Sat.Mar 28, 2020 - Fri.Apr 03, 2020

article thumbnail

Retention is the New Growth – Why Customer Success Is Critical Today

SBI Growth

Going into 2020, Market Leaders were already counting on the majority of their revenue coming from their existing customer base. Most companies build their 2020 Revenue plans on an assumption of GDP growth, and this assumption has shifted. As my.

article thumbnail

5 Reasons Excellent Salespeople Can Be Bad Sales Managers

Hubspot Sales

It’s no secret that salespeople often fail as sales managers. Nonetheless, many of the best reps within an organization often end up in management positions. Whether you’re actively seeking a role as a manager or have already gotten a promotion, you should understand the most difficult aspects of the transition. Once you know the obstacles in your path, you can navigate around them.

article thumbnail

Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

Defining Crisis. When we think about crisis we can often immediately cast our minds to natural disasters, global emergencies and PR scandals. In reality, crises can take many forms and most are hidden from public view but they will have wide-ranging consequences. How can we identify and know what is classified as a crisis in our business? Crisis can be defined in five characteristics or qualities: Is triggered by significant internal and/or external factors.

article thumbnail

This Easy Customer Retention Strategy Increased Our Annual Subscribers by 10%

Groove HQ

How we executed a super simple customer retention strategy to retain 10% more customers. The post This Easy Customer Retention Strategy Increased Our Annual Subscribers by 10% appeared first on Groove Blog.

130
130
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

What Virtual Selling Means for Your ‘Field’ Sellers

SBI Growth

Your field sellers are certainly not strangers to phone or web meetings, but until we’re clear of CoVid-10, that’s ALL they can do to continue selling. Does that mean your entire sales organization just shifted to an inside sales model?

article thumbnail

Sales Funnels: What They Are & What You Should Make Instead

Hubspot Sales

For the last fifty years, every company would live or die by the strength of their sales funnel. Closely scrutinized by everyone internal to the company — from individual sales reps all the way to the CEO — the sales funnel has been a staple of sales culture for decades. What Is A Sales Funnel? A sales funnel is a metaphor for a traditional sales process from beginning to end.

Sales 131

More Trending

article thumbnail

The 10 Best Remote Sales Strategies from Someone Who’s Been there Before

Drift

On March 10, Drift made the decision to move all of its employees – across offices in Boston, Seattle, San Francisco and Tampa – to remote work. This was a big change for our nearly 400-person company, but one we knew was for the best. And a decision we know not everyone can make. We are so fortunate to have the ability to work remotely, but that doesn’t mean the transition has been easy.

article thumbnail

How a Sales Leader Manages a Remote Workforce

SBI Growth

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Digital is transforming the market as companies like Apple and Amazon reign supreme. The landscape has changed drastically and integrating a successful strategy is no easy feat. There are a variety of ideas and definitions that surround “digital,” and Scott addresses common issues that companies run into when undergoing their own digital transformation.

article thumbnail

5 Ways to Improve Sales Efficiency

Hubspot Sales

What do jellyfish , a Dyson AM09 Fan Heater , and Peyton Manning's 2004 regular season have in common? They're all outrageously efficient. Jellyfish are the most efficient swimmers in the ocean. The Dyson AM09 Fan Heater was one of the results that came up when I searched "most efficient space heater" on Google. And Peyton Manning broke the NFL record for Adjusted Net Yards per Pass Attempt in 2004 before losing to Tom Brady in the playoffs.

Sales 125
article thumbnail

Sales Survival: Avoiding Panic, Paralysis, and Pessimism

The Center for Sales Strategy

Panic, paralysis, and pessimism —these “three P’s” are your enemy during any time of disruption and economic downturn. Your best strategy in business (and, in life) is to minimize each of them during this COVID-19 fueled business disruption. Parts of what we’re seeing have occurred in the past—severe shock to the financial system such as the Great Recession of 2008/2009 where banking system nearly collapsed, a shutdown of events and travel post 9/11, and a 50% drop in stock indexes in 1987—all c

Banking 120
article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

article thumbnail

4 Pros & Cons of Running a Remote Team (& How We Do It)

Groove HQ

Working remotely has a lot of advantages, but it’s far from perfect. Here’s what we’ve learned in our journey as a remote team. Note: I wrote this post years ago (as you can see from the comments), but it seemed like a good time to update it as so many companies adjust to working from […]. The post 4 Pros & Cons of Running a Remote Team (& How We Do It) appeared first on Groove Blog.

article thumbnail

The Market Is Uncertain, But Your Demand Gen Strategy Shouldn’t Be

SBI Growth

There is no doubt that life is going to look a little bit different coming out of the COVID-19 pandemic. We have seen medical professionals turn to telemedicine, elementary school students begin eLearning, and even fine dining restaurants start.

Marketing 117
article thumbnail

5 Ways Marketing Attribution Impacts Sales Teams

Hubspot Sales

When I was in middle school, I used to write songs with my best friend. We were sure we'd be famous one day, so we decided to keep track of who wrote what parts, so we could properly designate the percentage of revenue. Let's say I wrote 60% of the song, then I'd take 60% of the revenue. Yes, we actually did this. And although we didn't know it then, we were practicing attribution.

Marketing 123
article thumbnail

Recovering From The COVID-19 Sales Wrecker

MTD Sales Training

Selling is tough at the moment isn’t it? We’ve had over 82 sales training programmes postponed! Some have moved over to virtual channels like webinars and online training but a lot are just waiting it out. You might be in the same situation. If you are, I hope this tip might help you. It’s easy to panic in times like this so I wanted to send you some tips on what you should be doing now.

article thumbnail

2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

article thumbnail

The Big Negotiation Mistake Most Sellers Make | Sales Strategies

Engage Selling

I have been coaching salespeople on negotiation strategies for over 20 years. And I’ve found sellers consistently make one mistake: they jump too quickly to lower their price even if they’re getting something in return.

article thumbnail

Key Guidelines for Quota Relief in a Crisis [Cheat Sheet]

SBI Growth

While many businesses are claiming “force majeure,” it is important to consider the impact our economic environment will have on your salespeople. This pandemic will prevent business as usual for many companies. Of all your employees, this has a disproportionate.

B2B 112
article thumbnail

The Easiest and Hardest Prospects to Book Sales Appointments With

Hubspot Sales

There are many challenges that come with any part of a sales process — and prospecting is no exception. Weathering relentless rejections and spending hours pursuing a prospect just to find out they aren't actually a good fit for your product or service can be annoying at best and soul crushing at worst. The amount of time put into content creation, emailing, cold calling, and other lead generation activities can seem tedious.

article thumbnail

Opportunities for Improvement at the Grocery Store [COVID-19]

Kainexus

My colleague Jeff Roussel kicked off (or I should say teed up) this series by writing about opportunities for improvement (OIs) when out playing golf. I loved it (when I read the draft), and I'm not a golfer -- but I do like bad puns. But, more of us are still going to the grocery store, so we thought it was important to publish this post first. Stay tunes for the golfing one!

article thumbnail

1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

article thumbnail

Sales Management Tips for Conducting Remote Sales Meetings

The Center for Sales Strategy

In addition to generating revenue and keeping their sales pipeline strong , sales managers are also tasked with running effective remote sales meetings. In our current work-from-home world, managers need to stay connected with sellers to conduct the following types of meetings: Sales meetings. Training sessions. One-on-one meetings (revenue development focused meetings).

article thumbnail

Why CEOs Are Standing Up a Revenue Operations Function

SBI Growth

With Q1 coming to an end, there is no doubt COVID-19 has changed how CEOs are viewing 2020. For many, forecasts have been drastically reduced, Reduction in Forces have been executed, and there is a feeling of uncertainty as to.

B2B 96
article thumbnail

How 2 Brands Successfully Shook Up Their Sales Strategy

Hubspot Sales

Certain things are supposed to last forever — memories, diamonds, honey's shelf-life , The Spice Girls' friendship. Frankly, that list is pretty short, and I assume most people saw it and thought, "Wait a minute. I don't see love or sales strategies on that list. There's no way this is accurate!". I understand that it's presumptuous and probably off-base to guess that's what you were thinking.

Retail 103
article thumbnail

Finding The Good in Today’s Climate

Engage Selling

Despite everything going on right now with COVID-19, it is possible to find the good in today’s climate. I’ve spoken extensively about the coronavirus outbreak recently.

article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

article thumbnail

Weekly Roundup: Free LinkedIn Courses, Why Inbound Marketing Keeps Working + More

The Center for Sales Strategy

- MOTIVATION -. "Act as if what you do makes a difference. It does.". -William James. - AROUND THE WEB -. > It's Hard to Be in Sales Right Now. These Free Courses Can Help– LinkedIn. Sales, even in a great economy, can be a tough job. And, now with so much change and uncertainty, the role is even more challenging. As a result, salespeople across the world are asking themselves questions like: Can I prospect right now?

article thumbnail

Give to Give: Investing in Your Customers’ Success During a Crisis

SBI Growth

You are staring into the abyss. Fear, uncertainty, and doubt about your marketing strategy occupy your mind. And while you need to remain agile as the crisis unfolds to determine how to best pivot, there is a very important measure.

article thumbnail

Maintain Sales Productivity: Five Ways Your Company Can Focus Your Reps on Selling Value

Force Management

With the news about the COVID-19 Pandemic changing daily, focus can be a challenge for a sales leader. The constant shift likely means pivoting between heavy-hearted decisions, board meetings, conversations with employees and the albeit adjusted revenue numbers. Your customers are facing the same difficult decisions. How are you keeping your sales reps focused?

Sales 78
article thumbnail

Coronavirus Talk #5 – On Fear and Worry [Podcast]

Sales Gravy

On Coronavirus Talk #5, I’m not going to presume to tell you that the fear of losing your health, job, house, income, or retirement account is unfounded because it is not. This is not an empty message telling you that if you just manage your attitude everything else will work out. Though attitude is very important, attitude without direction will hurt you in this environment.

article thumbnail

How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

article thumbnail

Changing the Culture of Wearing a Mask

Kainexus

The more conversations I have with people, the more it is apparent that everyone doesn’t yet understand that they need to wear a mask when they go into a public place (grocery, gas station, etc). Here is a great short explanation and here is a great long explanation. In order for everyone to be on the same page about universal-public-mask wearing, we need to change the meaning, the intention, the belief, and ultimately the relationship we have with wearing masks.

74
article thumbnail

Executing Your Reimagined Go-to-Market Strategy

SBI Growth

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Digital is transforming the market as companies like Apple and Amazon reign supreme. The landscape has changed drastically and integrating a successful strategy is no easy feat. There are a variety of ideas and definitions that surround “digital,” and Scott addresses common issues that companies run into when undergoing their own digital transformation.

article thumbnail

Our Latest Podcasts: Stay Focused

Force Management

We recently launched our new Audible-Ready podcast with four new episodes focused on how you can impact your numbers right now. Our focus is to provide short episodes that give you tangible tips you can use in your sales environments. Below is a rundown of our most recent episodes. Listen to a clip and launch your favorite podcast player to subscribe, listen or download and save for later.

article thumbnail

Discover the Big Bottom-line Difference of Showpad

Showpad

The trend toward sales enablement has skyrocketed in the last few years as companies recognize how important it is to accelerating sales cycles and creating engaging buyer experiences. Showpad’s sales enablement platform helps companies overcome challenges and align their sales and marketing teams to work more efficiently and effectively. But what kind of bottom-line impact does it provide?

article thumbnail

How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.