OnStrategyHQ
DECEMBER 20, 2023
The Strategic Planning Process in 4 Steps To help you throughout our strategic planning framework, we have created a how-to guide on the basics of a strategic plan, which we will take you through step-by-step. Free Strategic Planning Guide What is Strategic Planning? Strategic Planning is when organizations define a bold vision and create a plan with objectives and goals to reach that future.
CMOE
DECEMBER 21, 2023
As 2023 comes to a close, it is the perfect time to reflect on lessons we’ve learned throughout the year and plan for 2024’s uncertainties. Maybe your strategy was successful, and perhaps it didn’t pan out, but you certainly faced unexpected challenges and victories that you didn’t plan for. From industry shifts to policy changes to personal triumphs, each experience provides valuable insights, and the agility of navigating these experiences and challenges shows both the need to adapt your
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Peter Simoons
DECEMBER 17, 2023
Identifying the right partner is crucial for the success of any strategic alliance. The process, however, can be complex. So, where do you begin? The initial step involves understanding your strategic rationale and the value proposition of the alliance. Once you’ve done this, you can embark on the partner selection journey. If you’re starting without a specific partner in mind, your first task will be to compile a list of potential candidates, but what criteria should you use?
Envisio
DECEMBER 19, 2023
As a local government leader or inspired public sector official, you’ve got ideas–big ones. And in a professional setting, big ideas often end up as grand, overarching organizational strategies or initiatives…we love those! But identifying your strategic priorities, and aligning your leadership and key stakeholders behind them, is just the beginning.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
ClearPoint Strategy
DECEMBER 21, 2023
Learn how to build a business case for strategic planning software. Discover strategies to convince stakeholders of the value and ROI of this investment.
Account Manager Tips
DECEMBER 21, 2023
Think losing clients is bad for business? Think again! Find out how strategic customer churn can be a game-changer for your business growth.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Software Sales Guru
DECEMBER 18, 2023
Is your ego stopping you from making a sale? One of the key tenets of my Sales Star Coaching Model is that a person’s current beliefs dictate the outcomes they will achieve. The idea is that the belief (sales = pitching) causes a person to act a certain way (lead with a pitch) and to get a certain result (buyers are not forthcoming because they. Read more The post Is your ego stopping you from making a sale?
Nutshell
DECEMBER 22, 2023
Surveys are a fantastic way to gather unique data from your customers. But you already know that, right? If you’ve come to this page, it’s probably because you want to conduct an online survey, but you haven’t found the right survey tool yet. With so many options available, it’s easy to feel overwhelmed. That’s why we’ve done the heavy lifting for you and gathered 10 of the best survey apps for businesses.
Account Manager Tips
DECEMBER 21, 2023
Think losing clients is bad for business? Think again! Find out how strategic customer churn can be a game-changer for your business growth.
Red Star Kim
DECEMBER 18, 2023
In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The delegate aims, views and key takeaways are shown below. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. We looked at case studies from professional services firms. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Sales Readiness Group
DECEMBER 18, 2023
The sales landscape constantly evolves, shaped by technological advancements, shifting customer expectations, and a highly competitive marketplace. As we approach 2024, three significant trends are emerging, poised to redefine how sales teams operate and drive business growth.
Customer Think
DECEMBER 21, 2023
In the realm of artificial intelligence (AI), Large Language Models (LLMs) have emerged as game-changers, wielding a profound impact on how businesses interact with and enhance the experiences of their customers. From personalized interactions to advanced language understanding, the capabilities of LLMs are reshaping the customer experience landscape.
Hubspot Sales
DECEMBER 22, 2023
When sending emails for my business, I like to track my messages using an invisible image with a tracking pixel. This helps me know who has opened the email, what device they used, and where they’re located. But sometimes Gmail display images don’t work, interfering with the tracking process. What do you do then? Today, I’ll get into what Gmail display images are, how they affect your email tracking, alternate ways to track emails, and what to do if your display images aren’t working.
RAIN Group
DECEMBER 20, 2023
2023 has seen sellers and sales organizations adapting to longer sales cycles and more deals lost to no decision. More than ever, sellers were challenged to be resilient while maintaining a tight focus on value, building relationships, and being responsive to buyers’ changing needs. Sales managers had to be proactive in supporting and coaching their teams.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Brooks Group
DECEMBER 20, 2023
In the dynamic world of sales, where every decision can make or break a deal, harnessing the power of data is critical. As a sales leader or sales manager, your ability to navigate the complex terrain of market trends, team performance, and individual contributions hinges on a crucial tool—sales metrics. Recently, Michelle Richardson , Vice President of Sales Performance Research at The Brooks Group, spoke with Alice Heiman , Chief Sales Energizer and host of the Sales Talk for CEOs podcast, abo
Customer Think
DECEMBER 18, 2023
Over the years, I’ve written a lot about customer understanding. Even wrote a book on it. In those writings, I’ve said that there are three ways to achieve customer understanding: listen (feedback, data), characterize (personas), and empathize (journey maps).
Hubspot Sales
DECEMBER 18, 2023
Setting targeted Google Alerts for sales can give you invaluable insights into your niche. Instead of guessing when eager buyers need products or services like yours, you'll get a notification straight to your inbox. You can then present your offering as a solution to their needs. But that‘s not all. These sales alerts also give you a relatively low-effort way to keep tabs on your main competitors and ideal prospects.
The Center for Sales Strategy
DECEMBER 20, 2023
A new year brings new opportunities and a chance to set the foundation for sales success in 2024. With fresh perspectives and renewed motivation, sales teams have the potential to accomplish great things. By learning from the wisdom of experienced professionals, managers and salespeople can map out a plan to thrive in the months ahead. This year, let's challenge ourselves to implement impactful sales strategies and adopt empowering mindsets.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Nutshell
DECEMBER 20, 2023
It’s the time of year when many of us spend time in reflection, thanksgiving, and preparation for the 365 days that lie ahead. This year was a busy one at Nutshell: we rolled out several big updates and enhancements to the CRM you know and love, celebrated one year of partnership with WebFX , and welcomed new people to our team who are shaping our future.
Customer Think
DECEMBER 18, 2023
This holiday season, an increasing share of gift givers are shopping with the phrase “you shouldn’t have” in mind. Four in 10 consumers said they expect to bring at least one gift back to retailers this holiday season, according to a report in Chain Store Age.
Hubspot Sales
DECEMBER 19, 2023
Great inside sales training improves team performance, which can increase sales revenue. Aside from helping you make money, training may save you money too. Be that reducing recruitment costs by retaining top-tier sales talent or training reps to automate non-selling activities with AI tech. That said, with companies spending $2,020 per sales rep on average, sales training can be expensive.
The Center for Sales Strategy
DECEMBER 19, 2023
Prospecting. It's the cornerstone of a thriving sales pipeline, yet it can feel like sifting gold from sand. But what if a powerful ally could streamline your efforts and uncover hidden gems you'd never see alone? Enter Artificial Intelligence (AI), the technological revolution transforming the sales landscape.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Nutshell
DECEMBER 22, 2023
Surveys are a fantastic way to gather unique data from your customers. But you already know that, right? If you’ve come to this page, it’s probably because you want to conduct an online survey, but you haven’t found the right survey tool yet. With so many options available, it’s easy to feel overwhelmed. That’s why we’ve done the heavy lifting for you and gathered 11 of the best survey apps for businesses.
Customer Think
DECEMBER 16, 2023
Today, everyone and everything is a part of the digital revolution. Even the smallest technology is labeled “game-changing” or “next-level.” As such, you never really know which technologies are actually useful and will help you transform customer experiences and which ones are simply a fad.
Arpedio
DECEMBER 22, 2023
December 23 What are the essential prerequisites a sales team must meet before a company should consider scaling their sales force? Ensure your sales team has mastered the art of elf-like efficiency, can navigate a global market like Santa's sleigh, and possesses the jolly charisma to sell snow to a snowman Ensure that your team is proficient in product knowledge, sales processes, market understanding, and effective selling techniques A sales team must first learn to communicate as fluently as r
The Center for Sales Strategy
DECEMBER 18, 2023
A spot opens up on the sales team and the hiring manager needs to fill it. Fast. They look over their talent bank, find a few candidates, look over their Sales Talent Assessments, and decide who has the sales talents they need. One is available. Hired. That’s it but for the onboarding, right? Unfortunately, no. Finding new talent for a sales team involves more than just finding a talented person who wants the job.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Nutshell
DECEMBER 20, 2023
It’s the time of year when many of us spend time in reflection, thanksgiving, and preparation for the 365 days that lie ahead. This year was a busy one at Nutshell: we rolled out several big updates and enhancements to the CRM you know and love, celebrated one year of partnership with WebFX , and welcomed new people to our team who are shaping our future.
Customer Think
DECEMBER 18, 2023
Customer service and customer experience (CX) are more than what happens after the sale. It’s not just a department to call when there is a problem. It actually begins long before a customer ever makes a purchase.
ACT
DECEMBER 22, 2023
We know that booking meetings with prospects can be a time-consuming ordeal. The back-and-forth emails to find a mutually convenient time can quickly drain your productivity. That’s why scheduling tools like Link2calendar have gained immense popularity, offering a variety of benefits to streamline the process. Here’s why Link2calendar should be your go-to scheduling tool: Empower Your Workday with Automated Scheduling and Notifications Transform your workday with the seamless integra
Showpad
DECEMBER 21, 2023
As 2023 draws to a close, we find ourselves at the precipice of an exciting year in the world of sales, enablement, and marketing. With the ever-evolving landscape and heightened customer expectations, staying ahead of the curve is crucial for businesses to thrive. Let’s explore the key trends that will shape the trajectory of revenue teams in 2024. 1.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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