The Center for Sales Strategy

SEPTEMBER 9, 2024

The ability to prospect effectively can make or break a team's success. It's the lifeblood of the sales process, the crucial first step that fills the pipeline and drives revenue growth. But here's the challenge—identifying candidates who excel at prospecting is no easy task. It requires a keen eye, the right assessment tools, and a deep understanding of what makes a great prospector tick.

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Customer Think

SEPTEMBER 11, 2024

The original article was posted on Eglobalis.com/blog: [link] What if the secret to skyrocketing your revenue lies in understanding not just what your customers do, but how they feel? In a world where every interaction counts, successful companies aren’t merely focused on closing deals—they’re laser-focused on keeping customers happy, loyal, and engaged.

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Software Sales Guru

SEPTEMBER 9, 2024

How MEDDPICC backfired at a company: A Case Study Early in 2023 Software market dynamics changed. Before that time, the forecast was fairly accurate. Customers mostly did what they said they would do. Purses were looser. Selling by demoing worked. Purchases were approved at department levels. Offering a free version was a great way to generate leads.

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Hubspot Sales

SEPTEMBER 9, 2024

Conducting a successful negotiation where both parties arrive at a productive, mutually beneficial outcome is a delicate art — one that's every bit as screw-up-able as it is valuable. Thoughtful, effective negotiating skills are a “need to have” if you're going to hack it in sales, but developing them is rarely straightforward. And if you want to get there, you have to have a sense of the right points to cover and (maybe even more) the ones you need to avoid.

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2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

The Center for Sales Strategy

SEPTEMBER 11, 2024

A successful sales organization requires more than just talented individuals. It demands a cohesive team where each member's development aligns with the company's overall sales strategy. This alignment is crucial for driving performance, fostering a positive company culture, and achieving long-term success.

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Customer Think

SEPTEMBER 13, 2024

Believe it or not, the holiday season is upon us—and for retailers, it’s crunch time. With heightened competition and consumer expectations, there’s little room for error when it comes to planning your customer journey.

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Retail Customer Experience Digitalization Marketing 108

Hubspot Sales

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. These lists would evolve, grow, and ultimately work best when they were imported into CRM, and were invaluable for helping me to: Meet my productivity goals (and my quota in the long run) Segment companies in my territory or industry Keep track of my prospect interactions Capture important information like competitive install In this article, I’ll e

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B2B Decision-making Media CRM 100

FinListics Solutions

SEPTEMBER 11, 2024

Everyone’s a skeptic these days. Whether it’s a new streaming subscription or the latest tech gadget, there’s always that nagging question: “Is this really worth it?

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B2B 83

Customer Think

SEPTEMBER 12, 2024

To achieve extraordinary things, you must be bold. Unlocking success demands a dedication to what I term “The Golden Rules of CX.” The Golden Rules represent essential guidelines for achieving success either broadly or within a specific endeavor. This is the second of a three-part series on the nine golden rules for CX Success.

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Customer Experience Innovation Leadership 101

The Center for Sales Strategy

SEPTEMBER 10, 2024

B2B sales can sometimes feel like a never-ending marathon, especially when those sales cycles stretch on and on. As a CRO or sales manager, your job isn't just about closing deals—it's about keeping your team's spirits high through the inevitable ups and downs and understanding what is closed lost and simply something that is taking time to move through the prospect's processes.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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SBI Growth

SEPTEMBER 12, 2024

The reality faced by B2B organizations today is a challenging one: profitable growth is increasingly elusive, rising costs has led to eroding commercial efficiency, and many firms are near the point of EBITDA erosion. Yet, despite universally weaker demand, some companies have managed to outperform their peers, maintaining stronger productivity and doing so with more profitability.

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Profitability Marketing B2B Organization 71

Brooks Group

SEPTEMBER 10, 2024

Are you a new sales leader? Then you know the transition from sales professional to sales manager can be tough. Overnight, you’ve gone from someone who was responsible for your own performance to running an entire sales team. There are a lot of new sales manager skills to learn. You’ve got to shift your priorities when you move into a leadership position.

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Sales Management Management Sales Prioritization 71

Customer Think

SEPTEMBER 8, 2024

How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes.

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Marketing Customer Experience Digitalization 88

Strategic Planning and Management Insights

SEPTEMBER 13, 2024

In a riveting episode of the Strategy and Leadership podcast, host Anthony Taylor engages in a conversation with Kathy Guzman Galloway , a seasoned professional with over 20 years of experience in the consumer packaged goods (CPG) sector. This episode offers listeners a comprehensive look into the intricacies of brand management and strategy within the CPG industry, highlighting the challenges and opportunities that define this competitive field.

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Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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OnStrategyHQ

SEPTEMBER 13, 2024

Change is inevitable in any organization. It’s a constant that drives innovation and evolution, or let’s face it, extinction. Leadership plays a pivotal role in ensuring that change leads to success rather than failure. With studies suggesting that only about 50% of change initiatives succeed (Gartner), understanding the dynamics of change and leading through it effectively is crucial.

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Leadership Decision-making Innovation Communication 59

Hubspot Sales

SEPTEMBER 11, 2024

Gen Z is poised to overtake Boomers in the workforce this year as the oldest members of the age group turn 27. Despite this, Gen Z is wearier than other generations about the “traditional” work options, craving autonomy, evidenced by a Quickbooks survey that found that Gen Z is more interested in starting their own businesses than any other generation.

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Internet Decision-making Meetings Media 59

Customer Think

SEPTEMBER 13, 2024

The average American is expected to purchase nearly four pieces of eyewear in 2024. To Warby Parker, those frames can build a lot of square footage. But should they be filling online baskets instead?

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Sales Digitalization Marketing 67

AchieveIt

SEPTEMBER 13, 2024

You’re making a cross-country road trip from Atlanta to Los Angeles. You’ve chosen your preferred route, and you’re getting there with the help of the navigation app on your phone. This is your strategic plan. You reach Oklahoma City and settle into a hotel for the night. There, you check weather reports and see that a tornado is due to hit New Mexico the next day.

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Government Decision-making Stakeholders Meetings 52

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Luminas Strategy

SEPTEMBER 13, 2024

WASHINGTON, DC [September 12, 2024] — The Executive Leadership Council (ELC) has announced that Luminas Strategy CEO and founder D. Keith Pigues (“Keith”) will receive the esteemed 2024 Alvaro L. Martins Heritage Award at The ELC’s Annual Recognition Gala on October 3 at the Marriott Marquis in Washington, DC. Named in honor of The ELC’s founding member and first president and CEO, Alvaro L.

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Insightly

SEPTEMBER 13, 2024

In today’s fast-paced digital landscape, marketing automation software plays a pivotal role in streamlining repetitive tasks, enhancing customer relationships, and improving marketing outcomes. But did you ever stop to wonder how marketing automation delivers these key benefits ? It all starts with data. Marketing automation solutions collect massive amounts of data across every touchpoint in the customer journey—including website visits, social media interactions, shopping activity, and more.

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Marketing Decision-making Media Customer Experience 52

Customer Think

SEPTEMBER 13, 2024

A customer advisory board (CAB) can provide an abundance of key industry knowledge and insight to the host organization. Collected during in-person meetings, interim conference calls and offline discussions with individual members, this intelligence has the potential to significantly alter the way your company does business moving forward.

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Brooks Group

SEPTEMBER 13, 2024

Conventional wisdom says your current customers are your best source of new business. Satisfied customers provide opportunities to cross-sell or upsell and can deliver a consistent stream of referrals and positive reviews. But you can’t take your existing clients for granted. Do your sellers know how to retain your customers and build long-lasting relationships?

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What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

Negotiation

Strategic Communications

SEPTEMBER 13, 2024

I found a recent news story interesting because I was just writing a piece on impending copyright issues related to GenAI for my “Let’s Get Strategic” column in Information Today. The makers of Star Wars’ Rogue One: A Star Wars Story are being sued over the use of Peter Cushing’s image. The use of the image occurred back in 2016—long before generative AI, or GenAI, hit the scene—but I’m sure GenAI and its sudden popularity had something to do with the renewed

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Corporate Visions

SEPTEMBER 12, 2024

Traditional discovery methods frustrate today’s well-informed buyers, who’ve already invested time in identifying solutions. Sellers must adapt by de-escalating commitment, guiding buyers forward without retracing steps, to stay competitive in 2025.

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Customer Think

SEPTEMBER 11, 2024

If you’re the CEO of a B2B SaaS business, you’ve likely noticed deal closure rates declining over the past few quarters. Multiple surveys have confirmed this troubling trend, with The Bridge Group reporting that SaaS win rates declined from 23% in 2023 to 19% in their 2024 SaaS Account Executive Report.

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Sales Gravy

SEPTEMBER 12, 2024

On this episode of The Sales Gravy Podcast, host Jeb Blount sits down with sales expert Brian Parsley to tackle one of the most common objections faced by sales professionals—price. Brian shares actionable strategies on how to shift conversations away from price and towards value, helping salespeople overcome objections and close more deals. Key Takeaways: - Understanding Communication Styles: Everyone has their own unique communication style, whether direct, indirect, consensus-building, or ene

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Communication Sales Prioritization Management 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Revegy

SEPTEMBER 11, 2024

Businesses need to leverage every available resource to maximize their sales performance. As organizations increasingly recognize the importance of data-driven strategies, revenue intelligence has emerged as a game-changer. Harnessing the power of revenue intelligence can help your sales team consistently outperform your competitors, accurately forecast sales, and maintain strong customer relationships.

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ACT

SEPTEMBER 10, 2024

In an ideal world, your target customers would be upfront about why they engaged (or didn’t) with your latest marketing campaign. But the reality? It’s starkly different. You’ve got to decode their likes, dislikes, interests, and preferences and implement campaigns that resonate with them. What if there were a way to eliminate this guesswork? That’s where marketing analytics can be of help.

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Customer Think

SEPTEMBER 10, 2024

The evolution of software development has led to faster, more efficient processes, and autonomous testing is a major milestone in this journey. As businesses strive to release high-quality software quickly, the demand for advanced testing tools and methods continues to rise.

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Envisio

SEPTEMBER 10, 2024

Today, we are excited to announce a new partnership with Tyler Technologies to support local governments in transforming their budgeting processes and delivering meaningful, positive change to their communities. This is the only collaboration of its kind, bringing together key tenets of the Rethinking Budgeting guidelines set by the Government Finance Officers Association (GFOA) in June— priority-based budgeting (PBB) , alignment with strategic plans, and transparency of outcomes.

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Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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