Hubspot Sales
SEPTEMBER 12, 2024
I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. That process has changed dramatically.
The Center for Sales Strategy
SEPTEMBER 9, 2024
The ability to prospect effectively can make or break a team's success. It's the lifeblood of the sales process, the crucial first step that fills the pipeline and drives revenue growth. But here's the challenge—identifying candidates who excel at prospecting is no easy task. It requires a keen eye, the right assessment tools, and a deep understanding of what makes a great prospector tick.
Customer Think
SEPTEMBER 11, 2024
The original article was posted on Eglobalis.com/blog: [link] What if the secret to skyrocketing your revenue lies in understanding not just what your customers do, but how they feel? In a world where every interaction counts, successful companies aren’t merely focused on closing deals—they’re laser-focused on keeping customers happy, loyal, and engaged.
Software Sales Guru
SEPTEMBER 9, 2024
How MEDDPICC backfired at a company: A Case Study Early in 2023 Software market dynamics changed. Before that time, the forecast was fairly accurate. Customers mostly did what they said they would do. Purses were looser. Selling by demoing worked. Purchases were approved at department levels. Offering a free version was a great way to generate leads.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Sales
SEPTEMBER 9, 2024
During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. These lists would evolve, grow, and ultimately work best when they were imported into CRM, and were invaluable for helping me to: Meet my productivity goals (and my quota in the long run) Segment companies in my territory or industry Keep track of my prospect interactions Capture important information like competitive install In this article, I’ll e
The Center for Sales Strategy
SEPTEMBER 11, 2024
A successful sales organization requires more than just talented individuals. It demands a cohesive team where each member's development aligns with the company's overall sales strategy. This alignment is crucial for driving performance, fostering a positive company culture, and achieving long-term success.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Sales Gravy
SEPTEMBER 12, 2024
On this episode of The Sales Gravy Podcast, host Jeb Blount sits down with sales expert Brian Parsley to tackle one of the most common objections faced by sales professionals—price. Brian shares actionable strategies on how to shift conversations away from price and towards value, helping salespeople overcome objections and close more deals. Key Takeaways: - Understanding Communication Styles: Everyone has their own unique communication style, whether direct, indirect, consensus-building, or ene
Kainexus
SEPTEMBER 10, 2024
Achieving operational excellence means skillfully managing organizational processes and resources to deliver top-notch results. It's about continually refining internal operations to elevate customer satisfaction, cut down on waste, and boost productivity, fostering sustainable growth and competitiveness. Tools and techniques such as Lean and Six Sigma play a key role in identifying inefficiencies, minimizing waste, and elevating quality.
The Center for Sales Strategy
SEPTEMBER 10, 2024
B2B sales can sometimes feel like a never-ending marathon, especially when those sales cycles stretch on and on. As a CRO or sales manager, your job isn't just about closing deals—it's about keeping your team's spirits high through the inevitable ups and downs and understanding what is closed lost and simply something that is taking time to move through the prospect's processes.
Customer Think
SEPTEMBER 13, 2024
Believe it or not, the holiday season is upon us—and for retailers, it’s crunch time. With heightened competition and consumer expectations, there’s little room for error when it comes to planning your customer journey.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Brooks Group
SEPTEMBER 10, 2024
Are you a new sales leader? Then you know the transition from sales professional to sales manager can be tough. Overnight, you’ve gone from someone who was responsible for your own performance to running an entire sales team. There are a lot of new sales manager skills to learn. You’ve got to shift your priorities when you move into a leadership position.
FinListics Solutions
SEPTEMBER 11, 2024
Everyone’s a skeptic these days. Whether it’s a new streaming subscription or the latest tech gadget, there’s always that nagging question: “Is this really worth it?
SBI Growth
SEPTEMBER 12, 2024
The reality faced by B2B organizations today is a challenging one: profitable growth is increasingly elusive, rising costs has led to eroding commercial efficiency, and many firms are near the point of EBITDA erosion. Yet, despite universally weaker demand, some companies have managed to outperform their peers, maintaining stronger productivity and doing so with more profitability.
Customer Think
SEPTEMBER 10, 2024
In today’s fast-paced digital world, businesses must leverage online marketing strategies to stay competitive. Digital marketing companies play a crucial role in helping businesses enhance their online presence, engage with their target audience, and drive sales.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Strategic Planning and Management Insights
SEPTEMBER 13, 2024
In a riveting episode of the Strategy and Leadership podcast, host Anthony Taylor engages in a conversation with Kathy Guzman Galloway , a seasoned professional with over 20 years of experience in the consumer packaged goods (CPG) sector. This episode offers listeners a comprehensive look into the intricacies of brand management and strategy within the CPG industry, highlighting the challenges and opportunities that define this competitive field.
Groove HQ
SEPTEMBER 12, 2024
Are you struggling to hold on to your hard-won customers after their first transactions? In many ways, the real work begins after a sale is made. Post purchase support is key to transitioning one-time buyers into lifelong fans. When done right, it builds loyalty, boosts revenue, and turns customers into your biggest advocates. In this […] The post 7 Tips for Delivering Better Post Purchase Customer Support appeared first on Groove Blog.
Planview
SEPTEMBER 11, 2024
As software development initiatives increase in scope and complexity, teams are facing persistent bottlenecks that can seriously hinder productivity and slow down delivery cycles. Left unaddressed, these issues can lead to costly delays in bringing new products and features to market, excessive rework and technical debt, lower-quality outputs riddled with bugs and defects, and strained team morale as frustrations mount.
Customer Think
SEPTEMBER 10, 2024
I recently worked on a monetization strategy content project in relation to SaaS companies. The research involved taking a hard look at how subscriptions and behavior relate to growing product revenue during economic uncertainty. I found myself pondering how pricing — and types of pricing — encourage or incentivize spending with customers.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
OnStrategyHQ
SEPTEMBER 13, 2024
Change is inevitable in any organization. It’s a constant that drives innovation and evolution, or let’s face it, extinction. Leadership plays a pivotal role in ensuring that change leads to success rather than failure. With studies suggesting that only about 50% of change initiatives succeed (Gartner), understanding the dynamics of change and leading through it effectively is crucial.
Revegy
SEPTEMBER 11, 2024
Businesses need to leverage every available resource to maximize their sales performance. As organizations increasingly recognize the importance of data-driven strategies, revenue intelligence has emerged as a game-changer. Harnessing the power of revenue intelligence can help your sales team consistently outperform your competitors, accurately forecast sales, and maintain strong customer relationships.
AchieveIt
SEPTEMBER 13, 2024
You’re making a cross-country road trip from Atlanta to Los Angeles. You’ve chosen your preferred route, and you’re getting there with the help of the navigation app on your phone. This is your strategic plan. You reach Oklahoma City and settle into a hotel for the night. There, you check weather reports and see that a tornado is due to hit New Mexico the next day.
Customer Think
SEPTEMBER 11, 2024
If you’re the CEO of a B2B SaaS business, you’ve likely noticed deal closure rates declining over the past few quarters. Multiple surveys have confirmed this troubling trend, with The Bridge Group reporting that SaaS win rates declined from 23% in 2023 to 19% in their 2024 SaaS Account Executive Report.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Luminas Strategy
SEPTEMBER 13, 2024
WASHINGTON, DC [September 12, 2024] — The Executive Leadership Council (ELC) has announced that Luminas Strategy CEO and founder D. Keith Pigues (“Keith”) will receive the esteemed 2024 Alvaro L. Martins Heritage Award at The ELC’s Annual Recognition Gala on October 3 at the Marriott Marquis in Washington, DC. Named in honor of The ELC’s founding member and first president and CEO, Alvaro L.
Insightly
SEPTEMBER 13, 2024
In today’s fast-paced digital landscape, marketing automation software plays a pivotal role in streamlining repetitive tasks, enhancing customer relationships, and improving marketing outcomes. But did you ever stop to wonder how marketing automation delivers these key benefits ? It all starts with data. Marketing automation solutions collect massive amounts of data across every touchpoint in the customer journey—including website visits, social media interactions, shopping activity, and more.
Brooks Group
SEPTEMBER 13, 2024
Conventional wisdom says your current customers are your best source of new business. Satisfied customers provide opportunities to cross-sell or upsell and can deliver a consistent stream of referrals and positive reviews. But you can’t take your existing clients for granted. Do your sellers know how to retain your customers and build long-lasting relationships?
Customer Think
SEPTEMBER 10, 2024
Hybrid work models offer employees greater flexibility and autonomy, but they also run the risk of introducing significant challenges. Coordinating projects across time zones using a variety of communication and project management tools leads to delays and inefficiencies.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Strategic Communications
SEPTEMBER 13, 2024
I found a recent news story interesting because I was just writing a piece on impending copyright issues related to GenAI for my “Let’s Get Strategic” column in Information Today. The makers of Star Wars’ Rogue One: A Star Wars Story are being sued over the use of Peter Cushing’s image. The use of the image occurred back in 2016—long before generative AI, or GenAI, hit the scene—but I’m sure GenAI and its sudden popularity had something to do with the renewed
Aepiphanni
SEPTEMBER 12, 2024
Technical Founder challenges can limit or sideline a company from reaching its full potential. Here are some ways that technical founders can overcome obstacles.
DemandFarm
SEPTEMBER 12, 2024
Imagine you’re watching a thrilling football game, and you notice the coach glancing at their clipboard. Ever wondered what’s in that cryptic note? It’s the X’s and O’s of the game—the strengths, weaknesses of each player, and the influencing factors that change the outcome. In sales, closing a deal is the goal, and it’s obvious.
Customer Think
SEPTEMBER 8, 2024
How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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