?Mastering competing demands in strategic account management by embracing paradoxical thinking??
Strategic Account Management Association
APRIL 12, 2022
By Javier Marcos, PhD, Director, Key Account Management Forum Strategic account managers face increasing pressure from their strategic customers in the form of enhanced quality of service expectations, growing product requirements and further customization of their offers, amongst others. To respond to these pressures effectively and to grow business with their strategic accounts, SAMs need … Continue reading ?
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