only chance to make a first impression.

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8 Expert Tips to Make Your Hiring Processes More Efficient

Customer Think

A simple recruiting mistake, like a poorly crafted job description, can hamper your chances of attracting the right talent. However, having the proper hiring process allows you to recruit the best candidates to help your organizations grow. Here are eight expert tips on how to make your hiring processes more efficient! Did You Know? When […].

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6 Ways to Keep the Conversation Going

Hubspot Sales

52% of sales leaders say conversations are one of the most important productivity metrics to track. So whether you're negotiating with a prospect or just having a quick chat with another professional — the way you keep that conversation going can be the difference between a lost opportunity or your next closed-won deal. But sometimes, it's easier said than done.

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How to nurture sales leads to conversion?

Apptivo

1. Lead nurturing generates revenue in turn! 2. Nurture leads. 3. What are warm leads? 4. Warm leads Vs Cold leads. 5. Warm leads Vs Hot leads. 6. How to turn warm lead hot? 7. What exactly is Lead nurturing? 8. How to nurture sales lead to conversion? 9. Summary. Lead nurturing generates revenue in turn! Every purchase, no matter how small or large, starts off on Google, Firefox, Microsoft Edge, or Safari.

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5 Ways to Grow a Nonprofit in a Recession

Customer Think

When business leaders hear the word recession, it conjures up images such as budget cuts, productivity initiatives, and hiring freezes. For leaders in the nonprofit sector, however, there’s a very different reaction. They start to worry about the very survival of their organizations. That’s because nonprofits depend on the generosity of donors, and their disposable […].

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Top Sales Structure Articles of 2022

The Center for Sales Strategy

As we get closer to the New Year, we're taking some time to reflect on 2022 and the success we've seen our clients achieve. While many are enjoying this special holiday with family and friends, we're bringing you a recap of the most popular posts we've published in 2022. Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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What To Consider When Creating Goals For Your Sales Team

Brooks Group

What Are Sales Goals? The business world sometimes has a tendency for complicating simple concepts. While there may be more elegant and creative definitions for a sales goal, let us define a sales goal as the total number of sales your team is responsible for obtaining within a fiscal period. Obviously, this can be broken down into monthly or annual goals and can be applied to an individual sales rep, sales manager, regional manager, or the company as a whole.

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Leveraging Change Management to Enhance Sales Training Results

Sales Readiness Group

Many organizations invest in sales training initiatives to improve the sales team’s performance, yet these efforts often fail to achieve the desired results. Why does this happen?

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You have already reduced Customer Value if you need Service Recovery

Customer Think

My comments on Service Recovery as Your Superpower. So often I hear having a service and doing a great service recovery is good for you. Is an unnecessary service because of a defect good for a customer? Get rid of these to increase value. As soon as you believe this, you are a loser. If you need service recovery it means you are already losing customers for not being effective and for not doing the right things in the first place.

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Top Sales Performance Articles of 2022

The Center for Sales Strategy

Providing quality content that helps our clients and visitors improve their sales performance is our goal, and we hope this blog has brought you insight, education, and tips to get you on the path to success. We've searched for the most popular blog posts of 2022, and we've curated these lists to bring you some of the most informative content from the year.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Sales Automation Vs Marketing Automation: Comprehend the differences

Apptivo

1. The pros and cons of sales automation and marketing automation. 2. What’s the Difference: Sales Automation Vs Marketing Automation. 3. Summing up. As a business owner, one must use growth hacks to enhance sales and marketing procedures. To motivate consumers to perform the desired activities and keep them engaged, it is critical to send individualized messages to them and create effective campaigns.

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How to Manage Your Bad Sales Manager and Reduce Employee Turnover

Sales Readiness Group

According to LinkedIn research, the turnover rate for salespeople increased up to 25% compared to the 2019 pre-COVID rate. Low unemployment rates are a key driver of this increased turnover, giving experienced salespeople more employment options.

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5 Customer Success Strategies for Growing Businesses

Customer Think

People often mistake customer success for customer satisfaction. However, there’s a drastic difference between both. Customer satisfaction is a concept centered around a company’s profits. On the other hand, customer success is all about facilitating customers with the best-suited solutions that help them achieve their goals or solve certain problems.

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Top Sales Process Articles of 2022

The Center for Sales Strategy

It's hard to keep up with every article we publish throughout the year! So, today, we're making it easy by recapping the most popular sales process posts we've published in 2022. Providing quality content that helps our clients and visitors improve their sales performance is our goal, and we hope this blog has brought you insight, education, and tips to get you on the path to success.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The Ultimate Guide To Image Personalization Tool: FAQ Edition

Agile CRM

The tools and techniques used to engage customers and increase conversions are continuously changing along with the world of digital marketing. One such technology that has become very popular recently is the image personalization tool. With the use of this software, businesses may dynamically add unique components, such as names, photos, and offers, to already-existing images and graphics, providing customers with a more tailored experience.

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How Change Management in Sales Improves Your Training Success

Sales Readiness Group

Many organizations invest in sales training initiatives to improve the sales team’s performance, yet these efforts often fail to achieve the desired results. Why does this happen?

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Human-Centered Design: Core Principals for Research

Customer Think

Human-Centered Design (HCD) continues to create interest and intrigue among professionals from researchers to innovation specialists. And with good reason: it offers powerful new ways of understanding human behaviors, preferences, and challenges from a uniquely customer-centric perspective. However, there is also a fair amount of confusion about what Human-Centered Design is—and how to best employ […].

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Adapting in Uncertainty: Best Practices for Effective Product Portfolio Management

Planview

Reducing risk and increasing productivity is always top-of-mind, especially in an uncertain or unstable environment. Organizations must constantly adapt through strategic decision-making to ensure success with minimal risk or cutbacks. One essential part of this adaptation strategy is building a strong product portfolio ; this requires a unified approach to aligning portfolio objectives with the overall business strategy, not just within a single team or function.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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What Is Multiparty Negotiation?

Shapiro Negotiations

Often, when we talk about negotiation, we do so in reference to two parties collaborating to find a common solution. Though this is certainly the nature of some negotiations, many times, negotiators have to deal with more than one other person. Multiparty negotiations are exceedingly common, and it is important to understand them if you wish to be a successful negotiator.

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The Four Biggest Obstacles to Strategic Planning

Luminas Strategy

written by Nacho De Marco There’s a lot to be said about strategic planning. That the resulting plan requires multiple adjustments while moving forward. That it sidelines creativity. That it fails to anticipate obstacles. That, in short, it’s not worthy enough to go through all the trouble of actually planning an in-depth strategy. Yet strategic planning is still a highly valuable asset when doing business.

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6 Missteps By Walmart, McDonald’s And Others, And How They Can Fix Them

Customer Think

Retailers had a tall order to fill in 2022, adjusting for pandemic-caused changes in shopping patterns, rising prices, a diminishing workforce and unrelenting demand for fast delivery. Yet, the National Retail Federation forecasts retail sales to exceed $4.86 trillion. That represents growth of 6% to 8% over 2021, a year when sales accelerated by a […].

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Best Sales Tool in 2023

Agile CRM

Sales tool is a type of software that helps sales teams manage and optimize their interactions with potential customers. It is designed to streamline the sales process and improve the efficiency of sales representatives by automating certain tasks and providing tools for managing customer relationships. The evolution of sales tool has been driven by the increasing use of technology in the sales process and the desire to improve the productivity and effectiveness of sales teams.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Effective lead nurturing campaign

Apptivo

1. Importance of nurturing your leads. 2. Components of a lead nurturing strategy. 3. ROI of a successful lead nurturing program. 4. How to plan, implement, and optimize your lead nurturing program in 4 simple steps? 5. Wrapping up. New Year is round the corner! People are looking forward to taking resolutions like every year. People start the year with gusto and enthusiasm, yet, 92% of New Year’s resolutions are abandoned, according to a study by the University of Scranton.

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Is it time to talk about a more sustainable approach to serving our customers?

Customer Think

At a recent event, I spoke to a Chief Technology Officer (CTO) about how it was not untypical for him to have a day of 14 back-to-back half-hour meetings. He explained that this started during the early part of the pandemic, and by 4 pm, he was absolut.

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Best Website Recording Software in 2023

Agile CRM

Website recording software has evolved greatly over the years as the demand for website usage tracking and analytics has grown. Website recording software, or web analytics, is software that allows users to track and analyze the traffic on their websites. This type of software can provide valuable insights into user behavior, website performance, and marketing effectiveness.

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Best AI Writer Software for Your Business in 2023

Agile CRM

AI writer is a software program that uses natural language processing (NLP) and machine learning algorithms to generate written content. AI writers have been developed in recent years to automate the process of creating written content, and they have seen increasing adoption in various industries, including journalism, marketing, and content creation.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.