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Effective sales training is widely acknowledged as a critical success factor for sales organizations. But how many companies are truly excelling in this area? And what distinguishes those with highly effective sales training and development from the rest? The answers may surprise you.
In this lively episode of The Sales Gravy Podcast, Jeb Blount welcomes Patrick "Pops" Garrett, Founder & Chief Drinking Officer of DrinkCurious, to explore the unique intersection between bourbon tasting and sales engagement. Key Takeaways: – Virtual Tastings as Sales Hooks: Virtual bourbon tastings became an effective "hook" to attract attendees to sales demos, webinars, and client meetings, increasing engagement and helping to break through typical sales communication noise. – Engagement and W
Young woman showing salesman stats on cellphone during informal meeting Inside Sales teams are playing an increasingly important role in driving growth for businesses across industries. As companies seek to enhance customer experience, improve efficiency, and drive seller productivity, Inside Sales is growing area of investment, exploration, and opportunity.
Sales talent is a cornerstone to a best-in-class sales organization. As a sales leader you need the right people on board if you want to hit your revenue goals every quarter. Without a process to attract, hire and retain top sales talent you will waste money on mis-hires, lose talent to the competition and have no way to build a bench strength for growth.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
I was recently assigned the task of forecasting demand for a project. I set to work using my usual methods, but I’ve not explored AI in demand forecasting. My recent project got me thinking about AI's role and whether AI could (a) aid the demand forecasting process and (b) save time. I needed expert advice to help me with this, so I connected with 23 professionals, including sales professionals, directors, and heads of growth and marketing, to hear how AI is revolutionizing demand and sales fore
If you’ve been in the game of lead generation for a while, you know how tough it can be. Now imagine your outreach efforts getting a major boost—thanks to AI. Yes, you heard that right! AI is revolutionizing LinkedIn outreach by making it smarter, faster, and more efficient. Companies like LinkedFusion are changing the way we think about finding leads, and trust me, it’s a game-changer.
They’re Already Halfway Gone Executive B2B buyers are bypassing the traditional sales process. They’re moving independently, often 70% through their purchase decision before a sales rep enters the picture.
They’re Already Halfway Gone Executive B2B buyers are bypassing the traditional sales process. They’re moving independently, often 70% through their purchase decision before a sales rep enters the picture.
Accurate sales forecasting is essential for business success. But it can be difficult to get it right due to certain missteps. Here are three of the most common errors that lead to incorrect forecasting and how to avoid them.
It can be hard to get support staff educated on your product in an accessible way. At the same time, it’s absolutely crucial. Your team needs to be armed with intimate product knowledge to guide customers through the various use cases for your product. Otherwise, you risk high churn rate and low adoption rate. To […] The post SaaS Customer Support Training: How To Get It Right the First Time appeared first on Groove Blog.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Understanding how pricing impacts profitability is crucial for businesses. Pricing analytics uses data to provide insights into customer behavior, market trends, and competitor strategies ultimately helping businesses set prices that maximize revenue and meet customer expectations. This guide will explore what pricing analytics is, its benefits, and how businesses can use it to gain a competitive edge, boost customer satisfaction, and drive profitability.
In the latest episode of The Strategy Gap podcast, hosts Jonathan Morgan and Joe Krause sit down with Tino Mantella, an accomplished leader with a unique perspective on bridging the often challenging divide between strategy creation and strategy execution. Mantellas extensive experience across nonprofits, government, technology, and more gives him a wealth of knowledge on strategic planning, community engagement, and leadership development.
Learn how to conduct win-loss analysis that gets results. This practical implementation guide shows you how to build a program that drives real results.
If youve been in the game of lead generation for a while, you know how tough it can be. Now imagine your outreach efforts getting a major boostthanks to AI. Yes, you heard that right! AI is revolutionizing LinkedIn outreach by making it smarter, faster, and more efficient. Companies like LinkedFusion are changing the way we think about finding leads, and trust me, it’s a game-changer.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Getting ghosted is an unfortunate fact of sales life nowadays. Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause.
Prospecting is a balancing act. You want your team to fill their calendars with as many meetings as possible. But these opportunities have to be the right fit. You don’t want your sales professionals to invest time in prospects who aren’t going to progress. Failure to qualify prospects properly has a big downside. According to The Brooks Group research , almost half of underperforming teams struggle with qualifying new opportunities.
In an era where agility and responsiveness define business success, continuous improvement (CI) has become the backbone for organizations striving to cut costs, enhance customer satisfaction, increase efficiency, and drive revenue. That’s why choosing the right continuous improvement system is so important, but how do you tell them apart? Most people don’t make this type of investment very often, so it can be a challenge to select the best one for your organization.
B2B sales complexity is increasing, and close rates are lagging as deals become harder to win. Today, complex B2B deals take 20% longer to close than they did five years ago (Forrester), largely because reps need to prepare to manage multi-stakeholder sales. The stakes are high, with productivity losses for a typical 100-person sales team totaling over $2 million annually (DePaul University).
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
As businesses prepare for the challenges and opportunities of 2025, the role of enablement teams is coming under increased scrutiny. In a research collaboration between SBI Growth and The Revenue Enablement Society, it was revealed that enablement functions are essential for organizations aiming to optimize their sales and revenue operations. This study highlights the revenue enablement methods of top performing organizations and offers a roadmap for organizations to elevate their enablement str
It’s 9:03 AM. Hannah, your newest customer support rep, juggles complex queries while frantically searching through scattered documents and outdated wikis. Sound familiar? This daily struggle is why many small businesses are turning to internal knowledge base software as their customer support secret weapon. Imagine this instead: Hannah logs into a centralized knowledge management system, […] The post How To Use Internal Knowledge Base Software To Improve Customer Support appeared fi
In a national retail setting, sales representatives were initially responsible for handling all wireless transactions, creating long wait times and frustrating customers. The support staff, originally hired for inventory management and other operational duties, were underutilized and had outdated job descriptions that no longer fit the stores’ needs.
If you’ve been in the game of lead generation for a while, you know how tough it can be. Now imagine your outreach efforts getting a major boost—thanks to AI. Yes, you heard that right! AI is revolutionizing LinkedIn outreach by making it smarter, faster, and more efficient. Companies like LinkedFusion are changing the way we think about finding leads, and trust me, it’s a game-changer.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Understanding how pricing impacts profitability is crucial for businesses. Pricing analytics uses data to provide insights into customer behavior, market trends, and competitor strategies — ultimately helping businesses set prices that maximize revenue and meet customer expectations. This guide will explore what pricing analytics is, its benefits, and how businesses can use it to gain a competitive edge, boost customer satisfaction, and drive profitability.
Your business is caught up in the whirlwind that is AI. You’ve noticed competitors implementing it, and you don’t want to be left behind. Maybe your customer service team wants to understand how AI can make their lives easier. Or perhaps your business views AI as a great way to eliminate the costs of hiring additional team […] The post What Is AI-Driven Customer Support (And Should You Invest In It)?
With more than 5 billion users worldwide, social media platforms offer an excellent means for companies to connect with their target audiences. Because they are useful for lead generation and relationship building, social media channels are an indispensable part of any sales strategy for starting and growing a business. But here’s the thing—selling on social media isn’t just about posting engaging and relevant content now and then.
Leadership development is a cornerstone of organizational success. Companies increasingly recognize effective leaders’ pivotal role in driving business performance and achieving strategic objectives. However, not all leadership development programs are created equal. Here, we explore the common pitfalls that illustrate why leadership development programs fail and provide actionable solutions for those roadblocks.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
The other day, ChatGPT was trending. At this point that’s not a surprise, because of just how much progress has been made, and how Sam and his team keep giving their users something to talk about. But this time, it was trending for startling reasons: the AI was initiating conversations with its users. Frankly, that’s […] The post What Are the Uses of Generative AI in Customer Support?
You’ve poured your heart and soul into creating a product you’re proud of. But lately, you’ve noticed a troubling trend. Your customers aren’t as engaged as they used to be. And your poor support team? They’re drowning in a sea of tickets. Success isn’t just about having a killer product. It’s about providing exceptional experiences […] The post What Is Intelligent Customer Experience?
I have this habit where, every Friday evening, I spend about two hours checking out AI advancements during the week. And there’s always something new. Today, I decided to check out a new image generator. I tried out the free tier, and thought to myself: “Well, I don’t see anything new here!” In fact, it […] The post How Can AI Be Used To Support Customer Success?
In a recent survey by Statista, 86 percent of respondents reported using Facebook for marketing. That makes it the most popular social media platform for marketing—ahead of even Instagram and TikTok. With more than 2 billion monthly active users , Facebook continues to be the most used social media platform worldwide. And if you add up all the Facebook-owned platforms, your audience size surges dramatically.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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