This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Sales leadership is not just about driving numbers and closing deals; it's fundamentally about people management. The success of any sales team hinges on the ability of its leader to manage, motivate, and mentor their team effectively. Although many things contribute to your team’s overall success, there are five essential people management skills every sales leader must master to build a successful and motivated sales team.
Image Rights for ECXO: Generated by MidJourney and DALL-E The Transformative Power of AI in Physical Product Design: Enhancing Creativity and Customer Experience Article source: [link] Introduction The advent of generative AI is reshaping the landscape of physical product design, driving innovation, practicality, and enhancing the customer experience.
For revenue team leaders, no objective looms larger or more urgent than meeting aggressive revenue goals and satisfying the growth imperative. Recent studies show that the average tenure of CROs in SaaS startups lasts between 1.5 and 1.9 years. For commercial CROs, the average tenure jumps to two years, but the point remains: if you want to make a splash, there isn't time to spare.
Welcome to Trends , a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. This story was originally published in 2021 and updated with new data. Trendster Michael Martocci went to school to study finance. Instead, he ended up with a side project that would eventually make him millions. “My buddy and I wanted to get custom flags and shirts made to promote a location-based social media network that we were building on campus, and it just seemed super expe
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In the world of sales, you are either a top performer or you're not! Yes, there are new salespeople and journeyman sellers, but the reality is that even these sales reps are going to be top performers or not. Top performers are driven, competitive, hard-working, positive, persuasive, and problem-solvers! They make the most of every day, every meeting, and every opportunity.
OpenAI´s launch of GPT-4o marks a significant leap forward in LLMs (large language models) in regard to combining the capabilities of text, audio, and visual data processing. This comprehensive AI model promises to transform customer service.
Salespeople often talk about using video, but most of them are afraid of it. Video can help you stand out from the crowd and differentiate yourself from other sellers — but it can be intimidating in the beginning. I mean, it's uncomfortable enough talking into a camera lens by yourself, much less knowing people will watch the video and judge your ability to talk to the lens.
Achieving excellence requires more than just closing deals—it demands a unique blend of talents that propel individuals to greatness. As sales managers strive to curate their roster of business superstars, identifying candidates who embody the following six key talents, known as the "hunter themes," is paramount to new business development.
The product-led growth (PLG) era marks a disruption in how SaaS companies interact with customers. A good working definition of PLG is that the product itself is the vehicle for acquiring, retaining, and expanding customer accounts. PLG companies share some characteristics. First, their solution is a significant upgrade from the previous status quo.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Understanding how you’ll measure success in strategic planning is one of the most pivotal elements of a successful and actionable strategic plan. But, we’re going to let you in on a little trade secret – measuring the right performance metrics and KPIs can be downright tricky, especially if you’ve been using them interchangeably without realizing they are different tools.
One of the questions—if not THE question—keeping sales teams and leaders awake at night is how to secure the first meeting in today’s challenging business environment.
Choosing the best strategic portfolio management (SPM) solution for your enterprise can be tough, but it’s a topic at the forefront of many business leaders’ minds. In research conducted by Economist Impact, commissioned by Planview , 86% of executives believe their organization needs to improve accountability in strategy implementation. However, according to Gartner, “only 13% of organizations have done the work to gain high effectiveness with the three attributes of strategic portfolio managem
Email marketing is one of the most effective ways to connect with your audience. But what good is your perfectly crafted message if no one opens it? Or worse, if they open it but don’t click through to your content? If you’ve been struggling with low open and click-through rates, you’re not alone.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Amidst pressure from the board and an increasingly volatile market, many CEOs today make the mistake of pursuing growth at all costs when they should be building a resilient and sustainable go-to-market (GTM) model for their business instead. The key to success? Find the right balance between growth and profitability, then build up the talent to drive sustainable revenue streams.
Do you have a product or service that you think your target audience would be excited to buy? If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads. But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? In short, the cost of Facebook advertising depends on numerous factors, including your ad budget, industry, and promotional goals.
I’ve been a rabid marketing practitioner for decades. I understand and believe in the power of marketing for companies of all types and sizes, across all industries. And, I’ll admit, there have even been times when I’ve been too eager to turn to marketing when a go-slow approach might have served me better. But, I’ve definitely come to realize that there are times to move ahead with a marketing initiative—and times to hold off.
Customer Relationship Management (CRM) systems have evolved significantly over the past few years. As businesses become increasingly customer-centric, the demand for more sophisticated and integrated CRM solutions continues to rise. In 2024, the CRM landscape is poised for even more transformation, driven by technological advancements and changing business needs.
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Business Analysis is a specialized field focused on understanding organizational needs and addressing business challenges. It is crucial across various industries for collaborating with stakeholders to resolve business issues, particularly as organizations worldwide increasingly embrace Digitization. Business Analysis entails a thorough examination of business environments, system enhancement options, defining requirements , and alignment of systems with strategic goals.
Closing is the main goal of every sales department. Most of the time, salespeople can close more deals by asking good questions, listening to their prospects, and understanding how their solutions solve real-world problems. But sales is as much psychology as it is good old-fashioned business dealing. Effective salespeople know how to build rapport with prospects, handle objections effectively, and create urgency when closing to move prospects toward becoming customers.
Sales order vs invoice? That is the question. If you’re in an organization that buys or sells things regularly, you’re probably familiar with the terms “sales orders” and “invoices. ” Knowing the difference between these two terms is crucial if you want to make sure your business runs smoothly. That’s why we’ve put together this comparison guide, including invoice and sales order definitions, examples, types of sales orders vs invoices, and tips for creating sales orders and invoices.
For tech leaders whose job is to manage customer data infrastructure, I have good news: lakehouse architecture will make things so much easier. I know from talking with brands that putting customer data to work has often meant inefficiencies in cost and effort.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The Pharma industry is a dynamic and critical sector focused on discovering, developing, and delivering medications that improve global health outcomes. This industry encompasses a wide range of activities, from extensive research and development (R&D) to rigorous clinical trials, manufacturing, marketing, and distribution. Maintaining a robust and efficient value chain is paramount, given the complex and highly regulated nature of the industry.
A sales pipeline is a well-defined set of tasks within stages that your sales team can follow so that they know what action to take depending on where your lead is in the buyer journey. As a financial services company, it’s important to have a well-defined pipeline to track and manage leads effectively, hit your sales targets faster, and boost the overall productivity of your sales team.
Is the agency business model holding account managers back? Question: Why did you ditch your agency? Clients: “Because they never gave us anything we didn’t ask for” This finding stuck out from a large scale agency-client survey conducted in 2018 sponsored by the AAAA and ANA. Even though I read this years ago, the same sentiment is reflected in every similar survey I’ve read ever since.
In today’s digital landscape, there is a plethora of data involved in all aspects of business operations, but without a strategic roadmap, it can become misinterpreted or misplaced. Continue reading as we delve into the world of data mapping, uncovering its significance in optimizing processes and steering businesses towards informed decision-making.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
The Consulting industry is pivotal in guiding organizations through the complexities of modern business landscapes. This sector spans diverse services, including strategy consulting, operations improvement, technology implementation, and human capital management. Consulting firms, ranging from global giants like McKinsey, BCG, Bain, Accenture, Deloitte, and PwC to specialized boutiques, offer expertise that helps organizations enhance efficiency, drive growth, and navigate regulatory challenges.
Without note-taking apps and tools, there’s a good chance we’d forget important details and that many of the world’s most brilliant ideas would simply vanish. Thankfully, no such dystopia exists, and note-taking software is very much alive and thriving. In fact, there are so many note-taking apps on the market today that dating a Kardashian may seem more achievable than testing them all to find the perfect one for your needs.
Imagine yourself in the shoes of an assistant teacher at a daycare. You walk into your room, full of 3 and 4-year-old smiling faces. Then, their smiles all drop and turn to tantrum-level rage — all because their favorite cereal brand is now boasting a new box design. The fun games and jokes that were just on the back of the box yesterday are replaced with boring nutrition facts and pictures of plants and veggies.
Customer feedback paves the way for you to ensure continuous improvement and establish lasting relationships with your customers. It enables you to consistently refine the solutions you offer and stand out from other players in your respective industry.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
We organize all of the trending information in your field so you don't have to. Join 105,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
144 
Let's personalize your content