Sat.Sep 19, 2020 - Fri.Sep 25, 2020

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The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

By Brandi Greenberg. Vice President, Life Sciences & Health Care Ecosystem Research. Advisory Board. If you like this piece, please register for the Oct. 8 webinar, “The new health system supply chain mandate: What every SAM needs to know,” hosted by SAMA and presented by Advisory Board’s Brandi Greenberg. . As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes.

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What Is Complex Selling? [+Examples]

Hubspot Sales

Understanding different. sales processes and their methodologies is crucial to mastering the art of closing deals. Whether you're new to sales or a seasoned salesperson, you know that sales strategies vary depending on the deal you're trying to close. While transactional sales are typical in dealing with small- and medium-sized businesses (SMBs), enterprise companies call for a different process.

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Is the Work From Home Environment Affecting Your Performance?

The Center for Sales Strategy

Sales coaching isn’t a one-size-fits-all process. Each salesperson on your team offers a special blend of talent. As a leader, your responsibility is to coach based on a clear understanding of all their strengths and weaknesses. You know that coaching your team as individuals is essential to their growth and success. But for a remote sales team , coaching takes on a higher level of importance.

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How to get better and greater results for you and your customers in two steps

Jermaine Edwards

The hard reality. Everyone works hard with and for their customers but not everyone gets a reward. Throughout most of my early career in sales, I struggled. In fact, the first real sales job I had I sold Garden furniture door to door in South Carolina. I worked six days a week for three months straight and sold one deck chair for the grand total of $57.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Goodbye, dots: 10 questions that guided Nutshell’s visual rebranding

Nutshell

There’s no need to adjust your monitor—things are looking a bit different around here lately. The upcoming launch of Nutshell’s first-ever email marketing tool (currently slated for release in January 2021) will take our product from best-in-class CRM to a new competitor in an emerging category: growth software. That evolution calls for a reimagining of certain visual assets, and the retirement of others.

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[New Research] It’s Official — Lots of Salespeople Hate Their CRM

Hubspot Sales

Consumers today expect a seamless experience across every stage of the buyer’s journey. From the moment a person subscribes to a company’s newsletter to their first conversation with a salesperson to the final product demo before making a purchase decision, they want every interaction to be personal and contextual. These heightened expectations, coupled with the fact that most sales teams across the globe are now selling remotely, make it more important than ever for businesses to have a powerfu

CRM 136

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Are You Picking The Wrong Sales Manager?

Engage Selling

Often, the obvious pick for a sales manager is also the wrong one. Picture this. You have an opening for a sales manager position in your organization. The obvious pick is your top performing sales rep, right? Not necessarily.

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Don’t Let Your Sales Initiative Fail: Lead from the Front

Force Management

With any strategic change initiative, there’s always the question of whether or not it will stick. Anyone who’s been involved in a sales transformation knows, going from point A to point B, the desired future state, is no simple feat. The key to ensuring your change initiative’s success is to understand what it takes from the sales reps, managers and yourself as the leader to drive lasting outcomes.

Sales 115
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The Power of Sales Hub Enterprise and an Ecosystem of App Partners

Hubspot Sales

The big-bang that created the Software as a Service (SaaS) model gave birth to a constellation of what seems like millions of software solutions. Among those are around 1,000 sales software solutions aimed at helping companies sell more, in less time, at the right price. As a result, companies have never been in a better position to enable their sellers with tools to grow revenue.

Software 133
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5 Tips on How to Close a Sale Faster Than Ever Before

The Center for Sales Strategy

Everyone knows that sales is a numbers game. The more you have out there, the better off you are, which is why we all typically agree that sales is a numbers game,right? What are the numbers everyone is talking about? As sales managers, are you looking at the wrong numbers? How many times have you heard or said, "Don't worry! I've got a lot out there pending!

Sales 123
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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It Will Cost You Dearly

Engage Selling

Recently, a Canadian colleague of mine needed to travel out-of-country and wanted to purchase medical coverage for COVID-19. I happily referred her to my business insurance broker.

Insurance 117
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3 Reasons You’re Losing Deals You Were Sure You’d Win

Revegy

It’s the worst feeling ever, and the bigger and more high-profile the deal, the worse it feels! The stars were aligned. Your sponsor told you it was in the bag. The official decision was just a formality. You’re all set for a celebratory dinner with your family or friends. High-fives and kudos from your colleagues await. You’ve got plans for that big commission check.

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Predictive Sales Analytics: Actionable Insight for Smarter Plans

Hubspot Sales

Wouldn't it be awesome if you could stay one step ahead of your prospects and customers at all times — to know what to expect, their individual and collective preferences, and the right strategies to employ to make the most of them? Unfortunately, no one has that kind of power — not you, not me, not my horoscope, not that psychic with a storefront at your local strip mall that you walk by and wonder, "How do enough people believe what a strip mall psychic says to keep this place afloat?".

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2 Questions Top Prospectors Ask (and You Should Too)

RAIN Group

How many times have you received a prospecting email or phone call and said, "Sure, let's meet right away?". If you're like most of us, it probably doesn't happen very often. If you're on the other side and the one sending emails or making calls, what's your success rate? Probably pretty dismal. Congratulations! You're like most of the people we surveyed.

Meetings 105
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How Europe’s Most Customer-Centric Companies Accelerate Revenue Growth

SBI Growth

Being customer-centric can no longer be a company’s competitive advantage. This is especially true in Europe, where we have seen a considerable shift across organizations and their focus on the Customer Experience. In order to truly drive top-line revenue, increase.

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How to Create a Consistent and Effective Marketing Message

Corporate Visions

An effective marketing message should do more than make a good first impression. To influence buying decisions, your message needs to make a lasting impression. The most effective marketing message connects to your buyer’s situation and their motivations within that situation. So, how do you know what motivates your buyer? The post How to Create a Consistent and Effective Marketing Message appeared first on Corporate Visions.

Marketing 101
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The Software Standing Between You and a Winning Sales Team

Hubspot Sales

Do me a favor, complete this sentence: my sales software is so __. Correct me if I'm wrong, but I'm guessing that phrases like 'helpful, 'fast,' and 'easy to use' didn't immediately come to mind. Most likely, your reaction was a little less positive than that. After all, it only takes a quick look at Google's predictive search feature to get a sense of how sales people really feel about their software.

Software 126
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New Collaborative Coaching Skills

Peter Simoons

Meet Max, our youngest and furriest family member! As an 8 week old Dutch Sheepdog puppy, Max entered our household two weeks ago. Now, I have been coaching Alliance Professionals for a long time, but since the arrival of Max, I’ve discovered the need for a whole set of new collaborative coaching skills! It is obvious that Max has a mind of his own.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Weekly Roundup: Sales Software, AI Revolution, Cheat Sheets + More

The Center for Sales Strategy

- MOTIVATION -. "The most powerful leadership tool you have is your own personal example.". -John Wooden. - AROUND THE WEB -. > The Software Standing Between You and a Winning Sales Team– HubSpot. Do me a favor, complete this sentence: my sales software is so __. Correct me if I'm wrong, but I'm guessing that phrases like 'helpful, 'fast,' and 'easy to use' didn't immediately come to mind.

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3 1-hour Sessions is All it Takes to Update a Plan for 2021

OnStrategyHQ

The Challenge: With 2021 only a few short months away, EMC knew that success in the new year starts with preparing and adapting their plan now. How We’re Supporting EMC Reinsurance: We jumped in to helped EMC efficiently update and refresh their strategic plan for 2021 in 3 one-hour planning sessions. EMC Reinsurance’s Mission: “Provide our global partners with reinsurance expertise and financial peace of mind, when it matters most.”.

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Creating a Custom CRM Solution: The 6 Key Steps to Account for

Hubspot Sales

Almost any business — no matter its scale or industry — stands to gain a lot from leveraging a CRM , but there's no universal, ready-made system that perfectly suits every company. And some organizations are so unique that they might not find a single CRM that covers their needs on the market. Those kinds of companies can be in a tricky position and forced to explore certain options — including creating a custom CRM from scratch.

CRM 119
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The Principles of Lean in Banking

Kainexus

We often get questions about whether the Lean management methodology can be applied in the financial services industry. Because of its manufacturing roots, many people assume that it doesn’t apply to banking or other services-oriented sectors. However, because banking is very process-intensive, the Lean approach can generate significant operational improvement and waste reduction.

Banking 89
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Why Do Salespeople Hate CRM Systems — And What Can Sales Managers Do About It?

The Center for Sales Strategy

“CRMs are just another tracking tool.”. “I’ll spend more time trying to learn how to use it than actually using it.”. You’ve heard the complaints from your sales team about using a Customer Relationship Management (CRM) system. And, chances are if you’ve considered implementing a sales enablement tool like a CRM into your strategic plan to drive revenue, you’ve read a lot of articles that discuss the various reasons why most sales CRM systems fail.

CRM 89
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Pre-Call Planning for the Virtual Sales Landscape

Sandler Training

We live in an era when virtual selling has, in many industries, all but eclipsed face-to-face, in-person selling. The post Pre-Call Planning for the Virtual Sales Landscape appeared first on Sandler Training.

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The Only Customer Success Metrics You Should Worry About

Strikedeck

Shreesha talks about the importance of understanding the voice of the customer and how it can give you a more competitive edge.

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21 Tweetable Kaizen Quotes to Inspire

Kainexus

Did you now that the number of people actively using Twitter is over 270 million ? Over 50 million people have joined the social media platform in the last year. This year, it's expected that 20% of internet users in the US will be on Twitter. Needless to say, Twitter is a great way to share your ideas with the world. With over 300 billion Tweets shared since Twitter first launched, I think it's time that we get some more out there about kaizen.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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6 Financial Skills Every Leader Should Have

CMOE

Whether you’re a manager at your organization or an entrepreneur leading the charge for a brand new company, financial skills are crucial to your success both professionally and personally. These skills help you understand how your organization succeeds or where it falls short, enables smoother communication across departments, and ultimately drives major business decisions.

Finance 75
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How to Drive Change using Custom Communication - Interview with Keith Kitani

Strategic Planning and Management Insights

"The biggest risk in communication is the belief it's been communicated when it hasn't". Keith Kitani is a two-time entrepreneur who built and sold his first business to Adobe. Now, he's the founder and CEO of GuideSpark, a leader in change communication that drives change and results by re-focusing the hearts of minds of employees. Most business leaders are comfortable creating strategies, along with programs to carry out those strategies.

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6 Ways to Make Change Management Less Excruciating

SBI Growth

To say that change is difficult is an understatement. It explains why some of us are still proudly wearing the hole-ridden t-shirt they’ve had since college (guilty as charged). In a work environment, change is even harder. Especially when you’re.

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Client Retention Via Strengthening the Relationship: Key to Success in Chaotic Times

Sandler Training

The global pandemic has highlighted the need for sales teams to focus appropriate amounts of selling time, effort, and energy on client retention. The post Client Retention Via Strengthening the Relationship: Key to Success in Chaotic Times appeared first on Sandler Training.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.