The Center for Sales Strategy

JUNE 19, 2024

Sales leadership is not just about driving numbers and closing deals; it's fundamentally about people management. The success of any sales team hinges on the ability of its leader to manage, motivate, and mentor their team effectively. Although many things contribute to your team’s overall success, there are five essential people management skills every sales leader must master to build a successful and motivated sales team.

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Management Sales Leadership Leadership Sales 136

Customer Think

JUNE 18, 2024

Image Rights for ECXO: Generated by MidJourney and DALL-E The Transformative Power of AI in Physical Product Design: Enhancing Creativity and Customer Experience Article source: [link] Introduction The advent of generative AI is reshaping the landscape of physical product design, driving innovation, practicality, and enhancing the customer experience.

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Customer Experience Innovation 138

OnStrategyHQ

JUNE 19, 2024

Understanding how you’ll measure success in strategic planning is one of the most pivotal elements of a successful and actionable strategic plan. But, we’re going to let you in on a little trade secret – measuring the right performance metrics and KPIs can be downright tricky, especially if you’ve been using them interchangeably without realizing they are different tools.

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Decision-making Supply Chain Organization Marketing 98

Aepiphanni

JUNE 19, 2024

To capture a positive ROI in their finance operations, growth stage companies must address both compliance and strategic financial considerations

Finance 104

Finance Business Growth Management 104

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

The Center for Sales Strategy

JUNE 17, 2024

Achieving excellence requires more than just closing deals—it demands a unique blend of talents that propel individuals to greatness. As sales managers strive to curate their roster of business superstars, identifying candidates who embody the following six key talents, known as the "hunter themes," is paramount to new business development.

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Sales Management Management Sales 113

Strategic Planning and Management Insights

JUNE 18, 2024

Explore how SME Strategy partnered with Cascadia Consulting to develop a successful marketing strategy for fleet electrification.

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Marketing 103

Hubspot Sales

JUNE 17, 2024

Welcome to Trends , a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. This story was originally published in 2021 and updated with new data. Trendster Michael Martocci went to school to study finance. Instead, he ended up with a side project that would eventually make him millions. “My buddy and I wanted to get custom flags and shirts made to promote a location-based social media network that we were building on campus, and it just seemed super expe

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Finance Publishing Software Software 88

SBI Growth

JUNE 21, 2024

Amidst pressure from the board and an increasingly volatile market, many CEOs today make the mistake of pursuing growth at all costs when they should be building a resilient and sustainable go-to-market (GTM) model for their business instead. The key to success? Find the right balance between growth and profitability, then build up the talent to drive sustainable revenue streams.

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Profitability Marketing 71

Nutshell

JUNE 21, 2024

Do you have a product or service that you think your target audience would be excited to buy? If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads. But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? In short, the cost of Facebook advertising depends on numerous factors, including your ad budget, industry, and promotional goals.

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Advertising Media Digitalization Marketing 71

FinListics Solutions

JUNE 19, 2024

One of the questions—if not THE question—keeping sales teams and leaders awake at night is how to secure the first meeting in today’s challenging business environment.

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Meetings Sales 77

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

JUNE 20, 2024

OpenAI´s launch of GPT-4o marks a significant leap forward in LLMs (large language models) in regard to combining the capabilities of text, audio, and visual data processing. This comprehensive AI model promises to transform customer service.

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Force Management

JUNE 19, 2024

The product-led growth (PLG) era marks a disruption in how SaaS companies interact with customers. A good working definition of PLG is that the product itself is the vehicle for acquiring, retaining, and expanding customer accounts. PLG companies share some characteristics. First, their solution is a significant upgrade from the previous status quo.

B2B 68

B2B Customer Experience Marketing Organization 68

Nutshell

JUNE 19, 2024

Closing is the main goal of every sales department. Most of the time, salespeople can close more deals by asking good questions, listening to their prospects, and understanding how their solutions solve real-world problems. But sales is as much psychology as it is good old-fashioned business dealing. Effective salespeople know how to build rapport with prospects, handle objections effectively, and create urgency when closing to move prospects toward becoming customers.

Decision-making 71

Decision-making CRM Energy and Utilities Onboarding 71

Strategic Communications

JUNE 18, 2024

I’ve been a rabid marketing practitioner for decades. I understand and believe in the power of marketing for companies of all types and sizes, across all industries. And, I’ll admit, there have even been times when I’ve been too eager to turn to marketing when a go-slow approach might have served me better. But, I’ve definitely come to realize that there are times to move ahead with a marketing initiative—and times to hold off.

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B2B Communication Publishing Marketing 59

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Customer Think

JUNE 18, 2024

Email marketing is one of the most effective ways to connect with your audience. But what good is your perfectly crafted message if no one opens it? Or worse, if they open it but don’t click through to your content? If you’ve been struggling with low open and click-through rates, you’re not alone.

Marketing 69

Marketing Digitalization 69

Flevy

JUNE 21, 2024

Business Analysis is a specialized field focused on understanding organizational needs and addressing business challenges. It is crucial across various industries for collaborating with stakeholders to resolve business issues, particularly as organizations worldwide increasingly embrace Digitization. Business Analysis entails a thorough examination of business environments, system enhancement options, defining requirements , and alignment of systems with strategic goals.

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Investors Decision-making Value Proposition Digital Transformation 52

Nutshell

JUNE 19, 2024

A sales pipeline is a well-defined set of tasks within stages that your sales team can follow so that they know what action to take depending on where your lead is in the buyer journey. As a financial services company, it’s important to have a well-defined pipeline to track and manage leads effectively, hit your sales targets faster, and boost the overall productivity of your sales team.

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Financial Services Management CRM Prioritization 71

PandaDoc

JUNE 19, 2024

Sales order vs invoice? That is the question. If you’re in an organization that buys or sells things regularly, you’re probably familiar with the terms “sales orders” and “invoices. ” Knowing the difference between these two terms is crucial if you want to make sure your business runs smoothly. That’s why we’ve put together this comparison guide, including invoice and sales order definitions, examples, types of sales orders vs invoices, and tips for creating sales orders and invoices.

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Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Customer Think

JUNE 18, 2024

Customer Relationship Management (CRM) systems have evolved significantly over the past few years. As businesses become increasingly customer-centric, the demand for more sophisticated and integrated CRM solutions continues to rise. In 2024, the CRM landscape is poised for even more transformation, driven by technological advancements and changing business needs.

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CRM Software Software Management 69

Flevy

JUNE 21, 2024

The Pharma industry is a dynamic and critical sector focused on discovering, developing, and delivering medications that improve global health outcomes. This industry encompasses a wide range of activities, from extensive research and development (R&D) to rigorous clinical trials, manufacturing, marketing, and distribution. Maintaining a robust and efficient value chain is paramount, given the complex and highly regulated nature of the industry.

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Supply Chain Manufacturing Healthcare Innovation 52

Nutshell

JUNE 19, 2024

Without note-taking apps and tools, there’s a good chance we’d forget important details and that many of the world’s most brilliant ideas would simply vanish. Thankfully, no such dystopia exists, and note-taking software is very much alive and thriving. In fact, there are so many note-taking apps on the market today that dating a Kardashian may seem more achievable than testing them all to find the perfect one for your needs.

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Software Software CRM Construction 71

Account Management Skills

JUNE 19, 2024

Is the agency business model holding account managers back? Question: Why did you ditch your agency? Clients: “Because they never gave us anything we didn’t ask for” This finding stuck out from a large scale agency-client survey conducted in 2018 sponsored by the AAAA and ANA. Even though I read this years ago, the same sentiment is reflected in every similar survey I’ve read ever since.

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Account Growth Account Management Profitability Management 52

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

Negotiation

Customer Think

JUNE 15, 2024

For tech leaders whose job is to manage customer data infrastructure, I have good news: lakehouse architecture will make things so much easier. I know from talking with brands that putting customer data to work has often meant inefficiencies in cost and effort.

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Management 69

Flevy

JUNE 20, 2024

The Consulting industry is pivotal in guiding organizations through the complexities of modern business landscapes. This sector spans diverse services, including strategy consulting, operations improvement, technology implementation, and human capital management. Consulting firms, ranging from global giants like McKinsey, BCG, Bain, Accenture, Deloitte, and PwC to specialized boutiques, offer expertise that helps organizations enhance efficiency, drive growth, and navigate regulatory challenges.

Management 52

Management Digital Transformation Artificial Intelligence Innovation 52

CMOE

JUNE 18, 2024

In today’s dynamic workplace, the ability to navigate complex emotions and relationships is becoming increasingly important for leaders. Emotional Intelligence (EI) stands out as a crucial skill set that can make or break leadership success. Let’s explore why EI is essential in leadership development and how it can impact organizational performance.

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Emotional Intelligence Leadership Construction Decision-making 52

NG Data

JUNE 18, 2024

The success of AI initiatives relies heavily on organizational culture and leadership. Leaders must drive AI readiness by educating and empowering employees, fostering collaboration between AI experts and other team members, and ensuring continuous investment in AI technology and skills development. This approach enables businesses to leverage AI for increased revenue, cost reduction, and competitive advantage.

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Leadership 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Customer Think

JUNE 21, 2024

Customer service has long been a critical component of business success, but the advent of AI and machine learning is transforming the landscape. These technologies are not just enhancing customer service—they are revolutionizing it.

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Flevy

JUNE 19, 2024

The Logistics & Transportation industry is the backbone of global trade and commerce , encompassing a vast network of services that facilitate the movement of goods across regions and countries. This sector includes freight transportation, warehousing, distribution, and supply chain management, all of which are critical for ensuring that products reach their destinations efficiently and on time.

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Transportation Logistics Supply Chain Innovation 52

QYMATIX

JUNE 17, 2024

B2B wholesale is experiencing profound change, driven by technological advances and changing customer needs. In this dynamic environment, the correct use of data is becoming a decisive success factor. Predictive sales analytics revolutionizes how B2B wholesale companies develop and implement their sales strategies. This advanced method uses data analytics and machine learning (ML) to predict future sales trends and make informed decisions.

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Sales Analytics B2B Sales Software 52

NG Data

JUNE 18, 2024

In the transition to a cookie-less future, banks must leverage first-party data while maintaining privacy and regulatory compliance. By adopting privacy-centric strategies, banks can enhance customer experiences, boost engagement, and foster trust. Key tactics include contextual relevance in credit card offers, targeted marketing using first-party data, and ensuring transparency and fairness in data practices.

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Banking Customer Experience Marketing 52

Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

B2B