Sat.Mar 18, 2023 - Fri.Mar 24, 2023

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Team Conflict: How to Manage a Disconnect Between Members of Your Leadership Team

Strategic Planning and Management Insights

SME Strategy is a strategy consulting firm that specializes in helping organizations align their teams and operations around a shared vision, mission, values, goals, and action plans. Our strategic planning services offer guidance on how a strategic planning facilitator can provide support in constructing an effective strategic plan that ensures your strategy is communicated and implemented across your entire organization.

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The Role of Feedback in Building a Strong Culture of Performance: Best Practices for Leaders

Customer Think

Feedback is integral to employee management since it paves the way for improvement across roles and teams. Setting up a feedback culture in your company facilitates productivity, clear communication, and holistic growth in your workforce. Applauding efforts through positive feedback and respectfully offering constructive criticism boosts morale and helps employees improve.

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Are You Hearing Objections or Objectives?

The Center for Sales Strategy

In sales, you need to understand the difference between an objection and an objective. Here are the four most common customer objections that a salesperson will encounter. Price Need Trust Time If a salesperson is being bombarded by these four questions throughout their initial meeting, then they most likely have more work to do. Simply put, the salesperson needs to spend more time preparing for the meeting, researching the client, and developing insightful questions to build trust and confidenc

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The Extraordinary SAM: How To Build Stronger Customer Relationships Through the Lens Of Diversity, Equity, Inclusion, & Belonging With Joe Machicote

The SAMA Podcast

Ready to be inspired? In this incredibly moving episode, Joe Machicote, the Chief Diversity and Inclusion Officer at Premier, Inc., reveals his formula for being extraordinary, so you can become the best version of yourself. Tune in as he shares his extraordinary insights on how to build stronger customer relationships by embracing diversity, equity, inclusion, and belonging.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How To: Be a Success Story in Sales

Brooks Group

View this week's video Success Begins With Emotional Maturity Winners in any venture are willing to be held accountable for their own actions and results. High-performing professionals in any industry have no desire to be part of the equation for failure. The success stories in sales are certainly no different. Organizations grow, proliferate, and expand when they are led by people who possess the emotional maturity to assume responsibility, rise to the level of authority given to them, and

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Sandbagging in Sales – Is it a Relationship Problem? 

Upland

Having trouble setting accurate sales forecasts or seeing close dates consistently sandbagged to next quarter? You might have a relationship problem. Forecast calls around the world follow a familiar structure. Regardless of the size of your company, the sales leader gathers sellers and runs them through the standard set of questions. These usually include: What’s the latest update?

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Setting Up Your New Sales Hire for Success: 5 Key Factors

Sales Readiness Group

Hiring and onboarding new sales hires can be extremely challenging especially for sales managers who lead, manage, and coach an existing sales team. Focus on these five factors to increase your odds of success with new sales hires.

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Why You Should Upgrade Your Customer Service Strategy

Customer Think

Renowned architect, systems theorist, author, designer, inventor and futurist Buckminster Fuller said, “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” So what happens to a business or brand that can’t react to a changing model or environment?

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You're Looking for Sales Productivity in the Wrong Place

RAIN Group

One of the first things sellers learn is to keep it simple. Yet when it comes to a particularly hot topic in our industry, sales leaders do anything but. Rather than apply the K-I-S-S principle to sales productivity, many leaders instead turn to technology, tracking, and top-down governance.

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How to Network in Consulting (+6 Tips)

Hubspot Sales

Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. The success of many businesses hinges on how good their consultant is. These companies don’t make their consulting decisions lightly. If you’re a consultant looking for new opportunities, you should be actively networking.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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New Sales Hire: Industry Experience or “Best Athlete”?

Sales Readiness Group

Many sales managers debate which is better — hiring for industry experience or hiring the “best athlete” (someone with limited industry experience and exceptional selling skills).

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Outsourcing Statistics & Reports in 2023

Customer Think

Introduction The United States outsourcing statistics show that American corporations routinely send customer service and IT jobs offshore, where they can get the same outcomes for a fraction of the cost. Outsourcing is assigning internal business functions, workflows, or processes to an external company (third-party contractors or vendors) to increase efficiency & productivity.

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Level Up: SAMA's Certified Strategic Account Manager Program With Libby Souder

The SAMA Podcast

There are a lot of nuances in industries. Yet engaging with your most strategic customers is the same across the board despite these nuances, and that's the beauty of the Strategic Account Manager. SAMA's Certified Strategic Account Manager (CSAM) program represents the highest mark of achievement when it comes to professional development for strategic and key account managers.

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How AI can help manufacturers revamp their supply chains and be more sustainable

Zendesk

There has been plenty for the manufacturing industry to be concerned about in recent times. The ongoing effects of the pandemic and, more recently, the war in Ukraine have exposed supply chain vulnerabilities that are forcing companies to adapt quickly. Those who don’t are faced with the unwelcome prospect of being unable to get their goods onto store shelves or being left with a costly overstock in their warehouses.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The William Murray Golf Success Story: How to Build a Strong Brand Community w/ Kerry Michaels

Strategic Planning and Management Insights

Do you want to know how a community-driven business can build brand loyalty and drive demand? Look no further than Kerry Michaels , the co-founder, and CEO of William Murray Golf. In this episode, we sit down with Kerry to discuss the incredible story of William Murray Golf and the valuable lessons she's learned along the way. Kerry shares how William Murray Golf grew into an authentic community of diverse individuals who share a love for golf and the brand's spirit.

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Vera Stewart Doesn’t Take No For An Answer | A Story of Persistence

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount sits down with celebrity chef and entrepreneur Vera Stewart, to learn how persistence and a "never take no for an answer" mindset help her build a business empire. Southern Home Cook Turned Nationally Recognized Celebrity Chef Vera’s entrepreneurial journey started back in her undergrad days, baking cakes and pies for her chemistry professor just to get a passing grade.

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Kaizen Event Planning in 7 Simple Steps

Kainexus

Here at KaiNexus, we get the opportunity to chat with organizations across all industries and write about many different continuous improvement tools and techniques they use. Lately, I’ve been thinking about two things that most have in common. First, the tools they use are generally simple but not easy. And second, the key to success lies in the planning phase.

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State of Retail CX 2023

Zendesk

The retail industry is under enormous pressure to change. Over the past few years, shoppers have moved from in-store to online and are now somewhere in between. And they expect the same level of excellent service on every shopping channel (even emerging ones like live-stream commerce). What does this mean for retailers? It’s no longer enough to offer great products.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Leveraging Sales Tech Stack to Unlock Bigger Opportunities

The Center for Sales Strategy

The digital revolution has changed how businesses operate, and the sales industry is no exception. In order to stay ahead of the competition, companies must deploy the latest sales tech stack to maximize their opportunities. A comprehensive guide to leveraging sales tech stack can help companies identify the most suitable technology for their business and unlock bigger opportunities.

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5 Ways Texting Increases Customer Loyalty

Customer Think

Customers spend their money on businesses that give them the value and attention they need. Satisfied customers are the cornerstone of repeat business, and one key to keep them coming back is maintaining regular communication. You’ve got to stay top of mind, and build that relationship.

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New Competency Required for Sales Leaders: Leading Sales Technology Adoption

Revenue Storm

What new sales manager competency is creeping onto the scene? The competency is leading sales technology adoption. This responsibility was floating around and has now found its home with sales leaders. Some of you are already being questioned about it. Soon, you will have to defend yourself. The great reckoning is on our doorstep. How good are you at this competency?

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Sales reporting: Measure the right KPIs and report them on a regular basis

QYMATIX

Regular sales reporting is an important tool for sales planning, controlling and monitoring. In this regard, it is essential to reduce the effort of sales reporting to a minimum, while still reporting meaningful Key Performance Indicators (KPI) for the sales team and management. Sales reporting brings together subjective sales indicators from key account managers about their sales activities with the results of their particular customer contacts.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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The Disconnect Between Sales People and Sales Tools

The Center for Sales Strategy

Many organizations rely on sophisticated sales tools to automate sales activities, manage sales pipelines, communicate better with leads, close more deals, and improve their sales team’s performance. That said, some businesses still struggle with adopting software for sales. The reasons vary, but most of the time, it’s due to a disconnect between their AE’s and these innovative sales technologies.

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[Book Review] An Insightful (and Timely) Guide To Marketing Metrics

Customer Think

Source: Kogan Page Most marketers will readily acknowledge that effectively using metrics, analytics, and data has become critically important to successful marketing. Companies can now access a huge amount of data regarding the behavior.

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The Crucial Aspects of Leading Sales Teams Today

Force Management

Sometimes change comes in the form of a tidal wave: immediate, dramatic, and undeniable. More often, change happens slowly and steadily: hard to perceive until we’ve drifted so far from the shore that we can’t see where we started. Whether you’re trying to minimize “drift” that’s occurred within your sales organization over time or respond to the immediate impact of the turbulent economic environment, ensure you’re focusing on crucial aspects that enable your team to succeed.

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How Marketers Can Make Strategic Adjustments to Drive Growth

SBI Growth

Previously, SBI Research reported that one of four tensions facing CEOs this year is Prioritizing customer acquisition, but deprioritizing Marketing spend. Our position remains that while attribution can be obscure, CEOs should resist the temptation to reduce marketing expenses. In recent exchanges with our audience, we uncovered perspectives and ideas relative to value-driven marketing and where to potentially cut back on underperforming channels.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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The One Question You Haven’t Asked (But Your Client Wishes You Would)

The Center for Sales Strategy

Most salespeople prepare very carefully for every client interaction. Your preparation will dictate whether you are granted face time for that first appointment (and subsequent appointments), and it will dictate how much information you are allowed to gather in a needs analysis meeting. But the nature of sales often leads us to focus on our own objectives when preparing; we want the appointment, or we want to learn about a specific objective a client might have that we know can translate into a

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High Cart Abandonment? Rethink Your Checkout

Customer Think

Picture this: you’re at a cute new boutique and you’ve found the perfect gift for your best friend. You go to pay and it’s cash-only – and you don’t have cash. There’s an ATM just outside but it doesn’t look secure. So you put the gift back.

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5 Elements of Effective Sales Proposals

Jeb Blout

You landed the first appointment, conducted good discovery, developed relationships with stakeholders, and advanced your opportunity step by step through the pipeline and now it is time to present your sales proposal. The moment of truth. Sometimes you’ll only get one shot to stand out and close the deal so you need to make it count. The Power of an Effective Sales Proposal An effective sales proposal presents a compelling business case for why your product or service is the best solution

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Stop wasting your data — and start acting on it

Showpad

It’s likely your organization has access to plenty of meaningful analytics that can provide critical insights into your business, customers and competitors. But do you apply your data findings to make insight-driven decisions ? When you don’t act on your data, you waste resources, miss revenue opportunities and decrease profitability. Yet many businesses continue to let data sit idly by without taking action.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.