15 Best Books Every Key Account Manager Should Read
Account Manager Tips
MARCH 28, 2024
Unlock the secrets of key account management with must-read books that reveal how to master every challenge. To be the best, you have to learn from the best.
Account Manager Tips
MARCH 28, 2024
Unlock the secrets of key account management with must-read books that reveal how to master every challenge. To be the best, you have to learn from the best.
The Center for Sales Strategy
MARCH 25, 2024
The 5th Annual Media Sales Report asked salespeople where their jobs are getting easier and where they are harder. 31% of salespeople responded that renewing clients is more challenging than ever before. It's indeed crucial to recognize the evolving dynamics of client renewals in today's market landscape. With the increasing options available to clients, retaining them has become more challenging and important than ever before.
Nutshell
MARCH 25, 2024
Regardless of your business type or industry, a well-thought-out and structured client onboarding process is the secret to long-term customer retention. It’s where the rubber meets the road, and the initial relationship you’ve built with your customer before their purchase is put to the test. You may think that your welcome and monthly check-in emails are enough to keep your clients satisfied.
Force Management
MARCH 28, 2024
Your opportunities, especially at the enterprise level, are rarely ever sold to a single decision-maker. Top-performing organizations have go-to-market teams that successfully navigate buying committees of multiple stakeholders, as well as the parties who influence them, to sell deals at a high value. The best revenue teams have the cross-functional credibility and willingness to have multi-faceted sales conversations that drive a collective “YES” from all stakeholders.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Account Manager Tips
MARCH 27, 2024
Discover how to achieve exceptional account growth with proven strategies, even in economic downturns. Transform challenges into opportunities.
Hubspot Sales
MARCH 25, 2024
Welcome to " The Pipeline" — a weekly column from HubSpot, featuring actionable advice from real sales leaders. Want more content like this? Subscribe to our newsletter! Are you ready for a shocking, next-level revelation that's going to turn your world upside down? Here it is: Prospects aren't always easy to deal with. Boom! That's the kind of astute, game-changing insight you can only find here at The Pipeline , baby.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
MARCH 29, 2024
Integrating a customer relationship management (CRM) system with QuickBooks, an accounting solution, can greatly benefit small and medium-sized businesses (SMBs). The integration can provide a centralized platform to manage customer relationships and sales processes, track expenses and generate financial reports.
Revegy
MARCH 29, 2024
In today’s competitive business landscape, optimizing sales processes is essential for driving revenue and sustaining success. Sales enablement software offers a strategic advantage by empowering businesses to streamline operations, track performance, and make data-driven decisions. However, with a myriad of options available, finding the right solution can be daunting.
Hubspot Sales
MARCH 25, 2024
Anyone not living under a rock knows that subscription businesses are huge these days: The global subscription market is projected to reach $1.5T next year Three in four D2C companies have some form of subscription offering The combined market cap of all digital subscription companies has reached $14T (with new entrants still jumping in ) Source: UBS But making a buck isn’t as easy anymore, especially since consumers today paying $1k per year on subscriptions seem to be outgrowing this model.
Sales Gravy
MARCH 24, 2024
On this episode of the Sales Gravy Podcast, Jeb Blount, the author of People Love You: The Real Secret to Delivering a Legendary Customer Experience, sits down with Talroo's Vice President of Success and Enablement Barry Klein to discuss why a focus on customer retention is crucial for revenue growth. Jeb and Barry explore and focus on the strategic importance of customer success, the value of human interaction, and the role of company culture in shaping customer experiences and relationships.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Brooks Group
MARCH 25, 2024
Winning sales teams, even those from different industries, have one thing in common: they use a repeatable sales process. As a result, they’re consistent, they follow best practices, they replicate the habits of their A-players, and they reinforce the process with sales team training. The data backs this up. Research shows that sticking with a sales process correlates with success.
Kainexus
MARCH 24, 2024
Staying ahead of the curve is paramount to success in the ever-evolving retail landscape. With consumer preferences, market trends, and technology constantly shifting, retailers must adapt and innovate continuously to remain competitive. This is where the concept of continuous improvement becomes invaluable. By fostering a culture of constant improvement, retail organizations can not only meet the changing demands of consumers but also drive operational efficiency, enhance customer experience, a
Customer Think
MARCH 23, 2024
In my last article (Harnessing the Power of Customer Feedback to Win Hearts and Cultivate Loyalty) I spoke about the importance of actioning customer feedback. I want to continue this topic now by focusing on using the information for continuous improvement of the brands and services you offer.
SBI Growth
MARCH 29, 2024
The marketing engine is a crucial part of a B2B organization’s branding and pipeline. While CMOs invest heavily into enhancing the customer experience and moving prospects down the funnel, their spending is often scrutinized by other functions, questioning marketing’s contribution to the company’s revenue. As a result, CMOs frequently find themselves defending their investments and share of funding.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Brooks Group
MARCH 28, 2024
Why is selling to the C-suite so critical? As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Gone are the days when you could simply sell to a mid-level manager. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite.
Nutshell
MARCH 28, 2024
Consulting firms need a great sales pipeline to attract leads and close deals, as well as generate recurring revenue from clients and referrals. Read on to learn tips and best practices for managing an optimized sales pipeline for consulting firms. Table of Contents The unique role of sales pipelines for consulting firms 6 best practices for managing a consulting firm’s sales pipeline Define your consulting sales pipeline stages Standardize your sales process Automate as much as possible Regular
Customer Think
MARCH 28, 2024
While your slogans, support site, and company all promote customer first, here are eight signs that this may not be the truth.
SBI Growth
MARCH 28, 2024
Every quarter, SBI hosts a series of Executive Growth Forums where leading executives (CEOs, CROs, Presidents, CCOs, COOs, and more) are invited to a dynamic roundtable discussion to share ideas and perspectives on the future of B2B go-to-market (GTM) strategy. In these forums, we also share insights gathered from SBI’s quarterly CEO surveys, which are valuable to help executives stay ahead of developing market trends.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Planview
MARCH 29, 2024
Traditional engineering metrics drive efficiency, not effectiveness Engineering leaders are under increasing pressure to deliver more value, but many struggle to make impactful change. One reason for the difficulty is the lack of integrated, contextual data. Traditional engineering tools measure productivity and quality using metrics like cycle time, number of bugs fixed, release frequency, response time, and predictability.
Nutshell
MARCH 28, 2024
As a startup, having a well-running sales pipeline is vital to facilitate sales actions and help your team close deals faster. Read on to learn more about the importance of sales pipelines for your business and how to manage a sales pipeline for your startup. Table of Contents Why is a sales pipeline important for a startup? What is a sales pipeline?
Customer Think
MARCH 29, 2024
After writing a good number of times about how to responsibly use AI, especially generative AI and how to find the first use cases and right models to work with, it is now time to have a deeper look into making sense of the whole AI story again.
Groove HQ
MARCH 28, 2024
A well-written customer support email can make all the difference between refund and a cross-sell (or long-term customer loyalty.) While you will of course have your own special style, in this post, we will cover tips that you should keep in mind for your Expressing Gratitude and Empathy In customer service, your words can shape […] The post 13 Customer Service Email Tips (and Example) appeared first on Groove Blog.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Planview
MARCH 28, 2024
The traditional paradigms of automotive manufacturing are evolving, driven by the imperative to integrate cutting-edge software solutions seamlessly with hardware production. As automotive companies navigate this transformative landscape , the need for end-to-end visibility in production processes becomes increasingly evident. This blog discusses the critical role of end-to-end visibility in scaling and streamlining automotive production.
ClearPoint Strategy
MARCH 29, 2024
Gain insights on the latest trends shaping the healthcare industry, and how strategic planning, quality improvement, and innovative technology help to navigate it.
Customer Think
MARCH 24, 2024
Customer experience (CX) is one of the most critical success factors for consumer-facing businesses. Unfortunately, many organizations’ CX offerings fall short of their customers’ growing expectations, leaving them frustrated, dissatisfied and looking to other brands for better options.
FinListics Solutions
MARCH 27, 2024
Identifying the right prospects isn't just a part of the process in the quest for sustainable growth—it's an art. It's the crucial first step that separates the leaders from the followers in the enterprise sales landscape. The best-performing sales organizations, those achieving a 21% revenue gain from new customers, understand this art perfectly. They don't just chase leads; they seek out organizations where their solutions can take root and flourish.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Planview
MARCH 26, 2024
We talked about how the PMO can be one of your organization’s greatest strategic value drivers. But how do you ensure your PMO is actually equipped and capable of achieving your desired business outcomes? In this post, we will discuss how you can get the most value from your PMO. And it starts with understanding the purpose they play in your organization.
Groove HQ
MARCH 26, 2024
Every customer is unique, but sometimes there are common denominators. In the case of customer support, they are in the form of questions that everyone asks, or at least a notable majority do. Even if the information is in onboarding, or seems obvious to the product team it might a perfect case for your FAQ […] The post How to Create a Helpful Frequently Asked Questions Section appeared first on Groove Blog.
Customer Think
MARCH 27, 2024
A customer journey represents individuals’ interactions with brands or their preferred solutions. It encompasses different phases, from brand awareness to the conversion stage and beyond. A customer journey showcases the experiences a brand offers to its current and potential customers.
Help Scout
MARCH 25, 2024
From accessing order details to processing refunds and cancellations all in one place — learn how to spend less time switching systems and more time taking care of customers with Help Scout's Shopify integration.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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