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No matter how great your sales team is, it’s always easier and more cost effective to upsell existing customers. What if we told you that measuring the whitespace potential in accounts can mean life or death for many B2B companies? It’s often a big blind spot for companies of all sizes — middle market up to the Fortune 500. Think of the metrics commonly tracked by businesses — from bookings, to billings, to their backlog, conversion rates, deal sizes, renewals, NPS, and more.
Social media is borderline-omnipresent nowadays, and that trend isn't exclusive to our personal lives. It's become a fact of professional life as well — particularly in the sales world. Solid social selling skills are transitioning from a nice-to-have to a need-to-have for sales professionals, but developing that kind of expertise is much easier said than done.
Sales multithreading is the process of connecting with multiple stakeholders at the companies you hope to sell products and/or services to. This is the opposite of single-threaded sales, which is defined as a one-on-one relationship between a buyer and a seller. To find success with this approach, you simply pinpoint the decision-maker at a company, build a relationship with them, and make them an offer they can’t refuse.
In earlier times—let’s call it 2018—it was common for sellers to be exclusively in control of their sales pipeline. They built it and moved prospects through it based only on inputs that mattered to their organization. However, just because those … Read More » The post Building a Buyer-Verified Pipeline first appeared on The Sales Leader.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
There is an inherent danger in grouping two items together for conversational purposes, even when they go together. The danger is when they are always tied up in one phrase; they begin to sound like they are the same thing. Peanut butter and jelly go together, but they are not the same thing. The same rings true for recruitment and selection.
Motivation is a key factor of sales success. Besides simply being motivated to do their job, sales professionals also need to be motivated to push past rejections, deals that fall through, and pipelines that are hard to manage. There are various tried and true methods that sales leaders can use to motivate their teams , like comprehensive training programs, building trust, and constructive feedback.
Guidelines for Use of Call Recordings in Sales Coaching I just put this together for a new client who expressed concerns about his team’s response to the use of call recordings for coaching, since they had never done it. He was worried about resistance to a new level of accountability that might impact morale. He was also concerned it might make his folks fearful of.
Guidelines for Use of Call Recordings in Sales Coaching I just put this together for a new client who expressed concerns about his team’s response to the use of call recordings for coaching, since they had never done it. He was worried about resistance to a new level of accountability that might impact morale. He was also concerned it might make his folks fearful of.
Find out how small businesses can benefit from understanding the principles behind SLAs. The post What is an SLA: Definition, Examples, and Tips for Small Businesses appeared first on Groove Blog.
- MOTIVATION -. "Treat objections as requests for further information.". -Brian Tracy. - AROUND THE WEB -. > Does the Ben Franklin Close Still Work in 2021 – HubSpot. All of Benjamin Franklin's achievements are a credit to certain aspects of his personality — his patience, his rationality, his boldness, his bravery, and his fondness for pros-and-cons lists.
For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. But that's no way to do business. That said, pinning down an optimal price for a product or service is admittedly easier said than done. You need a solid grasp of your offering's value, a clear picture of who's buying it, and an understanding of their interests and circumstances.
Guidelines for Use of Call Recordings in Sales Coaching I just put this together for a new client who expressed concerns about his team’s response to the use of call recordings for coaching, since they had never done it. He was worried about resistance to a new level of accountability that might impact morale. He was also concerned it might make his folks fearful of.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Managing your team’s sales pipeline is both an art and a science – and that’s why it’s one of the most challenging aspects of sales management. At the heart of this challenge are differing perspectives as to what constitutes a healthy pipeline.
At The Center for Sales Strategy (CSS), we are a team of extremely high achievers. We’re always looking for ideas for self-improvement. So much so, that in our annual Employee Engagement survey each year, learning and development are always at the top of the list of what our team craves. Knowing this, we add learning opportunities in multiple ways. One important development opportunity comes through the CSS Quarterly Book Club.
Picture this: your quota just doubled for the new year. You’ve got the same segments, industries, and titles to chase after. But you need a different strategy to lock down more dollars—and fast. It’s time to work smarter (not harder). So how can you approach your targets differently? Focus on winning more revenue through Request for Proposals (RFPs).
“Leading from the Front in Challenging Times” is the latest survey from the Sandler Research Center (SRC). It compiles and analyses data from a global collection of hundreds of sales leaders and managers. The post Sandler Research Center Survey: “Leading from the Front in Challenging Times” appeared first on Sandler Training.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Changing the sales behaviors of an entire organization requires time, commitment and a plan for reinforcement that drives lasting results. When done right , a well-thought-out strategic initiative creates organizational transformation in a way that accelerates growth and powers valuable exits for growing companies. Successful transformation is an outcome of a concerted effort to reinforce behavior change within the sales organization.
In Season 2 of Improving Sales Performance Series , we’ve focused on the data and analysis of the 2020 Media Sales Report. In this episode, Dani Buckley, Isha Bell, and Emily Hartzell of LeadG2 join Matt Sunshine as they discuss the data from the Media Sales Report surrounding the analysis of the sales enablement information. You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published.
It's no secret that pandemic fatigue is weighing on all of us. Everyone is eagerly awaiting some degree of normalcy, and for a lot of professionals, that means returning to a legitimate office space. But that transition back will come with a host of challenges, and navigating them won't be easy. Preparing a workplace for employees' return will be tough, and it's going to involve some serious effort and major boxes to check.
Have you considered the power behind being ubiquitous in your industry? In other words, how often does your name come up in conversation when your industry is mentioned? There are those whose name never comes up, or perhaps seldomly, and … Read More » The post Being Ubiquitous in Your Industry first appeared on The Sales Leader.
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
On this fun Sales Gravy Podcast episode, Sales Gravy Master Trainer Gina Trimarco and Account Executive Jeb Blount Jr discuss how they learned to love selling. From cold calling, to losing deals, and all of the challenges in between, you'll love the story of how a young college grad finds his way in the sale profession. We want to hear from you. Let us know what you think about this episode – we love your comments and questions.
Sales is about change. It’s about getting people to go from where they are—their current state—to a new and better place—their future state—or what we call the New Reality. In our decades of work with clients globally and our proprietary research, we’ve identified 11 ways sellers can influence buyers throughout the sales process to guide them to their New Reality.
Angry customers are among the most challenging aspects of working in customer service. It’s hard to remember that “the customer is always right” when a customer is calling you names or cursing you out. Luckily, there are ways to prevent tense conversations from getting out of hand. Support agents should follow time-tested tricks for de-escalating situations and, if necessary, turn to effective call scripts and email templates designed to diffuse customer anger.
An extremely important aspect of account management is the strategic aspect, the plans of dealing with various accounts. I recently discovered through research just how much of an impact real account planning can have on company success. 93 percent of all world-class sales organizations have long-term objectives with regard to their key accounts. In businesses as a whole, though, over 60 percent do not even engage in account planning.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
DMAIC (pronounced d?-MAY-ick) is a data-driven technique used to improve processes. It is a key tool of the Six Sigma methodology, but it can be implemented as a standalone improvement method or as part of other process initiatives like Lean. The technique is simple, yet powerful. It brings structure to the improvement process and helps teams explore potential solutions, decide a course of action, and implement process controls in short order.
Marketing , these days, is shifting towards developing great ideas and creating customer experiences that consumers discuss further in their circle. The focus of the marketing effort is on building a brand image. To supplement this organizations need to develop a culture that lives the brand. Top brands have been built by communicating their message to the most loyal customers who then shout it out to their friends and a chain starts making the brand a known name.
In our Customer Experience Trends Report 2020 , we uncovered a startling statistic: about 50 percent of respondents said they’d switch to a competing brand after just one bad customer experience. Fifty-percent customer churn is a death sentence for almost any business—which means it’s time to prioritize customer satisfaction. It doesn’t matter if you’re a Fortune 500 company or a mom-and-pop shop up the road.
A few weeks ago, I wrote about the difference between a partnership and an alliance. In response to that column I received lots of replies from you. They all acknowledged the fact that in communication, it is essential to create clarity regarding the terms you use. Since that column appeared, a number of consulting firms published their views on the business world and not surprisingly connected their findings to the current pandemic: Accenture stated that “ COVID-19 made it clear that companies
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Quality management is a subject that's often studied in business. There are hundreds of books and countless blog posts with advice on how to improve quality. Some organizations choose to adopt comprehensive process management methodologies like Six Sigma , Lean Manufacturing , or the Toyota Production System. These systematic, structured approaches all have their place and can help the right situation, but you don’t have to fully adopt any of them to improve the quality of your results.
The pivot to virtual selling will change the sales function profoundly and permanently; far more deeply than most companies yet realize. As virtual selling becomes the new normal, most companies are walking into a trap. They are thinking that all they need to do to be successful is to make sure that their salespeople master the basics of the virtual platform (muting/unmuting, sharing your screen, etc.).
Everyone knows customer service is important. Or at least everyone should know. Because we are all customers. And customer service is everywhere. Some customer experiences are obvious. You’re probably thinking about them now. For example, the way the clerk treats you in a store, or a company’s generous return policy. But really, any interaction you have with any company or organization is, at its core, a customer service experience: a call to the bank, a visit to the hospital, a trip on the trai
Mike Montague interviews Antarctic Mike on How to Succeed at Meeting New People. The post How to Succeed at Meeting New People [PODCAST] appeared first on Sandler Training.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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