Sat.Mar 10, 2018 - Fri.Mar 16, 2018

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A 5-Minute Summary Of "The Challenger Sale" Book Your Boss Told You To Read

Hubspot Sales

These days, almost every new hire in sales is told to read " The Challenger Sale.". It's a great book based off one of the largest studies ever done in sales. Problem is, when you're learning how to sell on the job with a giant quota hovering over your head. you don't have any time to read. Download more free summaries of top sales books here. That's why this post is a five-minute review of the Challenger Sales Approach.

Sales 145
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The 3 Mistakes Every Company Makes Building the Outbound Sales Model

Openview

Editor’s Note: The following article is based on Liz Cain’s presentation at SalesLoft’s Rainmaker Conference. You can see the full presentation here. I’m going to take you back, way way back. The year is 1999. And what we now consider to be “old cloud” companies were just being founded. Salesforce was one of the first out of the gate with an inside model.

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How to Hire a Sales Team: The Complete Guide

Nutshell

For many companies, sales teams are the ultimate growth engine—which makes effective hiring of sales reps tremendously important. Figuring out the right time to hire, nailing down the responsibilities and expectations of the sales role, and understanding how to evaluate and select the best talent can make or break your business. And rightfully so: If you hire the wrong person, it can end up costing your company a fortune to find, hire, onboard, and train a replacement.

Sales 85
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How to Know if You’re in the Right Job

The Center for Sales Strategy

Recently I read an article by James Altucher, author of The Power of No in which he explained, “I’m going to be dead for about 9 or 10 trillion years. And only alive for the next 40 or so.” Pretty depressing stuff there, Mr. Altucher, but actually a little inspiring too. It puts things into perspective, right? We have a short window of time to make our mark on this world while at the same time, finding happiness.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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30 Sales Prospecting Email Templates Guaranteed to Start a Relationship

Hubspot Sales

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. No, this isn't an infomercial. And you're right that they won't work every time. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. To be eligible, just pay me one easy payment of $99.99 before reading the rest of this article.

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A Broken Brand: How To Stand Out in the Crowd of Me-Too

SBI Growth

One of today’s most popular exercises for marketing leaders is the blind website review. This is where you select your competitors websites, remove the names, and evaluate the messaging of each site with the goal being to identify key differentiators.

More Trending

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Talent and Personality Assessments: What’s The Difference and What to Look For

The Center for Sales Strategy

Recruiting and hiring top talent is a tall order! But it is critical for success in a sales organization.

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You’re Overlooking a Surprising Way to Qualify Leads in 2018

Hubspot Sales

We’ve all been through the same sales training and coached on the same sales playbook. When it comes to qualifying high-potential sales opportunities, salespeople look for: Senior decision-maker involvement. Buying authority. Customer consensus. Approved budget. A clearly articulated need. However, in a world where customers learn far more on the their own and progress further along a purchase path before reaching out to reps, yesterday’s winning playbook is today’s losing recipe.

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How the SVP of Sales Executes in the Enterprise

SBI Growth

Our guest on SBI TV is Stephen Mohan, SVP of North American Sales for XPO Logistics. Stephen has led several enterprise sales forces and is the perfect guest to discuss how to execute in the enterprise. To follow along, leverage SBI’s.

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The 2 Biggest Fears Of Selling

MTD Sales Training

Do you know what the two main fears of selling are? Want me to tell you? Well, they are: 1) The Fear Of Rejection From You. and. 2) The Fear Of Making A Mistake From Your Client. Let’s look at these a little more closely: The Fear Of Rejection From You. A lot of sales people don’t make as many calls as they should do or are afraid of hearing a “no” simply because they don’t like to be rejected from the prospect.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Weekly Roundup: 13 Communication Skills That Are Crucial to Sales Success + More

The Center for Sales Strategy

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

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What Is an Account Executive (And Do You Need One)?

Hubspot Sales

What is an Account Executive? An account executive supports existing client accounts. Traditional sales representatives sell a product or service to clients and then hand those accounts off to customer service teams or account executives. It’s the AE’s job to manage, grow, and renew those accounts. “Account executive” often means different things to different people.

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Top 3 Revenue Growth Trends Impacting the Financial Services Industry

SBI Growth

Our guests on SBI TV are Clayton Collins, the CEO, and Jacob Gaffney, the Editor in Chief, of HousingWire. As the authority voice for mortgage and banking news to the finance industry, HousingWire is here today to share the top.

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How to Get Accurate B2B Data to Build Sales Pipeline and Grow Your Business

SBI

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview Derek Slayton , Global Leader & GM of Sales & Marketing Solutions of Dun & Bradstreet. Nancy: What are the top 3 ways your solution changes the game for a sales organization?

B2B 55
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What Does Your Body of Work Look Like To Prospects?

The Center for Sales Strategy

THE BOTTOM LINE: There is only one reason why a prospect fails to respond to your calls or emails. She or he is not convinced you will bring any value to them, and thus, your request for a piece of their precious time gets ignored. If they only knew what you have been able to do to help your clients! The problem is they don’t know.

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16 Creative Spring-Themed Sales Email Templates to Use in 2018

Hubspot Sales

The more sophisticated buyers become, the less likely they are to open -- much less reply to -- generic sales emails. They’re extremely busy. Why would they waste their time talking to someone who’s clearly blasting hundreds of other people with the same unpersonalized, boring pitch? To boost your response rates, send timely, unconventional sales emails.

Sales 111
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CEO Newsletter: Top Revenue Growth Articles of February 2018

SBI Growth

How To Execute A Sales Transformation JD Miller, the General Manager and Head of Sales for BravoSolution has led four organizations through a successful transformation. Most recently, JD lead the sales and marketing team at BravoSolution through an incredible transformation to.

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If Data is Not in Your CRM, Does It Exist?

SBI

The Sales Signals We’re Ignoring Could Be Worth Millions. We’ve all heard the line, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” It typically leads to discussion on observations and perception, and the idea that if something is not heard, is it even there? Now, let’s apply it to sales. “If data about your customers and prospects isn’t entered into your CRM, does it even exist?”.

CRM 55
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The Power of Great Feedback

The Center for Sales Strategy

As a person, you probably have an inborn knowledge of what your strengths are personally, as well as professionally. You might be a great cook, a strong tennis player, or great at board games. You know that you create strong relationships with clients, are great at the close, or really creative in helping your clients.

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3 Sales Emails You Should Never Send Over the Weekend

Hubspot Sales

As a rule, salespeople should never call or email outside normal business hours -- before 8:00 a.m. or after 6:00 p.m. You’ll read many articles recommending salespeople call after hours to get past assistants or front desks -- but I wouldn’t recommend it. Why? Well, the only time you should reach out to a prospect is when you assume they’re also working.

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Sales Leadership Newsletter: Top Revenue Growth Articles of February 2018

SBI Growth

5 Steps to Exceed Your Annual Revenue Number You are deep into the first quarter. Do you have a plan to hit your 2018 revenue goal? Every sales leader knows the routine. You crushed last year’s number. Your CEO and board.

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Are You Selling the Way Your Buyers Want to Buy?

Showpad

Today’s B2B buyers have started to act more like consumers. Companies like Amazon, Apple and Netflix have given us simple and convenient customer experiences that we as consumers have come to adore. And now B2B buyers are starting to expect the same from their interactions with sellers. But are today’s salespeople delivering? Unfortunately, the answer is no.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Senior Leadership: Fertilizer for your Growth Strategy

5600 Blue

Senior executives know that, beyond mergers and acquisitions, a company’s growth is driven one deal at a time by the way salespeople sell and negotiate. That’s why American companies spend $7.2 billion every year(1) on sales and negotiation methodologies. But beyond proprietary (and perhaps biased) consulting reports and high level-level academic papers on change, there’s little information available on whether those investing are actually achieving a return on their investment.

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8 Creative Sales Prospecting Ideas You've Never Tried Before

Hubspot Sales

Creative Sales Ideas. Create a Website for Referrals. Form Strategic Alliances. Attend Your Customers' Events. Send Them a Book. Offer Complimentary Consulting Sessions. Serve as a Matchmaker. Start or Join a Niche Group. Try a Direct Mail Campaign. Sales success largely depends on routines. There are only so many hours in a day to sell -- the more practiced salespeople are at completing everyday tasks, the more time they can allocate to high-value activities like meeting with prospects or learn

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Ladder Goals (and Accountability) to Each Member of Your Team

SBI Growth

You’ve set your marketing strategy for the year, aligning your objectives with the CEO’s. Well done. As you near the end of the first quarter, are you seeing the results you expected? Chances are that any shortcoming may have more.

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Five Key Elements for Successful B2B Marketing

Point N Time

[siteorigin_widget class=”SiteOrigin_Widget_Headline_Widget”][/siteorigin_widget] When you break it down there are 5 elements for highly successful B2B marketing campaigns to nurture customers and prospects, regardless of your. The post Five Key Elements for Successful B2B Marketing appeared first on Point N Time.

B2B 52
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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5 Steps to the Perfect Solution Presentation | Sales Strategies

Engage Selling

?????There comes a point in every sales cycle where you have to present solutions to the client and I often get asked how to do this. Here is my presentation process for you to use.

Sales 50
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8 Ways to Use Online Reviews to Close More Deals

Hubspot Sales

Online Reviews. When customers buy your product or service they can leave you or your company an online review. This review might be about their buying experience, how satisfied they are with the product/service, or how happy they are with your customer service. These online reviews are usually posted either on your website or a third-party aggregator.

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CMO Newsletter: Top B2B Revenue Marketing Articles of February 2018

SBI Growth

The Digital Transformation of a B2B World Every major company is undergoing a digital transformation of some kind. Mark is here today to help you purge your old world view of digital. Instead, offer extreme personalization and a frictionless experience across.

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Key Account Management Customer’s Goal and Objectives

Point N Time

[siteorigin_widget class=”SiteOrigin_Widget_Headline_Widget”][/siteorigin_widget] Two main reasons why it’s critical to know and understand your key accounts goals and objectives: You have to know and understand the. The post Key Account Management Customer’s Goal and Objectives appeared first on Point N Time.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.