Account Manager Tips
DECEMBER 28, 2021
Inherit Another Account Manager's Mess? 12 Ways to Clean it Up Now There’s nothing worse than inheriting a mess left behind by another key account manager. They're OK - they've moved on and don't have to deal with the fallout. But as the new key account manager, you're left to figure out where things went wrong, how to fix them and restore the client's trust. fast.
Customer Think
DECEMBER 31, 2021
Did you know?? By 2022, the global ML market is expected to be worth $8.81 billion. It’s not a surprise that Artificial Intelligence (AI) and Machine Learning (ML) are two of the top buzzwords in today’s technological world. But, how will the two technologies create innovation and change in the near future? Do you have […].
SBI Growth
DECEMBER 29, 2021
As we look ahead to 2022, our team is hard at work on a “Top Trends” report that we’ll share early in January. Our intent? Sharing key themes and shifts in both growth strategy and growth execution as we consider what 2022 may hold for commercial leaders and their teams.
Engage Selling
DECEMBER 31, 2021
Having long studied the habits of top-ranked sellers and the changing nature of the marketplace, I’ve seen a steady shift in the power in buyer-seller relationships. Now, study after study confirms what I’ve been observing in the field: today’s buyer … Read More » The post How Are Buyer-Seller Relationships Changing first appeared on The Sales Leader.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Sales
DECEMBER 29, 2021
Incentives are natural motivators — and sometimes, some "natural motivation" is exactly what your salespeople need to perform to the best of their abilities. That's why several companies leverage something known as incentive compensation : the practice of offering financial rewards for professional excellence. Here, we'll take a closer look at the concept, see some examples of what it looks like in practice, go over how you can put an effective incentive compensation plan together, and review so
Customer Think
DECEMBER 26, 2021
Seventy-five percent of salespeople believe that they could not do their jobs as effectively without current technologies, according to our latest research. Technology is essential in a world that relies on it to evolve and enhance the way sales teams connect and follow up with leads. Now artificial intelligence (AI) has become a key piece […].
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Flevy
DECEMBER 25, 2021
Potential opportunities always surround leaders. It is up to them to pounce on those or regret overlooking them when someone else takes advantage of them. Leaders’ personal beliefs and assumptions often clash reality. The trait is categorized as “confirmation bias” in Psychology , where individuals pick the data that supports their existing opinions and approaches and doubt information which defies their mindsets.
Hubspot Sales
DECEMBER 27, 2021
If you're looking to optimize your sales process, close more deals, and delight more prospects and customers, then you should consider the quote to cash process. In this article, we’ll talk about the quote to cash process and which tools can help your team with QTC. What is quote to cash? Quote to cash refers to the parts of the sales cycle that drive revenue.
Customer Think
DECEMBER 28, 2021
Low-code usage has been quickly expanding in recent years and it is expected to continue to dominate the software development market. The use of low-code web application development platforms is increasing due to a dearth of trained developers and increased demand for commercial apps. In recent years, there has been a greater emphasis on grooming […].
The Center for Sales Strategy
DECEMBER 28, 2021
We believe that talent + training + tactics = performance , and today w e are bringing you a recap of the most popular blog posts we've published in 2021 on all things talent. Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
RAIN Group
DECEMBER 30, 2021
For most sellers, the focus of 2021 has been about adapting to the new sales environment. Those who got ahead in 2021 did so by adopting new methods to stand out and stay competitive. For many, this meant excelling in a virtual environment. But virtual selling is only one piece of the puzzle. Fundamental relationship-building skills and mastery of sales conversations, among many other factors, allowed savvy sellers to gain an edge.
Hubspot Sales
DECEMBER 28, 2021
Due to the proliferation of marketing materials on the internet, the modern buyer is no longer dependent on salespeople for necessary purchasing decision information. Inbound salespeople see the need to personalize the sales experience to the buyer's context. Meanwhile, inbound sales teams recognize they must transform their entire sales strategy so they're serving the buyer.
Customer Think
DECEMBER 31, 2021
For the last decade, startups have been doing really well. Over the world, millions of startups are created by entrepreneurs. Thousands of startups are now generating millions of companies. “A company started by one or more than one entrepreneur, to provide products or services to the impunity. An early-stage venture called startup with limited resources […].
The Center for Sales Strategy
DECEMBER 27, 2021
It's hard to keep up with every article we publish throughout the year! So, today, we're making it easy by recapping the most popular sales process posts we've published in 2021. Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Force Management
DECEMBER 28, 2021
Motivating and supporting sales teams in an ever-changing economic environment is no easy feat. Congratulations on making it through another year. As you settle into your new normal or continue to navigate ongoing change, here are a few topics that may help you stay the course.
Jeb Blout
DECEMBER 30, 2021
To your customers, YOU are the company. Therefore, it is up to you to apologize for mistakes when things go wrong. It is in our nature as humans to save face. Few of us take any pleasure in admitting when we are wrong. It is especially difficult to apologize in embarrassing situations or when your customer is angry and confrontational. Customers, however, don’t really care about human nature or your pride.
Customer Think
DECEMBER 26, 2021
For some reason, B2B marketing content tends to lean more toward academia than literary license. Much of the content produced is dry, mechanical, and, well, academic. We think our content must exude professionalism because we sell complex, high-ticket.
The Center for Sales Strategy
DECEMBER 29, 2021
Exceeding revenue goals is linked to developing new customers as well as increasing revenue from existing clients, today we are bringing you a recap of the most popular posts we've published in 2021 on key accounts and account list management. Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
ClearPoint Strategy
DECEMBER 27, 2021
While there is some debate, most people agree that SWOT analysis originated from a Stanford University research project in the 1960s-70s. Using data from top companies, the project tried to figure out why corporate planning fails. The original term, “SOFT analysis,” eventually morphed into present-day SWOT, which is an acronym for s trengths, w eaknesses, o pportunities, and t hreats.
Kainexus
DECEMBER 29, 2021
Policy deployment, known in Lean circles as Hoshin Kanri or Strategy Deployment, is a technique for ensuring that an organization's strategic goals and objectives drive activities at every level. The goal is to provide consistent direction and clear communications so that every employee pulls in the same direction (toward "True North") simultaneously.
Customer Think
DECEMBER 26, 2021
Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about using artificial intelligence (AI) from customer data due to privacy and AI-bias concerns. At the same time, AI is proven to boost sales for businesses. It saves the time it would get to get […].
Jeb Blout
DECEMBER 30, 2021
To your customers, YOU are the company. Therefore, it is up to you to apologize for mistakes when things go wrong. It is in our nature as humans to save face. Few of us take any pleasure in admitting when we are wrong. It is especially difficult to apologize in embarrassing situations or when your customer is angry and confrontational. Customers, however, don’t really care about human nature or your pride.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SOAR Performance Group
DECEMBER 30, 2021
The global pandemic has accelerated the movement towards virtual buyer engagement and away from face-to-face engagement. This has resulted in changes in buyer behavior. Many sales as well as customer […]. The post The Future of Buyer and Customer Engagement appeared first on SOAR Performance Group.
Kainexus
DECEMBER 27, 2021
John Shook, president of the Lean Enterprise Institute , is among those who describe Lean or the Toyota Production System as being neither top-down management nor bottom-up management. It's not about the boss telling people what to do, and it's not a system where employees are empowered to do whatever they want. Instead, an effective culture and management system has top-down AND bottom-up communication, decisions, and improvement elements.
Customer Think
DECEMBER 28, 2021
Brand Identity is all those elements that go into building a brand — such as a logo. These elements tell a story – the story of your business and what you stand for. Together they create an identity for your brand, by which you can easily introduce yourself to potential customers, as well as easily […].
Strategic Planning and Management Insights
DECEMBER 29, 2021
Hey there, my name is Anthony Taylor, I'm the Managing Partner at SME Strategy. We facilitate strategic planning sessions and help leadership teams implement their strategic plans. And today, I want to talk to you why culture eats strategy, and why it's important for you to consider as you move your strategic plan forward.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Cosawi
DECEMBER 28, 2021
FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT. Dominique Côté. The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back- room player. In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical to leverage the role as an accelerator and create executive
Apptivo
DECEMBER 28, 2021
We are back with the latest updates from Apptivo’s Android application. As this year comes to an end, we have rolled out version 6.3.10 of our All-in-one Android application with the prime motive to upgrade the performance and boost the user experience. Let’s go through the short notes of this update. Apptivo – All-In-One Android App Updates – v6.3.10.
Customer Think
DECEMBER 26, 2021
Marketing has changed a lot in recent years. The power of data and analytics has transformed our ability to reach and engage customers. If you ask any marketer where the future of marketing lies, they will likely say “personalization” This is backed by data, as 91% of consumers say they are more likely to shop […].
Account Management Skills
DECEMBER 28, 2021
Welcome to Episode 52. Today we’re taking a deep dive into the power of words with linguist Eloise Leeson. Eloise works as a freelance communications consultant and copywriter for both agencies and brands and I think you’ll find this interesting whether you’re thinking about copy in the context of your client’s business or your agency’s business.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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