Hubspot Sales
SEPTEMBER 12, 2024
I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. That process has changed dramatically.
The Center for Sales Strategy
SEPTEMBER 9, 2024
The ability to prospect effectively can make or break a team's success. It's the lifeblood of the sales process, the crucial first step that fills the pipeline and drives revenue growth. But here's the challenge—identifying candidates who excel at prospecting is no easy task. It requires a keen eye, the right assessment tools, and a deep understanding of what makes a great prospector tick.
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Customer Think
SEPTEMBER 11, 2024
The original article was posted on Eglobalis.com/blog: [link] What if the secret to skyrocketing your revenue lies in understanding not just what your customers do, but how they feel? In a world where every interaction counts, successful companies aren’t merely focused on closing deals—they’re laser-focused on keeping customers happy, loyal, and engaged.
Software Sales Guru
SEPTEMBER 9, 2024
How MEDDPICC backfired at a company: A Case Study Early in 2023 Software market dynamics changed. Before that time, the forecast was fairly accurate. Customers mostly did what they said they would do. Purses were looser. Selling by demoing worked. Purchases were approved at department levels. Offering a free version was a great way to generate leads.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot Sales
SEPTEMBER 9, 2024
During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. These lists would evolve, grow, and ultimately work best when they were imported into CRM, and were invaluable for helping me to: Meet my productivity goals (and my quota in the long run) Segment companies in my territory or industry Keep track of my prospect interactions Capture important information like competitive install In this article, I’ll e
The Center for Sales Strategy
SEPTEMBER 11, 2024
A successful sales organization requires more than just talented individuals. It demands a cohesive team where each member's development aligns with the company's overall sales strategy. This alignment is crucial for driving performance, fostering a positive company culture, and achieving long-term success.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
FinListics Solutions
SEPTEMBER 11, 2024
Everyone’s a skeptic these days. Whether it’s a new streaming subscription or the latest tech gadget, there’s always that nagging question: “Is this really worth it?
Kainexus
SEPTEMBER 10, 2024
Achieving operational excellence means skillfully managing organizational processes and resources to deliver top-notch results. It's about continually refining internal operations to elevate customer satisfaction, cut down on waste, and boost productivity, fostering sustainable growth and competitiveness. Tools and techniques such as Lean and Six Sigma play a key role in identifying inefficiencies, minimizing waste, and elevating quality.
The Center for Sales Strategy
SEPTEMBER 10, 2024
B2B sales can sometimes feel like a never-ending marathon, especially when those sales cycles stretch on and on. As a CRO or sales manager, your job isn't just about closing deals—it's about keeping your team's spirits high through the inevitable ups and downs and understanding what is closed lost and simply something that is taking time to move through the prospect's processes.
Customer Think
SEPTEMBER 13, 2024
Believe it or not, the holiday season is upon us—and for retailers, it’s crunch time. With heightened competition and consumer expectations, there’s little room for error when it comes to planning your customer journey.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Brooks Group
SEPTEMBER 10, 2024
Are you a new sales leader? Then you know the transition from sales professional to sales manager can be tough. Overnight, you’ve gone from someone who was responsible for your own performance to running an entire sales team. There are a lot of new sales manager skills to learn. You’ve got to shift your priorities when you move into a leadership position.
SBI Growth
SEPTEMBER 12, 2024
The reality faced by B2B organizations today is a challenging one: profitable growth is increasingly elusive, rising costs has led to eroding commercial efficiency, and many firms are near the point of EBITDA erosion. Yet, despite universally weaker demand, some companies have managed to outperform their peers, maintaining stronger productivity and doing so with more profitability.
Strategic Planning and Management Insights
SEPTEMBER 13, 2024
In a riveting episode of the Strategy and Leadership podcast, host Anthony Taylor engages in a conversation with Kathy Guzman Galloway , a seasoned professional with over 20 years of experience in the consumer packaged goods (CPG) sector. This episode offers listeners a comprehensive look into the intricacies of brand management and strategy within the CPG industry, highlighting the challenges and opportunities that define this competitive field.
Customer Think
SEPTEMBER 8, 2024
How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Groove HQ
SEPTEMBER 12, 2024
Are you struggling to hold on to your hard-won customers after their first transactions? In many ways, the real work begins after a sale is made. Post purchase support is key to transitioning one-time buyers into lifelong fans. When done right, it builds loyalty, boosts revenue, and turns customers into your biggest advocates. In this […] The post 7 Tips for Delivering Better Post Purchase Customer Support appeared first on Groove Blog.
OnStrategyHQ
SEPTEMBER 13, 2024
Change is inevitable in any organization. It’s a constant that drives innovation and evolution, or let’s face it, extinction. Leadership plays a pivotal role in ensuring that change leads to success rather than failure. With studies suggesting that only about 50% of change initiatives succeed (Gartner), understanding the dynamics of change and leading through it effectively is crucial.
Revegy
SEPTEMBER 11, 2024
Businesses need to leverage every available resource to maximize their sales performance. As organizations increasingly recognize the importance of data-driven strategies, revenue intelligence has emerged as a game-changer. Harnessing the power of revenue intelligence can help your sales team consistently outperform your competitors, accurately forecast sales, and maintain strong customer relationships.
Customer Think
SEPTEMBER 13, 2024
The average American is expected to purchase nearly four pieces of eyewear in 2024. To Warby Parker, those frames can build a lot of square footage. But should they be filling online baskets instead?
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Planview
SEPTEMBER 11, 2024
As software development initiatives increase in scope and complexity, teams are facing persistent bottlenecks that can seriously hinder productivity and slow down delivery cycles. Left unaddressed, these issues can lead to costly delays in bringing new products and features to market, excessive rework and technical debt, lower-quality outputs riddled with bugs and defects, and strained team morale as frustrations mount.
AchieveIt
SEPTEMBER 13, 2024
You’re making a cross-country road trip from Atlanta to Los Angeles. You’ve chosen your preferred route, and you’re getting there with the help of the navigation app on your phone. This is your strategic plan. You reach Oklahoma City and settle into a hotel for the night. There, you check weather reports and see that a tornado is due to hit New Mexico the next day.
Luminas Strategy
SEPTEMBER 13, 2024
WASHINGTON, DC [September 12, 2024] — The Executive Leadership Council (ELC) has announced that Luminas Strategy CEO and founder D. Keith Pigues (“Keith”) will receive the esteemed 2024 Alvaro L. Martins Heritage Award at The ELC’s Annual Recognition Gala on October 3 at the Marriott Marquis in Washington, DC. Named in honor of The ELC’s founding member and first president and CEO, Alvaro L.
Customer Think
SEPTEMBER 13, 2024
A customer advisory board (CAB) can provide an abundance of key industry knowledge and insight to the host organization. Collected during in-person meetings, interim conference calls and offline discussions with individual members, this intelligence has the potential to significantly alter the way your company does business moving forward.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Insightly
SEPTEMBER 13, 2024
In today’s fast-paced digital landscape, marketing automation software plays a pivotal role in streamlining repetitive tasks, enhancing customer relationships, and improving marketing outcomes. But did you ever stop to wonder how marketing automation delivers these key benefits ? It all starts with data. Marketing automation solutions collect massive amounts of data across every touchpoint in the customer journey—including website visits, social media interactions, shopping activity, and more.
Brooks Group
SEPTEMBER 13, 2024
Conventional wisdom says your current customers are your best source of new business. Satisfied customers provide opportunities to cross-sell or upsell and can deliver a consistent stream of referrals and positive reviews. But you can’t take your existing clients for granted. Do your sellers know how to retain your customers and build long-lasting relationships?
Strategic Communications
SEPTEMBER 13, 2024
I found a recent news story interesting because I was just writing a piece on impending copyright issues related to GenAI for my “Let’s Get Strategic” column in Information Today. The makers of Star Wars’ Rogue One: A Star Wars Story are being sued over the use of Peter Cushing’s image. The use of the image occurred back in 2016—long before generative AI, or GenAI, hit the scene—but I’m sure GenAI and its sudden popularity had something to do with the renewed
Customer Think
SEPTEMBER 12, 2024
First Generative AI Agent Management Platform that Makes Customer Service Calls as Easy as Talking to a Friend
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Aepiphanni
SEPTEMBER 12, 2024
Technical Founder challenges can limit or sideline a company from reaching its full potential. Here are some ways that technical founders can overcome obstacles.
DemandFarm
SEPTEMBER 12, 2024
Imagine you’re watching a thrilling football game, and you notice the coach glancing at their clipboard. Ever wondered what’s in that cryptic note? It’s the X’s and O’s of the game—the strengths, weaknesses of each player, and the influencing factors that change the outcome. In sales, closing a deal is the goal, and it’s obvious.
Corporate Visions
SEPTEMBER 12, 2024
Traditional discovery methods frustrate today’s well-informed buyers, who’ve already invested time in identifying solutions. Sellers must adapt by de-escalating commitment, guiding buyers forward without retracing steps, to stay competitive in 2025.
Customer Think
SEPTEMBER 11, 2024
If you’re the CEO of a B2B SaaS business, you’ve likely noticed deal closure rates declining over the past few quarters. Multiple surveys have confirmed this troubling trend, with The Bridge Group reporting that SaaS win rates declined from 23% in 2023 to 19% in their 2024 SaaS Account Executive Report.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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