Hubspot Sales
JULY 22, 2024
I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Okay, maybe I'm not always saying that — nor have I ever actually said it word-for-word out loud — but it's still an important sentiment.
Customer Think
JULY 25, 2024
Introduction This article was originally posted on: [link] Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions.
The Center for Sales Strategy
JULY 24, 2024
The media sales industry faces a significant challenge: securing quality appointments with prospects ready to do business. Media salespeople excel when engaging with prospects, identifying needs, and selling solutions, but the current system forces them to spend excessive time cold calling. This inefficiency leads to only one or two quality appointments a week, hindering even the most talented sellers from achieving better results.
Force Management
JULY 25, 2024
Artificial Intelligence (AI) is a fast-growing new market sector. Recent estimates show more than 75,000 AI companies exist, with more than $107B invested in these types of companies over the last two years.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Sales
JULY 22, 2024
Why would you need a script for making a cold call? Consider this. You have your list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. Imagine how stressful it would be to go into each of these calls blind. Now, imagine what you could accomplish with a script that’s clear and persuasive.
Customer Think
JULY 24, 2024
In the ever-evolving customer support landscape, knowledge managers face the dual challenge of keeping help content relevant and integrating new technologies like AI and automation. Often, they must secure buy-in from stakeholders who may not fully grasp the crucial role effective knowledge management plays in enhancing customer experience (CX) and operational efficiency.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
MDI Training
JULY 22, 2024
Weak vs Strong AI – Unraveling the Myths You prefer to listen to this article? Click here to access our AI-generated audio version: Weak vs Strong AI – Unraveling the Myths Artificial Intelligence has become an integral part of our daily lives, from virtual assistants like Siri and Alexa to recommendation systems on Netflix and Amazon. However, there remains a significant misconception that AI can do more than humans, including possessing human-like understanding and reasoning abilit
Strategic Communications
JULY 22, 2024
Popular wisdom has it that people like to read stories and that storytelling is a very important skill for content marketers to have—even if they work in the B2B realm. But what if your content team is hesitant about storytelling? How can you convince them of its importance? This is a question I responded to recently on LinkedIn. My two main points: first find out why they’re hesitant.
Customer Think
JULY 23, 2024
Organizations should use LLMs and Gen AI to fix their data for AI-powered transformation. This is how. I recently attended a webinar delivered by a large AI technology vendor. One of the presenters had a slide implying that without AI, your business is dead. I find that a little bit alarmist.
The Center for Sales Strategy
JULY 22, 2024
Effective delegation goes beyond merely assigning tasks; it serves as a pivotal strategy for enhancing sales reps' skills, bolstering leadership within an organization, and fostering a culture of accountability and communication. For sales managers, mastering delegation can lead to a more dynamic, adaptable, and successful sales team. This not only streamlines operations but also significantly contributes to each team member's personal and professional development.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
RAIN Group
JULY 24, 2024
If you want to connect with B2B buyers, you must contend with numerous obstacles to break through the noise and set meetings. Deciphering buyer decision roles, navigating purchasing processes, and standing out in a sea of content, emails, and social media messages is a challenge.
FinListics Solutions
JULY 24, 2024
The fourth quarter crunch is only a few short weeks away. InsightsIQ by FinListics is your secret weapon to transform your approach.
Customer Think
JULY 26, 2024
In the mid-1990s, an online bookstore in Seattle began analyzing its customers’ reading habits. This unassuming data collection would prove to be a cornerstone of Amazon’s growth into a global enterprise.
The Center for Sales Strategy
JULY 23, 2024
If you’ve ever thought, "I need more meetings on my calendar," this blog is for you. We all know that increasing your online visibility is a game-changer. But how do you do it without turning into a social media zombie? Fear not, my friends! Here are five effective ways to boost your online profile and exposure, making those new business appointments roll in like never before.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
SBI Growth
JULY 26, 2024
Is your sales organization appropriately staffed, or are there gaps in your headcount? Many CFOs base their sales team size on faulty assumptions or a narrow view. Underestimating leads to missed opportunities, while overestimating can erode profits — both costly errors when your sales revenue targets are at stake. Today, we'll explain how to calculate sales force size correctly, starting with recognizing and avoiding common pitfalls.
Groove HQ
JULY 23, 2024
Customers should always come first, but that can be easier said than done. When you’re a support manager or team lead at a startup, you’re keenly aware that resources are finite and time is limited. If you’ve made it here, you’re probably wondering: What kinds of customer communication tools are available? How can they help […] The post 7 Customer Communication Tools for Small Businesses With Growing Teams appeared first on Groove Blog.
Customer Think
JULY 23, 2024
Around the World, buying and selling things (foreign trade) has become easier for businesses. This lets them work with people in other countries. Even though it’s easier now, companies can still find these deals tricky. Why?
SOAR Performance Group
JULY 26, 2024
Listen to a conversation with CEO John Thackston on the Extraordinary Pursuits Podcast by BIP Ventures. The post Measurement Matters: How to Set the Right KPIs for Your Startup appeared first on SOAR Performance Group.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
SBI Growth
JULY 25, 2024
Effective annual planning often makes the difference between achieving your growth goals and falling behind the competition. However, for CEOs and growth leaders to make the right decisions today that may affect results in 2024 and beyond, they need to first establish a fact base to help them identify the key growth levers that are vital to their success.
Groove HQ
JULY 22, 2024
Customer-facing roles are vital. They shape the only interactions most people have with your company. So it’s essential to hire team members with the empathy and communication skills to turn a negative experience into a positive one. At the same time, you may not have the resources to hire a robust customer service team. So […] The post 5 Customer Service Roles Your Small Business Needs appeared first on Groove Blog.
Customer Think
JULY 25, 2024
Nearly three decades ago, Michael Porter warned us about the dangers of relying on benchmarking and “best practices” to produce business success. In a landmark Harvard Business Review article, Porter drew a sharp distinction between operational effectiveness – which often involves identifying and implementing best practices – and real business strategy.
NG Data
JULY 24, 2024
The use of AI in marketing reveals that AI technologies are rapidly transforming the landscape of digital marketing. Marketers are increasingly leveraging AI tools to personalize content, predict consumer behavior, and automate interactions, leading to more efficient and targeted marketing efforts. This shift is also driving a surge in demand for AI-related skills among professionals, prompting many to pursue upskilling opportunities.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SBI Growth
JULY 22, 2024
Sales playbooks are a foundational tool for any sales team. Sales playbooks provide clear and concise guidelines and best practices to help your sales reps be more effective and consistent in their selling. In addition, sales playbooks commonly include defined plays for certain challenging sales situations.
Groove HQ
JULY 26, 2024
Running a small business means always being busy. You need to market your business to survive, but you don’t have time to try every tactic and tool to see what works best. Email marketing is a popular strategy, and an intriguing one for a lot of reasons. But many small business owners struggle to make […] The post Email Marketing for Small Business: Your Guide To Boosting Sales & Engagement appeared first on Groove Blog.
Customer Think
JULY 26, 2024
B2B marketers are experimenting with GenAI for content marketing tasks from personas to content marketing strategy to messaging, content, social posts, and more. Most are also doing so without a strong foundation for validating the outputs ChatGPT or its peers produce. We know that the output from basic prompts is mediocre. My concern is whether […] The post B2B Marketers Use a Buyer MVP to Excel with GenAI appeared first on Marketing Interactions.
Help Scout
JULY 23, 2024
Learn five compelling reasons great customer service is important and why it’s something your business can’t do without.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
SOAR Performance Group
JULY 22, 2024
Listen to a conversation with CEO John Thackston on the Cold Ones podcast. “In Episode 19 of the COLD ONES Podcast, we delve into the shifting demands of the industry […] The post Cold Ones Podcast: Navigating Market Shifts with John Thackston appeared first on SOAR Performance Group.
ClearPoint Strategy
JULY 25, 2024
Discover the best balanced scorecard software tools for 2024. Compare features and benefits to find the perfect solution for your strategic goals.
Customer Think
JULY 24, 2024
Do you need to lose 10 pounds? Are you exercising as much as you need to? What about your eating habits – should you be eating healthier? I bet there are several things you need to do to be healthier that you’re not doing. Is it because you don’t have a need? Nope.
OnStrategyHQ
JULY 25, 2024
In executive leadership, the ability to lead with powerful questions is an invaluable skill that can transform an organization’s dynamics. This approach fosters a culture of curiosity and continuous improvement and empowers individuals at all levels. In this article, we will cover 3 pro tips for leading with questions, provide 10 examples of powerful questions and when to use them, and follow with the 5 benefits of leading with powerful questions.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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