Sat.Dec 07, 2019 - Fri.Dec 13, 2019

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Social Selling on LinkedIn: The Ultimate Guide

Hubspot Sales

LinkedIn is one of — if not the — most effective social networks for selling. While Twitter, Facebook, Instagram, and Snapchat are valuable tools to learn more about your prospect’s interests and personality, warm them up before you reach out, and build your subject matter expertise, LinkedIn is typically the only platform that directly leads to new business.

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10 Customer Service Apps to Help Scale Your Support

Groove HQ

If you’re searching for customer service apps, chances are you’re looking for something quick and easy to lighten your support load. This list compiles the top apps to help customer service teams save time, reduce effort, and provide holistic customer support. In no particular order, the ten best customer service apps are: Facebook Twitter Shopify […].

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How to create sales enablement content that does the selling for you

Nutshell

The internet is bursting with sales content. Every company seems hellbent on producing more of it, the faster the better. But if you’re like most people, you probably consider content creation to be a marketing activity, not a sales one—a tactic for generating leads, not closing them. We’re about to change your mind on that front. In this article we’ll talk about sales enablement content: what it is, why it’s important, the six kinds your company needs (with real examples of sa

Sales 101
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The MOST Important Part Of Your Sales Call

MTD Sales Training

What would you consider to be the most important parts of the sales call, when calling a prospect? Well, one of my consultants was with a company recently and was listening in to their sales reps’ calls to make appointments. He told me that they weren’t being successful in getting past the first 15-20 seconds of the call, so I asked to take a look at their scripts.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Complete Guide to a Consulting Business

Hubspot Sales

Have you ever faced a problem, business-related or otherwise, and needed an objective perspective to help solve it? This is likely something that everyone has experienced. On the other hand, have you ever worked with a friend or coworker to provide an unbiased outlook on an issue? If you have, you’ve consulted with them. If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting ma

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Sales Enablement Technologies: Integration and Adoption Drive Performance

Showpad

Technology’s role in sales enablement increases every year. The better technologies become, the more they support the success and scalability of sales enablement. What sales enablement technologies are organizations investing in? And once invested, how are these technologies being leveraged and used? What’s the role of integration and adoption? These are some of the many questions we set out to answer in our 5th Annual Sales Enablement Study.

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Four Imperatives for Sales Enablement in 2020 and Beyond

Corporate Visions

The post Four Imperatives for Sales Enablement in 2020 and Beyond by Erik Peterson appeared first on Corporate Visions. These four Sales Enablement trends present a glimpse into the future of your organization. Sales Enablement has the opportunity to evolve in a big way. When Sales Enablement first showed up in the B2B enterprise, the role became a sidekick to the in-person, acquisition-focused selling conversation.

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The Sales Outreach Strategy That Won Us Our First 10 Customers

Hubspot Sales

Early-stage companies often cast too wide a net when defining their target customer base. They believe the more prospects, the better — but pursuing the wrong types of prospects wastes precious time, cash, and sales resources. There’s a high opportunity cost to chasing someone who won’t buy (or buys and quickly churns). All the while, your competitors are entering the market and getting to large and enterprise clients more quickly than you.

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The Biggest Drivers of Sales Training Success in 2020

Sales Readiness Group

As sales organizations plan their training initiatives for 2020, here are my thoughts on the biggest drivers for success.

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4 Ways to Find Great Salespeople

The Center for Sales Strategy

Sales managers in every market say the same thing — finding great salespeople is hard. We empathize, but of course, it is! Salespeople are often really good at selling themselves, and when you do hire, it takes six months to a year to know whether you made the right decision. This is one reason you must develop a plan and execute that plan at all times.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How a Marketing Leader Overcomes Common Outbound Obstacles

SBI Growth

One of the biggest challenges among Marketing Leaders is being able to reach an audience who wants to be engaged successfully. Additionally, trying to remain or gain new customers is a costly investment. Eric Quanstrom, CMO at Cience, joins us in.

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Order to Cash Cycle: A Step-by-Step Guide for Sales

Hubspot Sales

When I run out of one of my favorite household products, I visit Amazon’s website. There, I search for the item I need, add it to my cart, and head to “Check Out”. Then, I’m prompted to begin processing my order by filling out my shipping, billing, and payment details. Once complete, the order continues processing, or working its way through the order to cash cycle, while I go about my daily activities.

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Our Top Strategic Planning Insights of 2019

Strategic Planning and Management Insights

As we near the end of 2019, it’s a good time to reflect on the year that has come and gone. If you’re taking time off during the holiday season, this may be the perfect time to reflect on your highs and lows over the past year. Keeping in mind both your organization’s goals and personal goals: What were some of the successes and failures?

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2019 Media Sales Report-Company Culture Statistics

The Center for Sales Strategy

Corporate culture has arguably always been important, but in recent years it’s become a popular point of discussion. To some, it’s become a buzzword, with an overabundance of content and discussions surrounding it. However, our 2019 Media Sales Report revealed some telling information related to how salespeople and sales managers feel about the culture of their company and industry today.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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A Customer Centric Approach: 5 Ways Steve & Kate’s Camps Earns ‘Customers for Life’

Groove HQ

“Customer centric” isn’t a buzzword for Steve & Kate’s Camps. It’s a way of doing business. Every year, thousands of parents choose to send their kids to one of 38 day camp locations run by Steve & Kate’s Camps across the U.S. If you’re a parent sending your child to camp, you’re sure to have […]. The post A Customer Centric Approach: 5 Ways Steve & Kate’s Camps Earns ‘Customers for Life’ appeared first on Groove Blog.

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Strategy Consulting: What It Is & How to Succeed in It

Hubspot Sales

Imagine you’re an executive for a popular magazine in the middle of a dilemma. You’re noticing that your website is starting to gain a lot of traction while your physical copy sales aren’t what they used to be. You don’t have a great grasp on how web publications work, so this shift is putting you in a bind. You need to figure out a course of action quickly.

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Power Your Marketing Automation With These 4 Tips

Outbound Engine

When a business owner watches a long-time customer take their business to a competitor, it hurts. When it happens repeatedly, it not only damages the ego but the bottom line. Around this time a business owner begins to wonder what they could be doing to keep this from happening. They ask questions like, “What are my competitors doing that I’m not?

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Effective Feedback is Key to Developing an Elite Sales Organization

The Center for Sales Strategy

Great sales managers truly want to grow and develop the salespeople that report directly to them. And, we’re not just talking about the new hires to the organization. We’re talking about all the salespeople they are responsible for. At our Talent Focused Management workshop — a workshop that sales managers who are clients of The Center for Sales Strategy attend — we highlight a famous quote from Peter Drucker: “It is the people who determine the performance capacity of the organization.”.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Reinvigorate Your SKO with a 3 Phase Evolution to a Revenue Acceleration Summit

SBI Growth

We all know the typical schedule and flow of these events. A recap of last year’s performance. Product leaders talking through future product launches that reps cannot sell yet. A guest speaker to drive excitement into the team for the.

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Healthcare Consulting: What It Is & How to Succeed in It

Hubspot Sales

It’s no secret that the healthcare industry is complex. With hundreds of laws, policies, and regulations, the wide range of potential professions and jobs, and daily developments in diagnosis, treatment, and medication, healthcare organizations have a lot to keep track of — and doing so thoroughly and professionally is absolutely vital to their success and the health of their patients.

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Content Marketing for Small Businesses: 7 Essential Benefits

Outbound Engine

If you’re new to digital marketing, let us be the first to welcome you to the stage of the short attention span theater—where every performance is just a click away from being panned or ignored entirely. It may sound harsh, but it’s true. Promoting your business online isn’t easy. Even if you’re in a niche market, you’re going to be facing some pretty stiff competition.

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Three Great Reasons to Come to the 2020 Sandler Summit

Sandler Training

The 2020 Summit will be held March 4-6 at the Rosen Centre Hotel in Orlando, Florida. Here are three reasons you should book your slot today. The post Three Great Reasons to Come to the 2020 Sandler Summit appeared first on Sandler Training.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Don’t Let Your A-Players Run the Coop—Retain Top Talent with World-Class Talent Programs

SBI Growth

Unemployment is at record lows, and the job market for talent has never been hotter. Even the most seasoned Chief Human Resource Officers (CHROs) get anxious, knowing their top talent is prone to be poached. As part of our routine.

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5 Types of Decision Makers & How to Sell to Each One

Hubspot Sales

According to psychologists , the average person makes thousands of decisions per day. These decisions range from inconsequential ("Which cereal should I eat for breakfast?") to significant ("Should I hire this job candidate?"). As a sales rep, you're responsible for guiding your prospect through both big and small decisions. You can help the prospect make the decision to schedule a connect call by sending a helpful outreach email — a relatively trivial decision.

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Weekly Roundup: 51 Inspiring Quotes, New Strategies to Achieve Sales Quota + More

The Center for Sales Strategy

- MOTIVATION -. " You have to see failure as the beginning and the middle, but never entertain it as an end. ". -Jessica Herrin. - AROUND THE WEB -. > 51 Entrepreneur Quotes That'll Get You Out of Bed in the Morning – HubSpot. Starting a business, or any career, is like planting a sapling. First, you have to invest your time and money. Then, you must take care of it while expecting nothing in return.

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The Secret to Coaching High Performers

Sandler Training

Discover the secrets and benefits of coaching top performers within your sales organization from Tom Ziglar. The post The Secret to Coaching High Performers appeared first on Sandler Training.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Delivering on Customer Experience—Your Technology Is Only as Good as the Strategy It’s Supporting

SBI Growth

For some time now here at SBI, we’ve been describing the measurable benefits of taking a more holistic approach to customer experience.

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Leveraging the Power of Emotions in Business

CMOE

We all have dark moments when we let our emotions get the better of us, but as soon as the moment passes, we start to see things in a different light. Emotions can be powerful drivers in both our personal and our professional lives, but we must learn how to manage them. Otherwise, we are at the mercy of our environment, without having any control over the way we think and act.

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The Best Way to End The Year

Engage Selling

As we inch closer to the new year, I wanted to discuss the best way to end the year. Now is a wonderful time to take the opportunity to thank your client base.

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The Hidden ROI of Training Top Sales Talent

Sandler Training

Ongoing, modern training is one of the biggest investments you can make in your people. Discover the hidden ROI of training top sales talent. The post The Hidden ROI of Training Top Sales Talent appeared first on Sandler Training.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.